Marktanalyse - Future Investment by Media Channel in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
• The report covers data and analysis on future investment in media channels

Summary
Future Investment by Media Channel in the Global Hotel Supplier Industry 2012—2013: Survey is a new report by Timetric that analyzes how supplier media spending is set to change in the hotel industry during 2012—2013. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The report features the opinions of global hotel industry respondents related to the future investment in media channels.

Reasons To Buy
• Explores the modern online marketing channels and the cost effective nature of modern media

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Future Investment in Media Channels

2.1 Future investment by media channels by region

2.2 Future investment by media channels by company turnover

3 Appendix

3.1 Full Survey Results

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012

Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012

Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012

Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Hotel Supplier Respondents by Region (%), 2012

Table 8: Future Investment in Media Channels of Hotel Suppliers, 2012

Table 9: Survey Results - Closed Questions



List of Figures

Figure 1: Future Investment by Media Channels of Hotel Suppliers, 2012

Figure 2: Future Investment by Media Channels by Region (% 'Increase' Responses), 2012

Figure 3: Future Investment by Media Channels by Company Turnover (% 'Increase' Responses), 2012

• Zukunft der Medien
• Direktmarketingstrategie Telekommunikation 2012
• Global Document Outsourcing Market 2012-2016
• Advertising: Global Industry Guide
• Advertising in Asia-Pacific
• Advertising in Belgium
• Advertising in Canada
• Advertising in China
• Advertising in Europe
• Advertising in France
• Advertising in Germany
• Advertising in Italy
• Advertising in Japan
• Advertising in Spain
• Advertising in the Netherlands
• Advertising in the United Kingdom
• Advertising in the United States
• Global Advertising
• Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies
• Global Nostalgia Marketing