Marktanalyse - Critical Factors for Choosing a Marketing Agency in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
• The report covers data and analysis on the important attributes in identifying marketing agencies for hotel suppliers

Summary
Critical Factors for Choosing a Marketing Agency in the Global Hotel Supplier Industry 2012—2013: Survey Snapshot is a new report by Timetric that analyzes marketing agency selection criteria. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The report features the opinions of global hotel industry respondents related to the marketing agency selection criteria.

Reasons To Buy
• Provides insights into the marketing needs of hotel suppliers
• Plan to develop marketing and sales strategies

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Critical Success Factors for Choosing a Marketing Agency

2.1 Critical success factors by suppliers

2.2 Critical success factors by region

2.3 Critical success factors by company turnover

3 Appendix

3.1 Full Survey Results

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012

Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012

Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012

Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Hotel Supplier Respondents by Region (%), 2012

Table 8: Critical Success Factors of Hotel Suppliers (%), 2009?2012

Table 9: Critical Success Factors by Region (%), 2012

Table 10: Critical Success Factors by Company Turnover (%), 2012

Table 11: Survey Results - Closed Questions



List of Figures

Figure 1: Critical Success Factors of Hotel Suppliers (%), 2009-2012

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