Marktanalyse - Hot Drinks in Indonesia to 2013

Introduction

This databook provides key data and information on the hot drinks market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for hot drinks in Indonesia increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The tea category led the hot drinks market in Indonesia, accounting for a share of 73.4%.

Leading players in Indonesian hot drinks market include PT. Santos Jaya Abadi, Unilever and PT Gunung subur.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: hot drinks 2

Summary category level: coffee 3

Summary category level: other hot drinks 4

Summary category level: tea 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Market Overview 20

Value analysis (Rupiah), 2003?08 20

Value analysis (Rupiah), 2008?13 21

Value analysis (US dollars), 2003?08 23

Value analysis (US dollars), 2008?13 23

Volume analysis, 2003?08 25

Volume analysis, 2008?13 26

Company and brand share analysis 28

Distribution analysis 33

Expenditure and consumption per capita 35

Chapter 4 Leading Company Profile 38

Unilever 38

Chapter 5 Category Analysis: Coffee 40

Value analysis (Rupiah), 2003?08 40

Value analysis (Rupiah), 2008?13 41

Value analysis (US dollars), 2003?08 43

Value analysis (US dollars), 2008?13 43

Volume analysis, 2003?08 45

Volume analysis, 2008?13 46

Company and brand share analysis 48

Distribution analysis 51

Expenditure and consumption per capita 53

Chapter 6 Category Analysis: Other Hot Drinks 56

Value analysis (Rupiah), 2003?08 56

Value analysis (Rupiah), 2008?13 57

Value analysis (US dollars), 2003?08 59

Value analysis (US dollars), 2008?13 59

Volume analysis, 2003?08 61

Volume analysis, 2008?13 62

Company and brand share analysis 64

Distribution analysis 67

Expenditure and consumption per capita 69

Chapter 7 Category Analysis: Tea 72

Value analysis (Rupiah), 2003?08 72

Value analysis (Rupiah), 2008?13 73

Value analysis (US dollars), 2003?08 75

Value analysis (US dollars), 2008?13 76

Volume analysis, 2003?08 78

Volume analysis, 2008?13 79

Company and brand share analysis 81

Distribution analysis 85

Expenditure and consumption per capita 87

Chapter 8 Country Comparison 91

Value 91

Volume 95

Market share 99

Chapter 9 PESTLE analysis 100

Summary 100

Political analysis 102

Economic analysis 105

Social analysis 108

Technological analysis 111

Legal analysis 114

Environmental analysis 117

Chapter 10 New Product Development 120

Product launches over time 120

Recent product launches 122

Chapter 11 Macroeconomic Profile 123

Macroeconomic indicators 123

Chapter 12 Research Methodology 128

Methodology overview 128

Secondary research 129

Market modeling 130

Creating an initial data model 130

Revising the initial data model 130

Creating a final estimate 131

Creating demographic value splits 131

Primary research 131

Data finalization 132

Ongoing research 132

Chapter 13 APPENDIX 133

Future readings 133

How to contact experts in your industry 133

Disclaimer 133



LIST OF FIGURES

Figure 1: Hot drinks, Indonesia, value by category (IDRm), 2003?13 22

Figure 2: Hot drinks, Indonesia, category growth comparison, by value, 2003?13 24

Figure 3: Hot drinks, Indonesia, volume by category (kg, million), 2003?13 27

Figure 4: Hot drinks, Indonesia, category growth comparison, by volume, 2003?13 27

Figure 5: Hot drinks, Indonesia, company share by volume (%), 2007?08 30

Figure 6: Hot drinks, Indonesia, distribution channels by volume (%), 2007?08 34

Figure 7: Coffee, Indonesia, value by segment (IDRm), 2003?13 42

Figure 8: Coffee, Indonesia, category growth comparison, by value, 2003?13 44

Figure 9: Coffee, Indonesia, volume by segment (kg, million), 2003?13 47

Figure 10: Coffee, Indonesia, category growth comparison, by volume, 2003?13 47

Figure 11: Coffee, Indonesia, company share by volume (%), 2007?08 49

Figure 12: Coffee, Indonesia, distribution channels by volume (%), 2007?08 52

Figure 13: Other hot drinks, Indonesia, value by segment (IDRm), 2003?13 58

Figure 14: Other hot drinks, Indonesia, category growth comparison, by value, 2003?13 60

Figure 15: Other hot drinks, Indonesia, volume by segment (kg, million), 2003?13 63

Figure 16: Other hot drinks, Indonesia, category growth comparison, by volume, 2003?13 63

Figure 17: Other hot drinks, Indonesia, company share by volume (%), 2007?08 65

Figure 18: Other hot drinks, Indonesia, distribution channels by volume (%), 2007?08 68

Figure 19: Tea, Indonesia, value by segment (IDRm), 2003?13 74

Figure 20: Tea, Indonesia, category growth comparison, by value, 2003?13 77

Figure 21: Tea, Indonesia, volume by segment (kg, million), 2003?13 80

Figure 22: Tea, Indonesia, category growth comparison, by volume, 2003?13 80

Figure 23: Tea, Indonesia, company share by volume (%), 2007?08 83

Figure 24: Tea, Indonesia, distribution channels by volume (%), 2007?08 86

Figure 25: Global hot drinks market split (value terms, 2008), top five countries 92

Figure 26: Global hot drinks market value, 2003—08, top five countries 94

Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 96

Figure 28: Global hot drinks market volume, 2003—08, top five countries 98

Figure 29: Annual data review process 129



LIST OF TABLES

Table 1: Hot drinks category definitions 8

Table 2: Hot drinks distribution channels 9

Table 3: Hot drinks, Indonesia, value by category (IDRm), 2003?08 20

Table 4: Hot drinks, Indonesia, value forecast by category (IDRm), 2008?13 21

Table 5: Hot drinks, Indonesia, value by category ($m), 2003?08 23

Table 6: Hot drinks, Indonesia, value forecast by category ($m), 2008?13 23

Table 7: Hot drinks, Indonesia, volume by category (kg, million), 2003?08 25

Table 8: Hot drinks, Indonesia, volume forecast by category (kg, million), 2008?13 26

Table 9: Hot drinks, Indonesia, brand share by volume (%), 2007?08 28

Table 10: Hot drinks, Indonesia, volume by brand (kg, million), 2007?08 29

Table 11: Hot drinks, Indonesia, company share by volume (%), 2007?08 31

Table 12: Hot drinks, Indonesia, volume by company (kg, million), 2007?08 32

Table 13: Hot drinks, Indonesia, distribution channels by volume (%), 2007?08 33

Table 14: Hot drinks, Indonesia, volume by distribution channel (kg, million), 2007?08 33

Table 15: Hot drinks, Indonesia, expenditure per capita (IDR), 2003?08 35

Table 16: Hot drinks, Indonesia, forecast expenditure per capita (IDR), 2008?13 35

Table 17: Hot drinks, Indonesia, expenditure per capita ($), 2003?08 36

Table 18: Hot drinks, Indonesia, forecast expenditure per capita ($), 2008?13 36

Table 19: Hot drinks, Indonesia, consumption per capita (kg), 2003?08 37

Table 20: Hot drinks, Indonesia, forecast consumption per capita (kg), 2008?13 37

Table 21: Unilever key facts 38

Table 22: Coffee, Indonesia, value by segment (IDRm), 2003?08 40

Table 23: Coffee, Indonesia, value forecast by segment (IDRm), 2008?13 41

Table 24: Coffee, Indonesia, value by segment ($m), 2003?08 43

Table 25: Coffee, Indonesia, value forecast by segment ($m), 2008?13 43

Table 26: Coffee, Indonesia, volume by segment (kg, million), 2003?08 45

Table 27: Coffee, Indonesia, volume forecast by segment (kg, million), 2008?13 46

Table 28: Coffee, Indonesia, brand share by volume (%), 2007?08 48

Table 29: Coffee, Indonesia, volume by brand (kg, million), 2007?08 48

Table 30: Coffee, Indonesia, company share by volume (%), 2007?08 50

Table 31: Coffee, Indonesia, volume by company (kg, million), 2007?08 50

Table 32: Coffee, Indonesia, distribution channels by volume (%), 2007?08 51

Table 33: Coffee, Indonesia, volume by distribution channel (kg, million), 2007?08 51

Table 34: Coffee, Indonesia, expenditure per capita (IDR), 2003?08 53

Table 35: Coffee, Indonesia, forecast expenditure per capita (IDR), 2008?13 53

Table 36: Coffee, Indonesia, expenditure per capita ($), 2003?08 54

Table 37: Coffee, Indonesia, forecast expenditure per capita ($), 2008?13 54

Table 38: Coffee, Indonesia, consumption per capita (kg), 2003?08 55

Table 39: Coffee, Indonesia, forecast consumption per capita (kg), 2008?13 55

Table 40: Other hot drinks, Indonesia, value by segment (IDRm), 2003?08 56

Table 41: Other hot drinks, Indonesia, value forecast by segment (IDRm), 2008?13 57

Table 42: Other hot drinks, Indonesia, value by segment ($m), 2003?08 59

Table 43: Other hot drinks, Indonesia, value forecast by segment ($m), 2008?13 59

Table 44: Other hot drinks, Indonesia, volume by segment (kg, million), 2003?08 61

Table 45: Other hot drinks, Indonesia, volume forecast by segment (kg, million), 2008?13 62

Table 46: Other hot drinks, Indonesia, brand share by volume (%), 2007?08 64

Table 47: Other hot drinks, Indonesia, volume by brand (kg, million), 2007?08 64

Table 48: Other hot drinks, Indonesia, company share by volume (%), 2007?08 66

Table 49: Other hot drinks, Indonesia, volume by company (kg, million), 2007?08 66

Table 50: Other hot drinks, Indonesia, distribution channels by volume (%), 2007?08 67

Table 51: Other hot drinks, Indonesia, volume by distribution channel (kg, million), 2007?08 67

Table 52: Other hot drinks, Indonesia, expenditure per capita (IDR), 2003?08 69

Table 53: Other hot drinks, Indonesia, forecast expenditure per capita (IDR), 2008?13 69

Table 54: Other hot drinks, Indonesia, expenditure per capita ($), 2003?08 70

Table 55: Other hot drinks, Indonesia, forecast expenditure per capita ($), 2008?13 70

Table 56: Other hot drinks, Indonesia, consumption per capita (kg), 2003?08 71

Table 57: Other hot drinks, Indonesia, forecast consumption per capita (kg), 2008?13 71

Table 58: Tea, Indonesia, value by segment (IDRm), 2003?08 72

Table 59: Tea, Indonesia, value forecast by segment (IDRm), 2008?13 73

Table 60: Tea, Indonesia, value by segment ($m), 2003?08 75

Table 61: Tea, Indonesia, value forecast by segment ($m), 2008?13 76

Table 62: Tea, Indonesia, volume by segment (kg, million), 2003?08 78

Table 63: Tea, Indonesia, volume forecast by segment (kg, million), 2008?13 79

Table 64: Tea, Indonesia, brand share by volume (%), 2007?08 81

Table 65: Tea, Indonesia, volume by brand (kg, million), 2007?08 82

Table 66: Tea, Indonesia, company share by volume (%), 2007?08 84

Table 67: Tea, Indonesia, volume by company (kg, million), 2007?08 84

Table 68: Tea, Indonesia, distribution channels by volume (%), 2007?08 85

Table 69: Tea, Indonesia, volume by distribution channel (kg, million), 2007?08 85

Table 70: Tea, Indonesia, expenditure per capita (IDR), 2003?08 87

Table 71: Tea, Indonesia, forecast expenditure per capita (IDR), 2008?13 88

Table 72: Tea, Indonesia, expenditure per capita ($), 2003?08 88

Table 73: Tea, Indonesia, forecast expenditure per capita ($), 2008?13 89

Table 74: Tea, Indonesia, consumption per capita (kg), 2003?08 89

Table 75: Tea, Indonesia, forecast consumption per capita (kg), 2008?13 90

Table 76: Global hot drinks market value, 2008 91

Table 77: Global hot drinks market split (value terms ($m), 2008), top five countries 94

Table 78: Global hot drinks market volume, 2008 95

Table 79: Global hot drinks market split (volume terms, 2008), top five countries 98

Table 80: Leading players, top five countries 99

Table 81: Analysis of Indonesia’s political landscape 102

Table 82: Analysis of Indonesia’s economy 105

Table 83: Analysis of Indonesia’s social system 108

Table 84: Analysis of Indonesia’s technology landscape 111

Table 85: Analysis of Indonesia’s legal landscape 114

Table 86: Analysis of Indonesia’s environmental landscape 117

Table 87: Indonesia hot drinks new product launches reports, by company (top five companies), 2009 120

Table 88: Indonesia hot drinks new product launches SKUs, by company (top five companies), 2009 120

Table 89: Indonesia hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 121

Table 90: Indonesia hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 121

Table 91: Indonesia hot drinks new product launches (reports), by package tags or claims, 2009 122

Table 92: Indonesia hot drinks new product launches - recent five launches 2009 122

Table 93: Indonesia population, by age group, 2003?08 (millions) 123

Table 94: Indonesia population forecast, by age group, 2008?13 (millions) 124

Table 95: Indonesia population, by gender, 2003?08 (millions) 124

Table 96: Indonesia population forecast, by gender, 2008?13 (millions) 125

Table 97: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 125

Table 98: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 125

Table 99: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 126

Table 100: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 126

Table 101: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 126

Table 102: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 127

Table 103: Indonesia consumer price index, 2003?08 (2000=100) 127

Table 104: Indonesia consumer price index, 2008?13 (2000=100) 127

• Coffee - Algeria
• Coffee - Azerbaijan
• Coffee - Croatia
• Coffee - Georgia
• Coffee - Pakistan
• Coffee - Serbia
• Coffee - Uzbekistan
• Melitta in Hot Drinks - World
• Other Hot Drinks - Algeria
• Other Hot Drinks - Azerbaijan
• Other Hot Drinks - Croatia
• Other Hot Drinks - Georgia
• Other Hot Drinks - Pakistan
• Other Hot Drinks - Serbia
• Rtd Coffee - Canada
• Rtd Coffee - China
• Rtd Coffee - Hong Kong, China
• Rtd Coffee - Indonesia
• Rtd Coffee - New Zealand
• Rtd Coffee - Vietnam