Marktanalyse - Changes in Marketing Expenditure by Suppliers in the IT Industry - 2011-2012: Survey Snapshot

Synopsis
• Analysis of opinions drawn from leading IT industry executives
• Analysis on the changing marketing budgets in the IT industry
• Analysis on spending plans of supply decision makers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading IT industry executives. It analyzes how spending activities are set to change in the IT industry in 2011—12. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global — drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include supplier expenditure activity.

Reasons To Buy
• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.

Table of Contents

1 Introduction

1.1 What is this report about?

1.2 Definitions

1.3 Methodology

1.4 Profile of survey respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Planned Change in Marketing Expenditure Levels

2.1.1 Planned change in marketing expenditure levels by company turnover

2.1.2 Planned change in marketing expenditure levels by revenue growth expectations

3 Appendix

3.1 Methodology

3.2 Contact us

3.3 About ICD Research

3.4 Disclaimer



List of Tables

Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011

Table 2: Buyer Respondents by Job Role (%), 2011

Table 3: Buyer Respondents by Global Company Turnover (%), 2011

Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011

Table 5: Supplier Respondents by Job Role (%), 2011

Table 6: Supplier Respondents by Global Company Turnover (%), 2011

Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011

Table 8: Planned Change in Marketing Expenditure Levels: IT Industry Suppliers (%), 2010-2011

Table 9: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011

Table 10: Net Change in Planned Marketing Expenditure, All Industries (%) 2011



List of Figures

Figure 1: Planned Change in Marketing Expenditure Levels: IT Industry Suppliers (%), 2010-2011

Figure 2: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011

Figure 3: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2011

• Global Procurement Outsourcing Market 2012-2016
• Global Software Testing System Integrator Market 2012-2016
• Global Governance, Risk and Compliance Platform Market 2012-2016
• Global Software Testing Services Market in Telecom Sector 2012-2016
• Helpdesk Outsourcing Market in North America 2012-2016
• Mobile Edugame Market in North America 2012-2016
• Central Government ICT Spending in the UK to 2016/17 - Services Market
• Defense ICT Spending in the UK to 2016/17 - Services Market
• Education ICT Spending in the UK to 2016/17 - Services Market
• Global Virtual Goods Market 2012-2016
• Global Virtual Goods Market 2012-2016
• Healthcare ICT Spending in the UK to 2016/17 - Services Market
• Local Government ICT Spending in the UK to 2016/17 - Services Market
• Policing/Justice ICT Spending in the UK to 2016/17 - Services Market
• Transport ICT Spending in the UK to 2016/17 - Services Market
• Global Digital Recording Music Market 2012-2016
• Global e-Learning Market 2012-2016
• Global Hardware and Software Support Services Market 2012-2016
• IT Market in the Nordic Region 2012-2016
• Global Document Outsourcing Market 2012-2016