Marktanalyse - Men's Outerwear in Norway

Norwegian men are loyal to quality. This trend was also reflected in movements in 2011, as current value sales of men’s outerwear showed stronger growth than volume sales. Men were buying fewer clothes, but they were looking for good quality, and they were willing to pay more. Norwegian men are also more loyal customers. Once they have found a brand which can satisfy their quality needs, as well as having a good fit, they usually stay loyal by choosing a few main brands to represent their...

Euromonitor International's Men's Outerwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

MEN'S OUTERWEAR IN NORWAY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Summary 1 Apparel Size Chart for Men: H&M

Summary 2 Apparel Size Chart for Men: Zara

Summary 3 Apparel Size Chart for Men: Jack & Jones

Table 1 Sales of Men's Outerwear: Volume 2006-2011

Table 2 Sales of Men's Outerwear: Value 2006-2011

Table 3 Sales of Men's Outerwear: % Volume Growth 2006-2011

Table 4 Sales of Men's Outerwear: % Value Growth 2006-2011

Table 5 Men's Outerwear Company Shares 2007-2011

Table 6 Men's Outerwear Brand Shares 2008-2011

Table 7 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011

Table 8 Forecast Sales of Men's Outerwear: Volume 2011-2016

Table 9 Forecast Sales of Men's Outerwear: Value 2011-2016

Table 10 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016

Table 11 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016

Adidas Norge As in Apparel (norway)

Strategic Direction

Key Facts

Summary 4 adidas Norge AS: Key Facts

Summary 5 adidas Norge AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 adidas Norge AS: Competitive Position 2011

Internet Strategy

H&m Hennes & Mauritz As in Apparel (norway)

Strategic Direction

Key Facts

Summary 7 H&M Hennes & Mauritz AS: Key Facts

Summary 8 H&M Hennes & Mauritz AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 H&M Hennes & Mauritz AS: Competitive Position 2011

Internet Strategy

Helly-hansen As in Apparel (norway)

Strategic Direction

Key Facts

Summary 10 Helly Hansen AS: Key Facts

Summary 11 Helly Hansen AS: Operational Indicators

Company Background

Chart 1 Helly Hansen AS: Helly Hansen in Oslo

Production

Competitive Positioning

Summary 12 Helly Hansen AS: Competitive Position 2011

Internet Strategy

Kappahl As in Apparel (norway)

Strategic Direction

Key Facts

Summary 13 KappAhl AS: Key Facts

Summary 14 KappAhl AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 15 KappAhl AS: Competitive Position 2011

Internet Strategy

Levi Strauss Norway As in Apparel (norway)

Strategic Direction

Key Facts

Summary 16 Levi Strauss Norway AS: Key Facts

Summary 17 Levi Strauss Norway AS: Operational Indicators

Company Background

Chart 2 Levi Strauss Norway AS / Varner-Gruppen AS: Levi's in Oslo

Production

Competitive Positioning

Summary 18 Levi Strauss Norway AS: Competitive Position 2011

Internet Strategy

Nike International Ltd in Apparel (norway)

Strategic Direction

Key Facts

Summary 19 Nike International Ltd: Key Facts

Summary 20 Nike International Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 21 Nike International Ltd: Competitive Position 2011

Internet Strategy

Zara Norge As in Apparel (norway)

Strategic Direction

Key Facts

Summary 22 Zara Norge AS: Key Facts

Summary 23 Zara Norge AS: Operational Indicators

Company Background

Chart 3 Zara Norge AS: Zara in Oslo

Production

Competitive Positioning

Table 12 Summary3 Zara Norge AS: Competitive Position 2011

Internet Strategy

Executive Summary

the Recovery of the Apparel Market in Norway Is Strong

Norwegians Are Willing To Pay More for Higher Quality

Buying A Well-known Brand Means Making A Right Choice

Internet Retailing Shows Growth in 2011

Unit Price Increases Are Recorded in Autumn 2011

Key Trends and Developments

Price Wars Come To An End

Discounting Is No Longer Enough

Outdoor Sports Drive Sales of Apparel in Norway

Internet Retailing Experiences Stable Growth

Consumers Are Looking for Quality, and Are Willing To Pay More

Market Data

Table 13 Sales of Apparel by Category: Volume 2006-2011

Table 14 Sales of Apparel by Category: Value 2006-2011

Table 15 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 16 Sales of Apparel by Category: % Value Growth 2006-2011

Table 17 Apparel Company Shares 2007-2011

Table 18 Apparel Brand Shares 2008-2011

Table 20 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 21 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 22 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 23 Forecast Sales of Apparel by Category: Value 2011-2016

Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 25 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 24 Research Sources

• Men's Outerwear in Argentina
• Men's Outerwear in China
• Database of Supermarkets and Other Grocery Stores in Japan
• Men's Outerwear in Chile
• Men's Outerwear in Denmark
• Men's Outerwear in Mexico
• Men's Outerwear in Poland
• Men's Outerwear in Sweden
• Meat Snacks Market in Germany to 2016
• Meat Snacks Market in Italy to 2016
• Men's Outerwear in Morocco
• Men's Outerwear in Denmark
• Men's Outerwear in Portugal
• Men's Outerwear in Spain
• Men's Outerwear in Turkey
• Slips, Boxershorts und andere Unterhosen für Männer oder Knaben
• Men's Outerwear in Russia
• Men's Outerwear in Thailand
• Men's Outerwear in Vietnam
• Wäsche 2012