Marktanalyse - Depilatories in Mexico

Companies develop new products particularly designed for teens and young women, who tend to use depilatory products as part of their regular hygiene practices. Brands like Veet (Reckitt Benckiser México SA de CV) and Nair (Church & Dwight S de RL de CV) provide tips on their websites for young women who have never used hair remover/bleach products. Veet’s website even has a form that the user can fill in with the names and email addresses of her friends to invite them to a 'Depila-Party”, where...

Euromonitor International's Depilatories in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEPILATORIES IN MEXICO

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Depilatories by Category: Value 2006-2011

Table 2 Sales of Depilatories by Category: % Value Growth 2006-2011

Table 3 Depilatories Company Shares 2007-2011

Table 4 Depilatories Brand Shares by GBN 2008-2011

Table 5 Forecast Sales of Depilatories by Category: Value 2011-2016

Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016

Executive Summary

Expanding Middle Class Drives Growth of Mid-range Products

Men Becoming Target Market Segment in Beauty and Personal Care

International Brands Continue To Dominate Beauty and Personal Care in 2011

Supermarkets/hypermarkets Sell Increased Range of Beauty and Personal Care Products

Market Segmentation As A Key Driver in Mature Categories

Key Trends and Developments

Demographic Changes Shape Consumer Habits

Expansion of Department Stores and Beauty Specialists Drives Sales of the Premium Segment

Cosmeceuticals Position As An Alternative Masstige Option for Mexican Consumers

Lower-income Consumers Increase the Demand for Smaller Packages

Widening of the Middle Class Drives the Beauty and Personal Care Industry

Market Data

Table 7 Sales of Beauty and Personal Care by Category: Value 2006-2011

Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011

Table 9 Sales of Premium Cosmetics by Category: Value 2006-2011

Table 10 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011

Table 11 Beauty and Personal Care Company Shares by NBO 2007-2011

Table 12 Beauty and Personal Care Company Shares by GBO 2007-2011

Table 13 Beauty and Personal Care Brand Shares by GBN 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016

Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 19 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016

Table 20 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

• Bath and Shower in Azerbaijan
• Bath and Shower in Costa Rica
• Bath and Shower in Denmark
• Bath and Shower in Ecuador
• Bath and Shower in Mexico
• Bath and Shower in Singapore
• Bath and Shower in Sweden
• Deodorants in Azerbaijan
• Deodorants in Costa Rica
• Deodorants in Denmark
• Deodorants in Ecuador
• Deodorants in Mexico
• Deodorants in Singapore
• Deodorants in Sweden
• Depilatories in Azerbaijan
• Depilatories in Costa Rica
• Depilatories in Denmark
• Depilatories in Ecuador
• Depilatories in Mexico
• Depilatories in Singapore