Marktanalyse - Global Underwear Market Report 2012

Marktanalyse - 'Global Underwear Market Report 2012'

Positive Entwicklung auf dem weltweiten Unterwäschemarkt


1.) Positive Entwicklung auf dem weltweiten Unterwäschemarkt

Der neueste Bericht 'Global Underwear Market Report 2012' des Hamburger Marktforschungsunternehmens yStats.com befasst sich mit den aktuellen Entwicklungen auf dem internationalen Unterwäschemarkt. Dabei wird zum einen die Situation auf dem Markt anhand von Indikatoren wie Marktvolumen, Umsätzen und Wachstumsraten dargestellt. Zum anderen werden die führenden Wettbewerber vorgestellt und durch ausführliche Profile genauer beleuchtet.

Der Fokus des Berichts von yStats.com liegt auf der internationalen Entwicklung im Einzelhandelssektor des Wäschemarktes. Mithilfe der sekundären Marktforschung werden einzelne länderübergreifende Regionen und 18 ausgewählte Länder gesondert dargestellt. Neben Unterwäsche im Allgemeinen werden auch Teilbereiche, wie beispielsweise Dessous, Formwäsche und Strumpfwaren, betrachtet. Detaillierte Profile existieren für mehr als 40 der wichtigsten Marktteilnehmer weltweit — hauptsächlich Hersteller, die auch im Einzelhandel aktiv sind. Betrachtet werden hierbei u. a. Geschäftsmodell, Positionierung, Produktpalette, Umsätze und aktuelle Unternehmensnachrichten.


Formwäsche als neuer internationaler Trend

Im Jahr 2010 wurde mehr als ein Viertel der weltweiten Ausgaben für Dessous in den EU-27 getätigt — gefolgt von den USA, Russland und China. Zudem war Formwäsche, wie der 'Global Underwear Market Report 2012' von yStats.com zeigt, einer der wichtigsten globalen Trends auf dem globalen Unterwäschemarkt. Ein Anstieg ihrer Popularität konnte weltweit auf allen wichtigen Märkten beobachtet werden.


Spezialisierte Wäscheverkäufer führend in den USA

In den USA wuchs der Markt für Damenunterwäsche zwischen 2004 und 2010 um ein Drittel, während es bei Herrenunterwäsche in demselben Zeitraum weniger als 10 % waren. Fast 80 % der gesamten Ausgaben von Frauen für Dessous entfielen 2010 auf Tageswäsche und Miederwaren. Die meisten Produkte wurden dabei von spezialisierten Ketten verkauft.


Steigender Umsatz auf dem europäischen Unterwäschemarkt

In Europa war 2010 Frankreich das Land mit den höchsten Ausgaben für Dessous — gefolgt von Deutschland und Großbritannien. Die gesamten europäischen Ausgaben für 2010 wurden auf fast 15 Mrd. EUR geschätzt. In Großbritannien stieg der Umsatz auf dem Unterwäschemarkt 2010 nach dem 'Global Underwear Market Report 2012' von yStats.com nur sehr gering um 1 %. Mehr als zwei Drittel der britischen Online-Dessous-Händler gaben an, dass ihre Umsätze von 2010 auf 2011 gestiegen waren — damit realisierten sie ein stärkeres Wachstum als kleine Einzelhändler und Ketten zusammen. In Deutschland war 2010 ein Großteil der Marktumsätze auf BH-Käufe zurückzuführen, während Slip- und BH-Kombinationen nur einen sehr geringen Teil ausmachten. Auf dem französischen Markt machte Wäsche im Jahr 2010 mehr als 20 % der gesamten von Frauen erworbenen Bekleidung aus.


Gute Aussichten für die Dessous-Märkte in Asien und im Nahen Osten

Asien war 2010 nach den EU-27 der zweitgrößte regionale Markt in Bezug auf Ausgaben für Dessous. In Japan erreichte der Marktwert für Damenunterwäsche, Nachtwäsche und Schwimmbekleidung 2010 über 5 Mrd. EUR, sank aber im Vergleich zu 2009. Brustverkleinernde BHs und fettverbrennende Unterwäsche waren 2011 hier die Haupttrends. Im Nahen Osten entwickelte sich der Dessous-Markt aufgrund der hohen Kaufkraft, des wachsenden Marktvolumens sowie des Modebewusstseins muslimischer Frauen positiv.


Expansionspläne bei vielen internationalen Wettbewerbern

In dem 'Global Underwear Market Report 2012' von yStats.com wird ein Überblick über wichtige Einzelhandelsketten, Kaufhäuser und Homeshopping-/Onlineshopping-Möglichkeiten auf dem europäischen Unterwäschemarkt gegeben. Des Weiteren werden Neuigkeiten im Bereich Unterwäsche über Kaufhäuser und Bekleidungseinzelhändler wie Debenhams, Marks & Spencer, Karstadt und Esprit geliefert.

Der globale Markt für Unterwäsche wird bestimmt von Herstellern, die ihre Waren auch an Endkunden verkaufen. So erreichte HanesBrands 2011 Nettoumsätze von fast 4 Mrd. EUR — wesentlich mehr als beispielsweise Wacoal oder Etam. Victoria's Secret eröffnete sein erstes europäisches Ladengeschäft, dem bald weitere folgen sollen, und auch Baci Lingerie, einer der führenden Wettbewerber in den USA, äußerte Expansionspläne nach Spanien, Brasilien, Estland, Lettland, Litauen und die Vereinigten Arabischen Emirate. Weitere erfolgreiche Wettbewerber sind unterdessen Calida, Chantelle, Hunkemöller, Lindex, Maidenform Brands, Triumph, Warnaco und Wolford. Verlierer in diesem dynamischen Umfeld waren hingegen der österreichische Wäschespezialist Palmers, der 2011 zum Verkauf angeboten wurde, und La Senza UK, die Ende 2011 Insolvenz anmelden mussten.



2.) KEY FINDINGS

- In terms of lingere spending, 'EU 27' was the leading region worldwide in 2010, followed by USA, Russia and China.
- In the USA, the market for ladies' underwear grew by one third from 2004 to 2010, while it only increased by approximately 10% for male underwear in the same period.
- Among European countries, France was the country with the highest spending on lingerie in 2010, followed by Germany, the UK and Italy.
- More than 40% of Chinese underwear customers are aged 25-44, an age group expecting higher income in the ongoing Chinese economic boost. Furthermore, the South Korean lingerie market is still controlled by local brands in 2011, but international brands are gaining market share.
- The global underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands, Calida, Hunkemöller and Triumph are among the successful competitors. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers and La Senza UK.


Über yStats.com

Seit 2005 recherchiert yStats.com aktuelle, objektive und bedarfsgerechte Markt- und Wettbewerbsinformationen für Top-Manager aus unterschiedlichen Branchen. Schwerpunkt des Hamburger Unternehmens mit internationaler Ausrichtung ist die sekundäre Marktforschung. yStats.com bietet sowohl Markt- und Wettbewerbsberichte als auch kundenspezifische Recherchedienstleistungen an. Zu den Kunden gehören weltweit führende Unternehmen aus den Bereichen B2C E-Commerce, elektronische Zahlungssysteme, Versandhandel und Direktvertrieb, Logistik, sowie Banken und Unternehmensberatungen.



Press Release

Hamburg, February 28th, 2012


Positive Trend in global Underwear Market


The latest 'Global Underwear Market Report 2012' by Hamburg-based market research firm yStats.com documents recent developments in the international retail underwear market. Aside from market related facts including such indicators as market volume, revenue figures and growth rates, the report provides an in-depth analysis of leading competitors.


The yStats.com report focuses on international retail trends in the underwear sector. Based on secondary market research, it highlights individual transnational regions and 18 selected countries in detail. Aside from the general category of underwear, bodywear and individual sub-categories such as lingerie, shapewear and hosiery are analyzed. More than 40 of the most important market players are profiled in depth — mainly manufacturers who also participate in the retail business. The report covers business models, market position, product range, revenue figures and the latest company news.


Shapewear as a new international trend

In 2010, more than one quarter of all global underwear sales were made in the EU-27 - followed by the USA, Russia and China. An important global trend in the undergarment market highlighted in yStats.com's 'Global Underwear Market Report 2012' was shapewear. Its popularity soared worldwide in all important markets.


Specialist retailers for underwear leading in the USA

In the USA, the market for ladies' underwear grew by one third from 2004 to 2010, while it only increased by 10 % for male underwear in the same period. In 2010, almost 80 % of all lingerie purchases by women were for daytime lingerie and corsetry. Most products were sold by specialized chains.


Growing revenue in European underwear market

In 2010, the highest spending on lingerie in Europe was reported in France, followed by Germany and Great Britain. The total revenue generated in Europe in 2010 was estimated at 15 billion EUR. According to the 'Global Underwear Market Report 2012' by yStats.com, revenue generated in the British underwear market in 2010 increased only marginally by 1 %. More than two thirds of all British online lingerie retailers reported an increase in revenue from 2010 to 2011 - achieving a stronger growth than small retailers and chains combined. In Germany, the majority of market revenue was generated from single bra sales, while panty and bra combinations accounted only for a very small share. In France more than 20 % of all clothing purchases made by women in 2010 were for bodywear.


Encouraging outlook for lingerie markets in Asia and the Middle East

In 2010, Asia was the second largest regional market for lingerie spending following the EU-27. In Japan, the market value for ladies' underwear, nightwear and swimwear totaled 5 billion EUR in 2010, while it decreased compared to 2009. In 2011, breast reduction bras and fat-burning underwear were the major trends there. In the Middle East, the underwear market showed an upward trend due to high purchasing power, growing market volume and the fashion consciousness of Muslim women.


Many international competitors plan to expand

The 'Global Underwear Market Report 2012' by yStats.com gives a detailed account of important retail chains, department stores and home shopping as well as online shopping players in the European underwear market. Other information in the report includes underwear related news about department stores and fashion retailers such as Debenhams, Marks & Spencer, Karstadt and Esprit.

The underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands generated almost 4 billion EUR in net revenue in 2011, far more than Wacoal or Etam. Victoria's Secret opened its first European outlet and plans to open more stores soon. Baci Lingerie, one of the leading players in the USA, plans to expand to other countries such as Spain, Brazil, Estonia, Latvia, Lithuania, and UAE. Other successful competitors include Calida, Chantelle, Hunkemöller, Lindex, Maidenform Brands, Triumph, Warnaco and Wolford. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers, which was up for sale in 2011, and La Senza UK, which went into administration at the end of 2011.


KEY FINDINGS

- In terms of lingere spending, 'EU 27' was the leading region worldwide in 2010, followed by USA, Russia and China.
- In the USA, the market for ladies' underwear grew by one third from 2004 to 2010, while it only increased by approximately 10% for male underwear in the same period.
- Among European countries, France was the country with the highest spending on lingerie in 2010, followed by Germany, the UK and Italy.
- More than 40% of Chinese underwear customers are aged 25-44, an age group expecting higher income in the ongoing Chinese economic boost. Furthermore, the South Korean lingerie market is still controlled by local brands in 2011, but international brands are gaining market share.
- The global underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands, Calida, Hunkemöller and Triumph are among the successful competitors. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers and La Senza UK.


About yStats.com

yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

Inhaltsverzeichnis Marktanalyse - 'Global Underwear Market Report 2012'



1. Global Market Trends



Regional: Global

• Breakdown of the Global Lingerie Spending by Regions, in %, 2010

• Global Lingerie Spending by Regions and major Markets, in EUR billion, 2010

• Trends in the Top Countries USA, UK, Germany, France & Japan, 2010-2011

• Shapewear Market Trends, 2011



USA (Top Country)

• Underwear Market Figures, in USD billion and % Change, 2004 & 2010

• Market Volumes for Intimate Apparel, Hosiery and Male Underwear, in USD billion, 2008 & 2009

• New Product Trends and Growth of Shapewear, Long Leg Briefs and Tights, in %, 2010

• Intimate Apparel Sales Cycle Trends, 2010/2011 and Bra and Panty Sales Growth, in %, three Months ending February 2011

• Lingerie Spending Trends, in EUR billion and Breakdown of Categories in Lingerie Spending, in %, 2010

• Loungewear Trends, 2012/2013



Colombia

• Underwear Market Trends and Breakdown of Clothing Spending by Segment, in COP bil. and in %, 2010



Regional: Europe

• Bodywear Consumption by 14 selected Countries, in EUR billion, 2008 (12 Countries), 2009 (10 Countries) and 2010 (5 Countries)

• Annual Per Capita Bodywear Spending by Country and EU Average, ranked by most recent Spending, in EUR, 2008 (12 Countries), 2009 (3 Countries) and 2010 (7 Countries)

• Overview of Bodywear Demand, in EUR million, 2010 and CAGR in Demand, in %, 2006-2010

• Bodywear Market Segmentation, 2010

• Bodywear Trends, 2010-2012

• Lingerie Market with Spending by Country and Spending on Lingerie in the five largest European Markets, in EUR billion, 2010

• Trends in Men buying Lingerie, 2011/2012



UK (Top Country)

• Retail Trends and Changes in Lingerie Retail Sales, in %, 2010-2011

• Underwear Market Trends and Age Distribution of UK Women who had Bra Fittings, in %, 2010

• Underwear Sector Market Volume in GBP bil. and Growth, in %, 2009-2010

• Bodywear Trends, 2009/2010

• Luxury Lingerie Market Trends, 2011



Germany (Top Country)

• Bodywear Trends and per Capita Spending on Bodywear, in EUR 2008 & 2009

• Underwear Sales Trends and Breakdown of Foundations Sales by Product, in %, 2010

• Bra Consumer Preferences and Importance of Bra Attributes by Women in Germany, in %, 2011

• Shapewear Trends, 2011

• Nightwear Market Trends in 2011 and Nightwear Market Revenue, in EUR million, 2004 & 2009



France (Top Country)

• Lingerie Trends, 2011/2012

• Bodywear Trends, 2010-2012

• Breakdown of Clothing Categories bought by Women, in %, 2010

• Breakdown of Market Growth in different Bodywear Segments, in %, 2010



Denmark

• Bodywear Trends, 2010



Italy

• Bodywear Trends and Average Amount spent on Bodywear per Person in Italy, in EUR, 2010



Netherlands

• Bodywear Trends, 2010

• Forecast of Bodywear Trends, 2011/2012

• Breakdown of Bra Styles as favored by Dutch Women, in %, 2010



Poland

• Bodywear Trends, 2010/2011



Russia

• Underwear Market Trends, 2010-2012 and Underwear Price Segment Growth, in %, 2012f

• Underwear Market Volume, in EUR billion, 2008-2012f

• Changes in Lingerie Shopping Behavior, 2011



Spain

• Bodywear Trends, 2009-2011



Regional: Asia

• Lingerie Spending in Asia and other Regions Worldwide, in EUR billion, 2010



Japan (Top Country)

• Women?s and Men?s Underwear, Nightwear and Swimwear Market Value, in JPY billion and in %, 2010

• Women?s Underwear, Nightwear and Swimwear Market Value, in JPY billion, 2009 & 2010

• Shapewear Trends, 2011

• Fat-burning Underwear Trends, 2011



China

• Underwear and Lingerie Market with Market Volume, in EUR, 2010 & 2011

• Women?s Underwear Market Trends, 2011

• Underwear Market Values, in RMB billion, 2011 & 2016f

• Women?s Underwear Market Sales, in RMB billion and Annual Growth in %, 2011f-2015f

• Men's Underwear Market Revenues, in RMB billion, 2007-2010

• Hosiery Market Trends, 2011



India

• Lingerie Market Trends, 2011-2012

• Lingerie Market with Market Volume, in EUR billion, 2010

• Lingerie Market Value, in INR billion, 2009 & 2014f



South Korea

• Lingerie Market Trends, 2010-2012

• Lingerie Market Volume, in KRW trillion, 2009-2010



Regional: Middle East

• Lingerie Trends, 2011

• Lingerie Market & Lingerie Spending in Middle East & other Regions Worldwide, in EUR bil., 2010



Saudi Arabia

• Personnel Trends in Lingerie Shops, 2011/2012



UAE

• Lingerie Trends, 2011



Australia

• Intimate Apparel Trends, 2010/2011





2. Global Underwear Players List of Players by Business Type in the EU

• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in the UK, Ireland & Belgium, 2011

• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in Germany & Austria, 2011

• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in the Netherlands, Sweden & Denmark, 2011

• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in France, Italy & Spain, 2011

• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in the Poland, Slovenia & Hungary, 2011



Department Stores and Clothing Retailers

• Debenhams: Lingerie Development within Department Stores and Retailers, 2011

• Marks & Spencer: Lingerie Development within Department Stores and Retailers, 2011

• Karstadt: Lingerie Development within Department Stores and Retailers, 2011/2012

• Esprit: Lingerie Development within Department Stores and Retailers, 2011/2012

• OneStopPlus: Lingerie Development within Department Stores and Retailers, 2011/2012



Major Underwear Player Profiles

• Major Underwear Market Players, by Country, 2012

• Baci Lingerie: Profile

• Calida: Profile

• Chantelle: Profile

• Etam: Profile

• Gunze: Profile

• HanesBrands: Profile

• Hunkemöller: Profile

• La Senza: Profile

• Lindex: Profile

• Maidenform Brands: Profile

• Palmers: Profile

• Triumph: Profile

• Victoria?s Secret: Profile

• Wacoal: Profile

• Warnaco: Profile

• Wolford: Profile



Other Underwear Player Profiles

• Agent Provocateur: Profile

• Arcte Fashion Brands: Profile

• Ayyildiz: Profile

• Concept Club: Profile

• Embry: Profile

• Esotiq & Henderson: Profile

• Falke: Profile

• Fashion Box: Profile

• Frederick?s of Hollywood: Profile

• Gossard: Profile

• Hope Lingerie: Profile

• Intimacy: Profile

• Intimissimi: Profile

• Kom Tekstil: Profile

• La Perla: Profile

• La Vie en Rose: Profile

• Lovable Lingerie: Profile

• Oysho: Profile

• Parijanka: Profile

• Pompea: Profile

• Schiesser: Profile

• Slenderella: Profile

• Sunset: Profile

• Van de Velde: Profile

• Women?s Secret: Profile

• Yamamay: Profile

• Zeki Triko: Profile

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