Marktanalyse - Global Print Market 2011-2015

TechNavio’s analysts forecast the Global Print market to grow at a CAGR of 1.61 percent over the period 2011—2015. One of the key factors contributing to this market growth is increased adoption of innovative packaging. The Global Print market has also been witnessing increased digitalization in the printing process. However, increased adoption of new-age media for promotional activities could pose a challenge to the growth of this market.

TechNavio’s report, the Global Print Market 2011—2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it discusses the Global Print market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include Canon Inc., Hewlett-Packard Co., Fujifilm Holdings Corp. and Ricoh Co. Ltd.

Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?


Press Release:

TechNavio Announces the Publication of its Report — Global Print Market 2011—2015
TechNavio today launched its Global Print Market 2011—2015 report based on an in-depth study covering the Americas and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and the future landscape of the market.
Commenting on the report, an analyst from TechNavio’s IT Services team said, 'Digitalization has become an emerging trend in the printing process. This has adversely affected the traditional printing process. The adoption rate of digitalization in printing processes is faster in emerging countries such as China and India compared to other countries. Increased adoption of digital printing has led to the development of hybrid printing technology that includes both conventional and digital printing processes. Digital printing segment will be experiencing a huge growth in 2011—2015. Though the Digital Printing segment is growing at a fast pace, it is still a niche segment that cannot overtake the Conventional Printing segment in the short to medium term.”
According to the report, commercial printing accounts for the highest market share in the Global Print market. Currently, organizations are satisfying their major printing needs through commercial printing. With the growing competition and the need to improve customer satisfaction, enterprises have increased their spending on marketing activities. Therefore, the increasing adoption of commercial printing to improve marketing activities drives the Global Print market.
The report also reveals that the printing of newspapers, magazines, and business communications is vulnerable to the threat posed by new-age media.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic reports on niche and emerging technologies.

01. Executive Summary

02. Introduction

03. Market Coverage

04. Market Landscape

05. Geographical Segmentation

06. Key Leading Countries

07. Vendor Landscape

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis

14.1 Canon Inc.

14.2 Hewlett-Packard Co. (HP)

14.3 Fujifilm Holdings Corp.

14.4 Ricoh Co. Ltd.

15. Other Reports in this Series



List of Exhibits:

Exhibit 1: Global Print Market 2011—2015 (US$ billion)

Exhibit 2: Global Print Market by Print Product Segmentation 2011

Exhibit 3: Global Print Market by Print Process Segmentation 2011

Exhibit 4: Global Print Market by Print Process Segmentation 2015

Exhibit 5: Global Print Market by Geographical Segmentation 2011

Exhibit 6: Global Print Market by Geographical Segmentation 2015

Exhibit 7: Global Print Market by Vendor Segmentation 2011

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