Marktanalyse - Coffee in Germany

The price of Arabica coffee, the most important coffee type, soared from around US$1.50 per pound at the beginning of 2010 to US$3.00 in April 2011. This price spike did not greatly affect German retail selling prices of coffee products in 2010 because most competitors kept prices low for as long as possible due to the strong level of competition in the marketplace. In particular, standard fresh ground coffee is very price-sensitive. However, in January 2011, when raw coffee prices continued to...

Euromonitor International's Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COFFEE IN GERMANY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Coffee by Category: Volume 2006-2011

Table 2 Retail Sales of Coffee by Category: Value 2006-2011

Table 3 Retail Sales of Coffee by Category: % Volume Growth 2006-2011

Table 4 Retail Sales of Coffee by Category: % Value Growth 2006-2011

Table 5 Fresh Ground Coffee: Standard Vs Pods 2006-2011

Table 6 Instant Coffee by Type: % Value Breakdown 2007-2011

Table 7 Coffee Company Shares by Retail Value 2007-2011

Table 8 Coffee Brand Shares by Retail Value 2008-2011

Table 9 Forecast Retail Sales of Coffee by Category: Volume 2011-2016

Table 10 Forecast Retail Sales of Coffee by Category: Value 2011-2016

Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2011-2016

Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2011-2016

Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods 2011-2016

Kraft Foods Deutschland GmbH in Hot Drinks (germany)

Strategic Direction

Key Facts

Summary 1 Kraft Foods Deutschland GmbH: Key Facts

Company Background

Production

Summary 2 Kraft Foods Deutschland GmbH: Production Statistics 2011

Competitive Positioning

Summary 3 Kraft Foods Deutschland GmbH: Competitive Position 2011

Krüger GmbH & Co Kg in Hot Drinks (germany)

Strategic Direction

Key Facts

Summary 4 Krüger GmbH & Co KG: Key Facts

Summary 5 Krüger GmbH & Co KG: Operational Indicators

Company Background

Production

Summary 6 Krüger GmbH & Co KG: Production Statistics 2011

Competitive Positioning

Summary 7 Krüger GmbH & Co KG: Competitive Position 2011

Melitta Kaffee GmbH in Hot Drinks (germany)

Strategic Direction

Key Facts

Summary 8 Melitta Kaffee GmbH: Key Facts

Summary 9 Melitta Kaffee GmbH: Operational Indicators

Company Background

Production

Summary 10 Melitta Kaffee GmbH: Production Statistics 2011

Competitive Positioning

Summary 11 Melitta Kaffee GmbH: Competitive Position 2011

Nestlé Deutschland AG in Hot Drinks (germany)

Strategic Direction

Key Facts

Summary 12 Nestlé Deutschland AG: Key Facts

Summary 13 Nestlé Deutschland AG: Operational Indicators

Company Background

Production

Summary 14 Nestlé Deutschland AG: Production Statistics 2011

Competitive Positioning

Summary 15 Nestlé Deutschland AG: Competitive Position 2011

Tchibo Frisch-röst-kaffee GmbH in Hot Drinks (germany)

Strategic Direction

Key Facts

Summary 16 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts

Summary 17 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 18 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2011

Executive Summary

Sharp Rise in Commodity Prices Drives Steep Value Growth

Uncertain Economic Outlook Impacts Volume Sales

Traditional Domestic Brands Lead Sales

On-trade Unaffected by Volume Declines

Growth in Value Sales To Be Driven by Higher Coffee Prices

Key Trends and Developments

Economic Uncertainty and High Commodity Prices Boost Private Label Sales

Health and Wellness Trend and Demographic Changes Benefit Tea Consumption

Convenience Trend Drives Drinks-to-go Format

Eco and Sustainability Concerns Grow Amidst Difficult Economic Situation

Speciality Hot Drinks Take Share From Traditional Types

Market Data

Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011

Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011

Table 16 Retail Sales of Hot Drinks by Category: Volume 2006-2011

Table 17 Retail Sales of Hot Drinks by Category: Value 2006-2011

Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011

Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011

Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011

Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011

Table 22 Total Sales of Hot Drinks by Category: Total Volume 2006-2011

Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011

Table 24 Hot Drinks Company Shares by Retail Value 2007-2011

Table 25 Hot Drinks Brand Shares by Retail Value 2008-2011

Table 26 Penetration of Private Label by Category 2006-2011

Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011

Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011

Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016

Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016

Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016

Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016

Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016

Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016

Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016

Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016

Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016

Appendix

Production/import/export Data

Table 39 Imports/Exports/Apparent Consumption of Hot Drinks by Category 2006-2010

Definitions

Sources

Summary 19 Research Sources

• Coffee in Brazil
• Coffee in Canada
• Database of Supermarkets and Other Grocery Stores in Chile
• Global Coffee Market to 2017 - Market Size, Growth, and Forecasts in Over 70 Countries
• Hot Drinks in Brazil
• Hot Drinks in Canada
• RTD Coffee in China
• RTD Coffee in Guatemala
• RTD Coffee in Sweden
• RTD Tea in China
• RTD Tea in Ecuador
• RTD Tea in Guatemala
• RTD Tea in Sweden
• Tea in Brazil
• Tea in Canada
• Coffee in China
• Coffee in Costa Rica
• Coffee in Ecuador
• Coffee in Finland
• Coffee in Mexico