Marktanalyse - RTD Coffee in Italy

Despite the strong coffee culture in Italy, RTD coffee has not managed to establish a loyal consumer base. Most Italians still prefer a ‘freshly prepared’ espresso at a café rather than a packaged coffee. With espresso bars being widely available throughout the country and the espresso culture being also one of coffee on the go, RTD coffee remains a niche in Italy.

Euromonitor International's RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTD COFFEE IN ITALY

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011

Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011

Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011

Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011

Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011

Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011

Table 7 Leading Flavours for RTD Coffee: % Volume Breakdown 2006-2011

Table 8 Company Shares of RTD Coffee by Off-trade Value 2007-2011

Table 9 Brand Shares of RTD Coffee by Off-trade Value 2008-2011

Table 10 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016

Table 11 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016

Table 12 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016

Table 13 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016

Executive Summary

A Moderate Performance Recorded in 2011

Economic Crisis Hits the On-trade Channel

Despite the Crisis Private Label Registers Only Moderate Growth

Supermarkets Continue To Account for the Bulk of Off-trade Sales

Slow Growth Expected To Continue Over the Forecast Period

Key Trends and Developments

Economic Crisis Becomes An Obstacle To Growth

Private Label Grows at A Very Slow Pace

Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market

Reduced Footfall in the On-trade Leads To A Decline in Sales

Manufacturers Reluctant To Invest in Innovation

Market Data

Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011

Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011

Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011

Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011

Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011

Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011

Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011

Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011

Table 37 Penetration of Private Label by Category by Value 2006-2011

Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in Italy

Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Sources

Summary 1 Research Sources

• Coffee in Bolivia
• Coffee in Chile
• Coffee in Macedonia
• Coffee in Nigeria
• Coffee in Ukraine
• Hot Drinks in Bolivia
• Hot Drinks in Chile
• Hot Drinks in Macedonia
• Hot Drinks in Nigeria
• Hot Drinks in Ukraine
• RTD Coffee in Bosnia-Herzegovina
• RTD Coffee in Colombia
• RTD Coffee in Latvia
• RTD Coffee in Norway
• RTD Coffee in Slovakia
• RTD Coffee in Spain
• RTD Tea in Bosnia-Herzegovina
• RTD Tea in Colombia
• RTD Tea in Latvia
• RTD Tea in Macedonia