Studie Kinder / Baby-Produkte

In 2012, the area benefited from the inflow of new brands and mass market brand extensions such as Mamochkina Shkola Shampun from Vesna, Bübchen Shampoo & Shower for Kids, Bübchen Calendula Shampoo within baby and child-specific hair care, Bübchen Baby Body Lotion and Johnson’s Detskoe Molochko pered Snom from Johnson & Johnson within baby and child-specific skin care as well as brand extensions of child-specifi... mehr

One of the more notable stories in baby and child-specific products in Costa Rica during 2012 was the development of stronger levels of product segmentation, especially segmentation which is related to the offer of innovative products for all of the needs of babies and young children, from head to toe liquid soaps to bedtime baths and other specific products which respond to ongoing health consciousness and rising interest in indulgence... mehr

Relative to the average growth recorded during the review period, the 2012 performance of fruit/vegetable juice in Bosnia-Herzegovina was weaker. Consumers are increasingly avoiding fruit/vegetable juice for two reasons: there is a range of cheaper alternatives which is important for consumers during times of contracted disposable income and consumers are being increasingly exposed to information that fruit/vegetable juice is not as hea... mehr

Even if parents pay for baby and child-specific products, children are the ones who mainly have the final purchase decision. Because of this, the trend of companies trying to market their products directly to their consumers remained in 2012, as most companies tried to attract children’s attention by relating their products with popular children’s action figures, movies and timeless characters like Barbie, Superman and the Ice Age a... mehr

Since the ban on smoking in enclosed public places was imposed in Turkey in 2009, the government has taken further measures to combat smoking in the country. These measures include imposing a substantial increase on the taxes levied on tobacco and tobacco products, stricter monitoring of the enforcement of the smoking ban in public areas including the adoption of GPS and online monitoring methods, the establishment of a smokers’ hotli... mehr

Many of the companies which offer baby and child-specific products in Norway have come under pressure from parents and various different consumer interest groups to offer high-quality products which are also good for the health of babies and young children as well as being less harmful to the environment. Towards the end of the review period, many of the category’s leading manufacturers relaunched existing products free from fragrance... mehr

At the beginning of the review period, the soft drinks market in Bosnia-Herzegovina was developing strongly, driven by modernisation of retailing, growing supply and rising disposable income. The global financial crisis, followed by the 2009/2010 and more recent recession wave, negatively affected most of these market drivers. Disposable income suffered the most and demand for soft drinks stagnated and started to decline, with the slump... mehr

The sales of baby and child-specific products increased by 6% in current value terms to reach €15 million in 2012. The biggest reason for this growth was the increasing number of babies in Slovakia in 2012, and parents often did not save money on these products as they wanted for their babies only the best.

Euromonitor International's Baby and Child-specific Products in Slovakia report offers a comprehensive guide to the si... mehr

During 2009, demand for baby and child-specific products in Sweden slowed down considerably as a result of the ongoing economic recession. However, since then, sales of baby and child-specific products have continued to perform positively, a trend which was highly evident in the category during 2012.

Euromonitor International's Baby and Child-specific Products in Sweden report offers a comprehensive guide to the size and shap... mehr

In 2012, baby and child-specific products continued to see dynamic growth, with a current value increase of 17%, which was similar to the growth in 2011. In the face of economic slowdown, most beauty and personal care categories were affected in China. However, baby and child-specific products still registered vigorous growth, mainly driven by burgeoning sales in third- and fourth-tier cities, as the penetration of baby and child-specif... mehr

Baby and child-specific products recorded sluggish current retail value growth of under 1% in 2012, with sales reaching over €15 million. Despite the economic downturn, which forced consumers to compare prices and motivated them to find the best deals, the increased birth rate helped to ensure value sales increased. Moreover, value-added products such as very convenient baby wipes with skin caring properties continue to appeal to cons... mehr

Current value sales of baby and child-specific products increased 6% to GTQ145 million in 2012. Hair care was the most important part of baby and child-specific products, accounting for 37% of total current value sales. Many parents opted to purchase specific products for their children’s use since these tend to be gentler on their skin/hair than regular products. In addition, natural ingredients that are used in this type of product ... mehr

Baby and child-specific products enjoyed positive development in 2012 due to the growing education of Polish parents in terms of proper and comprehensive baby care. In addition, new product developments combined with extensive advertising also helped to increase sales. Polish parents are becoming increasingly aware of the unique needs of babies and small children as well as being unwilling to economise on products for their offspring, t... mehr

This company database includes the details of nearly 1000 supermarkets and other grocery stores in Russia. The database contains the following information about the companies:

Company name
Contact details
Contact persons
Financial information
Number of employees

The database is designed for companies who want to find out more about the leading players on the market or to find and contact potenti... mehr

Baby and child-specific products benefited from Saudi Arabia having a high birth rate throughout the review period. While the birth rate declined during the review period, it remained high at 22 births per 1,000 individuals in 2011. The government is keen to encourage a high birth rate through its policies, with the large number of women of child-bearing age also supporting high levels. There was thus strong population growth throughout... mehr

With most categories declining in volume terms and baby and child-specific products as a whole growing below the rate of inflation in current value terms, it cannot be said that the category experienced a true recovery in 2011. Sales were slightly better than during the previous two years but the effects of the economic crisis as well as category saturation were indeed visible.

Euromonitor International's Baby and Child-speci... mehr

2011 saw the arrival of many mid- and high-income expatriate families in the United Arab Emirates. This was partly due to ongoing economic recovery in the country, which resulted in the return of many expatriates who had left during the economic turmoil in the middle of the review period. In addition, the Arab Spring unrest across the Arab region resulted in many families relocating themselves and their capital in the United Arab Emirat... mehr

2011 saw manufacturers increase their investment in advertising and promotional activity. For instance, a promotional campaign in supermarkets was designed to help support sports programmes in schools across the country, whereby one shilling was deducted from the purchase of the products.

Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the mark... mehr

Most of the categories in Serbian baby and child-specific products in 2011 faced significant (double-digit) current value sales growth. Yet, the biggest category, which covers more than half of the sector’s value sales — baby wipes — recorded growth of only 2%, which is why the whole sector saw growth of just 8% in 2011 in current terms. In constant value terms, the sector posted a decrease of 3% in 2011 due to fast decrea... mehr

Baby and child-specific products had 3% value growth and reached DKr194 million in 2011. Growing demand for natural and/or organic baby and child-specific products continued to be a significant trend. The health and wellness trend was strong in beauty and personal care, and was particularly important in baby and child-specific products, as parents were concerned about the safety of the products they use on their children. Danish parents... mehr

Following the revolution of January 14, the country suffered a severe economic crisis, strikes around the country, a lack of security, and fires in large shopping centres, such as at Géant and some Carrefour Market. This situation automatically affected the purchasing power of Tunisian citizens who tried to minimise the cost of living. Effectively, the demand for baby and child-specific products of good quality from the likes of ... mehr

Waning economic conditions in Greece during 2011 had an impact on consumer behaviour and trends in baby care. Reduced disposable incomes led to restrained consumer spending and Greek families focused on lower-priced products. In this environment, new product developments were scarce, especially in the mass brand segment, while advertising was limited to just the leading players and special occasions such as summertime for sun care.
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Baby and child-specific products in Guatemala consists mainly of baby and child-specific hair care, baby and child-specific skin care and baby and child-specific toiletries. These three categories combined accounted for 75% of total retail value sales in baby and child-specific products during 2011. Many Guatemalan parents use baby and child-specific products for their babies because they are gentler and have pleasant aromas. Natural in... mehr

The country’s birth rate continued to fall in 2011, mainly because Moroccans are delaying marriage. Thus more women are postponing starting or adding to a family in order to focus on their careers. In addition, the rising cost of living has contributed to a lower birth rate, as people are more conscious of the costs of bringing-up children. The falling birth rate has had a negative impact on the demand for baby products, in particular... mehr

Baby and child-specific products registered a performance in 2011, as marketing and the rising birth rate helped to drive sales. As the landscape became more competitive, producers drove their brands with increased marketing activities. This helped to create awareness and promote the benefits of products. Furthermore, year-on-year growth in the birth rate widened the consumer base and boosted sales.

Euromonitor International'... mehr

Increasing urbanisation and rising personal incomes increased the proportion of the population that uses baby care products for their infants in 2011. Lack of awareness, low availability and low purchasing power in rural areas and the lower classes of the urban population keep consumers from buying baby care products such as baby shampoo, skin care products and toiletries. Most of the consumers use general products meant for adults on b... mehr

Baby care performed well in current value terms in 2011, due to the increased importance and scrutiny consumers give to these products. Ultimately, parents are not as willing to scrimp when it comes to their young ones, even during poor economic times; as such, they are demanding greater quality. Nonetheless, preliminary estimates for the birth rate for 2011 show a dip from 9.5 births per 1,000 people in 2010 to 9.2 in 2011, which serve... mehr

This category is still not mature in Romania, so the growth rates should be higher than average for this market; the potential is not fully developed because of the diminishing household income and the decreasing birth rate. However, considering the demographic factor, the 6% current value growth seen in 2011 is very good.

Euromonitor International's Baby and Child-specific Products in Romania report offers a comprehensive gu... mehr

Since 2010, the birth rate has returned to positive growth although it is still relatively low. This trend impacted positively on baby and child-specific products in 2011. Koreans like to believe in the Chinese zodiac signs. In 2010, it was the year of the white tiger which is known as a good year to have a baby. In addition, as the third baby boom generation became over 30 years old, the number of pregnant women also increased. This tr... mehr

Spanish women are having children later. According to the INE, Spanish women have their first child at the age of 32, and on average have one child per woman. This has seriously limited the expansion of baby and child-specific products in Spain. At the beginning of the review period the preference among Spanish women to have only one child was offset by the arrival of new female immigrants, who have more children and at an earlier age. ... mehr

The key supportive factor which maintained the performance of baby and child-specific products in 2011 was the willingness of parents to invest in their beloved children. Modern Thai parents tend to invest a great deal in their children in various respects, including food, education, clothing and other everyday use products. Demand increased within baby wipes, toiletries and hair care in 2011. Due to the fact that urban parents were mor... mehr

Baby and child-specific products continued to suffer from a lack of innovation in 2011. Import problems and delays in obtaining government approval when introducing new products were the main reasons for this trend. In this restrictive environment, multinationals were forced to focus their resources on larger product types, such as skin care. Thus, consumers were not offered new proposals and value was negatively affected, with sales fa... mehr

Baby and child-specific products in Vietnam continued to record strong growth in both volume and current value terms. As living standards improved and consumers became better educated about childcare due to the wide availability of information, they became more demanding when choosing products for their babies and switched to more premium and expensive products. Less affluent parents also traded up but bought fewer products. Moreover, t... mehr

Baby and child-specific products witnessed 12% current value growth in 2011. This strong performance resulted from an increase in young urban families willing to spend on their babies’ wellbeing, and the larger presence of standard brands such as Venus by the domestic manufacturer Laboratoires Venus Sapeco, which helped sales to expand to a greater number of consumers.

Euromonitor International's Baby and Child-specific Pro... mehr

The category experienced healthy growth in 2011 mainly for reasons associated with the economy and technology. Increasing disposable income and the threat of loss of value of the money in consumers’ pockets thanks to constantly increasing and rampant inflation rates bolstered overall sales.

Euromonitor International's Baby and Child-specific Products in Argentina report offers a comprehensive guide to the size and shape of ... mehr

The number of babies born in Austria is on the upturn. According to Euromonitor International’s Country and Consumer data, since 2010, the birth rate is on the rise again, after five years of steady decline. A growing birth rate and parents increasingly pampering their children had a positive effect on baby and child-specific product sales. There was thus a solid growth of 3% in value terms in 2011, with sales reaching almost €50 mi... mehr

The 'without” trend saw a sudden eruption in the middle of the review period, supported by websites, forums and TV broadcasts, particularly from France and UK. This trend grew dramatically in 2011 and, while present in many product areas of beauty and personal care, was particularly strong in baby and child-specific products. Organic and natural products without parabens and other chemical ingredients saw strong growth due to consumer... mehr

The 5% current value growth in baby and child-specific products in Bosnia-Herzegovina during 2011 was much weaker than 9% current value CAGR recorded over the entire review period. Recession has slowed down category growth. Although there is not yet any sign of an end to the economic recession in Bosnia-Herzegovina, the majority of Bosnian consumers have learned to live with their economic problems.

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The number of products for baby and children have grown in response to the specific needs of this demographic, such as detangle hair products, styling gels with pretty textures, hand sanitizer in child packaging, fragrances in packages that can be converted into toys after use. Children have considerable power in influencing their parents’ purchasing decisions given their access to multiple sources of information that make them reques... mehr

Baby care shows two opposite trends in Croatia, where premium baby care products follow trends of bio products on the one side, and growth of private label products on the other.

Euromonitor International's Baby and Child-specific Products in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sect... mehr

The consumer market for baby products grew steadily in 2011. Within all categories of personal care, baby and child-specific products saw greater stability. The category benefited from an increase in purchasing power as well as a more widespread presence in hypermarkets, supermarkets and pharmacies. Furthermore, the rise of women in the workplace enabled them to better afford to buy products for their children, while the practicality of... mehr

As more companies use the image of popular films and television shows for children, the demand for their products has risen. This stems from children now taking a larger role in deciding what they want to use themselves, with their decisions generally not based on a specific benefit or ingredient, but on the image of the product and how fun it is perceived to be. Companies, such as Oriflame, use the images and provide free toys of Max S... mehr

Baby and child-specific products in Estonia performed relatively well, as the main reason behind that was the overall improvement of economic conditions. Still, the performance was relatively moderate whilst Estonians were cautious in making expenditures. However, compared to other beauty and personal care products, baby care performed well. Although since Estonia gained its independence in the early 1990s, the population of Estonia has... mehr

Although birth rates in Hungary have been decreasing for several years, current value sales of baby and child-specific products increased by 4% in 2011. Value sales stagnated in constant terms in spite of the positive volume growth that was experienced in the majority of in baby and child-specific products categories. Baby and child-specific products is one beauty and personal care category which has been less negatively affected by the... mehr

New pockets of demand in second-tier and third-tier cities such as Jaipur and Kanpur, and growing acceptance amongst rural consumers due to increased awareness, propelled sales of baby and child-specific products in 2011. Media and promotional campaigns by companies such as Johnson & Johnson (India) played a significant role in pushing these products to rural consumers. In addition, urban consumers started to switch to organic and h... mehr

Iran continued to record positive population growth in 2011, sustaining the volume growth of baby and child-specific products. Current Iranian parents mainly belong to the generation born in the early 1980s, and are more educated than the previous generation of parents. They also benefit from higher disposable incomes thanks to government policies. This trend accelerated after the launch of the subsidy reform programme which started at ... mehr

Baby and child-specific products recovered after two years of heavy discounts as unit prices began to decline. In 2011, leading companies launched a variety of new products, especially with organic and natural ingredients — consumers perceive these as healthier for babies. During September 2011, Cosmopharm Ltd launched a new range under its Keff brand called Natural Baby Keff, which contains body wash, shampoo, body oil, body loti... mehr

The most significant trend in 2011 was naturalness. The trend is evident in several other non-food and food consumer goods categories but is particularly noticeable in baby and child-specific products.

Euromonitor International's Baby and Child-specific Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you... mehr

Kazakh parents are becoming increasingly educated about taking care of their babies and young children and this has led to many Kazakh parents becoming more aware of the importance of purchasing reliable, high-quality baby and child-specific products. In general, Kazakhs are unwilling to economise on product for their newborn babies and this makes them inclined to cut down spending on products for their own use rather than deprive their... mehr

Despite the existence of government-sponsored campaigns aimed at boosting birth rates, Macedonia’s birth rate continued stagnating throughout the review period. Government measures implemented during the review period included the provision of monthly allowances for families following the birth of a third child, however this particular measure came under the scrutiny of the Constitutional Court of Macedonia and was subsequently abolis... mehr

Baby and child-specific products in New Zealand increased in value by 6% during 2011 while volume sales across most of the category also experienced positive growth. This was despite a decrease in birth rates across the country during 2011. The number of live births increased from 62,543 in 2009 to 63,897 in 2010. However the number of live births decreased to 61,403 in 2011. Consequently volume sales of baby and child-specific products... mehr

Baby and child-specific products are closely scrutinised by two important stakeholders: parents and consumer interest groups. The Swan label certification is an important quality stamp for baby and child-specific products, to ensure that infant products such as nappy/diaper rash treatments and baby wipes are safe for babies and the environment. The Swan label certification can serve as a great equaliser between brands such as Dr Greve P... mehr

Baby and child-specific products sales grew by 5% in current value terms to reach €8 million. When compared to 2010, an increase of value growth rate by two percentage points was recorded. This boost was driven by the increasing popularity of baby toiletries and baby wipes mostly. Parents who buy these products for their babies are not afraid to spend more money, because they want for their babies the best. Also, such fair prices of p... mehr

In 2011, the national birth rate in Taiwan experienced reversing growth trend because of the government’s improving efforts by providing various social welfare benefits. Compared to 2010, there were nearly 30,000 more babies born in 2011. The growth in newborn baby numbers increased the sales of baby care and child-specific products. In 2011, the total value of baby care and child-specific products grew by 2%, which was different from... mehr

Baby and child-specific products belongs amongst the best performers within beauty and personal care. Despite the worsened economic situation, retail value sales of baby and child-specific products continued to rise, albeit moderately, at the end of the review period. This is attributable mainly to the fact that parents are not willing to save on their children as much as on themselves. Moreover, as quality of baby and child-specific pr... mehr

Social and economic factors were beneficial for the growth of baby and child-specific products in 2011. Since it was considerably underdeveloped, there were few factors that could threaten growth in 2011. The strong birth rate allowed continued growth to outperform the high inflation rate which was more than 13% in 2011. Developments in distribution allowed leading brands to grow in line with market growth, which sustained or even allow... mehr

Baby and child-specific products in Belarus demonstrated growth of 82% in current value terms in 2011. Value growth was mainly attributed to unit price growth, which was caused by single national currency devaluation by 42% in May 2011, followed by ongoing national currency devaluation during the whole year. Despite the crisis, key players focused on launching new products and improved versions of established products, including inexpen... mehr

An increasing number of parents purchased baby and child-specific products in 2011. There was broader product availability in 2011 due to the entry of new competitors over the review period. Parents had greater choice regarding baby and child-specific products. Manufacturers seized the opportunity and promoted their products more intensively. Aside from manufacturers increasing their product catalogues, supermarkets and hypermarkets are... mehr

Baby and child-specific products continued to register positive growth in 2011, increasing in value by 8%. The category continued to be led by baby and child-specific skin care, a category which appears to be performing well in Cameroon as increasing numbers of Cameroonian mothers are using baby lotions on their children’s skin.

Euromonitor International's Baby and Child-specific Products in Cameroon report offers a compreh... mehr

As the birth rate in Chile continued to decline, parents showed a greater willingness to spend on products for their children, especially value-added products. This was motivated by the conflict that arises from an increasingly hectic way of life — with long working hours - and the growing relevance given to family, generating a need to compensate for the lack of time available to spend with their offspring. However, this has not ... mehr

Baby and child-specific products continued to register positive current value growth rates in spite of the ongoing economic slowdown and the gradual decreasing birth rates in Costa Rica, benefiting from being considered essential products by most families with children in the country. These products’ inelasticity caused manufacturers to become more interested in innovating and continue to add specific features to their brands, as the ... mehr

2011 sales value growth marginally slowed to 13% in current value terms, compared to 2010’s growth rate of 17%. Historically speaking, this category has never been the most dynamic. The review period, however, witnessed a rapid increase in demand for baby and child-specific products due to the burgeoning middle classes with greater purchasing power. This meant that the current value CAGR of the review period was a robust 15%.
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2011 sales value growth marginally slowed to 13% in current value terms, compared to 2010’s growth rate of 17%. Historically speaking, this category has never been the most dynamic. The review period, however, witnessed a rapid increase in demand for baby and child-specific products due to the burgeoning middle classes with greater purchasing power. This meant that the current value CAGR of the review period was a robust 15%.
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Baby care sales grew by 3% in current value terms in 2011 to reach EUR16 million. This was due to an increasing number of value added products gaining share within the baby care environment. However, volume sales of baby care products stagnated in 2011, with baby wipes being the only category to see healthy current value growth at 5%.

Euromonitor International's Baby and Child-specific Products in Finland report offers a comp... mehr

After the strong impact of the controversy surrounding used ingredients, which affected baby care in France in 2010, brands tried to improve the quality of their products. Most baby care references began to integrate more natural ingredients and avoided parabens, in order to restore the confidence of mothers. It was both a constraint and an opportunity for the category as baby care products with more natural ingredients were becoming th... mehr

The birth rate in Hong Kong, China slowed down in 2011, which restricted retail volume sales of baby and child-specific products. However, stronger current value growth was recorded due to the increase in unit prices for these products.

Euromonitor International's Baby and Child-specific Products in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the la... mehr

Value sales of baby and child-specific products declined by 1% in 2011. According to Ministry of Health, Labour and Welfare, Japan’s birth rate has been on a downward trend since 1973. Although the rate of decline became moderate during the 1990s, babies born in 2010 are 10% fewer than those in 2000. With fewer babies born, volume of baby and child-specific products declined, negatively affecting value sales in 2011.

Euromo... mehr

The slowly recovering economic situation and limited consumer purchasing power in 2011 hampered sales of specific products, such as baby and child-specific products. Furthermore, although families with new-borns still acquired products dedicated to babies, the category faced a more significant challenge of wide scale emigration, which quadrupled from 21,970 people leaving the country in 2009 to 83,157 in 2010. The highest number of emig... mehr

The slowly recovering economic situation and limited consumer purchasing power in 2011 hampered sales of specific products, such as baby and child-specific products. Furthermore, although families with new-borns still acquired products dedicated to babies, the category faced a more significant challenge of wide scale emigration, which quadrupled from 21,970 people leaving the country in 2009 to 83,157 in 2010. The highest number of emig... mehr

Baby and child-specific products continued to expand, fuelled mainly by the growing education of Polish parents and a vast number of new product developments that helped to attract new consumers to the category. Parents in Poland are becoming increasingly aware of the specific needs of babies and small children, which translated into growing expenditure on various products suited to this target group, including specialised beauty and pe... mehr

Due to the lingering effects of the economic downturn, South African consumers continued to seek better value for money when buying baby and child-specific products in 2011. Manufacturers responded by running price promotions and offering larger, more economical pack sizes. Johnson & Johnson, for example, introduced bigger pack sizes for its baby and child-specific bar soap, jellies and wipes products.

Euromonitor Interna... mehr

Due to the lingering effects of the economic downturn, South African consumers continued to seek better value for money when buying baby and child-specific products in 2011. Manufacturers responded by running price promotions and offering larger, more economical pack sizes. Johnson & Johnson, for example, introduced bigger pack sizes for its baby and child-specific bar soap, jellies and wipes products.

Euromonitor Interna... mehr

Due to the lingering effects of the economic downturn, South African consumers continued to seek better value for money when buying baby and child-specific products in 2011. Manufacturers responded by running price promotions and offering larger, more economical pack sizes. Johnson & Johnson, for example, introduced bigger pack sizes for its baby and child-specific bar soap, jellies and wipes products.

Euromonitor Interna... mehr

Baby and child-specific products registered positive value sales growth in 2011, with higher average price increases compared to 2010. In terms of volume sales, most products registered a weaker performance in 2011. Volume growth continued to slow down, driven by the on-going fall in the birth rate in the Netherlands in 2011. Value growth, however, strengthened overall, with a stronger performance seen for most products except for baby ... mehr

While the growth in the birth rate slowed down in Ukraine in 2011, government support in this sphere intensified. State financial support for new born babies was increased, reaching, by 1 December 2011, UAH26,100 for a first child, UAH52,200 for a second child and UAH104,400 for a third child.

Euromonitor International's Baby and Child-specific Products in Ukraine report offers a comprehensive guide to the size and shape of t... mehr

Demand for beauty and personal care products for children continued to rise in 2011. Traditionally, Azerbaijanis prefer to reduce other expenses, such as entertainment or luxury products, in order to buy the best for their children, an attitude which drives the premium segment. The growing number of newborns, together with the rising income of the population, impacted growth of baby care in 2011.

Euromonitor International's B... mehr

In 2011, the baby and child-specific products category grew by 6% in current value terms to reach C$236 million, while in unit volume terms growth amounted to 3%. This compares with a CAGR in current value terms during the review period of 5% and a unit volume CAGR of 4%. With value sales growing faster than volume, this indicates that price increases drove the market during the review period. Canada currently has a fertility rate of 1.... mehr

In general, product price is not as important within baby and child-specific products as in other beauty and personal care categories. The main concern for the majority of parents is that the products they are using are the best available for their children in terms of quality and safety of ingredients. Furthermore, parents also wish to ensure that the products they are using are both beneficial and effective, which has proven positive ... mehr

Growth in total baby and child-specific products current value sales in 2011 was up slightly on 2010, and also faster than the CAGR for the entire review period. While this was partly due to inflationary pressures, it also reflected rising demand for higher quality products with added value features. This latter trend was fuelled by economic development and improvements in living standards, especially in urban areas. Additionally, altho... mehr

With the birth rate continuing to decline and more women joining the labour force, Peruvian parents are more prone to increasing their expenditure on their offspring, positively impacting baby and child-specific products’ sales. There are two main reasons that explain this trend. Firstly, a higher disposable income per household determines that parents are able to afford more specific products for their babies and children, such as sk... mehr

Parents were more inclined towards products with natural and organic ingredients, which they believed were safer for their children. As consumers become more educated, they are increasingly checking product labels to ensure that the contents are free of potentially harmful ingredients. Safety and effectiveness were the top concerns of parents when purchasing products for their children. There was a strong demand for products that offere... mehr

In 2011, the baby and child-specific products market in Switzerland continued to be dominated by products containing natural and organic ingredients, as parents increasingly sought to use safer and more gentle products on their children’s skin. Increasing awareness of the chemicals used in cosmetics and toiletries through the media led parents to opt for gentler options when looking for baby and child-specific products.

Eur... mehr

The Reproductive Health Bill, popularly known as the RH Bill in the Philippines, was proposed in 2008. It became a hot topic for debate again in 2011. The Philippine population was recorded to be close to 96 million in 2011, and continues to grow rapidly, especially amongst those in the lower-income segment and the rural population, who have little or no access to contraception. The RH Bill aims to allow government health care centres t... mehr

Baby and child-specific products saw further value growth in 2011 as parents continued spending on baby and child-specific products.

Euromonitor International's Baby and Child-specific Products in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 i... mehr

In 2011 Avon Cosméticos outperformed the growth in baby and child-specific products thanks to three new lines: Avon Baby, Avon Barbie and Avon Cars. The first targets mainly babies up to two years old, whilst the other two licensed brands target children above three years old. Consequently, the company experienced vigorous growth in value share, increasing from 3% in 2010 to 5% in 2011. These new lines include a wide range of pro... mehr

Baby and child-specific products remains among the least developed categories in beauty and personal care in Bulgaria. However, it has the potential for growth, as the market is not yet mature. In line with the overall increases in disposable income in Bulgaria, parents started to spend more on quality baby care products during the review period. This trend is likely to continue despite the effects of the global financial and EU crises ... mehr

In 2011 continued tendency, which started from 2009, when the most part of baby and child-specific products 'passed' from independent small grocers in chemists/pharmacies. It is connected with number increase chemists/pharmacies, working in new and expanded format. These chemists/pharmacies have very wide choice of production — from medicines to cosmetics, moreover the trading area is increased and a lot of them get the form of su... mehr

Despite the declining birth rate in 2011, the number of births in Indonesia that had reached over 17 births per 1,000 population during the year is nevertheless considered high in relation to the population size and, therefore, the market of baby and child-specific products is still considered attractive. New players were seen entering the scene during 2011, aiming to take advantage of the robust sales growth of baby and child-specific ... mehr

Sales of baby and child-specific products stagnated in 2011, thanks to the preceding economic crisis in Latvia, general drop in consumer purchasing power, low consumer confidence index and declining birth rate. Even by 2009, the number of newborn children in Latvia had decreased by 9%, and in 2010 declined by a further 11%, which continued to have a negative effect on baby care products in 2011.

Euromonitor International's Ba... mehr

In 2009 demand for baby- and child-specific products slowed down as a result of the recession. In 2010 and 2011, however, sales of baby- and child-specific products continued to perform favourably

Euromonitor International's Baby and Child-specific Products in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to ... mehr

The birth rate in the US continued to decline in 2011, as the 2008/2009 recession led to lower economic confidence amongst consumers. This pessimism about the future economic prospects contributed to a declining birth rate, as many Americans postponed having children until the economy improved. Consumers of all income levels were worried about their ability to spend on larger homes and day care costs after having children. Lower-income ... mehr

In 2011 the category benefited from the improved economic conditions in the last two years of the review period. Although parents do not give up on purchasing products that are for their babies and children even during the hardest economic conditions, they tend to limit their expenditure. At the end of the review period sales of higher quality products such as dermacosmetic brands such as Mustela, went up as a result of better economic ... mehr

In 2011 the category benefited from the improved economic conditions in the last two years of the review period. Although parents do not give up on purchasing products that are for their babies and children even during the hardest economic conditions, they tend to limit their expenditure. At the end of the review period sales of higher quality products such as dermacosmetic brands such as Mustela, went up as a result of better economic ... mehr

Introduction

The global natural, ethical, and cosmetics market has grown significantly in recent years, at a faster rate than the cosmetics market as a whole. Responding to this popularity, L’Oréal acquired The Body Shop, a nautral and ethical cosmetics company.

Features and benefits

* MarketLine Case Studies describe topics such as innovative products, business models, and significant company a... mehr

The number of newborns in Australia in 2010 was the highest ever on record, at 297,700. This surpassed the previous record of 296,620, set in 2008. The increase in the birth rate can be attributed to a financial assistance scheme which was implemented by the Federal Government in 2004, which provides a one-off payment of A$5,000, as well as additional tax rebates and benefits, to new parents. The higher birth rate in Australia resulted ... mehr

Baby and child-specific products continued to show strong growth in China, with a 17% current value increase in 2011. One factor that drove growth is rising consumer awareness regarding the importance of baby and child-specific products, which has led to growing demand for baby and child-specific products. Another factor contributing to value growth was increasing average retail unit prices, which was mainly caused by higher production ... mehr

With an increasingly agitated lifestyle, more women working outside home and new hygienic habits derived from the H1N1 flu outbreak in May 2009, mothers are each day more worried about constantly having their children clean, even if there is no water and soap available. This made baby wipes account for almost 57% of the total value sales for baby child-specific products, almost three percentage points more than in 2010, with sales growi... mehr

Russian parents consider spending on their children essential. The amount spent on procuring products necessary for children does not reduce even in times of economic instability. However, in 2011 growth in the birth rate, which has an effect on the growth of baby and child-specific products, was lower than at the beginning of the review period. The consumption habits of people with newborn children changed — programmes to stimula... mehr

The visibility and availability of baby care products increased in Pakistan over the review period due to the ongoing rise in sales through large format modern retail distribution channels. Now that the leading multinational brands are paying more attention to promotion and advertising, higher sales of baby care products are being registered through supermarkets/hypermarkets. Banners and display stands are being used to promote baby car... mehr

The growth rate for this category was of 5,3% for 2010. The slightly higher value was due to the fact that per capita value in this environment is still lower than the European average, and the category has yet to reach maturity.

Euromonitor International's Baby Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allow... mehr

Current value sales of baby care grew by 5% in 2010 to AED44 million. Growth was lower than the 8% CAGR experienced during the review period of 2005-2010, reflecting the stagnation in population growth as expatriates left the country, taking families with them. Remaining families adopted cautious spending approaches and traded down to cheaper brands, negatively impacting upon volume and value growth.

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Rising health awareness due to the influence of satellite television and rising incomes continued to have a positive effect on sales of baby care in Cameroon during 2010. The rising number of young families with two working parents and the stronger interest in Western lifestyles combined with the increase in the campaigns of hospitals and health centres to provide pre-natal and ante-natal care to pregnant and nursing mothers to result i... mehr

Sales of baby care were supported by widening distribution towards the end of the review period, particularly via supermarkets/hypermarkets. Growth was driven by expansion in the hypermarket channel by brands such as Carrefour, Spinneys and Hyper1, while supermarkets also began to broaden the range of baby care on offer. This expanded distribution attracted a growing number of mid- and high-income consumers, making them more aware of th... mehr

Value sales in baby care remained flat in 2010, despite the continued increase in birth rates, which, according to CSO statistics, currently stands at 17 per 1,000 of population, up from 14.4 per 1,000 in 2000. Value growth rates have been in decline in 2009 as recessionary conditions began to affect Ireland and consumers quickly became more price conscious. Consumers continue to actively seek better value for money and discounted price... mehr

In Japan, the number of new born babies in 2010 was estimated to be 1,071,000, which was a marginal increase compared with 1,070,025 in 2009. In 2010, baby care showed a current value decline of less than 1%, which while negative was still an improvement over the negative current value CAGR of 1% over the review period. This was because of the slightly higher birth rate; additionally, the hot summer in 2010 led to a stronger demand in b... mehr

The effects of the current economic crisis continued to slow baby care sales in Portugal in 2010. According to the INE (National Statistics Institute), Portugal was the third country with the lowest birth rate in Europe at 9.4% of the population in 2009, whereas the average rate in Europe is 10.7% of the population. Combined with the effects of the current economic crisis, baby care sales remained stagnant during 2010. Even though the b... mehr

Without any safety scandal or issues in baby care, the category displayed a secure increase based on premiumisation despite the lower birth rate. Parents became increasingly keen and more demanding regarding the ingredients of baby care products after experiencing a safety scandal in 2009; in response, manufacturers were more concerned in using premium ingredients such as organic and natural. Those products led the value growth of baby ... mehr

In 2010 over 80,000 babies were born, an increase from the previous year’s 78,000. The fact that there were marginally more babies born in 2010, combined with an improving economic state positively impacted the sales of baby care.

Euromonitor International's Baby Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010... mehr

Thailand’s birth rate continued to fall in 2010, mainly because Thais are getting married at a later age and more women are postponing giving birth in order to focus on their careers. In addition, the rising cost of living has also contributed to a lower birth rate as people are conscious of the costs of bringing up children. The falling birth rate has had a negative impact on demand for baby care products. However, this has been part... mehr

Baby care received a renewed flow of marketing support in 2010, after Unilever took over Sara Lee’s top-selling brand Zwitsal at the end of 2009. Sara Lee was the absolute leader within the baby care category with Zwitsal, but the company agreed to sell to Unilever, resulting in renewed promotional support during the second half of 2010, aimed to generate an improved performance in face of higher private label growth.

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Demand for baby care products continued to grow in 2010. With the increase in disposable income and an improving standard of living, parents were more willing to spend on baby care products. Responding to consumer demand, baby care saw rising availability and variety of products and brands. Consumers also become more demanding in choosing the best products for their babies.

Euromonitor International's Baby Care in Vietnam rep... mehr

Baby care registered a 10% current value terms increase in 2010, a strong performance resulting from consumers’ increased willingness to spend on baby products. Families used to use adult products for babies because there was not a great choice of products available, and prices were higher. In 2010 more brands were present, the number of people per household decreased, and young couples able to spend on baby-specific offerings. This w... mehr

The birth rate in Australia in 2009 was the highest in 32 years, since 1977 with the number of births reaching 296,268. The increase in the birth rate can be attributed to a financial assistance scheme that was implemented by the Federal Government in 2004, which provides a one-off payment of A$5,000 as well as additional tax rebates and benefits to new parents. Owing to the increasing birth rate in Australia, baby care achieved retail ... mehr

In 2010, baby care saw retail value sales growth of 10% compared to the corresponding figure of 4% seen in 2009, as people came to view baby care products as necessities. The birth rate continued to grow in Azerbaijan over the later years of the review period, with the population under the age of one up by another 1% in 2010. As a result, demand for baby care remained high despite the financial instability seen in the wake of the global... mehr

The main story in baby care in 2010 was the development of the ‘without’ trend — a buzz that came from websites, forums and TV broadcasts, particularly from France. Marketers also took note of growing concerns in magazines and Internet forums regarding the effects of parabens and other chemical ingredients. Holding a still modest presence in Belgium, brands such as Mixa (included in others) and Corrine de Farme exploited the l... mehr

The availability of baby care products continues to increase in Bolivia. For example, a growing number of brands are being imported directly by leading supermarket chains whilst new products are also being distributed by companies such as Quimiza, which recently launched Ninet. Rapid growth in this area is encouraging competitors to not only introduce new brands but to also expand their existing portfolios. For example, Kimberly and Pro... mehr

Baby care experienced a slightly higher sales increase in 2010 than in the previous year due to the economic recovery, which has returned some dynamism to the category through the introduction of new products. This category was not drastically affected by the economic downturn as most of these products are considered as essential by mothers, therefore they are bought even if a higher percentage of the budget has to be designated to them... mehr

Baby care in Croatia was unable to post positive value growth in 2010 as the majority of parents in the country continued to economise on products for their babies. Although the ongoing fall in value sales was less severe than in 2009, baby care continued to suffer from falling demand.

Euromonitor International's Baby Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. ... mehr

Baby care products continued to perform well in 2010, with current retail value sales increasing by 4%. Rising consumer demand for natural and organic baby care products continued to drive sales growth, with the dynamically growing baby sun care area being the other key driver within the area.

Euromonitor International's Baby Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national... mehr

Dominican Republic baby care’s main purchasers are consumers from middle to high income segments. Prices of these products can be considered as expensive in the country, thus consumers from lower income segments, which represent most of the population, do not have access to baby care products, using substitute traditional products or tend to purchase on a low regularity economy brands which are available in the category. Local consume... mehr

The rising birth rate in Ecuador and economic recovery in 2010 fuelled demand for baby care products in 2010. Moreover, baby care is steadily increasing penetration in Ecuador due to the growing availability of baby care products among traditional, modern and direct selling channels that have raised awareness of such products among consumers.

Euromonitor International's Baby Care in Ecuador report offers a comprehensive guide... mehr

The volume sales of baby care products stagnated in 2010. This was the case in all the product categories except for the baby sun care products. Other baby care products — hair and skin care and toiletries — saw a delayed impact of the downturn. The volume sales of these products remained unchanged from the previous year, although before the downturn the demand grew steadily on a yearly basis. The fact that competitors wante... mehr

In 2010, the economic downturn combined with the controversy against ingredients used, both contributed to weaken the demand for baby care products. Starting in 2008, controversy against ingredients used in baby care products continued to affect the category in 2010. Although more and more products are positioned as natural with no parabens (which was at the heart of the controversy and has been showed as potentially harmful for babies�... mehr

A 14% growth in the birth rate in 2009 and a 4% growth of real GDP of Georgia in 2010, pushed baby care sales up by 6% in value terms as households with babies tend to spend a maximum of their income on products of this category. Consumers prioritise more organic products; the ones that are considered to be the most healthy for their youngsters. In most cases, while buying products for babies younger than 1-year-old, parents maximally t... mehr

Baby hair care and baby skin care continued to account for most of the sales of baby care in 2010. These two categories were responsible for around 70% of all current value sales of baby care. There was not too much dynamism, with strongly positioned brands continuing to lead in terms of share and innovation. Natural ingredients were the main focus amongst existing products. Tearless formulas (soft formulas to prevent irritation of babi... mehr

Baby skin care was the single largest category in 2010, in line with the review period. Johnson & Johnson (India) Ltd has traditionally been the leader in this category, with its baby soap and skin care. Baby hair care is emerging as a separate business in its own right as well where some consumers purchasing baby hair care on top the other baby care products. Nonetheless, the product sales still relatively smaller than the other ba... mehr

Price wars continued into 2010 as retailers gave heavy discounts across baby care in order to attract customers. In volume terms baby care products continued to grow with the population, while prices declined. All baby care products are used to attract young families into outlets by retailers, and after nappies and baby food, toiletries witnessed the deepest discounts during 2010. What led to the unit price drops in 2010 was competition... mehr

The birth rate continued to increase in Kazakhstan in 2010, despite the economic downturn. The baby boom began in previous years as a result of improving living standards, which impacted sales of baby care products. The demand for cosmetics and toiletries for children remained high even during the economic downturn. Kazakhs consider baby care products to be necessities, and would rather economise on other expenses, or luxury products, a... mehr

There was a general slowdown in baby care since 2005 affecting most categories. This was due to the presence of many substitutes such as general soap and body creams that were used on babies and adults alike, and represent a lesser cost to the household’s budget. This lacklustre performance is attributed to competition from general multipurpose products e.g. Nuru and Dettol.

Euromonitor International's Baby Care in Kenya re... mehr

Over the review period, there was an ongoing trend towards declining birth rate. That resulted in a decrease in number of babies born by 9% over the period 2006-2010. The trend continued in 2010 despite governmental campaigning for increase of the birth rate and monthly allowances for the birth of a third child in a family. The falling number of babies and children was hampering development of baby care, whilst the positive move in 2010... mehr

According to the latest figures provided by the National Institute of Statistics and Informatics (INEI), the fertility rate in Peru for the review period showed a decline of 4% compared with the 1995-2000 period. Couples are getting married later and having fewer babies in order to be able to better indulge their children as they reach a more comfortable economic position. This trend positively impacts baby care sales for two reasons. O... mehr

With birth rates continuing to rise in Saudi Arabia, reaching 22,690 newborn babies in 2010, it is perhaps unsurprising that baby care in Saudi Arabia continues to register positive growth. Saudis like to spend lavishly on products or their babies, and this means high value sales of baby food, baby toiletries and baby accessories.

Euromonitor International's Baby Care in Saudi Arabia report offers a comprehensive guide to the... mehr

With birth rates continuing to rise in Saudi Arabia, reaching 22,690 newborn babies in 2010, it is perhaps unsurprising that baby care in Saudi Arabia continues to register positive growth. Saudis like to spend lavishly on products or their babies, and this means high value sales of baby food, baby toiletries and baby accessories.

Euromonitor International's Baby Care in Saudi Arabia report offers a comprehensive guide to the... mehr

Baby care performed the best in current value sales within beauty and personal care in 2010 due to certain differences in consumer attitudes. Firstly, the quality of baby care products is increasingly the most important factor as mothers put higher emphasis on quality care for their babies. Secondly, parents, who are the key purchasing group of baby care, are not willing to save money on their children, even during a poor economic clima... mehr

Baby care saw moderate value sales growth in 2010, while volume sales stagnated. Although baby care saw numerous new product launches over the review period, consumer demand did not increase significantly, moreover a proportion of consumers turned to cheaper alternatives such as private label brands. In 2010, value sales of baby care marginally increased due to increasing prices.

Euromonitor International's Baby Care in Hunga... mehr

Consumption of baby care products occurs mainly in urban areas, especially large cities. The introduction of higher quality products from key multinationals and in-store advertisements following these launches has played a major role in the growth of baby care in Iran. However, in remote areas and villages, people do not tend to use baby care products. However, as awareness increases regarding such products, there is growing demand even... mehr

Baby care in New Zealand increased in value by 2% and volume by 1% in 2010 although birth rates decreased across the country, demonstrating that New Zealanders spend more on their babies and are moving to higher-quality products

Euromonitor International's Baby Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, al... mehr

After a difficult 2009, 2010 was another year marked by a decrease in living standards for Serbian consumers. The weak performance of the Serbian economy was also reflected in baby care. The key effects included de-premiumisation (shift to cheaper products as a way of offsetting budget constraints caused by the crisis) in all categories and volume decrease in certain categories.

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In line with global trends, there continues to be a move towards being 'green”, both environmentally and in terms of using natural, less harmful products on the skin. This remains a trend in relation to baby care in South Africa, with some mothers even going so far as to only bathe their babies with cotton wool and water for the first few months.

Euromonitor International's Baby Care in South Africa report offers a comprehe... mehr

Two main factor keep driving sales of baby care products in Spain. First, the Spanish birth rate and second the deep economic crisis which Spain has faced since 2009. The combination of these two factors resulted in the Spanish baby care category growing almost 1% in current value terms in 2010, slightly down on the previous year, to reach EUR160 million.

Euromonitor International's Baby Care in Spain report offers a comprehe... mehr

Natural and/or organic baby care products continued to be a significant trend in 2010. Many consumers start buying natural and/or organic baby care products when they first become parents as they want the best for their children, and thereafter are unwilling to trade down from brands that are perceived as being of high quality. As they start reading labels on foods for their children, consumers are more inclined to read labels on baby c... mehr

Baby care in Belarus demonstrated growth of 13% in current value terms in 2010. Unlike 2009, value growth was attributed not only to unit price growth caused by on-going inflation and slow national currency devaluation, but also to volume growth. Despite the crisis, key players focused on launching new products and improved versions of established products, including inexpensive brands. These increased in popularity due to the lower pur... mehr

Baby care remains one of the least developed categories within beauty and personal care, but its growth potential attracts new players and products. In line with the overall increase in disposable incomes in Bulgaria, parents started spending more on quality baby care products over the review period, and this trend is likely to continue despite the fact that the Bulgarian economy was affected by the global crisis.

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In 2010 retail sales of products marketed to children did reasonably well, gaining close to 4% in current value terms to and reach C$108 million. Value growth was somewhat higher compared with 2009 — the peak of the recession — but still slower compared with earlier years of the review period. While Canadian parents continued to spend on their children, they still were on the look-out for bargains and promotions for the best... mehr

Baby care benefited from two major long-term factors at the end of the review period. The most significant factor was China’s one child policy, which restricts many couples to a single child. The policy has been in place since 1978 and particularly focuses on married urban couples, with the government estimating that around 36% of Chinese are impacted. This resulted in a distinctive family structure in China with four grandparents, tw... mehr

The importance of the population aged between 4 and 12 years, which accounts for 19% of the total population, along with the power of decision making that this group exerts over their parents is affecting in a positive way the development of products for children. Manufacturers keep using cartoon and movie characters to attract kids. Belleza Express for example introduced shampoos with bottles with the shapes of Toy Story characters and... mehr

The importance of the population aged between 4 and 12 years, which accounts for 19% of the total population, along with the power of decision making that this group exerts over their parents is affecting in a positive way the development of products for children. Manufacturers keep using cartoon and movie characters to attract kids. Belleza Express for example introduced shampoos with bottles with the shapes of Toy Story characters and... mehr

Baby care sales continued to grow in Germany towards the end of the review period despite ongoing decline in the country’s already low birth rate. The birth rate declined from 8.3 births per 1,000 people in 2005 to just 7.6 new-borns per 1,000 people in 2010. Despite this, overall baby care saw 1% current value growth 2010 over the previous year, with baby hair care and baby bath seeing volume growth and baby skin care maintaining ste... mehr

The continued low birth rate in Hong Kong was the main factor hindering the growth of baby care in 2010. Many Hong Kong people normally do not start a family until a very late age, often well after they have attained a certain financial stability. Married couples are also hesitant to have more than one child given the large amount of money it takes to raise a child with the continually rise in cost of living. Hong Kong parents are often... mehr

2010 witnessed a flurry of new product launches, especially in baby care. The leading player in baby care, PZ Cussons Indonesia, launched four different variants of its baby care product range, namely Cussons Baby Soft and Smooth, Cussons Baby Mild and Gentle, Cussons Baby Natural and Cussons Baby Cares and Protects. Another leading player, Sara Lee Body Care Indonesia, also launched different Zwitsal variants: Zwitsal Classic, Zwitsal ... mehr

The most significant social trend in baby care in 2010 was a slowdown of the decline of the user base (children aged under three), a continuation of a trend seen in 2009. The Italian birth rate decreased slightly between 2009 and 2010, according to ISTAT, the Italian National Statistics Office, but the number of infants aged under three in 2010 actually increased due to the greater presence of immigrants living in the country.

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The most significant social trend in baby care in 2010 was a slowdown of the decline of the user base (children aged under three), a continuation of a trend seen in 2009. The Italian birth rate decreased slightly between 2009 and 2010, according to ISTAT, the Italian National Statistics Office, but the number of infants aged under three in 2010 actually increased due to the greater presence of immigrants living in the country.

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The most significant social trend in baby care in 2010 was a slowdown of the decline of the user base (children aged under three), a continuation of a trend seen in 2009. The Italian birth rate decreased slightly between 2009 and 2010, according to ISTAT, the Italian National Statistics Office, but the number of infants aged under three in 2010 actually increased due to the greater presence of immigrants living in the country.

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Moroccan parents are becoming better educated in terms of taking care of their babies, and wish to provide their infants with the best available care, even during times of economic slowdown. Consequently, spending on baby care products demonstrated an upward movement in Morocco in 2010. Despite the fact that the birth rate continued to slow and modern Moroccans tend to get married later in life and prefer to have fewer children than the... mehr

Growth in baby care value sales in 2010 was up on 2009, and also stronger than the CAGR for the review period as a whole. This improvement was underpinned by economic recovery, which bolstered disposable incomes and enabled Nigerian consumers to spend more on baby care products. The fact that birth rates in Nigeria are declining at a comparatively slow pace also contributed to the positive performance of baby care, as did new launches, ... mehr

Affluent Norwegian parents have shown that they are willing to trade up to higher priced natural and organic products in baby care because they want the best for their children. In Norway, a baby’s first year is considered to be the foundation of a healthy life. The first year is considered so important that all employed parents are entitled to one year of fully-paid leave to care for and develop strong bonds with their children. This... mehr

Polish parents are becoming increasingly educated and conscious in terms of taking care of their babies. In addition, the overall spending on various baby care products is gradually growing as parents wish to provide their infants with the best of everything, even during tougher economic times. In general, they are unwilling to economise on their newborns and are more inclined to cut down their own spending instead of depriving their ba... mehr

Demand for beauty and personal care products for children continued to grow. The government of the country kept its promise and continued to support the family policy, with the result of a 1.6% birth rate increase during the year. The growing number of new-borns, together with the rising income of the population impacted the growth of baby care, which was up 13% on the previous year in current value terms.

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In an effort to bolster revenues, manufacturers in baby care continued to pursue product development during 2010. The leading company in baby care, Johnson & Johnson (Philippines) Inc, remained persistent in its efforts to offer its products to adults as well as babies. Banking on its reputation for manufacturing products which provide tender and gentle care to skin, Johnson & Johnson continued to offer its skin care brands to m... mehr

Natural products continue to grow in popularity in baby care. Over the review period, such products were traditionally offered by niche retailers and brands, including Neal’s Yard and Burt’s Bees, although, increasingly, some of the larger retailers and manufacturers are breaking into the category, including the Mothercare and Boots private label ranges and Johnson’s Natural range. Organic and fairtrade products are also increasin... mehr

With a slightly higher fertility rate than in Western Europe and a large middle class, Tunisia is a dynamic market for baby care. Parents usually trust baby care products, thanks to efficient product safety rules and the credentials from well known multinationals. Those products have risen in popularity, as parents take better care of their children’s health and wellbeing.

Euromonitor International's Baby Care in Tunisia re... mehr

In 2010, baby care continued to register positive value growth, benefiting from the general perception of these products as a necessity. Parents do not give up on purchasing products that are for their babies and children even during the hardest economic conditions. However, the category registered 7% current value growth in 2010 compared to the review period CAGR of nearly 5% as a result of better economic conditions.

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In 2010, the prices of sun protection products declined sharply, which caused a similar move in baby sun care to avoid mothers switching to purchase regular sun protection for their babies and children due to more competitive prices in that category. Though the price reductions were successful in terms of volume sales, baby sun care value sales were seriously impacted, producing the worst performance of the review period.

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As the effects of the economic downturn faded, consumers became more active. As children are highly treasured in Uzbekistan, where the number of new-borns continues to rise, the category enjoyed stable demand in 2010. On the other hand, increasing product variety also contributed to stronger sales as marketers sought to improve consumer awareness about products such as baby hair care and baby toiletries. Moreover, a wider product variet... mehr

Like other beauty and personal care categories, baby care suffered lack of innovation and launches in 2010. Such poor dynamism affected both volume and unit price. This factor was combined with lower disposable income among many households that made consumers avoid or delay purchases of some baby care products. Most of the household budget allocated to baby products is allocated to staples such as nappies/diapers and baby formula since ... mehr

Baby care sales increased by 26% in current value terms in 2010, which represented a slight increase from the current value CAGR of 25% between 2005 and 2010. Stronger innovation in value-added formulations drove sales in 2010.

Euromonitor International's Baby Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allow... mehr

A declining birth rate did not lead to a decline in baby care sales in 2010, as parents continued to pamper their babies, leading to a 2% increase in value terms in that year, to €24 million. Parents know that baby skin is more sensitive than adult skin, and does not produce all the necessary lipids to protect the skin fully. Therefore, baby skin and hair tends to be drier and requires products with a neutral pH-value of around pH5.5.... mehr

3% current value growth in 2010 was achieved despite unit price declines across baby care. Parents in the country, although trading down to cheaper brands, avoided economising by crossing baby care products off their shopping lists.

Euromonitor International's Baby Care in Bosnia-Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 20... mehr

After many years without any new investments in baby care, Avon Cosméticos launched at the end of 2010 a new line for girls — Barbie — under license from Mattel. The new line includes other baby care products such as baby hair care (2-in-1 ones), baby fragrances, baby skin care (body lotions) and make-up (lip gloss). As a consequence, the company expects to increase its market share in 2011 and intensify competition w... mehr

As the birth rate in Chile continued to decline, parents showed a tendency towards spending more on their children. This was in part due to increasingly busy lifestyles which leave them less time to spend with their offspring. As a result, they have started to see increased expenditure per child as a way to make up for their lack of contact time. This has led to a growing preference for value-added products, for example, lotions that co... mehr

Baby care current retail value sales fell by 2% to EEK21 million in 2010 due to rising consumer price sensitivity as a result of the economic downturn. However, demand for baby care products remains strong despite hard economic conditions due to their essential nature. Although many consumers traded down to cheaper brands, the fact that the decline in sales in 2010 was lower than that recorded in 2009 highlights the positive impact of t... mehr

Worsening economic conditions in Greece during 2010 had an impact on consumer behaviour and trends in baby care. Decreased budgets meant that consumers had to restrain their spending and be on the watch for offers and discounts. The slow but steady course towards somewhat more sophisticated ingredients and premiumisation observed in previous years of the review period was cut off as consumers went back to basic brands and traditional fo... mehr

Baby care current retail value sales declined by 11% in 2010 due to falling consumer purchasing power. In addition, low consumer confidence as a result of the recession also resulted in many Latvian couples deciding to postpone having a baby. According to the Central Statistical Bureau of Latvia, the number of new born babies in Latvia declined by 13% during the first nine months of 2010. However, the decline in baby care sales was slig... mehr

Economic recession in Lithuania had many effects on Lithuanian baby care sales. With rising unemployment and unclear prospects of job security, would-be parents reassessed their financial ability to raise children. To the protest of the mothers, parental leave money for mothers, previously the most lavish in the whole European Union, were reduced. These factors had negative influence on the birth rate and limited the demand in quantity ... mehr

The upsurge in incidences of children and adults experiencing skin conditions such as dry or sensitive skin, eczema and other skin conditions increased attention on natural or organic products. This was elevated by the smaller number of children in each family group and hence more spending per child. Burt’s Bees, Buds Cherished Organics, Cherub Rubs, Kiehl’s and TNS Skin Lab (with brands such as Aubrey) all have ranges targeting bab... mehr

According to the National Population Council (CONAPO) the number of births in Mexico will continue to show a decline of 1% per year over the next five years, resulting in there being less than two million births annually. This will be an important contributing factor to the general slowdown in the baby care category. However, it is likely that the increasing care and attention given by parents to each child in families with fewer childr... mehr

The declining birth rate in Singapore was a major factor affecting the value growth of baby care at the end of the review period. Despite the government’s fervent measures to increase the birth rate, the total fertility rate dropped from 1.6 in 2000 to 1.2 in 2009 — far below the needed 2.1 for population replacement. However, parents were willing to spend on their children, and purchased premium baby care products as they belie... mehr

2010 was expected to see a similar number of new-born babies to the figure of 2009. However, as parents were impacted by the negative effects of the economic downturn, price played a role in influencing purchasing decisions in 2010. Consequently, private label products gained popularity, and other brands offered products at lower unit prices.

Euromonitor International's Baby Care in Slovenia report offers a comprehensive guid... mehr

The declining birth rate in Taiwan has resulted in a fall in the average family size in the country with the result that most parents are spending more money on their children than before. In response to this trend, many manufacturers have developed new middle and premium priced products in order to fuel sales and attract consumers. In 2010, baby care recorded current retail value growth of 1%.

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Baby care sales grew by 2% in current value terms in 2010 despite a decline in the birth rate and a weak economy. The economic slowdown led to many consumers becoming worried regarding their future. This contributed to a declining birth rate, as many Americans postponing having children until the economy improves and they can afford to spend money on larger homes and day care costs. The number of live births in the US declined by 0.7% i... mehr

Although the birth rate in Ukraine decreased in 2010, it still remained high in comparison with the rest of the review period. The government continued to encourage people to have families via support payments: UAH12,500 for the first child, UAH25,000 for the second child, and UAH50,000 for the third child. Traditionally, demand for baby care products has been highest amongst parents with children under the age of one and children’s c... mehr

In recent years, the birth rate has remained quite constant, with on average around 750,000 babies born per year. On average, diapers are used for the first 33 months of infants’ lives. It is estimated that for the middle-income population, 60% of the budget destined for baby expenses is related to nappies/diapers. During 2010, political moves favoured the economic conditions of nappies/diapers buyers due to increased subsidies and th... mehr

Despite birth rates that are beginning to level out and high market saturation marked by very high levels of market penetration, nappies/diapers/pants holds moderate levels of opportunity for companies which can carve out market share in higher-value added products, as well as drive additional consumption of units per consumer in the low- and middle-income cohorts.

Euromonitor International's Nappies/Diapers/Pants in Chile re... mehr

Growth of birth rates in Hong Kong has been declining, with fewer couples choosing to have children. This will negatively affect the sales of nappies/diapers/pants. However, 2010 saw stronger growth as consumers responded to strong advertising by major players. In addition, Hong Kong’s strong economic recovery meant that parents could spend more on their children. Disposable nappies and diapers have been gaining popularity over cloth ... mehr

Procter & Gamble Home Products Ltd continued its efforts to cut unit prices in order to garner volume share in 2010. The unit price reductions for competing players such as Kimberly-Clark Lever Ltd, Godrej Consumer Products Ltd and Wipro Ltd over 2009 and 2010 were in fact much more severe compared to Procter & Gamble due to their initial higher unit prices in 2009. The trend of cutting unit prices in order to make the product a... mehr

Despite rising levels of disposable income, the penetration of nappies/diapers/pants in Indonesia is still relatively low compared to more developed countries. The strong cultural preference to use washable cloth nappies remained dominant in the country during 2010 due to the low cost of labour, which allows the majority of middle income and upper income households to employ a maid or servant, who is normally responsible for completing ... mehr

Faced with declining purchasing power, consumers were quick to seek ways to reduce spending on nappies/diapers/pants. Since a large share of parents is younger people who are especially vulnerable to job losses, efforts to save were intensified even more. Part of the demand for nappies/diapers/pants was met by turning to bazaars or taking shopping trips to Poland, where such goods are significantly cheaper.

Euromonitor Intern... mehr

The declining birth rate continued to be a problem for manufacturers of nappies/diapers/pants in Malaysia. Malaysians are increasingly deferring marriage and having babies later in life due to the increasing work and educational commitments of Malaysian women. The economic recovery and pick up in business activity is also placing more pressure on Malaysian women in terms of greater workloads and additional stress, which is serving to de... mehr

For the last few years, worrying demographic trends have pointed to the birth of fewer and fewer children in the country. This trend was clear in recent decades, but accelerated in the last 10 years. In 2008 Mexico reached an important milestone, since this was the year in which the fertility rate reached 2.1 births per woman, the replacement population rate. Two years later, the rate fell to 2.0 births per woman, approaching the rate o... mehr

The economic downturn in 2009 saw parents moving to mid-priced brands which offered acceptable quality. 2010 saw continual price promotions of luxury brands, outdoor activities and television commercials to recapture market share.

Euromonitor International's Nappies/Diapers/Pants in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2... mehr

Sales of nappies/diapers/pants fell by 1% in current value terms in 2010, to US$5,378 million, while volume sales saw a slight increase, to reach 20,491 million units in the same year. Volume sales increased despite the birth rate in the US declining from 13.9 births per 1,000 inhabitants in 2009 to 13.5 births per 1,000 inhabitants in 2010. This was the largest drop in the US birth rate in over a decade.

Euromonitor Internat... mehr

In 2010, the economic downturn continued to affecting purchasing power, and as a consequence, mothers began to downgrade from the products they used to buy in previous years (2007/2008). Since nappies/dippers/pants are considered as basic need products, consumers did not stop buying them; rather they migrated to a lower price category and looked for those brands which offered the best price-value ratio. In addition, the shortage of dome... mehr

Introduction
This report forms a part of the Datamonitor's product series titled 'Market Insights'. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.

Scope
Examines developments in the Indian baby care sectorProvides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific... mehr

Introduction

This databook provides key data and information on the baby personal care market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains informat... mehr

Introduction

This databook provides key data and information on the baby personal care market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on two categor... mehr

Introduction

Datamonitor’s Baby Personal Care market in Asia Pacific — Product Launch Quarterly provides a complete guide to new product launches in the Asia Pacific baby personal care market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview... mehr

Introduction

Datamonitor’s Baby Personal Care market in Eastern Europe — Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe baby personal care market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an over... mehr

Introduction

This databook provides key data and information on the baby personal care market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on tw... mehr

Introduction

Datamonitor’s Baby Personal Care market in Latin America — Product Launch Quarterly provides a complete guide to new product launches in the Latin America baby personal care market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overvi... mehr

Introduction

This databook provides key data and information on the baby personal care market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on ... mehr

Introduction

This databook provides key data and information on the baby personal care market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Cont... mehr

Introduction

Datamonitor’s Baby Personal Care market in North America — Product Launch Quarterly provides a complete guide to new product launches in the North America baby personal care market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overvi... mehr

Introduction

This databook provides key data and information on the baby personal care market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on tw... mehr

Introduction

This report covers key aspects of the baby personal care market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This report covers key aspects of the baby personal care market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories: diapers and baby toiletries mehr

Introduction

This report covers key aspects of the baby personal care market in the in the eight nations of the northern hemisphere: Canada, France, Germany, Italy, Japan, Russia, the UK, and the US. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains in... mehr

Introduction

Datamonitor’s Baby Personal Care market in Western Europe — Product Launch Quarterly provides a complete guide to new product launches in the Western Europe baby personal care market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an over... mehr

Introduction

This databook provides key data and information on the baby personal care market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on tw... mehr

Introduction

This report covers key aspects of the baby toiletries market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on six categories: wipes, lotion, powder, shampoo, o... mehr

Introduction

This report covers key aspects of the diapers market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: baby, training and cloth diapers
<... mehr

Nappies/diapers/pants recorded retail volume growth of 2% in 2009 — in line with the 2008 performance, but an improvement over the review period CAGR. The slight acceleration compared to the review period CAGR is mainly attributed to the rise in the birth rate in Finland. As the birth rate remained unchanged during the early part of the review period retail volume sales were slower.

Euromonitor International's Nappies/D... mehr

Introduction

This databook provides key data and information on the baby personal care market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two catego... mehr

Introduction

This databook provides key data and information on the baby personal care market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two catego... mehr

Introduction

This databook provides key data and information on the baby personal care market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This databook provides key data and information on the baby personal care market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in France. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two catego... mehr

Introduction

This databook provides key data and information on the baby personal care market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two catego... mehr

Introduction

This databook provides key data and information on the baby personal care market in Ireland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Israel. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This databook provides key data and information on the baby personal care market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This databook provides key data and information on the baby personal care market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two catego... mehr

Introduction

This databook provides key data and information on the baby personal care market in Slovenia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This databook provides key data and information on the baby personal care market in Spain. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two cate... mehr

Introduction

This databook provides key data and information on the baby personal care market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This databook provides key data and information on the baby personal care market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on t... mehr

Introduction

This databook provides key data and information on the baby personal care market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two ... mehr

Introduction

This databook provides key data and information on the baby personal care market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two ... mehr

Introduction

This databook provides key data and information on the baby personal care market in the UK. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in United Arab Emirates. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on... mehr

Introduction

This databook provides key data and information on the baby personal care market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Introduction

This databook provides key data and information on the baby personal care market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two catego... mehr

Introduction

This databook provides key data and information on the baby personal care market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categori... mehr

Baby care products reported slow growth during 2009. The economic downturn affected disposable income for the majority of households, limiting purchasing power. Parents continued product consumption in 2009, nonetheless middle and low socio economic segments reduced purchases in categories such as sun care, toiletries and skin care.

Euromonitor International's Baby Care in Ecuador report offers a comprehensive guide to the si... mehr

In 2009, baby care sales increased by 2% in current value terms, reaching NZ$11 million. Despite the growth rate continuously increasing between 2005 and 2007 from 3% to 5%, in 2008 there was a four percentage point decrease compared to the year before.

Euromonitor International's Baby Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail... mehr

The birth rate in Thailand continued to slow down at the end of the review period as modern Thais tend to get married later in life and prefer to have fewer children than their predecessors. Given such circumstances, most leading manufacturers aimed to broaden their target segment to include teenage girls and working females. By doing so, they have included beauty and nourishing ingredients in their products besides their core feature o... mehr

Multinationals propose new consumption patterns as a way to convince parents to buy their brands. Disposable income decreased and therefore parents need a good reason to spend money on non-basic items such as fragrance or body lotion. Since low-income households tend to perceive baby care products as small luxuries, companies rely on middle-income first-time parents to promote their brands. According to industry sources, first-time pare... mehr

Baby care had DZD1.6 billion in sales due to the development of products in the category, with companies responding to higher customer demand. Algerian consumers are discovering a wider range of products and are increasingly able to afford baby care products.

Euromonitor International's Baby Care Products in Algeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the la... mehr

Parents are using more products which, in addition to taking care of children’s skin or hair, help them look good or have other features. An example of such offerings is Johnson & Johnson’s Extra Moisturising shampoo, or the Natural Calm line of products. Baby care was the fastest growing category within beauty and personal care in a slow year for the industry, due to the slowdown in the economy and decreased purchasing power. T... mehr

Gradual increases in fertility rates have been observed in Australia since the 1970s that culminated in a record high of 296,600 births in 2008. The increases in birth rates are attributed to a financial assistance scheme implemented by the federal government in 2004 which provides a one-off payment of A$5,000 as well as additional tax rebates and benefits. The rising birth rates in the country sustained steady current value growth of 6... mehr

The economic crisis did not cause parents to reduce their spending on baby care, as they still wanted the best for their babies. In fact, it prompted parents to better select baby care products, which means they focused both on the best bargains and the most skin-friendly and protective items. Therefore, sales of promotional packs of baby skin care, baby toiletries and baby wipes (not included in the BPC market) took off. Sun care produ... mehr

Baby care was heavily affected by the economic slowdown; mainly because baby specialised products are expensive and sometimes viewed as non-essential. Products such as baby toiletries and baby hair care were drastically affected mainly because they can be easily substituted by adult products without causing any problems to the baby, or because alternatives are much cheaper prompting some parents to switch.

Euromonitor Interna... mehr

Demand for natural and organic products, which emerged as the key value growth driver in baby care in 2008, remained the most important trend in baby care sales in 2009. Sales exploded in 2008 as natural/organic brands such Derma and Neutral expanded their distribution significantly and became more widely available at supermarkets, hypermarkets and health and beauty retailers and became widely exposed to broad consumer groups. Growing d... mehr

While the birth rate continued to decline slightly in 2009 over the previous year, it remains high at 38.4 births per 1,000 inhabitants with the number of Kenyans aged 0-14-years-old thus continuing to grow. Improved health care for infants meanwhile eroded the infant mortality rate, with the government investing heavily in this area. This resulted in a growing potential user base for baby care.

Euromonitor International's Ba... mehr

2009 witnessed a flurry of new products, especially in other baby care. Johnson & Johnson Maroc SA came up with Johnson’s Baby Bedtime in toiletries and skin care, which claims to help babies fall asleep more easily and sleep through the night better. Many players also launched products with multiple functions such as Ultra Doux, Pirates and Nivea 2-in-1 by Union pour la Fabrication le Commerce et l’Industrie (UFCI), Corine de F... mehr

The 2009 global economic and local banking crisis resulted in lower consumer spending. This resulted in intense competition in baby care as manufacturers and importers of foreign brands battled over the limited expenditure on these products. The competition mainly took the form of increased advertising to make brands more visible to consumers.

Euromonitor International's Baby Care Products in Nigeria report offers a comprehen... mehr

In 2009, sales of baby care were not only impacted by difficult economic conditions, but also by the continual declining birth rate, which reduced volume sales particularly for segments such as baby hair care and baby skin care, and thus value sales. The birth rate reached 9.54 in 2009, down from 9.92 in 2004. Consequently, the growth rate in 2009 was much lower than average during the review period.

Euromonitor International... mehr

Sales growth was sustained for baby care in 2009 thanks to the widening availability of premium products and a growing focus among parents on spending on their children, despite consumers’ shrinking economic confidence due to the global recession. In many families, parents spent less on themselves in order to be able to buy their baby shampoo or sun protection. In addition, growth was supported by the mild nature of baby care, with ma... mehr

The fact that the Uruguayan economy was relatively unaffected by the economic downturn meant that parents continued to increase expenditure on baby care products during 2009. As a result, companies were confident enough to introduce new brands and to increase unit prices.

Euromonitor International's Baby Care Products in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It pr... mehr

TV advertising was used by various players in nappies/diapers/pants in 2009 and it proved to be highly effective in assisting consumers, especially first-time parents, with their purchasing decisions. TV advertisements are very informative and they can both illustrate and communicate the special features and benefits of products, which in turn helps to increase awareness among parents.

Euromonitor International's Nappies/Diap... mehr

The demand for nappies/diapers is still growing in the Czech Republic, but is reaching saturation point. The birth rate, according to the Czech Statistical Office, reached its peak in 2009; however, it increased over the last decade. Manufacturers expect the consumer base for nappies/diapers to grow slowly.

Euromonitor International's Nappies/Diapers/Pants in Czech Republic report offers a comprehensive guide to the size and ... mehr

Nappies/diapers/pants increased by 20% in current value terms. The significant unit price increases led to the above average current value sales growth in 2009.

Euromonitor International's Nappies/Diapers/Pants in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identi... mehr

The positive birth rate in 2009 was predicted to have a strong impact on sales especially on new born nappies/diapers. However, due to the economic crisis, consumers were less reluctant to buy products with lower prices, such as private label products or products in discounters. Strong promotions from the main manufacturers to support sales also led to a decrease in value sales.

Euromonitor International's Nappies/Diapers/Pan... mehr

Hong Kong has one of the lowest birth rates in the world. The crude birth rate was 11.7 per 1,000 residents in 2009; a slight 4.2% increase from 2008, when the birth rate was 11.3 per 1,000 residents. Although there was slight growth in the birth rate, Hong Kong’s total fertility rate stands at 1.02; much below the replacement birth rate benchmark of 2.1. As a result, the low birth rate impacted the development of nappies/diapers/pant... mehr

Retail volume sales of nappies/diapers/pants saw growth of 6% in 2009 to reach 776 million units. Over the review period as a whole, the category saw retail volume sales growth of 35%. Moroccans now increasingly use these products, whereas in the past, especially in rural Morocco, cloth was used instead. The sales growth seen in nappies/diapers/pants does not reflect an increase in the country’s birth rate, but rather a change in cons... mehr

Nappies/diapers/pants grew in current value terms in 2009, in spite of the recession, due to an increase in premium products, including disposable pants. In general, the children’s market does not seem to suffer in recessions in Korea, because Korean parents do not reduce expenditure on their children, and there is often only one child in each household; they would rather reduce spending on themselves. A declining trend of value sales... mehr

In 2009, in nappies/diapers/pants, current value sales declined by 2%. This is worse than the review period with a reported negative CAGR of less than 1% in current value terms. The financial turmoil impacted the consumer goods market with a lag. This development was due to the birth rate remaining stable in 2009 from the previous year, as birth rates have declined over the review period. The situation in 2009 was linked to the fact tha... mehr

According to the World Factbook, Taiwan has one of the lowest birth rates in the world, surpassing Hong Kong and Macau, with only 1.05 children born per female each year. This declining birth rate was the main reason behind the fall in demand recorded within nappies/diapers/pants during 2009.

Euromonitor International's Nappies/Diapers/Pants in Taiwan report offers a comprehensive guide to the size and shape of the market at ... mehr

Baby care in Belarus demonstrated growth of 15% in current value terms in 2009. The growth was mainly attributed to unit price growth, caused by national currency devaluation and dependence of the category on imports. In spite of the crisis, key players focused on launching new products and improved versions of established products, including inexpensive brands, which increased in popularity because of the lower purchasing power in Bela... mehr

Economic stability and improved consumer awareness regarding specific baby products fuelled the demand for the category in 2009. In addition, local companies increased their portfolios through the entrance of economy products such as Liz by Astrix SA, which helped them to reach lower income consumers, expanding their consumer base.

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While birth rates continued to decline the category still managed to maintain positive volume and value growth in 2009. The main reason for this was that many consumers were willing to spend more per baby as they tended to have fewer children. Parents, mainly mothers, as they tend to make the purchasing decisions, paid more attention to products offering value-added features. Some examples of value-added products are brands such as Fami... mehr

Compared to high double-digit growth rates throughout most of the review period, the 14% negative growth in 2009 was a sharp downturn in growth trends for baby care. Consumers, otherwise very benevolent about spending their income on children, seem to have decided to reconsider their spending when it comes to baby care. The drop in sales stemmed from the global economic crisis visible throughout all beauty and personal care sectors, and... mehr

Baby care retail value declined by 1% with total sales of EUR8 million in 2009, the lowest performance recorded over the review period. The category declined as consumers became more price conscious. As the unemployment increased and consumers felt their purchasing power threatened, Finns took advantage of the discounts and reconsidered their purchasing decisions.

Euromonitor International's Baby Care Products in Finland repo... mehr

Baby care sales continued to be dominated by baby skin and hair care during 2009, with products in these areas accounting for 70% of current retail value sales. However, despite the constant introduction of new innovative products by producers, baby care products continue to be perceived as luxury items by the majority of Guatemalan consumers. The increasing popularity of general purpose products is limiting demand for specialised or ag... mehr

While the sales of baby care are dominated by purchases in urban areas, the contribution of rural areas to value sales increased robustly towards the later part of the review period to reach 16% in 2009. Rising incomes and improvements in rural distribution networks made basic baby care products such as bath soaps and massage oils widely available in rural areas. Rural sales were also boosted by the efforts of Dabur India Ltd to increas... mehr

The key story within baby care during 2009 was the evident desire of companies and especially retailers to increase their sales turnover at the expense of their profits. Baby care products are known to be a high expense for young families and those with many children. The average initial expense for a first child is around NIS3,000-10,000, not including toiletries. This is why retailers are targeting those products in which consumers ar... mehr

Japan has been experiencing something of recovery in its birth rate over the last two years of the review period, which, according to the Ministry of Health, Labour and Welfare, the number of newly-born babies in 2008 was 1,092,000, compared to 1,089,818 in 2007. Although the birth rate is still low, the increase, at least by Japanese standards, represents something of a baby boom. This has delighted manufacturers as well as the Japanes... mehr

Having started in previous years, the 'baby boom” had a rather considerable impact on the category’s sales in 2009. In spite of economic downturn and decreasing consumer purchasing power, sales of baby care products showed positive growth in value terms. Baby care products are positioned as products of prime necessity and the growing number of babies in the country was one of the significant reasons driving category growth.
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In 2009, birth rates in Lithuania started declining for the first time after six years of continuous growth, which decreased the potential consumer base for baby care products. The global slowdown and negative expectations concerning parental leave policy were the main factors causing the decline. Other negative demographic drivers, such as increased emigration from Lithuania, were also significant.

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While the Mexican recession reached its deepest level in 2009, the baby care sector was marked by sustained innovation in value-added formulations, with innovation seen in baby skin care and baby bath and shower, in particular. There was also broader segmentation resulting from robust competition, as real incomes suffered a strong decline to degrees not seen in many years, and consumers further rationalised their purchases. In addition,... mehr

Baby care sales were under increased pressure in 2009, impacted by the economic slowdown as an increasing number of people focussed more on price. Value growth was lower than in 2008, with unit prices affected by a rise in demand for private label products as more people resorted to cheaper alternatives which are nonetheless considered of good quality.

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Baby care is dominated by products containing natural and organic ingredients, as parents seek safer and gentler products for their children. In Norway, the Swan ecolabel, a certification of environmental safety, is considered to be an indicator of safety and quality that is playing a more important role in consumer purchasing decisions. Parents, especially new parents, are confident that Swan label certified products are safe for babi... mehr

Despite the slowing economy, the visibility and availability of baby care products increased over the review period, due to the increasing trend of retail sales through large supermarkets/hypermarkets and department stores. While small grocery stores and chemists/pharmacies tend to stock limited ranges of these products, department stores showcase a larger range with most major brands and increased variety.

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In order to entice customers through greater savings, manufacturers pushed larger volume products in the market. Spearheading this strategy was market leader Johnson & Johnson (Philippines) Inc which introduced 200ml sizes of its brands marked with 10% to 20% extra. Fuller Life Direct Selling Philippines Inc followed suit by introducing 300ml packaging for its toiletries which were previously in 200ml packaging, attracting customers... mehr

Despite measures taken by the government and the EU, including a lowering of interest rates to help give families more manoeuvrability in terms of their incomes ,2009 was mainly characterised by a stark reduction in the disposable income of most families. Nevertheless, these measures were not enough to assuage fears of unemployment. Other factors impacted the market such as the drop in birth rates. Indeed, as many immigrants are returni... mehr

Parents are becoming more aware of the array of products designed to benefit and help their babies and to make their care more convenient. These aspects, combined with growing disposable income, provided the stimulus for sector growth in 2009.

Euromonitor International's Baby Care Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sale... mehr

The birth rate continued to grow in Russia in 2009 despite the economic downturn. It grew by almost 3% in comparison with 2008. The baby boom began in early 2000 as a result of improving living standards and strong governmental support, especially during last two years. Therefore demand for toiletries for children has remained high even during the critical economic downturn. Russians would rather postpone other expenses, entertainments ... mehr

Despite no official statistical data for birth rates in 2009, birth rates are believed to have recorded positive growth in 2009 over the previous year. The increasing number of newborns stimulated a slight increase in unit prices, taking value sales in 2009 to EUR4 million.

Euromonitor International's Baby Care Products in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It... mehr

As consumers curb their spending in times of economic crisis, so there is a move back to basics. Consumers are either trading down from using products such as baby hair care products to cheaper baby bar soap or they are simply supporting trusted, core brands. New products such as Johnson’s Soft Lotion range are seeing a decrease in consumer support due to their higher unit price.

Euromonitor International's Baby Care Produc... mehr

Despite the economic downturn, baby care maintained current value growth of 6% in 2009. The steady growth was attributed to Korean mothers’ passionate enthusiasm to ensure the wellness of their babies. According to Korea National Statistical Office, the birth rate in South Korea was only 1.99 babies in 2009. There was a tendency of mothers having fewer babies, but spending money without hesitation on their children. This trend is driv... mehr

Baby care increased by 1% in current value terms in 2009, which was slower in comparison to the 5% growth in 2008 and in terms of the review period value CAGR of 6%. The main reason for the slower development is the economic recession, which encouraged consumers to switch to cheaper brands. Consumers’ appetite for premium products thus started to decline after a few years of strong growth. Birth rates were also at the same level compa... mehr

As a result of the increasingly hectic pace of modern life in Taiwan, parents are always on the look out for products that offer added convenience. Products which offer dual functionality (eg suitable for washing both body and hair) are becoming particularly popular since parents require only one item to give baths to their babies and children. In addition, the economic downturn has also helped to fuel demand for more cost effective dua... mehr

Baby care products remained less prone to economic conditions compared to other categories within beauty and personal care. On the one hand, the global financial crisis notably took its toll on the beauty and personal market in 2009, from resident expatriates leaving the United Arab Emirates back to their home countries to others trading down to cheaper brands, negatively impacting upon volume and value growth, respectively. On the othe... mehr

Demand for baby care products in Vietnam continued to show strong growth in 2009 despite the ongoing decreasing trend in the birth rate. With rising income levels and better living standards, especially in urban areas, parents were able to afford the best for their babies and were willing to spend more for baby care products. As the availability and variety of products and brands increased, more choices appeared for parenting consumers.... mehr

The number of children between 0-4 years of age dropped by five percentage points from 2000 to 2009 in Austria, which affected consumer demand for nappies/diapers/pants in 2009. This led to stagnation in value sales in 2009 and a negative CAGR in the review period.

Euromonitor International's Nappies/Diapers/Pants in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provid... mehr

After having seen an increase during the review period, the birth rate in Belgium slowly levelled off in 2009. In line with this, growth of volume sales of nappies/diapers/pants remained positive, albeit at a slower rate than in previous years. However, in value terms, sales declined marginally as there was a drop in unit prices. Whilst the fact that the major manufacturers accounted for approximately 70% of sales lessened the pressure ... mehr

Stronger advertising boosted sales of nappies/diapers/pants in 2009, particularly via satellite TV. Sales continue to benefit from high birth rates in the country, with a birth rate of 36 per 1,000 inhabitants in 2009. However, the majority of consumers continue to use textile nappies. Widening awareness of the benefits of these products and widening sales were therefore mainly driven by advertising towards the end of the review period.... mehr

Retail sales of nappies/diapers show a marginal increase in 2009 to reach a value of C$619 million. The rate is both in line with growth observed over the review period and consistent with the low fertility rates experienced in Canada. According to Statistics Canada, the preliminary estimates for the birth rate over the 2008-2009 period is 11.3 per 1,000 population and the number of live births recorded over this period is 377,703. This... mehr

A key trend that is affecting the performance of this category is the falling birth rate. This has obvious implications for volume sales. Manufacturers are addressing this via product diversification and brand extensions. The recent development of the Libero brand is a clear example of this. Disposable baby bibs, night-specific nappies, toilet training nappies and disposable swimming pants were all launched under the Libero brand during... mehr

2009 saw the premium Pampers brand winning further share and private label losing out, in spite of a difficult economic environment. Although the price difference between these products was significant, the frequent price promotions run by Procter & Gamble GmbH made Pampers almost the same price as private labels, which swung demand in its favour. Parents also chose products which were considered superior for their babies in spite o... mehr

Despite nappies/diapers being considered an essential product type, making it difficult for people to cut back on consumption, the category failed to record current value growth as consumers sought to cut back on spending, even on more essential items. This is particularly important in this fairly high price category. The economic climate also forced retailers to offer price discounts and promotions, driving down unit prices and holding... mehr

The high cost of diapers and the slow economic growth have led to a trend where the dukas break the diaper pack to sell in singles as the need arises, based on the consumers’ purchasing power. Although the cost of the single piece works out to be more expensive than purchasing the full packet, the trend of selling single units, known as the kadogo economy, allows low income customers to afford the product since a smaller amount of cas... mehr

Between 2000 and 2009 the birth rate in the Netherlands declined by two percentage points, resulting in a sharp drop in consumer demand for nappies/diapers/pants. As a result, the category experienced a volume sales decline of nearly 2% in 2009, a poorer performance than the 1% CAGR decline of the review period.

Euromonitor International's Nappies/Diapers/Pants in Netherlands report offers a comprehensive guide to the size an... mehr

More women have joined the workforce in Nigeria, spurred by better education and more job opportunities for skilled workers. As a result, many have to leave their babies with someone or in a nursery school, leading to the need for each baby to have good sanitary conditions and to be able to stay for long periods of time without attention. Such mothers are fast turning to nappies and diapers to help keep their children clean and dry for ... mehr

Economy imported and locally manufactured nappies/diapers/pants, including Smile, Rainbow and Care continued to proliferate and strengthen their shares over the review period. Unbranded nappies/diapers, which were surplus from developed countries, also gained popularity amongst consumers due to the considerable price gap between mainstream and economy brands. In 2009, mothers were becoming practical and were more hesitant to spend a gre... mehr

Nappies/diapers/pants largely maintained its review period momentum with retail volume sales growing by 4% in 2009. Demand was maintained through aggressive promotions focusing on economy packs. The offer of, for example, multipacks, value packs, savings packs, jumbo packs, and mega packs became very abundant from many leading suppliers, especially the leading company Modern Products (Pampers). Demand is also being spurred by the relati... mehr

In contrast to other tissue & hygiene categories, nappies/diapers/pants has been active in Serbia for more than two decades. As a result, while other newer categories experienced rapid development over the review period, nappies/diapers/pants only witnessed minimal changes in terms of the competitive landscape, new product development and value sales growth.

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Even during the time of economic downturn, nappies/diapers/pants performed well, experiencing a double-digit growth rate in 2009. Due to the fact that parents consider nappies/diapers/pants to be necessary products for daily use, they need to purchase them for their babies. More importantly, parents, as the buyers, are willing to pay for high quality products, and are not as price-sensitive, because they want to choose good quality prod... mehr

The introduction of the two imported brands Sanita and Grinparapha was the major story of 2009. Traditionally, nappies/diapers have always been produced locally, but from 2009, consumers have a wider choice between local and international brands.

Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retai... mehr

Although IPUSA claims to be continuing to target low- to mid-income consumers, the premiumisation of the category is being observed as manufacturers (IPUSA included) continue to update the products that reach retailers’ shelves. Most diapers now have improved absorbency and softer materials, and include one or more design as well as adjustable Velcro straps, lateral barriers or stretch waist bands. These advances have impacted unit pr... mehr

The beauty and personal care industry is paying more attention to this sector and has introduced baby versions of bath and shower products, resulting in a 2% increase in current value terms in baby care in 2009. For example, GlaxoSmithKline introduced Sensodyne Proschmelz Junior for first teeth, while Garnier introduced Ambre Solaire Rapid Kids waterproof, hypoallergenic, perfume-free sun protection spray.

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Rising consumer awareness of the availability and importance of baby care products and the introduction of a large number of new low and medium priced brands (eg Antoshka by Pervoe Reshenie, Karapuz by Kalina Concern, Princess by Krasnaya Liniya, Tip-Top by Shampun Sladkiy Son, Ushasty Nian by Nevskaya Kosmetika, Vesna by Shampun Malisham, and Shampun detskiy by Vesna PKK) fuelled demand for baby care products during 2009.

Eu... mehr

Adults are a very important consumer group for baby care products in Bosnia-Herzegovina. Indeed, consumption of such products increased in 2009 as many adult consumers, particularly within skin care, traded down to baby care products as more affordable alternatives to increasingly expensive adult products. For example, Becutan by Alkaloid is increasingly used by women in Bosnia-Herzegovina as a make-up removal agent.

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In September 2009 the giant domestic group Hypermarcas entered baby care after acquiring Hydrogen Cosméticos by Grupo Silvio Santos — a manufacturer under license of Walt Disney characters — for R$25 million. In addition, in October 2009 Hypermarcas acquired Pom Pom, a traditional manufacturer of disposable diapers, to complete the infant line.

Euromonitor International's Baby Care Products in Brazil report... mehr

Baby care remains one of the least developed categories within beauty and personal care, but its growth potential attracts new players and products. In line with the overall advance of the Bulgarian economy and the increase in disposable income, parents began to spend more money on quality baby care products during the review period, and this trend is likely to continue despite the fact that the Bulgarian economy was affected by the glo... mehr

Baby care as been mainly driven by demand from mid to high-income Cameroonians who remain fairly resilient to the economic slowdown and high inflation. Another factor affecting growth has been the increase in the baby population, with a 2% population growth and an additional 407,000 babies in Cameroon in 2009.

Euromonitor International's Baby Care Products in Cameroon report offers a comprehensive guide to the size and shape ... mehr

Baby care performed the best out of all the main categories of beauty and personal care in 2009 and was one of the few that did not post a value decrease in this year. However, the financial crisis still influenced sales of baby care, as it did all fast-moving consumer goods. Therefore, the dynamic growth seen over the rest of the review period stopped in 2009 and baby care posted only moderate value growth of 1% in this year.

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Baby care remained a relatively small category in 2009, with only 2% of the total value sales of beauty and personal care products, as baby care is primarily targeted to middle- and high-income consumers. Although baby care still remained small, during 2009 companies increased their product portfolios.

Euromonitor International's Baby Care Products in Dominican Republic report offers a comprehensive guide to the size and shap... mehr

Baby care current retail value sales declined by 7% in 2009, falling to EEK21 million. This decline was mainly due to the difficult economic situation in Estonia which pushed parents into choosing cheaper brands and to search for discounts and special offers. In addition, there was a general reduction in expenditure on non-essential items. Although the number of children aged 0-11 increased from 157,000 in 2008 to 159,000 in 2009, baby ... mehr

During the last couple of years, sales of baby care were strongly impacted by the unhealthy reputation of parabens, phthalate, phenoxyethanol and other chemical ingredients. The reports surfacing in the French media negatively impacted baby care. According to one manufacturer, 'many French mothers worried and did not know which product they could trust for their baby”.

Euromonitor International's Baby Care Products in Franc... mehr

Despite an overall low birth rate in Hong Kong, and only marginal birth rate growth in 2009, baby care achieved a higher current value terms increase in 2009 compared with 2008. This was largely due to an influx of mothers from Mainland China, who contributed to overall baby care sales in Hong Kong. Based on statistics from the Census and Statistics Department, 44% of total new-borns in Hong Kong during the first half of 2009 were born ... mehr

In 2009, baby care displayed just 1% current value growth, which was marginally worse when compared to the 2% value CAGR of the review period. However, this means that the category was crisis-resistant as mothers were not willing to reduce their expenditure too much when it came to their babies.

Euromonitor International's Baby Care Products in Hungary report offers a comprehensive guide to the size and shape of the market at... mehr

In 2009, the Iranian baby care sector witnessed a jump in unit prices, which continued the trend of the previous year. However, in constant terms also, the sector continued to experience positive growth rates, although this was mainly due to the relatively low base of the sector. Consumption of baby care products is largely confined to urban areas, especially large cities, although awareness is rising regarding such products and thus th... mehr

Over the last few years of the review period, the primary driver of baby care products has been the booming birth rate. A spike in birth rates was achieved in 2008 thanks to a baby boom. However, due to a slight rise in net emigration, this trend was offset in 2009.

Euromonitor International's Baby Care Products in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provide... mehr

The most significant trend in baby care in 2009 was the reducing shrinkage of its user base (children under three years old), which had been seen in previous years, as Italian families are having more children and controlling less the number of components in the household. The number of children under three years old increased in 2009 as a consequence of a greater number of babies born in 2007 and 2008 compared to previous years (accord... mehr

Baby care current retail value sales declined by 13% during 2009 due to falling disposable incomes as a result of the economic downturn. In addition, the uncertain economic situation and rising unemployment, which reached 17% at the end of 2009, resulted in many people deciding to postpone having children — a development which had a negative impact on demand for baby care products.

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The birth rate per thousand of the population in Malaysia dropped from 17.7 in 2008 to 17.4 in 2009. This illustrated that younger-generation parents give birth to fewer children compared with previous generations, given that more younger Malaysians choose to focus on their careers. Hence, parents are becoming increasingly willing to spend on better quality products to maintain and improve the overall wellbeing of their children.
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Baby care is a category that is progressively increasing penetration in Peru. Six years ago, this type of product was mostly in demand among high-income consumers, as most of the population did not perceive baby care products as satisfying an essential need.

Euromonitor International's Baby Care Products in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the lates... mehr

Polish parents are becoming better educated in terms of taking care of their babies, and they wish to provide their infants with the best available even during times of economic slowdown. Consequently spending on baby care products demonstrated an upward movement in Poland in 2009. Sales are also being driven by an increasing birth rate and a growing number of new products on offer.

Euromonitor International's Baby Care Produ... mehr

Saudi baby care maintained its momentum in 2009 with current value sales up by an impressive 10% over the year. The demographic composition in the country continued to play an important role in this performance, knowing that more than 40% of the Saudi population is aged under 14. The country also enjoys one of the highest population growth rates globally, averaging around 3% per annum over the review period.

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After the fast expansion of baby care over the past 10 years, value sales declined in 2009 due to the impact of the economic downturn. Popular multinational baby care brands receive major competition from traditional domestic products that have been popular with consumers for decades. The fact that volume sales were in-line with those recorded in 2008 highlights how the decline in value sales was the result of the shift towards cheaper ... mehr

Despite the economy, parents remained willing to spend on their children, and were reluctant to trade down to cheaper brands due to concerns that such products would be of inferior quality. Consequently, many parents switched to beauty specialist retailers such as Venus and Beauté Spring to purchase their usual products, as these retailers offer products at lower prices. In addition, many also looked for price discounts to reduce... mehr

Consumer demand for natural ingredients in baby care products has risen in importance since 2007. The majority of parents are well informed about the need to look after delicate baby skin care and therefore request natural ingredients such as herbs (chamomile, lavender and other herbal oils and ingredients) without use of artificial colourings, preservatives or perfumes.

Euromonitor International's Baby Care Products in Slova... mehr

Baby care proved to be one of the beauty and personal care sectors which suffered least from the deep economic crisis Spain was undergoing in 2009. There is consensus among the industry that Spanish parents have behaved in different ways, depending on the type of product to be bought for their children. Whilst parents have cut down on clothing and leisure activities for their babies they have not done so for their babies’ toiletries.<... mehr

The baby care category was characterised by the natural and organic trend as such products became more widely available. There was a lot of media coverage on the dangers of certain chemicals in the beauty and personal care market which raised consumer awareness. Parents are usually particularly cautious with matters concerning their children, so baby care especially benefited from controversy surrounding ingredients such as parabens. mehr

Although early 2009 promised a strong resistance by the national economy to the impact of the global economic crisis, the country was still affected by the global economic slowdown as consumers became more aware of prices and less active in terms of spending. While the country saw no massive job losses or a severe decrease in domestic production, challenges in the national economy occurred, which caused considerable price rises in impor... mehr

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 16 core retail distribution channels and 62 countries. This profile focuses on clothing, footwear, sportswear and accessories retailers in Mexico and provides data on channel size. It also offers information on main markets sold through the channel, and includes growth forecasts upto 2013.

Scope

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Per capita consumption of nappies/diapers/pants in Belarus has been increasing, but only in value, due to the growing consumer awareness of children’s personal hygiene needs, as well as thanks to greater marketing investments, wider product availability and improved convenience The rising birth rate in Belarus (from 8.9 births per 1,000 population in 2003 to 11.1 births per 1,000 population in 2008) is also contributing to the growth.... mehr

Nappies/diapers/pants managed to post positive growth in value terms during 2009 whilst avoiding negative volume growth. This shows that demand for nappies/diapers/pants products in Bosnia is unlikely to experience strongly negative growth as a result of the adverse economic conditions and that Bosnian consumers are not willing to cut back spending on nappies/diapers/pants in spite of the contraction experienced in their disposable inco... mehr

It is estimated that during the first two years of life a baby uses more than 4,000 nappies. The sector is expanding as there have never been so many manufacturers, models and types of diapers. According to specialists, there are around 175 legal nappy manufacturers in Brazil. The informal market, however, is significant in Brazil. This scenario means intense competition, particularly in smaller regional markets.

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There were 136,000 babies aged between 0-2 years of age in 2009. This number represented an increase from the beginning of the review period until 2006 and over the last two years the number declined by an insignificant amount. However, 2009 was the last year in which the number of babies will stay within the 136,000 mark, as a steady decline is predicted. This trend is reflected in the volume and value growth rates: in 2009, the sector... mehr

As all baby-related products, nappies/diapers/pants are carefully selected by parents. Hygiene, high quality materials and a comfortable feeling are highly considered instead of price. Hence, premium products are welcomed in economically-developed cities such as Beijing and Shanghai, since parents are willing to pay more for products for their babies. According to China National Household Paper Industry Association (CNHPIA), premium nap... mehr

Costa Rica has seen a reduction in its birth rate as people are opting to have fewer children or are having them at an older age, which in turn is resulting in fewer children being born. In addition, the economic slowdown in the country has led to couples having fewer children as they are coping with smaller budgets with which to raise a child. These trends are directly related to the slowdown in growth recorded in nappies/diapers/pants... mehr

In 2009 Ontex NV significantly reduced the manufacturing costs of products under its Canbebe brand in nappies/diapers/pants, as a result of which the pricing of these products decreased, which accordingly resulted in increased presence of low-cost products in nappies/diapers/pants. Also, owing to the negative effects of the global economic crisis many consumers switched to low-cost products in nappies/diapers/pants in 2009 and thus they... mehr

Standard nappies/diapers is the most important category, accounting for 46% of all value sales of nappies/diapers/pants in Guatemala. The sector as a whole reached GTQ596 current value sales over 2009. The entry of different domestic, economy and private label brands has helped the nappies/diapers/pants sector to reach previously neglected target groups, with affordable products for different purchasing powers.

Euromonitor In... mehr

This sector is unique because of the frequent replacement of the targeted consumers. Manufacturers have to continually persuade new consumers to buy their products. That is why on-going innovation and strong and wide national campaigns and advertisements and promotions are common in this sector. However the two most popular categories are nappies/diapers with Velcro and disposable pants. Traditional cloth nappies came to the forefront a... mehr

Manufacturers focused on more nascent categories such as disposable pants and new born nappies/diapers in 2009. One of the leading companies, Procter & Gamble Hygiene & Health Care Ltd introduced Pampers Magic Nickers in 2009. Kimberly-Clark Lever Ltd brought to the market Huggies New Born, a product specifically targeting the mothers of new born babies. With the increasing affluence of Indian consumers, they are looking for opt... mehr

Broad consumption of nappies/diapers is a relatively new trend in Iran. Most parents used to employ traditional cotton nappies which were very cheap and hand made. Modern diapers became popular in Iran since 2000. The key domestic suppliers started their activities during the 1990’s and gradually changed the culture and behaviour of Iranian consumers. They could offer a reasonable price to consumers and convince them to convert to mod... mehr

During 2009 leading chained grocery retailers as well as leading chained drugstores continued to put a strong emphasis on constantly launching attractive price promotions within baby care products in order to draw consumers to purchase through their channel rather than others. By doing so, the average amount spent per outlet usually increases as consumers will usually purchase other items or their entire shopping basket at the outlet th... mehr

The financial crisis and consequent decrease in disposable income and more working women led to a significant reduction in the number of births and consequently slowdown in the consumption of nappies/diapers. According to ISTAT (National Statistics Office), the 0-2-year-old population declined during the review period; an important factor which inhibited volume sales growth in 2009. Besides, overall growth was conditioned by the economi... mehr

Nappies/diapers/pants recorded a slight increase in retail volume sales in 2009, due to the rise in the infant population. However, this represents a temporary increase as the fundamental trend of declining birth rates has not changed. Manufacturers promoted the prolonged use of nappies/diapers in view of declining sales. Spending per child remains high, however, there is a slight trend for downgrading due to the sluggish economy. Produ... mehr

Nappies/diapers/pants has not been immune to the economic downturn. Worsening economic conditions and declining purchasing power has made consumers seek cheaper products. Due to declining value of the Polish zloty against litas, Lithuanians were travelling to buy significantly cheaper, sometimes up to 50% cheaper, products in Poland. Nappies, diapers and pants were frequent purchases in the baskets of those shoppers. Put into an uneven ... mehr

Malaysian mothers are increasing their everyday, both day and night, usage of disposable nappies/diapers/pants. The search for practicality and convenience was one reason for the positive retail volume performance in 2009. Moreover, a wider choice of nappies/diapers at reasonable prices and greater availability in modern and traditional retail formats supported the wider penetration of nappies/diapers in all income groups in Malaysia. mehr

With the slowing economy and increase in overall prices, the market has become more sensitive to the prices offered by each brand. Whilst economy brands are starting to be favoured, brand image and distribution networks are holding the market share for brands priced at the standard and premium levels. Since the consumer base consists of the higher strata of income groups, the shift to economy brands has not been that significant.
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Nappies/diapers per capita consumption in Peru was approximately US$6.9 in 2009, representing the fourth lowest expenditure in Latin America. Despite this, nappies/diapers penetration amongst the population up to two years old has continuously increased, passing from 10% in 1997 to 47% in 2009. In the case of disposable pants, penetration in still very low, with only 1% of the population between two and four years old using this product... mehr

In 2009 nappies/diapers/pants registered current value growth of 2%, mainly thanks to the performance of disposable pants which still have low household penetration in Portugal. In fact, due to the high number of working women, the birth rate has been decreasing in Portugal in recent years, thus leading to a reduction in the consumption of products for children. According to Euromonitor International, the population aged between 0-2 yea... mehr

Nappies/diapers/pants registered strong retail value growth in 2009 as a direct result of increased demand. Also, the leading players in this category made great efforts to expand their distribution networks. In addition, the improvements in consumer purchasing power that occurred between 2006 and 2008 resulted in changes in the lifestyles of consumers, which continued to have effect in 2009, despite the negative effects of the global e... mehr

The growth in the economy and GDP encouraged an increase in the birth rate. The growth in the 0-3-year-old population was the main factor impacting the category’s performance in 2009. Moreover, the age at which a child uses a nappy/diaper is increasing as parents seek greater convenience and security.

Euromonitor International's Nappies/Diapers/Pants in Slovenia report offers a comprehensive guide to the size and shape of t... mehr

In 2009, Procter & Gamble announced a R200 million investment in South Africa with the establishment of a new plant in the country that will produce disposable nappies. This investment follows a decision by the International Trade Administration Commission to grant rebates on the import duties of inputs needed to manufacture nappies in South Africa. This will allow the multinational to significantly reduce its import costs. The... mehr

In 2009, the average household income was on the rise following Vietnam’s entry into the WTO. In line with the higher standard of living, affluent parents were willing to spend on baby products. In the past, consumers simply used cloths for their babies. Nonetheless, the emergence of Western culture along with the increase in the number of young working parents slowly saw the replacement of cloths with nappies/diapers/pants. Manufactu... mehr

Concerns over the safety of baby products from both Johnson & Johnson and Nuk had a negative impact on both companies’ performance and overall market growth. Although both companies managed to pass the SFDA’s safety test, many parents became more cautious when purchasing baby care products. Additionally, many female consumers, especially students, who previously used baby skin care products from Johnson & Johnson, switched t... mehr

Georgia saw a strong growth in the number of parapharmacies/drugstores during the review period, as chains began to emerge in this channel in the biggest cities. In addition, outlets became larger, offering a wider range of beauty and personal care. Consequently, with easier access to these outlets and a wider range of baby care on offer, a growing number of consumers opted for parapharmacies/drugstores, which also benefited from offeri... mehr

Even though the economic crisis has had an impact on value sales of other product groups, parents were reluctant to save money on baby care products. On the contrary, birth rates are declining in Germany, while expenditure on baby care products is rising. This shows that it is important to German parents to provide their offspring with the best possible product and sales of private label brands have been declining.

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The effects of the current economic crisis continued to hinder growth of baby care in Greece during 2009. In particular, consumers demonstrated a high level of price-sensitivity, as well as a reluctance towards purchasing items that could be regarded as less essential. Trends towards products of higher quality such as natural products that have recently found prosperous grounds for development have slowed down in 2009 as a result of the... mehr

According to Euromonitor International’s Country & Consumer research study, the birth rate in Indonesia reached just over 18 births per 1,000 population in 2009, lower than almost 20 per 1,000 in the early part of the review period. The decline in the birth rate in 2009 was one of the key reasons for the decelerating volume growth in baby care. The use of baby care products correlates closely with the birth rate, as parents do not... mehr

In order to increase the birth rate in Macedonia, the government introduced monetary monthly compensation/allowance, lasting up to 10 years, to all families seeing the birth of a second, third or fourth child. The new policy immediately had a positive effect on the number of newborn babies, and is expected to continue to stimulate the birth rate in Macedonia. In parallel, such an increase in the birth rates will increase demand for and ... mehr

In 2009 baby care continued to register positive current value growth despite the crisis, as people see baby care products as necessity. However, the growth seen in the category was lower than the review period CAGR as a result of people preferring to purchase lower priced products during the crisis. Instead of purchasing expensive international brands, the shift was towards cheaper local offerings. This translated into both declining u... mehr

Baby care product sales were flat for the second year in a row in 2009, after recording robust sales gains between 2003 and 2007. The slower growth was the result of a combination of factors including a declining birth rate and the slowing economy. Live births in the US, after five years of a 1% CAGR, declined by 0.1% in 2008 and 0.7% in 2009. When the US economy was strong, parents eagerly overspent on their young children leading to h... mehr

Introduction

This databook provides key data and information on the baby personal care market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories:... mehr

Introduction

This databook provides key data and information on the baby personal care market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

With 6% volume growth in 2009, nappies/diapers/pants achieved continued growth as a result of growing interest in these products, particularly among young couples and women, who are now more able to spend money on convenient baby care as employment rates rise.

Euromonitor International's Away from Home Tissues and Hygiene in Algeria report offers a comprehensive guide to the size and shape of the market at a national level. I... mehr

The deteriorating economic conditions in the country, including the constantly rising cost of living, significantly limited the disposable incomes of newly formed families. However, the very strong emotional ties of Greek parents to their children have stemmed the rapid growth of private label as parents hesitate in making perceived compromises in quality when it comes to products for their children. This is especially the case when man... mehr

In addition to the economically unstable situation in Kazakhstan, increasing prices of imported goods will affect further growth rates in nappies/diapers/pants during the forecast period.

Euromonitor International's Away from Home Tissues and Hygiene in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to ide... mehr

Highly dependent on the birth rate in Macedonia, nappies/diapers/pants experienced a phase of stagnation in 2009. The category experienced positive retail value growth owing to increases in average unit prices however there was decreased demand for products in 2009 and thus retail volume growth was negative.

Euromonitor International's Away from Home Tissues and Hygiene in Macedonia report offers a comprehensive guide to the ... mehr

Bleieavtalen ('nappy agreements”) continued to become increasingly prominent towards the end of the review period. These promotions enabled consumers to receive free packs of nappies/diapers after purchasing a set number. For example, Kiwi stores offered a fourth pack of Pampers for free after purchasing three packs, with consumers using a stamped loyalty card as proof of purchase. Unlike most price promotions in grocery retailers, ho... mehr

Nappies/Diapers/Pants in Russia were boosted by growing birth rate over the review period. In 2009 birth rate in Russia has reached the highest level in the last 16 years. During first nine month of 2009 birth rate has increased by 3% in comparison to the same period of 2008. Parents are increasingly aware of disposable products convenience. In fact, nappies/diapers/pants is the area least affected by the recession as new parents are no... mehr

Amidst the economic downturn during 2009, mid-priced brands such as Pet Pet gained consumer interest, with some lower income consumers trading down to these brands in view of their tightening belts. Cheaper product lines introduced by premium brands, such as Mamy Poko Pants Value, were also increasingly favoured by consumers in 2009, as parents spent less, yet did not compromise on product quality, given that these brands have an establ... mehr

Nappies/diapers/pants is a steady sector with stable demand for economy and standard brands which offer good value for money. Slovak consumers preferred cheaper brands in 2009, including private label. Although the effects of economic crisis are indisputable, demand for cheaper products is expected to be a long-term thing. Incomes among parents of small children are usually relatively low and expenses considerable.

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As the competitive situation remains fierce in the nappies/diapers/pants category, the process of building brand loyalty among consumers is becoming increasingly important. Brand loyalty initiatives stem mainly from leading manufacturers such as SCA Hygiene Products AB and Procter & Gamble Sweden AB while operators of other brands and private label brands are less active in this respect. Apart from traditional marketing tools the us... mehr

As a result of the financial crisis, people shifted to buying multipacks since they are relatively cheaper. High income consumers, on the other hand, paid special attention to the material of the product, choosing mostly organic or other more natural products.

Euromonitor International's Away from Home Tissues and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It... mehr

In 2009 the unfavourable demographic situation in Ukraine was further complicated by restrained consumer spending caused by the ongoing economic crisis. Consumer incomes stopped growing, in stark contrast to the double-digit increases seen over 2007 and 2008; in a number of cases they even declined. This situation contributed to many families opting not to have more children. The category’s potential was thus restricted at the end of ... mehr

Nappies/diapers/pants was one of the few categories that weathered the economic slowdown with a degree of buoyancy. Although the decline in population growth and consumer confidence slightly impacted the category, the performance of nappies/diapers/pants has been fuelled by sustained advertising, increased in-store promotions and new product developments. Despite the downturn, premium nappies/diapers/pants have witnessed the launch of n... mehr

Value was key in 2009, with consumers looking to spend less, even on essentials such as nappies. Retail channels ran what appeared to be never-ending promotions on the leading brands of nappies/diapers/pants, and even the manufacturers themselves were forced to adapt to the changing landscape of consumer spending, with Procter & Gamble Ltd taking the most reactionary approach in launching its Simply Dry and Simply Clean range of val... mehr

Disposable pants have been on the US market for approximately 20 years, and experienced year-on-year growth throughout much of the review period. However, from 2007, volume sales of disposable pants stagnated or declined, as more cash-strapped consumers decided to start potty-training their children, or held their children in nappies/diapers (due to their lower unit prices) for a longer period of time. Volume sales of disposable pants d... mehr

Save for certain economic challenges, the major trends of the review period continued to impact nappies/diapers/pants in 2009. However, in spite of the economic challenges, the birth rate did not fall. In 2009, the population continued to grow at the same rate, by 1% year-on-year or 600,000 new borns. On the other hand, the improvement of domestic production was a timely counter measure to economic inactivity, and a significant portion ... mehr

Due to constraints in terms of level of disposable income and price sensitivity, cloth nappies remained popular among low-income consumers in Bolivia in 2009, particularly in rural locations, as the majority of these consumers cannot afford products in nappies/diapers/pants. It is also common for consumers in Bolivia to place cloth nappies on new born babies because of the perception that disposable nappies can harm a new born baby’s ... mehr

Unit prices of nappies/diapers/pants are remained flat in 2009 in order to sustain demand for these products. As a result of low disposable incomes, purchasers of these products have developed a tendency to save money by only purchasing the required quantity. In line with the falling birth rate, volume sales of junior nappies/diapers saw the strongest growth in 2009, while the growth rate of new born nappies/diapers slowed in volume ter... mehr

Nappies/diapers/pants was the sector to reach the highest volume and value sales for another consecutive year in the tissue and hygiene market in Egypt. The reason for this is due to the necessity of these products in any market as babies are an inevitable aspect of any society. However, this sector has not reached its potential due to the extremely low purchasing power of the majority of Egyptians.

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Nappies/diapers/pants volume sales stagnated in 2009, and value sales reached EEK54 million in 2009. This positive growth, although stagnating, was due to the total number of children aged 0-4-years-old increasing from 57,000 in 2008 to 58,000 in 2009. This increase in the birth rate, although decelerating compared with the previous two years, has been encouraged by supportive governmental policies. New legislation came into force durin... mehr

According to Latvian Statistical Bureau data, the number of new born children in Latvia in 2009, in comparison to 2008, declined by 8%. Vague economic situation and general insecurity about the future situation caused many people to set aside baby planning for a while which led to a 6% volume decline in 2009.

Euromonitor International's Away from Home Tissues and Hygiene in Latvia report offers a comprehensive guide to the si... mehr

Since 2003, the number of newborn babies has been increasing. In 2008 as many as 414,000 children were born, which is by about 7% more than in 2007. In 2009 a growing tendency was also observable. This contributes to the growth of nappy sales. Nappies is experiencing the tendency of parents’ attitude to private label products changing. They are becoming more widely accepted as suitable for their offspring. The value share of private l... mehr

Since 2003, the number of newborn babies has been increasing. In 2008 as many as 414,000 children were born, which is by about 7% more than in 2007. In 2009 a growing tendency was also observable. This contributes to the growth of nappy sales. Nappies is experiencing the tendency of parents’ attitude to private label products changing. They are becoming more widely accepted as suitable for their offspring. The value share of private l... mehr

Introduction

This databook provides key data and information on the baby personal care market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains informat... mehr

Introduction

This databook provides key data and information on the baby personal care market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr

Introduction

This databook provides key data and information on the baby personal care market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on tw... mehr

Introduction

This databook provides key data and information on the baby personal care market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in France. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories... mehr

Introduction

This databook provides key data and information on the baby personal care market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categorie... mehr

Introduction

This databook provides key data and information on the baby personal care market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories:... mehr

Introduction

This databook provides key data and information on the baby personal care market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categor... mehr