Marktanalyse - RTD Coffee in Austria

In 2011, the main drivers of volume growth in RTD coffee were new product launches and multipack offerings, both responding to the on-going trend of convenience among Austrian consumers. An increasing number of young and active consumers welcome RTD coffee as a tasty energy booster and a convenient alternative to brewed coffee, especially during the warmer times of the year. While Emmi Frischprodukte AG, for instance, targets the impulsive buying behaviour with its newly launched single pack...

Euromonitor International's RTD Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTD COFFEE IN AUSTRIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011

Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011

Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011

Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011

Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011

Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011

Table 7 Company Shares of RTD Coffee by Off-trade Value 2007-2011

Table 8 Brand Shares of RTD Coffee by Off-trade Value 2008-2011

Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016

Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016

Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016

Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016

Rauch Fruchtsäfte GmbH in Soft Drinks (austria)

Strategic Direction

Key Facts

Summary 1 Rauch Fruchtsäfte GmbH: Key Facts

Summary 2 Rauch Fruchtsäfte GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Rauch Fruchtsäfte GmbH: Competitive Position 2011

Executive Summary

Meagre Growth for Soft Drinks in 2011

Growing Health Awareness Causes Shift Within Soft Drinks

Coca-Cola Remains Top Dog in Soft Drinks in Austria

Discounters Lose Share To Hypermarkets

Stagnation Looms Over Austrian Soft Drinks Market

Key Trends and Developments

Naturalness on the Fast Track

Demographic Shift Shapes Austrian Soft Drinks Market

Back To the Roots Due To Economic Uncertainty

On-going Cocooning Trend Impacts Distribution of Soft Drinks

Convenience Drives Innovation

Market Data

Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011

Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 31 Penetration of Private Label (as sold) by Category by Volume 2006-2011

Table 32 Penetration of Private Label by Category by Value 2006-2011

Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in Austria

Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Definitions

Sources

Summary 4 Research Sources

• Coffee in Bolivia
• Coffee in Chile
• Coffee in Macedonia
• Coffee in Nigeria
• Coffee in Ukraine
• Hot Drinks in Bolivia
• Hot Drinks in Chile
• Hot Drinks in Macedonia
• Hot Drinks in Nigeria
• Hot Drinks in Ukraine
• RTD Coffee in Bosnia-Herzegovina
• RTD Coffee in Colombia
• RTD Coffee in Latvia
• RTD Coffee in Norway
• RTD Coffee in Slovakia
• RTD Coffee in Spain
• RTD Tea in Bosnia-Herzegovina
• RTD Tea in Colombia
• RTD Tea in Latvia
• RTD Tea in Macedonia