Marktanalyse - Coffee in Kenya

Coffee consumption continues to interest Kenyans, especially youths aged 18-35 living in the major cities of Nairobi, Kisumu and Mombasa. Kenyans continue to meet up in coffee shops for leisure and business purposes. One of the indicators of the growing coffee culture in Kenya remains the increasing number of coffee shops, such as Dormans, Java, Savannah, Coffee World, Kahawa, Kapital Coffee, Coffee House and The Mug, as well as many others which have become concentrated in city centres. An...

Euromonitor International's Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COFFEE IN KENYA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Coffee by Category: Volume 2006-2011

Table 2 Retail Sales of Coffee by Category: Value 2006-2011

Table 3 Retail Sales of Coffee by Category: % Volume Growth 2006-2011

Table 4 Retail Sales of Coffee by Category: % Value Growth 2006-2011

Table 5 Instant Coffee by Type: % Value Breakdown 2007-2011

Table 6 Coffee Company Shares by Retail Value 2007-2011

Table 7 Coffee Brand Shares by Retail Value 2008-2011

Table 8 Forecast Retail Sales of Coffee by Category: Volume 2011-2016

Table 9 Forecast Retail Sales of Coffee by Category: Value 2011-2016

Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016

Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016

C Dorman Ltd in Hot Drinks (kenya)

Strategic Direction

Key Facts

Summary 1 C Dorman Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 C Dorman Ltd: Competitive Position 2011

Executive Summary

Coffee Board of Kenya Moves To Increase Local Coffee Consumption

Tea Production Declines in the Midst of Weather and Infrastructure Challenges

Kenyan Youths Embracing the New Urban Coffee Culture Continue To Fuel Competition

Number of Coffee Outlets Grows

Market Data

Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011

Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011

Table 14 Retail Sales of Hot Drinks by Category: Volume 2006-2011

Table 15 Retail Sales of Hot Drinks by Category: Value 2006-2011

Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011

Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011

Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011

Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011

Table 20 Total Sales of Hot Drinks by Category: Total Volume 2006-2011

Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011

Table 22 Hot Drinks Company Shares by Retail Value 2007-2011

Table 23 Hot Drinks Brand Shares by Retail Value 2008-2011

Table 24 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011

Table 25 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010

Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016

Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016

Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016

Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016

Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016

Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016

Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016

Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016

Appendix

Production Data

Table 36 Production of Hot Drinks by Category 2006-2011

Sources

Summary 3 Research Sources

• Coffee in Bolivia
• Coffee in Chile
• Coffee in Macedonia
• Coffee in Nigeria
• Coffee in Ukraine
• Hot Drinks in Bolivia
• Hot Drinks in Chile
• Hot Drinks in Macedonia
• Hot Drinks in Nigeria
• Hot Drinks in Ukraine
• RTD Coffee in Bosnia-Herzegovina
• RTD Coffee in Colombia
• RTD Coffee in Latvia
• RTD Coffee in Norway
• RTD Coffee in Slovakia
• RTD Coffee in Spain
• RTD Tea in Bosnia-Herzegovina
• RTD Tea in Colombia
• RTD Tea in Latvia
• RTD Tea in Macedonia