Marktanalyse - Annual Marketing Budgets in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
• The report covers data and analysis on annual marketing budgets

Summary
Annual Marketing Budgets in the Global Hotel Supplier Industry 2012—2013: Survey Snapshot is a new report by Timetric that analyzes marketing budgets of suppliers in the global hotel industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope
The report features the opinions of global hotel industry respondents related to the annual marketing budgets of hotel industry suppliers.

Reasons To Buy
• Reveal the scope of marketing investment

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Hotel Suppliers' Marketing Expenditure Activity

2.1 Annual Marketing Budgets of Hotel Suppliers

2.1.1 Annual marketing budgets by region

2.1.2 Annual marketing budgets by company turnover

3 Appendix

3.1 Full Survey Results

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012

Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012

Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012

Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Hotel Supplier Respondents by Region (%), 2012

Table 8: Annual Marketing Budgets of Hotel Suppliers (%), 2009?2012

Table 9: Annual Marketing Budgets by Region (%), 2012

Table 10: Annual Marketing Budgets by Company Turnover (%), 2012

Table 11: Survey Results - Closed Questions



List of Figures

Figure 1: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012

Figure 2: Annual Marketing Budgets by Region (%), 2012

Figure 3: Annual Marketing Budgets by Company Turnover (%), 2012

• Fotografische Dienstleistungen in Mexiko: ISIC 7494
• Nachrichtenagenturen in Mexiko: ISIC 922
• Werbung in Mexiko: ISIC 743
• Fotografische Dienstleistungen in Kanada: ISIC 7494
• Fotografische Dienstleistungen in Spanien: ISIC 7494
• Nachrichtenagenturen in Kanada: ISIC 922
• Nachrichtenagenturen in Spanien: ISIC 922
• Werbung in Kanada: ISIC 743
• Werbung in Spanien: ISIC 743
• Zukunft der Medien
• Fotografische Dienstleistungen in China: ISIC 7494
• Fotografische Dienstleistungen in Deutschland: ISIC 7494
• Haar- und Körperpflege- Zielgruppe männliche Jugendliche (12-17 Jahre) 2013
• Nachrichtenagenturen in China: ISIC 922
• Nachrichtenagenturen in Deutschland: ISIC 922
• Werbung in China: ISIC 743
• Werbung in Deutschland: ISIC 743
• Fotografische Dienstleistungen in United Kingdom: ISIC 7494
• Nachrichtenagenturen in United Kingdom: ISIC 922
• Werbung in United Kingdom: ISIC 743