Marktanalyse - Coffee in Norway

Norway has a long tradition of being a coffee-drinking nation and per capita consumption has risen at a relatively steady pace since 1965. However, dynamic growth is being seen in niche categories such as fresh coffee beans and fresh ground coffee pods. According to the Norwegian Coffee Association, demand is believed to be twofold, where on the one hand Norway is seeing increasing sales of coffee pod machines and on the other consumers are increasingly grinding and making their own...

Euromonitor International's Coffee in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COFFEE IN NORWAY

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Coffee by Category: Volume 2006-2011

Table 2 Retail Sales of Coffee by Category: Value 2006-2011

Table 3 Retail Sales of Coffee by Category: % Volume Growth 2006-2011

Table 4 Retail Sales of Coffee by Category: % Value Growth 2006-2011

Table 5 Fresh Ground Coffee: Standard Vs Pods 2006-2011

Table 6 Instant Coffee by Type: % Value Breakdown 2007-2011

Table 7 Coffee Company Shares by Retail Value 2007-2011

Table 8 Coffee Brand Shares by Retail Value 2008-2011

Table 9 Forecast Retail Sales of Coffee by Category: Volume 2011-2016

Table 10 Forecast Retail Sales of Coffee by Category: Value 2011-2016

Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016

Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016

Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods 2011-2016

Coop Norge As in Hot Drinks (norway)

Strategic Direction

Key Facts

Summary 1 Coop Norge AS: Key Facts

Summary 2 Coop Kaffe AS: Operational Indicators

Company Background

Production

Summary 3 Coop Kaffe AS: Production Statistics 2011

Competitive Positioning

Summary 4 Coop Norge AS: Competitive Position 2011

Joh Johannson Kaffe As in Hot Drinks (norway)

Strategic Direction

Key Facts

Summary 5 Joh Johannson Kaffe AS: Key Facts

Summary 6 Joh Johannson Kaffe AS: Operational Indicators

Company Background

Production

Summary 7 Joh Johannson Kaffe AS: Production Statistics 2011

Competitive Positioning

Summary 8 Joh Johannson Kaffe AS: Competitive Position 2011

Kaffehuset Friele As in Hot Drinks (norway)

Strategic Direction

Key Facts

Summary 9 Kaffehuset Friele AS: Key Facts

Summary 10 Kaffehuset Friele AS: Operational Indicators

Company Background

Production

Summary 11 Kaffehuset Friele AS: Production Statistics 2011

Competitive Positioning

Summary 12 Kaffehuset Friele AS: Competitive Position 2011

Executive Summary

Thriving Specialist Coffee Sales Steer Norwegian Hot Drinks Market

Consumer Demand Increases for Specialist Coffee and Healthier Tea

Strong Domestic Presence and Product Diversification

Discounters Gain in Popularity

Slow and Steady Wins the Race

Key Trends and Developments

Norway To Remain Relatively Unaffected by the Economic Crisis

Strong Coffee Tradition Leaves Little Room for Tea and Other Hot Drinks

Higher Raw Material Prices Further Raise the Highest Food Prices in Europe

Twofold Demand - Quality Versus Comfort

Ethical Hot Drinks Set Standard for Premium Quality Coffee

Market Data

Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011

Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011

Table 16 Retail Sales of Hot Drinks by Category: Volume 2006-2011

Table 17 Retail Sales of Hot Drinks by Category: Value 2006-2011

Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011

Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011

Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011

Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011

Table 22 Total Sales of Hot Drinks by Category: Total Volume 2006-2011

Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011

Table 24 Hot Drinks Company Shares by Retail Value 2007-2011

Table 25 Hot Drinks Brand Shares by Retail Value 2008-2011

Table 26 Penetration of Private Label by Category 2006-2011

Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011

Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011

Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016

Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016

Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016

Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016

Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016

Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016

Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016

Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016

Appendix

Production/import/export Data

Table 39 Imports/Exports/Apparent Consumption of Coffee 2007-2011

Table 40 Imports/Exports/Apparent Consumption of Tea 2007-2011

Table 41 Imports/Exports/Apparent Consumption of Cocoa 2007-2011

Definitions

Sources

Summary 13 Research Sources

• Coffee in Brazil
• Coffee in Canada
• Database of Supermarkets and Other Grocery Stores in Chile
• Global Coffee Market to 2017 - Market Size, Growth, and Forecasts in Over 70 Countries
• Hot Drinks in Brazil
• Hot Drinks in Canada
• RTD Coffee in China
• RTD Coffee in Guatemala
• RTD Coffee in Sweden
• RTD Tea in China
• RTD Tea in Ecuador
• RTD Tea in Guatemala
• RTD Tea in Sweden
• Tea in Brazil
• Tea in Canada
• Coffee in China
• Coffee in Costa Rica
• Coffee in Ecuador
• Coffee in Finland
• Coffee in Mexico