Marktanalyse - Deodorants in Australia

Nivea introduced a new deodorant, Nivea Invisible for Black and White. The deodorant is formulated to protect against yellow stains on white clothing and white marks on black garments. To counteract yellow staining on white clothes, Invisible for Black and White products are based on new technology which comprises a specific anti-staining compound. This ingredient protects the textile fibres before the stain components can reach and penetrate them. Therefore the stains remain on the surface and...

Euromonitor International's Deodorants in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN AUSTRALIA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Deodorants by Category: Value 2006-2011

Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011

Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011

Table 4 Deodorants Company Shares 2007-2011

Table 5 Deodorants Brand Shares by GBN 2008-2011

Table 6 Forecast Sales of Deodorants by Category: Value 2011-2016

Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016

Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016

Executive Summary

Value Growth Slows As Consumers Become More Cautious

Strong Australian Dollar Enables Heavy Price Discounting

Blurring of Product Lines, As Manufacturers Offer Cross-category Benefits

Supermarkets Becomes the Destination of Choice

Ageing Demographic Expected To Drive Growth Over the Forecast Period

Key Trends and Developments

Poor Consumer Confidence Leads To Restrained Spending

Strength of Australian Dollar Drives Prices Down

Consumers' Desire for Convenience Drives Development

Massive Shift of Power From Manufacturers To Supermarkets

Rapid Adoption of Social Media As A Communication Channel for Brands

Market Data

Table 9 Sales of Beauty and Personal Care by Category: Value 2006-2011

Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011

Table 11 Sales of Premium Cosmetics by Category: Value 2006-2011

Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011

Table 13 Beauty and Personal Care Company Shares by NBO 2007-2011

Table 14 Beauty and Personal Care Company Shares by GBO 2007-2011

Table 15 Beauty and Personal Care Brand Shares by 2008-2011

Table 16 Penetration of Private Label by Category 2006-2011

Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011

Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011

Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016

Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016

Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

• Bath and Shower in Azerbaijan
• Bath and Shower in Costa Rica
• Bath and Shower in Denmark
• Bath and Shower in Ecuador
• Bath and Shower in Mexico
• Bath and Shower in Singapore
• Bath and Shower in Sweden
• Deodorants in Azerbaijan
• Deodorants in Costa Rica
• Deodorants in Denmark
• Deodorants in Ecuador
• Deodorants in Mexico
• Deodorants in Singapore
• Deodorants in Sweden
• Depilatories in Azerbaijan
• Depilatories in Costa Rica
• Depilatories in Denmark
• Depilatories in Ecuador
• Depilatories in Mexico
• Depilatories in Singapore