Marktanalyse - Market Opportunities and Emerging Trends in the Prepaid Card Market in South Africa: Market Profile

Synopsis
The report provides top-level market analysis, information and insights on South Africa's prepaid card market, including:
• Current and forecast values for the South African prepaid card market
• Comprehensive, country-specific analysis of the industry’s market attractiveness, covering key trends and drivers, plus benchmarking with other key markets
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers in the market
• Detailed analysis of the challenges affecting the South African prepaid card market

Summary
The prepaid cards market has slowly gained popularity in South Africa, as organized retailers and vendors began to accept prepaid cards, with no processing fee. Furthermore, hoteliers and vehicle rental vendors have also started to accept prepaid cards for their service transactions. In addition, convenience will be the most important driver of the adoption of prepaid cards in South Africa.

In South Africa, financial cards are not very popular in many rural areas due to a lack of technological infrastructure and a poor response, in terms of the uptake of such technology, by merchants and vendors. Street vendors and merchants often prefer cash transactions, as the card processing fees applied to each transaction by banks reduces their profit margin. This lack of technological acceptance in rural areas poses a challenge for the prepaid cards market.

The South African Banking sector is consolidated with four large profitable banks, which are: ABSA Bank, First National Bank of South Africa (FNB), Nedbank and Standard Bank. These banks accounted for over XX% of the retail banking market in 2011. Standard Bank is the market leader in terms of total assets and prepaid cards sales. The bank registered ZARXX million prepaid cards sales in 2011.

Scope
• This report provides a comprehensive analysis of the prepaid card market in South Africa
• It provides current values for the South African prepaid card market and forecast figures to 2016
• It offers a detailed analysis of the key markets in the South African prepaid card market, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the South African prepaid card market
• It covers an exhaustive summary of the key trends and drivers affecting the prepaid card market
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers
• It profiles the major banks in the South African prepaid card market

Reasons To Buy
• Make strategic business decisions using top-level historic and forecast market data related to the South African prepaid card industry and each market within it
• Understand the business trends and growth drivers within the South African prepaid card market
• Assess the competitive landscape for the prepaid card market in South Africa
• Gain insights into the marketing strategies used by prepaid card vendors
• Gain insights into the key trends, drivers and challenges governing the prepaid card market in South Africa

Key Highlights
• The South African prepaid cards market grew significantly during the review period and this is expected to grow at a CAGR XX% over the forecast period. Such growth can be attributed to the projected social protection expenditure by the South African National Treasury, which is expected to pay wages to millions of South Africans through prepaid cards over the forecast period.

Table of Contents

1 Executive Summary

2 Prepaid Cards Market in South Africa

2.1 Market Environment

2.1.1 Regulatory framework

2.1.2 Microeconomic indicators

2.1.3 Banking industry structure in South Africa

2.1.4 Payment system in South Africa

2.2 Market Size and Growth Potential

2.2.1 South African banking sector market size

2.2.2 South Africa prepaid cards market size

2.3 Marketing Strategies Adopted for Selling Prepaid cards

2.4 Competitive Landscape

2.5 Key Trends, Drivers and Challenges for Prepaid cards market in South Africa

2.5.1 Business trends and growth drivers

2.5.2 Challenges

3 Appendix

3.1 About BRICdata

3.1.1 Areas of expertise

3.2 Methodology

3.3 Disclaimer



List of Tables

Table 1: South Africa’s GDP at Constant Prices (ZAR Billion), (Base Year 1999—2000), 2007—2016

Table 2: South Africa Annual Disposable Income,(ZAR Billion), 2007—2016

Table 3: Inflation Rate (%), 2007—2016

Table 4: Number of Internet Subscribers (Million), 2007—2016

Table 5: Personal Computers Per 100 People, 2007—2016

Table 6: Mobile Phone Penetration Rate (%), 2007—2016

Table 7: Various Types of Credit Cards in South Africa



List of Figures

Figure 1: South Africa’s GDP at Constant Prices (ZAR Billion), (Base Year 1999—2000), 2007—2016

Figure 2: South Africa Annual Disposable Income,(ZAR Billion), 2007—2016

Figure 3: Inflation Rate (%), 2007—2016

Figure 4: Number of Internet Subscribers (Million), 2007—2016

Figure 5: Personal Computers Per 100 People, 2007—2016

Figure 6: Mobile Phone Penetration Rate (%), 2007—2016

Figure 7: Urban and Rural Population, 2007—2016

Figure 8: FDI Inflows (ZAR Billion), 2007—2010

Figure 9: South Africa’s Internet Penetration Level (%),2007—2010

Figure 10: South Africa’s Payment System Transactions (%), 2010

Figure 11: Future Drivers of Debit Card Adoption in South Africa

Figure 12: Challenges to Debit Card Growth

Figure 13: South Africa’s Total Banking Sector Assets (ZAR Billion), 2008—2010

Figure 14: Market Share by Bank Assets, June 2010

Figure 15: South Africa Prepaid Cards Market Size by Value (ZAR Billion), 2011 vs. 2016

Figure 16: South Africa Prepaid Cards market by Segment,(%), 2011

Figure 17: Future Drivers of Prepaid Cards Growth in South Africa

Figure 18: Challenges to Prepaid Card Growth in South Africa

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