Marktanalyse - Global Broadcasting & Cable TV

Datamonitor's Global Broadcasting & Cable TV industry profile is an essential resource for top-level data and analysis covering the Broadcasting & Cable TV industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using constant annual average exchange rates.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 14

5.3 Supplier Power 15

5.4 New Entrants 16

5.5 Substitutes 17

5.6 Rivalry 18

CHAPTER 6 Leading Companies 19

6.1 Viacom Inc. 19

6.2 Time Warner Inc. 25

6.3 RTL Group SA 32

CHAPTER 7 Market Forecasts 34

7.1 Market Value Forecast 34

CHAPTER 8 Appendix 35

8.1 Methodology 35

8.2 Industry Associations 36

8.3 Related Datamonitor Research 36



LIST OF TABLES

Table 1: Global Broadcasting & Cable TV Market Value: $ billion, 2004-2008 9

Table 2: Global Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2008 10

Table 3: Global Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: Viacom Inc. 19

Table 5: Key Financials: Viacom Inc. 24

Table 6: Key Facts: Time Warner Inc. 25

Table 7: Key Financials: Time Warner Inc. 31

Table 8: Key Facts: RTL Group SA 32

Table 9: Key Financials: RTL Group SA 33

Table 10: Global Broadcasting & Cable TV Market Value Forecast: $ billion, 2008-2013 34

• Telefonica: multi-screen strategy
• Global Media
• Media in Asia-Pacific
• Media in Belgium
• Media in Canada
• Media in China
• Media in Europe
• Media in France
• Media in Germany
• Media in Italy
• Media in Japan
• Media in Spain
• Media in the Netherlands
• Media in the United Kingdom
• Media in the United States
• Media in Singapore
• Media in Mexico
• Media in Brazil
• Media in Hungary
• Media in Poland