Marktanalyse - Channel Metrics: Consumer Distribution Trends in UK Mortgages (briefing)

Marktanalyse - 'Channel Metrics: Consumer Distribution Trends in UK Mortgages (briefing)'

Channel Metrics: Consumer Distribution Trends in UK Mortgages is the most detailed and up-to-date guide to distribution trends in mortgages in the UK available on a published basis. It analyses: how consumers take out this product - e.g. online, telephone, post or in person; from whom they take it out - e.g. direct from the provider, through brokers or affinity schemes; and how often they take it out - i.e. how many consumers took it out in 2011, either for the first time or by switching provider instead of carrying on with an existing product. Findings from this survey, which represents trends in 2011, are compared with those from 2005, 2007 and 2009 to show trends over time.

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Aggregators and brokers
of which
Aggregators
Mortgage brokers

Not-for-profit affinity groups
of which
Charities
Educational institutions
Professional or trade associations
Trade unions

Non-financial commercial partners
of which
Estate agents
Football or other sports clubs
Magazines, newspapers or other media
Post Office
Supermarkets

Worksite

Channel Metrics: Consumer Distribution Trends in UK Mortgages is based on the results of an online survey of 1,000 consumers undertaken during November and December 2011.

Inhaltsverzeichnis Marktanalyse - 'Channel Metrics: Consumer Distribution Trends in UK Mortgages (briefing)'



TABLE OF CONTENTS

0.0 EXECUTIVE SUMMARY ... 3

1.0 INTRODUCTION 4

Research rationale . 4

A number of motivating factors underpin the Channel Metrics report and series of briefings 4

Updating the results from previous surveys.. 4

Analysis of consumers making an active distribution choice ... 4

Analysis of consumers purchasing or taking out financial services in prior years ... 4

Analysis of distribution interfaces and distribution channels 4

Expanding upon the results from previous surveys . 5

Finaccord 7

Channel Metrics briefings .. 7

Car and home 7

Niche insurance . 7

Life and health ... 7

Banking products ... 7

Professional services . 7

Other UK consumer research publications ... 7

UK affinity and partnership marketing publications .. 8

2.0 SURVEY FINDINGS ... 9

Introduction . 9

Option for customised data analysis . 9

Switching rates and brand new sales: 2011 ... 10

Distribution interfaces used in 2011 compared to previous years . 11

Distribution channels used in 2011 compared to previous years .. 13

Overview ... 13

Detailed analysis ... 15

3.0 APPENDIX 18

Research sample and mechanics ... 18

Research methodology and structure . 20





Tabellenverzeichnis Marktanalyse - 'Channel Metrics: Consumer Distribution Trends in UK Mortgages (briefing)'



LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 3

1.0 INTRODUCTION 4

The financial services distribution universe: distribution channels and distribution interfaces ... 6

2.0 SURVEY FINDINGS ... 9

% of consumers switching provider or taking out a mortgage for the first time, 2011 .. 10

Analysis of distribution interfaces used for taking out mortgages, 2011, 2009, 2007, 2005 and all previous years . 12

Analysis of distribution interfaces used for taking out mortgages, 2011, 2009, 2007, 2005 and all previous years (data) ... 13

Analysis of distribution channels used for taking out mortgages, 2011, 2009, 2007, 2005 and all previous years . 14

Analysis of distribution channels used for taking out mortgages, 2011, 2009, 2007, 2005 and all previous years (data) ... 15

Comparison of main distribution channels used for taking out mortgages, 2011 and all previous years ... 16

Detailed analysis of distribution channels used for taking out mortgages, 2011, 2009, 2007, 2005 and all previous years (data) ... 17

3.0 APPENDIX 18

Sample breakdown by age group, household income band and geographical location . 19

• Emerging Opportunities in the Russian Housing Loan Industry - Market Size, Strategies, Products, and Competitive Landscape: Market Profile
• Emerging Opportunities in the Indian Housing Loan Industry: Market Size, Strategies, Products, and Competitive Landscape: Market Profile
• Grundstücks- und Wohnungswesen / Immobilienaktivitäten in Süd Korea: ISIC 70
• Grundstücks- und Wohnungswesen / Immobilienaktivitäten in Australien: ISIC 70
• Grundstücks- und Wohnungswesen / Immobilienaktivitäten in Indonesien: ISIC 70
• Global Residential Mortgages
• Grundstücks- und Wohnungswesen / Immobilienaktivitäten in Mexiko: ISIC 70
• Residential Mortgages in Asia-Pacific
• Residential Mortgages in Belgium
• Residential Mortgages in Canada
• Residential Mortgages in China
• Residential Mortgages in Europe
• Residential Mortgages in France
• Residential Mortgages in Germany
• Residential Mortgages in Italy
• Residential Mortgages in Japan
• Residential Mortgages in Spain
• Residential Mortgages in the Netherlands
• Residential Mortgages in the United Kingdom
• Residential Mortgages in the United States