Marktanalyse - Online Segment Driving Worldwide Movie Rental Market

The advent of digital entertainment has changed the face of movie rental industry. The outlook of traditional video stores has changed by adopting new technologies which help in efficient inventory management and store operations. The online DVD rental industry is driving movie rental services. Movie rental market is a part of home entertainment industry, which is again sub-categorized into physical movie rental market and digital movie rental market.

With changing consumer preferences, demand is shifting towards digital movie rental market. Also there is an ongoing trend of DVD rental kiosk and it is expected that ten percent of total US rental market would shift to Kiosks over the next three years. This automated technology provides customers with 24-hour access yet charges cheaper rates than stores. Broadband plays an important role in driving demand of online movie rental industry. Improved technologies and advent of digital distribution system are also driving demand by offering more convenience to the customers.

The movie rental market has declined in 2007 as compared to 2006, reason behind this downfall is inverse market conditions which is affecting consumer spending rate. In US spending on rental VHS and DVD is declining for the last five years.

This report covers all the aspects of movie rental industry from its innovation to development, competition and market opportunities. It gives an overview of worldwide movie rental market and a thorough analysis of US movie rental market. It starts from an overview of US media & entertainment industry and discusses home entertainment market. The report gives a complete description of the segments of movie rental market and also its sub segments. Apart from US it focuses on Europe, UK, and Australian movie rental market. The report highlights major industry trends and issues prevailing in the market. The report also profiles the major competitors and their market shares.

1. Movie Rental Industry Overview



1.1 Home Entertainment Market



Traditional Movie Rental Services

Online DVD Rental Services

No-return DVD Rental Services



1.2 Movie Rental Industry Structure

1.3 U.S. Movie Distribution Chain



2. Market Size



2.1 Global Movie Rental Market

Rental Market Segments



3. United States



3.1 US Media Industry

Home Entertainment Industry



3.2 Movie Rental Market



Market Value



3.3 Movie Rental Market Components



3.3.1 Physical Movie Rental Market



Is-store Rental Market

Vending Market

By-mail Rental Market



3.3.2 Digital Movie Rental Market



Cable video-on-demand Market

Digital VOD Market

Subscription VOD Market



4. European Movie Rental Market



4.1 Europe

VHS and DVD Rental Market Value



4.2 UK Movie Rental Market



4.2.1 Entertainment Industry in UK

4.2.2 UK Video and DVD Market



Retail Video & DVD Market

Rental Video & DVD Market



4.2.3 Total Home Entertainment Market in UK



5. Australian Video Rental Industry



5.1 Recent Industry Performance

5.2 Industry Outlook



6. Industry Analysis



6.1 Market Trends



Rental to Lead Over-the-Top Online Video Pay Market

DVD and Video Game Packaging

DVD Rental Kiosk Industry

Most Advanced Video ATM in the Market



6.2 Growth Drivers



Broadband Connections Driving Demand of Online Movie Rental

Improved Technologies - Digital Distribution of Video

DVD Driving Film Rental Market

DVD Player Penetration



6.3 Issues



Threat from On-Demand Pay per View

Piracy Affecting Film Rental Industry

Need of Library System



7. Competitive Landscape



7.1. Movie Rental Market Share

7.2 Competitors Overview



8. Company Profiles



8.1 Blockbuster



Overview

Business Strategies

Integration and Product Differentiation

Movie Rental Pricing and Stocking Strategies

New Store Formats



8.2 Netflix



Overview

Business Strategies

Grow a Large DVD Subscription Business

Comprehensive Library of Titles

Personalized Merchandising

Scalable Business Model

Content Acquisition



8.3 Hollywood/Movie Gallery



Overview

Business Strategies

Merger of Movie Gallery and Hollywood

Aggressive Expansion Plan



9. Future Forecast



Movie Rental and Retail Market Value Forecast

Movie Rental Market Segments Forecast



List of Tables



VHS & DVD Spending (1981-2006)

Internet Users in US (2006-07)

Operational Comparison - Top 3 DVD Subscription Services

Comparable Subscription Packages of Major Competitors

Australian Rental Market - Key Statistics (2007)

UK Video & DVD Rental and Retail Markets by Value (2007-09E)



List of Charts



Movie Rental Industry Structure

Movie Distribution Chain

Worldwide Box Office Revenues (2001-07)

Rental Market Segments (2007)

No. of Movies Released in US (2001-07)

US Home Entertainment Industry by Segments (2007)

US Movie Rental/Retail Market (2006-07)

US Movie Rental Market Components (2007)

US Physical Movie Rental Market (2006-08E)

US In-store Rental Market (2006-08E)

US Vending Market Value (2006-08E)

US By-mail Rental Market (2006-08E)

US Digital Movie Rental Market (2006-08E)

US Digital Movie Rental Market Segments (2006-08E)

US Cable Video-on-demand Segment (2006-08E)

US DVD Rental Consumer Spending (2003-07)

Number of Video Rental Outlets in Europe (1999-2006)

VHS and DVD Rental Market in Europe — Trade Level (1999-2006)

VHS and DVD Rental Market in Europe — Consumer Level (1999-2006)

UK Retail DVD & Video Market (2005-09E)

UK Rental DVD & Video Market (2005-09E)

Home Entertainment Market by Segments in UK (2007)

Australian Video Rental Industry Revenue and Growth (2007-13E)

Household Growth; Internet vs. Broadband vs. DVD in US (2003-07)

DVD Statistics (2003-07)

DVD Player and VCR Penetration in US (2003-07)

Rental Market Share by Companies (2007)

Online by-mail Rental Market by Companies (2007)

Blockbuster Sales and Assets (2003-07)

Netflix Sales and Assets (2003-07)

Movie Gallery Revenue by Geography (2007)

Estimated Home Entertainment Industry by Segments in US (2008)

US Movie Rental and Retail Market Value (2007-08E)

Estimated Movie Rental Market Components in US (2008)

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• Global Internet Access
• Internet Access in Asia-Pacific
• Internet Access in Australia
• Internet Access in Belgium
• Internet Access in Brazil
• Internet Access in Canada
• Internet Access in China
• Internet Access in Denmark
• Internet Access in Europe
• Internet Access in France
• Internet Access in Germany
• Internet Access in Hungary
• Internet Access in India
• Internet Access in Italy
• Internet Access in Japan
• Internet Access in Mexico
• Internet Access in Norway