Marktanalyse - RTD Tea in Kazakhstan

RTD tea is a popular type of soft drink in Kazakhstan which, in most cases, is consumed on-the-go during hot summer months. Rising consumer health awareness is resulting in a switch away from carbonates towards other drinks alternatives. Consumers appreciate the light taste of RTD tea and its thirst quenching and healthier properties. In addition, the fact that tea is a widely popular hot drink in Kazakhstan also helps to boost RTD tea sales. Total volume sales increased by 17% in 2011 as a...

Euromonitor International's RTD Tea in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTD TEA IN KAZAKHSTAN

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011

Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011

Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011

Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011

Table 5 Company Shares of RTD Tea by Off-trade Volume 2007-2011

Table 6 Brand Shares of RTD Tea by Off-trade Volume 2008-2011

Table 7 Company Shares of RTD Tea by Off-trade Value 2007-2011

Table 8 Brand Shares of RTD Tea by Off-trade Value 2008-2011

Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016

Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016

Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016

Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016

Rg Brands Ao in Soft Drinks (kazakhstan)

Strategic Direction

Key Facts

Summary 1 RG Brands AO: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 RG Brands AO: Competitive Position 2011

Executive Summary

Soft Drinks Records Higher Growth

Health and Wellness Trend Becomes Even More Important

Competition Becomes More Intense

Traditional Retail Channels Maintain Strong Positions

Consumers Expected To Become More Sophisticated in Their Tastes

Market Data

Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010

Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in Kazakhstan

Market Data

Table 40 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011

Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011

Table 42 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011

Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011

Table 44 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016

Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016

Table 46 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016

Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016

Sources

Summary 3 Research Sources

• Coffee in Argentina
• Coffee in Bolivia
• Coffee in Chile
• Coffee in Colombia
• Coffee in Estonia
• Coffee in Macedonia
• Coffee in Nigeria
• Coffee in Ukraine
• Hot Drinks in Argentina
• Hot Drinks in Bolivia
• Hot Drinks in Chile
• Hot Drinks in Colombia
• Hot Drinks in Estonia
• Hot Drinks in Macedonia
• Hot Drinks in Nigeria
• Hot Drinks in Ukraine
• RTD Coffee in Bosnia-Herzegovina
• RTD Coffee in Colombia
• RTD Coffee in Denmark
• RTD Coffee in Estonia