Marktanalyse - Hot Drinks in the Netherlands to 2013

Introduction

This databook provides key data and information on the hot drinks market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in the Netherlands decreased at a compound annual growth rate of 1.4% between 2003 and 2008.

The coffee category led the hot drinks market in the Netherlands, accounting for a share of 66.6%.

Leading players in the Dutch hot drinks market include Sara Lee Corporation, Luigi Lavazza S.p.A. and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: hot drinks 2

Summary category level: coffee 3

Summary category level: other hot drinks 4

Summary category level: tea 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Market Overview 20

Value analysis (Euro), 2003?08 20

Value analysis (Euro), 2008?13 21

Value analysis (US dollars), 2003?08 23

Value analysis (US dollars), 2008?13 23

Volume analysis, 2003?08 25

Volume analysis, 2008?13 26

Company and brand share analysis 28

Distribution analysis 32

Expenditure and consumption per capita 34

Chapter 4 Leading Company Profiles 37

Sara Lee Corporation 37

Luigi Lavazza S.p.A. 40

Chapter 5 Category Analysis: Coffee 42

Value analysis (Euro), 2003?08 42

Value analysis (Euro), 2008?13 43

Value analysis (US dollars), 2003?08 45

Value analysis (US dollars), 2008?13 45

Volume analysis, 2003?08 47

Volume analysis, 2008?13 48

Company and brand share analysis 50

Distribution analysis 53

Expenditure and consumption per capita 55

Chapter 6 Category Analysis: Other Hot Drinks 58

Value analysis (Euro), 2003?08 58

Value analysis (Euro), 2008?13 59

Value analysis (US dollars), 2003?08 61

Value analysis (US dollars), 2008?13 61

Volume analysis, 2003?08 63

Volume analysis, 2008?13 64

Company and brand share analysis 66

Distribution analysis 69

Expenditure and consumption per capita 71

Chapter 7 Category Analysis: Tea 74

Value analysis (Euro), 2003?08 74

Value analysis (Euro), 2008?13 75

Value analysis (US dollars), 2003?08 77

Value analysis (US dollars), 2008?13 78

Volume analysis, 2003?08 80

Volume analysis, 2008?13 81

Company and brand share analysis 83

Distribution analysis 86

Expenditure and consumption per capita 88

Chapter 8 Country Comparison 92

Value 92

Volume 96

Market share 100

Chapter 9 PESTLE analysis 101

Summary 101

Political analysis 102

Economic analysis 107

Social analysis 111

Technological analysis 115

Legal analysis 119

Environmental analysis 122

Chapter 10 New Product Development 126

Product launches over time 126

Recent product launches 130

Chapter 11 Macroeconomic Profile 131

Macroeconomic indicators 131

Chapter 12 Research Methodology 136

Methodology overview 136

Secondary research 137

Market modeling 138

Creating an initial data model 138

Revising the initial data model 138

Creating a final estimate 139

Creating demographic value splits 139

Primary research 139

Data finalization 140

Ongoing research 140

Chapter 13 APPENDIX 141

Future readings 141

How to contact experts in your industry 141

Disclaimer 141



LIST OF FIGURES

Figure 1: Hot drinks, Netherlands, value by category (€m), 2003?13 22

Figure 2: Hot drinks, Netherlands, category growth comparison, by value, 2003?13 24

Figure 3: Hot drinks, Netherlands, volume by category (kg, million), 2003?13 27

Figure 4: Hot drinks, Netherlands, category growth comparison, by volume, 2003?13 27

Figure 5: Hot drinks, Netherlands, company share by volume (%), 2007?08 30

Figure 6: Hot drinks, Netherlands, distribution channels by volume (%), 2007?08 33

Figure 7: Coffee, Netherlands, value by segment (€m), 2003?13 44

Figure 8: Coffee, Netherlands, category growth comparison, by value, 2003?13 46

Figure 9: Coffee, Netherlands, volume by segment (kg, million), 2003?13 49

Figure 10: Coffee, Netherlands, category growth comparison, by volume, 2003?13 49

Figure 11: Coffee, Netherlands, company share by volume (%), 2007?08 51

Figure 12: Coffee, Netherlands, distribution channels by volume (%), 2007?08 54

Figure 13: Other hot drinks, Netherlands, value by segment (€m), 2003?13 60

Figure 14: Other hot drinks, Netherlands, category growth comparison, by value, 2003?13 62

Figure 15: Other hot drinks, Netherlands, volume by segment (kg, million), 2003?13 65

Figure 16: Other hot drinks, Netherlands, category growth comparison, by volume, 2003?13 65

Figure 17: Other hot drinks, Netherlands, company share by volume (%), 2007?08 67

Figure 18: Other hot drinks, Netherlands, distribution channels by volume (%), 2007?08 70

Figure 19: Tea, Netherlands, value by segment (€m), 2003?13 76

Figure 20: Tea, Netherlands, category growth comparison, by value, 2003?13 79

Figure 21: Tea, Netherlands, volume by segment (kg, million), 2003?13 82

Figure 22: Tea, Netherlands, category growth comparison, by volume, 2003?13 82

Figure 23: Tea, Netherlands, company share by volume (%), 2007?08 84

Figure 24: Tea, Netherlands, distribution channels by volume (%), 2007?08 87

Figure 25: Global hot drinks market split (value terms, 2008), top five countries 93

Figure 26: Global hot drinks market value, 2003—08, top five countries 95

Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 97

Figure 28: Global hot drinks market volume, 2003—08, top five countries 99

Figure 29: Annual data review process 137



LIST OF TABLES

Table 1: Hot drinks category definitions 8

Table 2: Hot drinks distribution channels 9

Table 3: Hot drinks, Netherlands, value by category (€m), 2003?08 20

Table 4: Hot drinks, Netherlands, value forecast by category (€m), 2008?13 21

Table 5: Hot drinks, Netherlands, value by category ($m), 2003?08 23

Table 6: Hot drinks, Netherlands, value forecast by category ($m), 2008?13 23

Table 7: Hot drinks, Netherlands, volume by category (kg, million), 2003?08 25

Table 8: Hot drinks, Netherlands, volume forecast by category (kg, million), 2008?13 26

Table 9: Hot drinks, Netherlands, brand share by volume (%), 2007?08 28

Table 10: Hot drinks, Netherlands, volume by brand (kg, million), 2007?08 29

Table 11: Hot drinks, Netherlands, company share by volume (%), 2007?08 31

Table 12: Hot drinks, Netherlands, volume by company (kg, million), 2007?08 31

Table 13: Hot drinks, Netherlands, distribution channels by volume (%), 2007?08 32

Table 14: Hot drinks, Netherlands, volume by distribution channel (kg, million), 2007?08 32

Table 15: Hot drinks, Netherlands, expenditure per capita (€), 2003?08 34

Table 16: Hot drinks, Netherlands, forecast expenditure per capita (€), 2008?13 34

Table 17: Hot drinks, Netherlands, expenditure per capita ($), 2003?08 35

Table 18: Hot drinks, Netherlands, forecast expenditure per capita ($), 2008?13 35

Table 19: Hot drinks, Netherlands, consumption per capita (kg), 2003?08 36

Table 20: Hot drinks, Netherlands, forecast consumption per capita (kg), 2008?13 36

Table 21: Sara Lee Corporation key facts 37

Table 22: Luigi Lavazza S.p.A. key facts 40

Table 23: Coffee, Netherlands, value by segment (€m), 2003?08 42

Table 24: Coffee, Netherlands, value forecast by segment (€m), 2008?13 43

Table 25: Coffee, Netherlands, value by segment ($m), 2003?08 45

Table 26: Coffee, Netherlands, value forecast by segment ($m), 2008?13 45

Table 27: Coffee, Netherlands, volume by segment (kg, million), 2003?08 47

Table 28: Coffee, Netherlands, volume forecast by segment (kg, million), 2008?13 48

Table 29: Coffee, Netherlands, brand share by volume (%), 2007?08 50

Table 30: Coffee, Netherlands, volume by brand (kg, million), 2007?08 50

Table 31: Coffee, Netherlands, company share by volume (%), 2007?08 52

Table 32: Coffee, Netherlands, volume by company (kg, million), 2007?08 52

Table 33: Coffee, Netherlands, distribution channels by volume (%), 2007?08 53

Table 34: Coffee, Netherlands, volume by distribution channel (kg, million), 2007?08 53

Table 35: Coffee, Netherlands, expenditure per capita (€), 2003?08 55

Table 36: Coffee, Netherlands, forecast expenditure per capita (€), 2008?13 55

Table 37: Coffee, Netherlands, expenditure per capita ($), 2003?08 56

Table 38: Coffee, Netherlands, forecast expenditure per capita ($), 2008?13 56

Table 39: Coffee, Netherlands, consumption per capita (kg), 2003?08 57

Table 40: Coffee, Netherlands, forecast consumption per capita (kg), 2008?13 57

Table 41: Other hot drinks, Netherlands, value by segment (€m), 2003?08 58

Table 42: Other hot drinks, Netherlands, value forecast by segment (€m), 2008?13 59

Table 43: Other hot drinks, Netherlands, value by segment ($m), 2003?08 61

Table 44: Other hot drinks, Netherlands, value forecast by segment ($m), 2008?13 61

Table 45: Other hot drinks, Netherlands, volume by segment (kg, million), 2003?08 63

Table 46: Other hot drinks, Netherlands, volume forecast by segment (kg, million), 2008?13 64

Table 47: Other hot drinks, Netherlands, brand share by volume (%), 2007?08 66

Table 48: Other hot drinks, Netherlands, volume by brand (kg, million), 2007?08 66

Table 49: Other hot drinks, Netherlands, company share by volume (%), 2007?08 68

Table 50: Other hot drinks, Netherlands, volume by company (kg, million), 2007?08 68

Table 51: Other hot drinks, Netherlands, distribution channels by volume (%), 2007?08 69

Table 52: Other hot drinks, Netherlands, volume by distribution channel (kg, million), 2007?08 69

Table 53: Other hot drinks, Netherlands, expenditure per capita (€), 2003?08 71

Table 54: Other hot drinks, Netherlands, forecast expenditure per capita (€), 2008?13 71

Table 55: Other hot drinks, Netherlands, expenditure per capita ($), 2003?08 72

Table 56: Other hot drinks, Netherlands, forecast expenditure per capita ($), 2008?13 72

Table 57: Other hot drinks, Netherlands, consumption per capita (kg), 2003?08 73

Table 58: Other hot drinks, Netherlands, forecast consumption per capita (kg), 2008?13 73

Table 59: Tea, Netherlands, value by segment (€m), 2003?08 74

Table 60: Tea, Netherlands, value forecast by segment (€m), 2008?13 75

Table 61: Tea, Netherlands, value by segment ($m), 2003?08 77

Table 62: Tea, Netherlands, value forecast by segment ($m), 2008?13 78

Table 63: Tea, Netherlands, volume by segment (kg, million), 2003?08 80

Table 64: Tea, Netherlands, volume forecast by segment (kg, million), 2008?13 81

Table 65: Tea, Netherlands, brand share by volume (%), 2007?08 83

Table 66: Tea, Netherlands, volume by brand (kg, million), 2007?08 83

Table 67: Tea, Netherlands, company share by volume (%), 2007?08 85

Table 68: Tea, Netherlands, volume by company (kg, million), 2007?08 85

Table 69: Tea, Netherlands, distribution channels by volume (%), 2007?08 86

Table 70: Tea, Netherlands, volume by distribution channel (kg, million), 2007?08 86

Table 71: Tea, Netherlands, expenditure per capita (€), 2003?08 88

Table 72: Tea, Netherlands, forecast expenditure per capita (€), 2008?13 89

Table 73: Tea, Netherlands, expenditure per capita ($), 2003?08 89

Table 74: Tea, Netherlands, forecast expenditure per capita ($), 2008?13 90

Table 75: Tea, Netherlands, consumption per capita (kg), 2003?08 90

Table 76: Tea, Netherlands, forecast consumption per capita (kg), 2008?13 91

Table 77: Global hot drinks market value, 2008 92

Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 95

Table 79: Global hot drinks market volume, 2008 96

Table 80: Global hot drinks market split (volume terms, 2008), top five countries 99

Table 81: Leading players, top five countries 100

Table 82: Analysis of the Netherlands’s political landscape 102

Table 83: Analysis of the Netherlands’s economic landscape 107

Table 84: Analysis of the Netherlands’s social landscape 111

Table 85: Analysis of the Netherlands’s technology landscape 115

Table 86: Analysis of the Netherlands’s legal landscape 119

Table 87: Analysis of the Netherlands’s environmental landscape 122

Table 88: Netherlands hot drinks new product launches reports, by company (top five companies), 2009 126

Table 89: Netherlands hot drinks new product launches SKUs, by company (top five companies), 2009 126

Table 90: Netherlands hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 127

Table 91: Netherlands hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 128

Table 92: Netherlands hot drinks new product launches (reports), by package tags or claims, 2008 129

Table 93: Netherlands hot drinks new product launches - recent five launches 2009 130

Table 94: Netherlands population, by age group, 2003?08 (millions) 131

Table 95: Netherlands population forecast, by age group, 2008?13 (millions) 132

Table 96: Netherlands population, by gender, 2003?08 (millions) 132

Table 97: Netherlands population forecast, by gender, 2008?13 (millions) 133

Table 98: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 133

Table 99: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 133

Table 100: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 134

Table 101: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 134

Table 102: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 134

Table 103: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 135

Table 104: Netherlands consumer price index, 2003?08 (2000=100) 135

Table 105: Netherlands consumer price index, 2008?13 (2000=100) 135

• Coffee - Algeria
• Coffee - Azerbaijan
• Coffee - Croatia
• Coffee - Georgia
• Coffee - Pakistan
• Coffee - Serbia
• Coffee - Uzbekistan
• Melitta in Hot Drinks - World
• Other Hot Drinks - Algeria
• Other Hot Drinks - Azerbaijan
• Other Hot Drinks - Croatia
• Other Hot Drinks - Georgia
• Other Hot Drinks - Pakistan
• Other Hot Drinks - Serbia
• Rtd Coffee - Canada
• Rtd Coffee - China
• Rtd Coffee - Hong Kong, China
• Rtd Coffee - Indonesia
• Rtd Coffee - New Zealand
• Rtd Coffee - Vietnam