Marktanalyse - Hot Drinks in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the hot drinks market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories; tea, coffee and other hot drinks

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Middle East and Africa increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The tea category led the hot drinks market in Middle East and Africa, accounting for a share of 56.8%.

The leading players in the Middle East and Africa hot drinks market include Nestle S.A., Unilever and Associated British Foods plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: hot drinks 2

Summary category level: coffee 3

Summary category level: other hot drinks 4

Summary category level: tea 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Overview 17

Value Analysis 17

Volume Analysis 18

Chapter 4 Middle East and Africa Hot Drinks - Market Overview 19

Value analysis (US Dollar), 2003?08 19

Value analysis (US Dollar), 2008?13 20

Volume analysis, 2003?08 22

Volume analysis, 2008?13 23

Company share analysis 25

Distribution analysis 28

Expenditure and consumption per capita 30

Chapter 5 Leading Company Profiles 32

Nestle S.A. 32

Unilever 35

Chapter 6 Category Analysis: Coffee 37

Value analysis (US Dollar), 2003?08 37

Value analysis (US Dollar), 2008?13 38

Volume analysis, 2003?08 40

Volume analysis, 2008?13 41

Company share analysis 43

Distribution analysis 46

Expenditure and consumption per capita 48

Chapter 7 Category Analysis: Other Hot Drinks 50

Value analysis (US Dollar), 2003?08 50

Value analysis (US Dollar), 2008?13 51

Volume analysis, 2003?08 53

Volume analysis, 2008?13 54

Company share analysis 56

Distribution analysis 59

Expenditure and consumption per capita 61

Chapter 8 Category Analysis: Tea 63

Value analysis (US Dollar), 2003?08 63

Value analysis (US Dollar), 2008?13 64

Volume analysis, 2003?08 66

Volume analysis, 2008?13 67

Company share analysis 69

Distribution analysis 72

Expenditure and consumption per capita 74

Chapter 9 Research Methodology 77

Methodology overview 77

Secondary research 78

Market modeling 79

Creating an initial data model 79

Revising the initial data model 79

Creating a final estimate 80

Creating demographic value splits 80

Primary research 80

Data finalization 81

Ongoing research 81

Chapter 10 APPENDIX 82

Future readings 82

How to contact experts in your industry 82

Disclaimer 82



LIST OF FIGURES

Figure 1: Hot drinks, Middle East and Africa, value by category ($m), 2003?13 21

Figure 2: Hot drinks, Middle East and Africa, category growth comparison, by value, 2003?13 21

Figure 3: Hot drinks, Middle East and Africa, volume by category (kg, million), 2003?13 24

Figure 4: Hot drinks, Middle East and Africa, category growth comparison, by volume, 2003?13 24

Figure 5: Hot drinks, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 27

Figure 6: Hot drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 29

Figure 7: Coffee, Middle East and Africa, value by segment ($m), 2003?13 39

Figure 8: Coffee, Middle East and Africa, category growth comparison, by value, 2003?13 39

Figure 9: Coffee, Middle East and Africa, volume by segment (kg, million), 2003?13 42

Figure 10: Coffee, Middle East and Africa, category growth comparison, by volume, 2003?13 42

Figure 11: Coffee, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 45

Figure 12: Coffee, Middle East and Africa, distribution channels by volume (%), 2007?08 47

Figure 13: Other hot drinks, Middle East and Africa, value by segment ($m), 2003?13 52

Figure 14: Other hot drinks, Middle East and Africa, category growth comparison, by value, 2003?13 52

Figure 15: Other hot drinks, Middle East and Africa, volume by segment (kg, million), 2003?13 55

Figure 16: Other hot drinks, Middle East and Africa, category growth comparison, by volume, 2003?13 55

Figure 17: Other hot drinks, Middle East and Africa, company share by volume (%), 2007?08 58

Figure 18: Other hot drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 60

Figure 19: Tea, Middle East and Africa, value by segment ($m), 2003?13 65

Figure 20: Tea, Middle East and Africa, category growth comparison, by value, 2003?13 65

Figure 21: Tea, Middle East and Africa, volume by segment (kg, million), 2003?13 68

Figure 22: Tea, Middle East and Africa, category growth comparison, by volume, 2003?13 68

Figure 23: Tea, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 71

Figure 24: Tea, Middle East and Africa, distribution channels by volume (%), 2007?08 73

Figure 25: Annual data review process 78



LIST OF TABLES

Table 1: Hot drinks category definitions 8

Table 2: Hot drinks distribution channels 9

Table 3: Middle East and Africa hot drinks value (country-wise), 2003?08 ($m) 17

Table 4: Middle East and Africa hot drinks value (country-wise) forecast, 2008?13 ($m) 17

Table 5: Middle East and Africa hot drinks volume (country-wise), 2003?08 (kg, million) 18

Table 6: Middle East and Africa hot drinks volume (country-wise) forecast, 2008?13 (kg, million) 18

Table 7: Hot drinks, Middle East and Africa, value by category ($m), 2003?08 19

Table 8: Hot drinks, Middle East and Africa, value forecast by category ($m), 2008?13 20

Table 9: Hot drinks, Middle East and Africa, volume by category (kg, million), 2003?08 22

Table 10: Hot drinks, Middle East and Africa, volume forecast by category (kg, million), 2008?13 23

Table 11: Hot drinks, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 25

Table 12: Hot drinks, Middle East and Africa, volume by company (kg, million), 2007?08 26

Table 13: Hot drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 28

Table 14: Hot drinks, Middle East and Africa, volume by distribution channel (kg, million), 2007?08 28

Table 15: Hot drinks, Middle East and Africa, expenditure per capita ($), 2003?08 30

Table 16: Hot drinks, Middle East and Africa, forecast expenditure per capita ($), 2008?13 30

Table 17: Hot drinks, Middle East and Africa, consumption per capita (kg), 2003?08 31

Table 18: Hot drinks, Middle East and Africa, forecast consumption per capita (kg), 2008?13 31

Table 19: Nestle S.A. key facts 32

Table 20: Unilever key facts 35

Table 21: Coffee, Middle East and Africa, value by segment ($m), 2003?08 37

Table 22: Coffee, Middle East and Africa, value forecast by segment ($m), 2008?13 38

Table 23: Coffee, Middle East and Africa, volume by segment (kg, million), 2003?08 40

Table 24: Coffee, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 41

Table 25: Coffee, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 43

Table 26: Coffee, Middle East and Africa, volume by company (kg, million), 2007?08 44

Table 27: Coffee, Middle East and Africa, distribution channels by volume (%), 2007?08 46

Table 28: Coffee, Middle East and Africa, volume by distribution channel (kg, million), 2007?08 46

Table 29: Coffee, Middle East and Africa, expenditure per capita ($), 2003?08 48

Table 30: Coffee, Middle East and Africa, forecast expenditure per capita ($), 2008?13 48

Table 31: Coffee, Middle East and Africa, consumption per capita (kg), 2003?08 49

Table 32: Coffee, Middle East and Africa, forecast consumption per capita (kg), 2008?13 49

Table 33: Other hot drinks, Middle East and Africa, value by segment ($m), 2003?08 50

Table 34: Other hot drinks, Middle East and Africa, value forecast by segment ($m), 2008?13 51

Table 35: Other hot drinks, Middle East and Africa, volume by segment (kg, million), 2003?08 53

Table 36: Other hot drinks, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 54

Table 37: Other hot drinks, Middle East and Africa, company share by volume (%), 2007?08 56

Table 38: Other hot drinks, Middle East and Africa, volume by company (kg, million), 2007?08 57

Table 39: Other hot drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 59

Table 40: Other hot drinks, Middle East and Africa, volume by distribution channel (kg, million), 2007?08 59

Table 41: Other hot drinks, Middle East and Africa, expenditure per capita ($), 2003?08 61

Table 42: Other hot drinks, Middle East and Africa, forecast expenditure per capita ($), 2008?13 61

Table 43: Other hot drinks, Middle East and Africa, consumption per capita (kg), 2003?08 62

Table 44: Other hot drinks, Middle East and Africa, forecast consumption per capita (kg), 2008?13 62

Table 45: Tea, Middle East and Africa, value by segment ($m), 2003?08 63

Table 46: Tea, Middle East and Africa, value forecast by segment ($m), 2008?13 64

Table 47: Tea, Middle East and Africa, volume by segment (kg, million), 2003?08 66

Table 48: Tea, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 67

Table 49: Tea, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 69

Table 50: Tea, Middle East and Africa, volume by company (kg, million), 2007?08 70

Table 51: Tea, Middle East and Africa, distribution channels by volume (%), 2007?08 72

Table 52: Tea, Middle East and Africa, volume by distribution channel (kg, million), 2007?08 72

Table 53: Tea, Middle East and Africa, expenditure per capita ($), 2003?08 74

Table 54: Tea, Middle East and Africa, forecast expenditure per capita ($), 2008?13 75

Table 55: Tea, Middle East and Africa, consumption per capita (kg), 2003?08 75

Table 56: Tea, Middle East and Africa, forecast consumption per capita (kg), 2008?13 76

• Coffee - Algeria
• Coffee - Azerbaijan
• Coffee - Croatia
• Coffee - Georgia
• Coffee - Pakistan
• Coffee - Serbia
• Coffee - Uzbekistan
• Melitta in Hot Drinks - World
• Other Hot Drinks - Algeria
• Other Hot Drinks - Azerbaijan
• Other Hot Drinks - Croatia
• Other Hot Drinks - Georgia
• Other Hot Drinks - Pakistan
• Other Hot Drinks - Serbia
• Rtd Coffee - Canada
• Rtd Coffee - China
• Rtd Coffee - Hong Kong, China
• Rtd Coffee - Indonesia
• Rtd Coffee - New Zealand
• Rtd Coffee - Vietnam