Marktanalyse - Internet Access - Scandinavia Industry Guide

Datamonitor's Internet Access - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Internet Access industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The Scandinavian internet access market had a total market value of $3,793.5 million in 2009.

Within the internet access industry, Denmark is the leading country among the Scandinavian countries, with market revenues of $1,752.2 million in 2009.

The internet access industry in Denmark is expected to lead the Scandinavian countries with a value of $2,174.9 million in 2014.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The Internet access sector consists of the total revenues generated by Internet Service Providers (ISPs) from the provision of narrowband and broadband Internet connections through both consumer and corporate channels. Revenues generated by ISPs from other Internet related services are not included in this report. Market volumes represent total numbers of users online and exclude corporate data. Any currency conversions have been calculated using constant annual average 2009 exchange rates.

TABLE OF CONTENTS

INTRODUCTION 10

What is this report about? 10

Who is the target reader? 10

Market definition 10

SCANDINAVIA INTERNET ACCESS INDUSTRY OUTLOOK 11

Market Analysis 11

Market Revenues 12

INTERNET ACCESS IN THE DENMARK 18

MARKET OVERVIEW 18

MARKET VALUE 19

MARKET VOLUME 20

MARKET SEGMENTATION II 21

FIVE FORCES ANALYSIS 22

LEADING COMPANIES 29

MARKET FORECASTS 51

MACROECONOMIC INDICATORS 54

INTERNET ACCESS IN NORWAY 56

MARKET OVERVIEW 56

MARKET VALUE 57

MARKET VOLUME 58

MARKET SEGMENTATION II 59

FIVE FORCES ANALYSIS 60

LEADING COMPANIES 67

MARKET FORECASTS 78

MACROECONOMIC INDICATORS 81

INTERNET ACCESS IN SWEDEN 83

MARKET OVERVIEW 83

MARKET VALUE 84

MARKET VOLUME 85

MARKET SEGMENTATION II 86

FIVE FORCES ANALYSIS 87

LEADING COMPANIES 94

MARKET FORECASTS 109

MACROECONOMIC INDICATORS 112

APPENDIX 114

Data Research Methodology 114

About Datamonitor 115

Disclaimer 115



LIST OF TABLES

Table 1: Scandinavia internet access industry, revenue ($m), 2005—14 13

Table 2: Scandinavia internet access industry, revenue ($m), 2005—09 15

Table 3: Scandinavia internet access industry forecast, revenue ($m), 2009—14 17

Table 4: Denmark internet access market value: $ million, 2005—09 19

Table 5: Denmark internet access market volume: thousand subscribers, 2005—09 20

Table 6: Denmark internet access market segmentation II: % share, by value, 2009 21

Table 7: France Telecom SA: key facts 29

Table 8: France Telecom SA: key financials ($) 32

Table 9: France Telecom SA: key financials (€) 32

Table 10: France Telecom SA: key financial ratios 33

Table 11: TDC A/S: key facts 35

Table 12: TDC A/S: key financials ($) 38

Table 13: TDC A/S: key financials (DKK) 38

Table 14: TDC A/S: key financial ratios 39

Table 15: Tele2 AB: key facts 41

Table 16: Tele2 AB: key financials ($) 43

Table 17: Tele2 AB: key financials (SEK) 43

Table 18: Tele2 AB: key financial ratios 44

Table 19: Tiscali SpA: key facts 46

Table 20: Tiscali SpA: key financials ($) 48

Table 21: Tiscali SpA: key financials (€) 48

Table 22: Tiscali SpA: key financial ratios 49

Table 23: Denmark internet access market value forecast: $ million, 2009—14 51

Table 24: Denmark internet access market volume forecast: thousand subscribers, 2009—14 53

Table 25: Denmark size of population (million), 2005—09 54

Table 26: Denmark gdp (constant 2000 prices, $ billion), 2005—09 54

Table 27: Denmark gdp (current prices, $ billion), 2005—09 54

Table 28: Denmark inflation, 2005—09 55

Table 29: Denmark consumer price index (absolute), 2005—09 55

Table 30: Denmark exchange rate, 2005—09 55

Table 31: Norway internet access market value: $ million, 2005—09 57

Table 32: Norway internet access market volume: thousand subscribers, 2005—09 58

Table 33: Norway internet access market segmentation II: % share, by value, 2009 59

Table 34: NextGenTel AS: key facts 67

Table 35: Telenor ASA: key facts 68

Table 36: Telenor ASA: key financials ($) 70

Table 37: Telenor ASA: key financials (NOK) 70

Table 38: Telenor ASA: key financial ratios 71

Table 39: TeliaSonera AB: key facts 73

Table 40: TeliaSonera AB: key financials ($) 75

Table 41: TeliaSonera AB: key financials (SEK) 75

Table 42: TeliaSonera AB: key financial ratios 76

Table 43: Norway internet access market value forecast: $ million, 2009—14 78

Table 44: Norway internet access market volume forecast: thousand subscribers, 2009—14 80

Table 45: Norway size of population (million), 2005—09 81

Table 46: Norway gdp (constant 2000 prices, $ billion), 2005—09 81

Table 47: Norway gdp (current prices, $ billion), 2005—09 81

Table 48: Norway inflation, 2005—09 82

Table 49: Norway consumer price index (absolute), 2005—09 82

Table 50: Norway exchange rate, 2005—09 82

Table 51: Sweden internet access market value: $ million, 2005—09 84

Table 52: Sweden internet access market volume: thousand subscribers, 2005—09 85

Table 53: Sweden internet access market segmentation II: % share, by value, 2009 86

Table 54: Eniro AB: key facts 94

Table 55: Eniro AB: key financials ($) 95

Table 56: Eniro AB: key financials (SEK) 96

Table 57: Eniro AB: key financial ratios 96

Table 58: Tele2 AB: key facts 99

Table 59: Tele2 AB: key financials ($) 101

Table 60: Tele2 AB: key financials (SEK) 101

Table 61: Tele2 AB: key financial ratios 102

Table 62: TeliaSonera AB: key facts 104

Table 63: TeliaSonera AB: key financials ($) 106

Table 64: TeliaSonera AB: key financials (SEK) 106

Table 65: TeliaSonera AB: key financial ratios 107

Table 66: Sweden internet access market value forecast: $ million, 2009—14 109

Table 67: Sweden internet access market volume forecast: thousand subscribers, 2009—14 111

Table 68: Sweden size of population (million), 2005—09 112

Table 69: Sweden gdp (constant 2000 prices, $ billion), 2005—09 112

Table 70: Sweden gdp (current prices, $ billion), 2005—09 112

Table 71: Sweden inflation, 2005—09 113

Table 72: Sweden consumer price index (absolute), 2005—09 113

Table 73: Sweden exchange rate, 2005—09 113





LIST OF FIGURES

Figure 1: Scandinavia internet access industry, revenue ($m), 2005—14 12

Figure 2: Scandinavia internet access industry, revenue ($m), 2005—09 14

Figure 3: Scandinavia internet access industry forecast, revenue ($m), 2009—14 16

Figure 4: Denmark internet access market value: $ million, 2005—09 19

Figure 5: Denmark internet access market volume: thousand subscribers, 2005—09 20

Figure 6: Denmark internet access market segmentation II: % share, by value, 2009 21

Figure 7: Forces driving competition in the internet access market in Denmark, 2009 22

Figure 8: Drivers of buyer power in the internet access market in Denmark, 2009 24

Figure 9: Drivers of supplier power in the internet access market in Denmark, 2009 25

Figure 10: Factors influencing the likelihood of new entrants in the internet access market in Denmark, 2009 26

Figure 11: Factors influencing the threat of substitutes in the internet access market in Denmark, 2009 27

Figure 12: Drivers of degree of rivalry in the internet access market in Denmark, 2009 28

Figure 13: France Telecom SA: revenues & profitability 33

Figure 14: France Telecom SA: assets & liabilities 34

Figure 15: TDC A/S: revenues & profitability 39

Figure 16: TDC A/S: assets & liabilities 40

Figure 17: Tele2 AB: revenues & profitability 44

Figure 18: Tele2 AB: assets & liabilities 45

Figure 19: Tiscali SpA: revenues & profitability 49

Figure 20: Tiscali SpA: assets & liabilities 50

Figure 21: Denmark internet access market value forecast: $ million, 2009—14 52

Figure 22: Denmark internet access market volume forecast: thousand subscribers, 2009—14 53

Figure 23: Norway internet access market value: $ million, 2005—09 57

Figure 24: Norway internet access market volume: thousand subscribers, 2005—09 58

Figure 25: Norway internet access market segmentation II: % share, by value, 2009 59

Figure 26: Forces driving competition in the internet access market in Norway, 2009 60

Figure 27: Drivers of buyer power in the internet access market in Norway, 2009 62

Figure 28: Drivers of supplier power in the internet access market in Norway, 2009 63

Figure 29: Factors influencing the likelihood of new entrants in the internet access market in Norway, 2009 64

Figure 30: Factors influencing the threat of substitutes in the internet access market in Norway, 2009 65

Figure 31: Drivers of degree of rivalry in the internet access market in Norway, 2009 66

Figure 32: Telenor ASA: revenues & profitability 71

Figure 33: Telenor ASA: assets & liabilities 72

Figure 34: TeliaSonera AB: revenues & profitability 76

Figure 35: TeliaSonera AB: assets & liabilities 77

Figure 36: Norway internet access market value forecast: $ million, 2009—14 79

Figure 37: Norway internet access market volume forecast: thousand subscribers, 2009—14 80

Figure 38: Sweden internet access market value: $ million, 2005—09 84

Figure 39: Sweden internet access market volume: thousand subscribers, 2005—09 85

Figure 40: Sweden internet access market segmentation II: % share, by value, 2009 86

Figure 41: Forces driving competition in the internet access market in Sweden, 2009 87

Figure 42: Drivers of buyer power in the internet access market in Sweden, 2009 89

Figure 43: Drivers of supplier power in the internet access market in Sweden, 2009 90

Figure 44: Factors influencing the likelihood of new entrants in the internet access market in Sweden, 2009 91

Figure 45: Factors influencing the threat of substitutes in the internet access market in Sweden, 2009 92

Figure 46: Drivers of degree of rivalry in the internet access market in Sweden, 2009 93

Figure 47: Eniro AB: revenues & profitability 97

Figure 48: Eniro AB: assets & liabilities 98

Figure 49: Tele2 AB: revenues & profitability 102

Figure 50: Tele2 AB: assets & liabilities 103

Figure 51: TeliaSonera AB: revenues & profitability 107

Figure 52: TeliaSonera AB: assets & liabilities 108

Figure 53: Sweden internet access market value forecast: $ million, 2009—14 110

Figure 54: Sweden internet access market volume forecast: thousand subscribers, 2009—14 111

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