Studie - Herbal/Traditional Products - Greece

The ongoing trends of health and wellness in Greece over the review period continued to benefit herbal/traditional products. Traditionally, Greeks show a tendency to over medicate when it comes to treating minor illnesses turning straight to strong medicines usually purchased under-the-counter. However, the rise of health and wellness trends in recent years as well as campaigns to improve public awareness of the risks of over-medication when treating minor illnesses, began to have an effect on...

Euromonitor International's Herbal/Traditional Products Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Child-Specific Dietary Supplements, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Herbal/traditional Products in Greece

Euromonitor International

March 2010

List of Contents and Tables

Executive Summary

Recession Has Marginal Effect on Consumer Healthcare

Smokers and Obese Consumers Drive Sales

Scepticism and Loyalty Continues To Hinder New Entrants

Healthfood Stores Continue To Expand

Recession Expected To Bypass Consumer Healthcare

Key Trends and Developments

Merging Health and Beauty Trends Impact Healthcare

Effects of the Recession and Growing Price Awareness

Contemporary Lifestyles Offer Prosperous Ground for Growth

Reluctance and Scepticism About Product Effectiveness Still Hinders Penetration

Manufacturers Acknowledge the Significance of Communication

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009

Table 2 Life Expectancy at Birth 2004-2009

Market Data

Table 3 Sales of Consumer Health by Sector: Value 2004-2009

Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009

Table 5 Consumer Health Company Shares by Value 2005-2009

Table 6 Consumer Health Brand Shares by Value 2006-2009

Table 7 Penetration of Private Label by Sector 2004-2009

Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009

Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009

Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014

Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014

Appendix

OTC Registration and Classification

Advertising

Packaging

Labelling

Distribution

Pricing

Vitamins and Dietary Supplements Registration and Classification

EU Legislation

Self-medication and Preventative Medicine

Generics

Switches

Definitions

Summary 1 Research Sources

Alapis Pharma SA

Strategic Direction

Key Facts

Summary 2 Alapis Pharma SA: Key Facts

Summary 3 Alapis Pharma SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Alapis Pharma SA: Competitive Position 2009

Elpen SA

Strategic Direction

Key Facts

Summary 5 Elpen SA: Key Facts

Summary 6 Elpen SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Elpen SA: Competitive Position 2009

Iso Plus SA

Strategic Direction

Key Facts

Summary 8 Iso Plus SA: Key Facts

Summary 9 Iso Plus SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Iso Plus SA: Competitive Position 2009

Korres Natural Products SA

Strategic Direction

Key Facts

Summary 11 Korres Natural Products SA: Key Facts

Summary 12 Korres Natural Products SA: Operational Indicators

Company Background

Production

Competitive Positioning

Power Health Hellas SA

Strategic Direction

Key Facts

Summary 14 Power Health Hellas SA: Key Facts

Summary 15 Power Health Hellas SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 Power Health Hellas SA: Competitive Position 2009

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 12 Sales of Herbal/Traditional Products: Value 2004-2009

Table 13 Sales of Herbal/Traditional Products: % Value Growth 2004-2009

Table 14 Herbal/Traditional Products Company Shares 2005-2009

Table 15 Herbal/Traditional Products Brand Shares 2006-2009

Table 16 Forecast Sales of Herbal/Traditional Products: Value 2009-2014

Table 17 Forecast Sales of Herbal/Traditional Products: % Value Growth 2009-2014

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