Marktanalyse - CEO Opinions on Essential Amendments to Marketing Activities in 2012-2013 in the Global Hotel Industry: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
• The report covers data on essential amendments to marketing activities in 2012-2013 in the global hotel industry

Summary
'CEO Opinions on Essential Amendments to Marketing Activities in 2012-2013 in the Global Hotel Industry: Survey Snapshot” is a new report by Timetric that analyzes C-level executives responses to understand how marketing activities are set to change in 2012—2013. This report also examines essential amendments to marketing activities in the global hotel industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
The report features the opinions of global hotel industry respondents related to the following:
• Essential amendments to marketing activities in 2012—2013

Reasons To Buy
• Identify the essential amendments to marketing activities in the global hotel industry

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Global Hotel Industry C-level Survey Respondents

2 Essential Amendments to Marketing Activities in 2012—2013

3 Appendix

3.1 Full Survey Results

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012

Table 2: Amendments to Marketing Activities by Suppliers (%), 2012—2013

Table 3: Survey Results — Closed Questions



List of Figures

Figure 1: Amendments to Marketing Activities by Suppliers (%), 2012—2013

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