Marktanalyse - Mobile Security Software Market in China 2011-2015

TechNavio’s analysts forecast the Mobile Security Software market in China to grow at a CAGR of 31.3 percent over the period 2011—2015. One of the key factors contributing to this market growth is the increasing regulatory requirements. The Mobile Security Software market in China has also been witnessing the improvement of product features. However, the increasing severity of security threats could pose a challenge to the growth of this market.

TechNavio’s report, the Mobile Security Software Market in China 2011—2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report focuses on China; it discusses the Mobile Security Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include NetQin Mobile Inc., Qihoo 360 Technology Co. Ltd., Kingsoft Office Software Co. Ltd., and Kaspersky Lab ZAO.

Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?


Press Release:

TechNavio Announces the Publication of its Report — Mobile Security Software Market in China 2011—2015
TechNavio today launched its Mobile Security Software Market in China 2011—2015 report based on an in-depth study focusing exclusively on the Chinese market. The report aims to aid decision makers’ understanding of the present and the future landscape of the market.

Commenting on the report, an analyst from TechNavio’s IT Security team said, 'With the increase in the number of subscribers, smartphone users, freely available mobile platforms, available 3G services, and weak performance of mobile phone security, there is an increase in security risks for mobile phone users such as spam messages and other security issues. These risks have resulted in the Chinese Government introducing regulations for telecom chains involving network operators, mobile manufacturers, mobile security software vendors, and end-users. Therefore, these regulatory requirements are driving the market toward growth.”

According to the report, the exponential increase in the number of smartphone users in the market leads to the greater presence of viruses and malicious software. With the availability of open operating systems, developers offer a wide range of mobile applications. Therefore, by keeping anti-virus as the basic function, vendors are enhancing both their products' ability to destroy viruses and their virus database updates.

The report also reveals that one of the major challenges in this market is the price of mobile security solutions.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic reports on niche and emerging technologies.

01. Executive Summary

02. Introduction

03. Market Coverage

04. Market Landscape

05. Vendor Landscape

06. Buying Criteria

07. Market Growth Drivers

08. Drivers and their Impact

09. Market Challenges

10. Impact of Drivers and Challenges

11. Market Trends

12. Key Vendor Analysis

12.1 NetQin Mobile Inc.

12.2 Qihoo 360 Technology Co. Ltd.

12.3 Kingsoft Office Software Co. Ltd.

12.4 Kaspersky Lab ZAO

13. Other Reports in this Series



List of Exhibits:

Exhibit 1: Mobile Security Software Market in China 2011—2015 (US$ million)

Exhibit 2: Activated Mobile Security Users in the Mobile Security Software Market in China 2011—2015 (million units)

Exhibit 3: Security Issues Faced by Mobile Users in China 2011

Exhibit 4: Mobile Security Software Market in China by Vendor Segmentation 2011

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