Marktanalyse - Rtd Coffee - Hong Kong, China

As consumers have more knowledge about coffee due to exposure from television and the growing number of chained coffee specialist shops such as Starbucks, they also have higher requirements from RTD coffee. They have started to notice what type of coffee they are drinking and what type of coffee beans are used in their RTD coffee. Some of them have simply switched their choice from RTD coffee to freshly brewed coffee from specialist coffee shops.

Euromonitor International's RTD Coffee in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Rtd Coffee in Hong Kong, China

Euromonitor International

May 2010

List of Contents and Tables

Executive Summary

Soft Drinks Impacted by Economic Downturn

Health and Wellness Trend Leads To Direct Growth for Soft Drinks

International Players Continue To Dominate Soft Drinks in Hong Kong

Convenience Stores Continues To Gain Share

Slower Growth Is Expected Over the Forecast Period

Key Trends and Developments

Brands Work More Closely With Foodservice Outlets To Boost Sales

Flavour Innovation Drives New Launches in 2009

'less Sweet': A New Way To Avoid Government Inspection

Increasing Popularity of Multi-packs

Convenience Stores Benefits From Longer and Warmer Summers

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009

Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009

Table 20 Penetration of Private Label by Sector by Value 2004-2009

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014

Appendix

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014

Fountain Sales

Trends

Definitions

Summary 1 Research Sources

A & W Food Services

Strategic Direction

Key Facts

Summary 2 A & W Food Service Ltd: Key Facts

Company Background

Production

Competitive Positioning

Hung Fook Tong Holdings Ltd

Strategic Direction

Key Facts

Summary 3 Hong Fook Tong Holdings Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Hong Fook Tong Holdings Ltd: Competitive Position 2009

Telford International Co Ltd

Strategic Direction

Key Facts

Summary 5 Telford International Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 6 Telford International Co Ltd: Competitive Position 2009

Vitasoy International Holdings Ltd

Strategic Direction

Key Facts

Summary 7 Vitasoy International Holdings Ltd: Key Facts

Summary 8 Vitasoy International Holdings Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 Vitasoy International Holdings Ltd: Competitive Position 2009

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 40 Off-trade Sales of RTD Coffee: Volume 2004-2009

Table 41 Off-trade Sales of RTD Coffee: Value 2004-2009

Table 42 Off-trade Sales of RTD Coffee: % Volume Growth 2004-2009

Table 43 Off-trade Sales of RTD Coffee: % Value Growth 2004-2009

Table 44 Company Shares of RTD Coffee by Off-trade Volume 2005-2009

Table 45 Brand Shares of RTD Coffee by Off-trade Volume 2006-2009

Table 46 Company Shares of RTD Coffee by Off-trade Value 2005-2009

Table 47 Brand Shares of RTD Coffee by Off-trade Value 2006-2009

Table 48 Forecast Off-trade Sales of RTD Coffee: Volume 2009-2014

Table 49 Forecast Off-trade Sales of RTD Coffee: Value 2009-2014

Table 50 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014

Table 51 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2009-2014

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