Marktanalyse - Hot Drinks in India to 2013

Introduction

This databook provides key data and information on the hot drinks market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in India increased at a compound annual growth rate of 3.2% between 2003 and 2008.

The tea category led the hot drinks market in India, accounting for a share of 70.2%.

Leading players in Indian hot drinks market include Tata Tea, Unilever and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: hot drinks 2

Summary category level: coffee 3

Summary category level: other hot drinks 4

Summary category level: tea 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Market Overview 20

Value analysis (Indian Rupee), 2003?08 20

Value analysis (Indian Rupee), 2008?13 21

Value analysis (US dollars), 2003?08 23

Value analysis (US dollars), 2008?13 23

Volume analysis, 2003?08 25

Volume analysis, 2008?13 26

Company and brand share analysis 28

Distribution analysis 32

Expenditure and consumption per capita 34

Chapter 4 Leading Company Profiles 37

Tata Tea Limited 37

Unilever 39

Chapter 5 Category Analysis: Coffee 41

Value analysis (Indian Rupee), 2003?08 41

Value analysis (Indian Rupee), 2008?13 42

Value analysis (US dollars), 2003?08 44

Value analysis (US dollars), 2008?13 44

Volume analysis, 2003?08 46

Volume analysis, 2008?13 47

Company and brand share analysis 49

Distribution analysis 52

Expenditure and consumption per capita 54

Chapter 6 Category Analysis: Other Hot Drinks 57

Value analysis (Indian Rupee), 2003?08 57

Value analysis (Indian Rupee), 2008?13 58

Value analysis (US dollars), 2003?08 60

Value analysis (US dollars), 2008?13 60

Volume analysis, 2003?08 62

Volume analysis, 2008?13 63

Company and brand share analysis 65

Distribution analysis 68

Expenditure and consumption per capita 70

Chapter 7 Category Analysis: Tea 73

Value analysis (Indian Rupee), 2003?08 73

Value analysis (Indian Rupee), 2008?13 74

Value analysis (US dollars), 2003?08 76

Value analysis (US dollars), 2008?13 77

Volume analysis, 2003?08 79

Volume analysis, 2008?13 80

Company and brand share analysis 82

Distribution analysis 85

Expenditure and consumption per capita 87

Chapter 8 Country Comparison 91

Value 91

Volume 95

Market share 99

Chapter 9 PESTLE analysis 100

Summary 100

Political analysis 101

Economic analysis 106

Social analysis 116

Technological analysis 123

Legal analysis 130

Environmental analysis 137

Chapter 10 New Product Development 142

Product launches over time 142

Recent product launches 144

Chapter 11 Macroeconomic Profile 145

Macroeconomic indicators 145

Chapter 12 Research Methodology 150

Methodology overview 150

Secondary research 151

Market modeling 152

Creating an initial data model 152

Revising the initial data model 152

Creating a final estimate 153

Creating demographic value splits 153

Primary research 153

Data finalization 154

Ongoing research 154

Chapter 13 APPENDIX 155

Future readings 155

How to contact experts in your industry 155

Disclaimer 155



LIST OF FIGURES

Figure 1: Hot drinks, India, value by category (INRm), 2003?13 22

Figure 2: Hot drinks, India, category growth comparison, by value, 2003?13 24

Figure 3: Hot drinks, India, volume by category (kg, million), 2003?13 27

Figure 4: Hot drinks, India, category growth comparison, by volume, 2003?13 27

Figure 5: Hot drinks, India, company share by volume (%), 2007?08 30

Figure 6: Hot drinks, India, distribution channels by volume (%), 2007?08 33

Figure 7: Coffee, India, value by segment (INRm), 2003?13 43

Figure 8: Coffee, India, category growth comparison, by value, 2003?13 45

Figure 9: Coffee, India, volume by segment (kg, million), 2003?13 48

Figure 10: Coffee, India, category growth comparison, by volume, 2003?13 48

Figure 11: Coffee, India, company share by volume (%), 2007?08 50

Figure 12: Coffee, India, distribution channels by volume (%), 2007?08 53

Figure 13: Other hot drinks, India, value by segment (INRm), 2003?13 59

Figure 14: Other hot drinks, India, category growth comparison, by value, 2003?13 61

Figure 15: Other hot drinks, India, volume by segment (kg, million), 2003?13 64

Figure 16: Other hot drinks, India, category growth comparison, by volume, 2003?13 64

Figure 17: Other hot drinks, India, company share by volume (%), 2007?08 66

Figure 18: Other hot drinks, India, distribution channels by volume (%), 2007?08 69

Figure 19: Tea, India, value by segment (INRm), 2003?13 75

Figure 20: Tea, India, category growth comparison, by value, 2003?13 78

Figure 21: Tea, India, volume by segment (kg, million), 2003?13 81

Figure 22: Tea, India, category growth comparison, by volume, 2003?13 81

Figure 23: Tea, India, company share by volume (%), 2007?08 83

Figure 24: Tea, India, distribution channels by volume (%), 2007?08 86

Figure 25: Global hot drinks market split (value terms, 2008), top five countries 92

Figure 26: Global hot drinks market value, 2003—08, top five countries 94

Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 96

Figure 28: Global hot drinks market volume, 2003—08, top five countries 98

Figure 29: Conflicts of high intensity (2007) 103

Figure 30: GDP growth fluctuates with the monsoons 108

Figure 31: Infrastructure investment commitments — India (2005—08) 110

Figure 32: Distribution of household income — 2005—25 111

Figure 33: Sex-ratio in India — 1990—2009 117

Figure 34: Annual additions to the stock of science and engineering graduates 124

Figure 35: Patent applications filed and patents granted in India (2002—06) 128

Figure 36: Patent applications filed and patents granted in other BRIC countries (2002—06) 129

Figure 37: Annual data review process 151



LIST OF TABLES

Table 1: Hot drinks category definitions 8

Table 2: Hot drinks distribution channels 9

Table 3: Hot drinks, India, value by category (INRm), 2003?08 20

Table 4: Hot drinks, India, value forecast by category (INRm), 2008?13 21

Table 5: Hot drinks, India, value by category ($m), 2003?08 23

Table 6: Hot drinks, India, value forecast by category ($m), 2008?13 23

Table 7: Hot drinks, India, volume by category (kg, million), 2003?08 25

Table 8: Hot drinks, India, volume forecast by category (kg, million), 2008?13 26

Table 9: Hot drinks, India, brand share by volume (%), 2007?08 28

Table 10: Hot drinks, India, volume by brand (kg, million), 2007?08 29

Table 11: Hot drinks, India, company share by volume (%), 2007?08 31

Table 12: Hot drinks, India, volume by company (kg, million), 2007?08 31

Table 13: Hot drinks, India, distribution channels by volume (%), 2007?08 32

Table 14: Hot drinks, India, volume by distribution channel (kg, million), 2007?08 32

Table 15: Hot drinks, India, expenditure per capita (INR), 2003?08 34

Table 16: Hot drinks, India, forecast expenditure per capita (INR), 2008?13 34

Table 17: Hot drinks, India, expenditure per capita ($), 2003?08 35

Table 18: Hot drinks, India, forecast expenditure per capita ($), 2008?13 35

Table 19: Hot drinks, India, consumption per capita (kg), 2003?08 36

Table 20: Hot drinks, India, forecast consumption per capita (kg), 2008?13 36

Table 21: Tata Tea Limited key facts 37

Table 22: Unilever key facts 39

Table 23: Coffee, India, value by segment (INRm), 2003?08 41

Table 24: Coffee, India, value forecast by segment (INRm), 2008?13 42

Table 25: Coffee, India, value by segment ($m), 2003?08 44

Table 26: Coffee, India, value forecast by segment ($m), 2008?13 44

Table 27: Coffee, India, volume by segment (kg, million), 2003?08 46

Table 28: Coffee, India, volume forecast by segment (kg, million), 2008?13 47

Table 29: Coffee, India, brand share by volume (%), 2007?08 49

Table 30: Coffee, India, volume by brand (kg, million), 2007?08 49

Table 31: Coffee, India, company share by volume (%), 2007?08 51

Table 32: Coffee, India, volume by company (kg, million), 2007?08 51

Table 33: Coffee, India, distribution channels by volume (%), 2007?08 52

Table 34: Coffee, India, volume by distribution channel (kg, million), 2007?08 52

Table 35: Coffee, India, expenditure per capita (INR), 2003?08 54

Table 36: Coffee, India, forecast expenditure per capita (INR), 2008?13 54

Table 37: Coffee, India, expenditure per capita ($), 2003?08 55

Table 38: Coffee, India, forecast expenditure per capita ($), 2008?13 55

Table 39: Coffee, India, consumption per capita (kg), 2003?08 56

Table 40: Coffee, India, forecast consumption per capita (kg), 2008?13 56

Table 41: Other hot drinks, India, value by segment (INRm), 2003?08 57

Table 42: Other hot drinks, India, value forecast by segment (INRm), 2008?13 58

Table 43: Other hot drinks, India, value by segment ($m), 2003?08 60

Table 44: Other hot drinks, India, value forecast by segment ($m), 2008?13 60

Table 45: Other hot drinks, India, volume by segment (kg, million), 2003?08 62

Table 46: Other hot drinks, India, volume forecast by segment (kg, million), 2008?13 63

Table 47: Other hot drinks, India, brand share by volume (%), 2007?08 65

Table 48: Other hot drinks, India, volume by brand (kg, million), 2007?08 65

Table 49: Other hot drinks, India, company share by volume (%), 2007?08 67

Table 50: Other hot drinks, India, volume by company (kg, million), 2007?08 67

Table 51: Other hot drinks, India, distribution channels by volume (%), 2007?08 68

Table 52: Other hot drinks, India, volume by distribution channel (kg, million), 2007?08 68

Table 53: Other hot drinks, India, expenditure per capita (INR), 2003?08 70

Table 54: Other hot drinks, India, forecast expenditure per capita (INR), 2008?13 70

Table 55: Other hot drinks, India, expenditure per capita ($), 2003?08 71

Table 56: Other hot drinks, India, forecast expenditure per capita ($), 2008?13 71

Table 57: Other hot drinks, India, consumption per capita (kg), 2003?08 72

Table 58: Other hot drinks, India, forecast consumption per capita (kg), 2008?13 72

Table 59: Tea, India, value by segment (INRm), 2003?08 73

Table 60: Tea, India, value forecast by segment (INRm), 2008?13 74

Table 61: Tea, India, value by segment ($m), 2003?08 76

Table 62: Tea, India, value forecast by segment ($m), 2008?13 77

Table 63: Tea, India, volume by segment (kg, million), 2003?08 79

Table 64: Tea, India, volume forecast by segment (kg, million), 2008?13 80

Table 65: Tea, India, brand share by volume (%), 2007?08 82

Table 66: Tea, India, volume by brand (kg, million), 2007?08 82

Table 67: Tea, India, company share by volume (%), 2007?08 84

Table 68: Tea, India, volume by company (kg, million), 2007?08 84

Table 69: Tea, India, distribution channels by volume (%), 2007?08 85

Table 70: Tea, India, volume by distribution channel (kg, million), 2007?08 85

Table 71: Tea, India, expenditure per capita (INR), 2003?08 87

Table 72: Tea, India, forecast expenditure per capita (INR), 2008?13 88

Table 73: Tea, India, expenditure per capita ($), 2003?08 88

Table 74: Tea, India, forecast expenditure per capita ($), 2008?13 89

Table 75: Tea, India, consumption per capita (kg), 2003?08 89

Table 76: Tea, India, forecast consumption per capita (kg), 2008?13 90

Table 77: Global hot drinks market value, 2008 91

Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 94

Table 79: Global hot drinks market volume, 2008 95

Table 80: Global hot drinks market split (volume terms, 2008), top five countries 98

Table 81: Leading players, top five countries 99

Table 82: Analysis of the Indian political landscape 101

Table 83: Analysis of the Indian economy 106

Table 84: Global working age population (15—59 years) 107

Table 85: Untapped market potential in India across select consumer goods 112

Table 86: Investment performance of India’s lagging states 115

Table 87: Analysis of the Indian social system 116

Table 88: Mid-year population by age (millions) in 2006 118

Table 89: Life expectancy at birth in India, 2000—10 121

Table 90: Analysis of the Indian technological landscape 123

Table 91: Average annual salaries for researchers across countries 125

Table 92: R&D incentives provided by the Indian government 126

Table 93: Analysis of the Indian legal landscape 130

Table 94: Analysis of Indian environmental landscape 137

Table 95: India hot drinks new product launches reports, by company (top five companies), 2009 142

Table 96: India hot drinks new product launches SKUs, by company (top five companies), 2009 142

Table 97: India hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 143

Table 98: India hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 143

Table 99: India hot drinks new product launches (reports), by package tags or claims, 2009 144

Table 100: India hot drinks new product launches - recent five launches 2009 144

Table 101: India population, by age group, 2003?08 (millions) 145

Table 102: India population forecast, by age group, 2008?13 (millions) 146

Table 103: India population, by gender, 2003?08 (millions) 146

Table 104: India population forecast, by gender, 2008?13 (millions) 147

Table 105: India nominal GDP, 2003?08 (INRbn, nominal prices) 147

Table 106: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 147

Table 107: India real GDP, 2003?08 (INRbn, 2000 prices) 148

Table 108: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 148

Table 109: India real GDP, 2003?08 ($bn, 2000 prices) 148

Table 110: India real GDP forecast, 2008?13 ($bn, 2000 prices) 149

Table 111: India consumer price index, 2003?08 (2000=100) 149

Table 112: India consumer price index, 2008?13 (2000=100) 149

• Coffee - Algeria
• Coffee - Azerbaijan
• Coffee - Croatia
• Coffee - Georgia
• Coffee - Pakistan
• Coffee - Serbia
• Coffee - Uzbekistan
• Melitta in Hot Drinks - World
• Other Hot Drinks - Algeria
• Other Hot Drinks - Azerbaijan
• Other Hot Drinks - Croatia
• Other Hot Drinks - Georgia
• Other Hot Drinks - Pakistan
• Other Hot Drinks - Serbia
• Rtd Coffee - Canada
• Rtd Coffee - China
• Rtd Coffee - Hong Kong, China
• Rtd Coffee - Indonesia
• Rtd Coffee - New Zealand
• Rtd Coffee - Vietnam