Marktanalyse - Dog care market in Slovakia to 2014

Introduction

This databook provides key data and information on the dog care market in Slovakia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods

Scope

*Contains information on three categories: dog food, dog chews and treats, and dog toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dog care market, including company overview, key facts and business description

Highlights

The market for dog care in Slovakia increased at a compound annual growth rate of 4.5% between 2004 and 2009.

The dog food category led the dog care market in Slovakia, accounting for a share of 82.7%.

The leading players in the Slavic dog care market are Mars, Inc. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dog care market in Slovakia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: dog care 2

Summary category level: dog food 3

Summary category level: dog toys 4

Summary category level: dog chews and treats 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Market Overview 18

Value analysis (Slovak Koruna), 2004?09 18

Value analysis (Slovak Koruna), 2009?14 19

Value analysis (US dollars), 2004?09 21

Value analysis (US dollars), 2009?14 21

Volume analysis, 2004?09 23

Volume analysis, 2009?14 24

Company and brand share analysis 26

Distribution analysis 30

Expenditure and consumption per capita 32

Chapter 4 Leading Company Profiles 35

Mars, Incorporated 35

Nestlé SA 37

Chapter 5 Category Analysis: Dog Food 40

Value analysis (Slovak Koruna), 2004?09 40

Value analysis (Slovak Koruna), 2009?14 41

Value analysis (US dollars), 2004?09 43

Value analysis (US dollars), 2009?14 43

Volume analysis, 2004?09 45

Volume analysis, 2009?14 46

Company and brand share analysis 48

Distribution analysis 51

Expenditure and consumption per capita 53

Chapter 6 Category Analysis: Dog Toys 56

Value analysis (Slovak Koruna), 2004?09 56

Value analysis (Slovak Koruna), 2009?14 57

Value analysis (US dollars), 2004?09 58

Value analysis (US dollars), 2009?14 58

Volume analysis, 2004?09 59

Volume analysis, 2009?14 60

Company and brand share analysis 61

Distribution analysis 63

Expenditure and consumption per capita 65

Chapter 7 Category Analysis: Dog Chews and Treats 68

Value analysis (Slovak Koruna), 2004?09 68

Value analysis (Slovak Koruna), 2009?14 69

Value analysis (US dollars), 2004?09 71

Value analysis (US dollars), 2009?14 71

Volume analysis, 2004?09 73

Volume analysis, 2009?14 74

Company and brand share analysis 76

Distribution analysis 79

Expenditure and consumption per capita 81

Chapter 8 New Product Development 84

Product launches over time 84

Recent product launches 86

Chapter 9 Macroeconomic Profile 87

Macroeconomic Indicators 87

Chapter 10 Research Methodology 92

Methodology overview 92

Secondary research 93

Market modeling 94

Creating an initial data model 94

Revising the initial data model 94

Creating a final estimate 95

Creating demographic value splits 95

Primary research 95

Data finalization 96

Ongoing research 96

Chapter 11 Appendix 97

Future readings 97

How to contact experts in your industry 97

Disclaimer 97



LIST OF FIGURES

Figure 1: Slovakia, dog care, value by category (SKKm), 2004?14 20

Figure 2: Slovakia, dog care, category growth comparison, by value, 2004?14 22

Figure 3: Slovakia, dog care, volume by category (kg/units, million), 2004?14 25

Figure 4: Slovakia, dog care, category growth comparison, by volume, 2004?14 25

Figure 5: Slovakia, dog care, company share by value (%), 2008?09 28

Figure 6: Slovakia, dog care, distribution channels by value (%), 2008?09 31

Figure 7: Slovakia, dog food, value by segment (SKKm), 2004?14 42

Figure 8: Slovakia, dog food, category growth comparison, by value, 2004?14 44

Figure 9: Slovakia, dog food, volume by segment (kg, million), 2004?14 47

Figure 10: Slovakia, dog food, category growth comparison, by volume, 2004?14 47

Figure 11: Slovakia, dog food, company share by value (%), 2008?09 49

Figure 12: Slovakia, dog food, distribution channels by value (%), 2008?09 52

Figure 13: Slovakia, dog toys, value (SKKm), 2004?14 57

Figure 14: Slovakia, dog toys, volume (units, million), 2004?14 60

Figure 15: Slovakia, dog toys, distribution channels by value (%), 2008?09 64

Figure 16: Slovakia, dog chews and treats, value by segment (SKKm), 2004?14 70

Figure 17: Slovakia, dog chews and treats, category growth comparison, by value, 2004?14 72

Figure 18: Slovakia, dog chews and treats, volume by segment (kg, million), 2004?14 75

Figure 19: Slovakia, dog chews and treats, category growth comparison, by volume, 2004?14 75

Figure 20: Slovakia, dog chews and treats, company share by value (%), 2008?09 77

Figure 21: Slovakia, dog chews and treats, distribution channels by value (%), 2008?09 80

Figure 22: Annual data review process 93



LIST OF TABLES

Table 1: Dog care category definitions 8

Table 2: Dog care distribution channels 9

Table 3: Slovakia, dog care, value by category (SKKm), 2004?09 18

Table 4: Slovakia, dog care, value forecast by category (SKKm), 2009?14 19

Table 5: Slovakia, dog care, value by category ($m), 2004?09 21

Table 6: Slovakia, dog care, value forecast by category ($m), 2009?14 21

Table 7: Slovakia, dog care, volume by category (kg/units, million), 2004?09 23

Table 8: Slovakia, dog care, volume forecast by category (kg/units, million), 2009?14 24

Table 9: Slovakia, dog care, brand share by value (%), 2008?09 26

Table 10: Slovakia, dog care, value by brand (SKKm), 2008?09 27

Table 11: Slovakia, dog care, company share by value (%), 2008?09 29

Table 12: Slovakia, dog care, value by company (SKKm), 2008?09 29

Table 13: Slovakia, dog care, distribution channels by value (%), 2008?09 30

Table 14: Slovakia, dog care, value by distribution channel (SKKm), 2008?09 30

Table 15: Slovakia, dog care, expenditure per capita (SKK), 2004?09 32

Table 16: Slovakia, dog care, forecast expenditure per capita (SKK), 2009?14 32

Table 17: Slovakia, dog care, expenditure per capita ($), 2004?09 33

Table 18: Slovakia, dog care, forecast expenditure per capita ($), 2009?14 33

Table 19: Slovakia, dog care, consumption per capita (kg/units), 2004?09 34

Table 20: Slovakia, dog care, forecast consumption per capita (kg/units), 2009?14 34

Table 21: Mars, Incorporated key facts 35

Table 22: Nestlé SA key facts 37

Table 23: Slovakia, dog food, value by segment (SKKm), 2004?09 40

Table 24: Slovakia, dog food, value forecast by segment (SKKm), 2009?14 41

Table 25: Slovakia, dog food, value by segment ($m), 2004?09 43

Table 26: Slovakia, dog food, value forecast by segment ($m), 2009?14 43

Table 27: Slovakia, dog food, volume by segment (kg, million), 2004?09 45

Table 28: Slovakia, dog food, volume forecast by segment (kg, million), 2009?14 46

Table 29: Slovakia, dog food, brand share by value (%), 2008?09 48

Table 30: Slovakia, dog food, value by brand (SKKm), 2008?09 48

Table 31: Slovakia, dog food, company share by value (%), 2008?09 50

Table 32: Slovakia, dog food, value by company (SKKm), 2008?09 50

Table 33: Slovakia, dog food, distribution channels by value (%), 2008?09 51

Table 34: Slovakia, dog food, value by distribution channel (SKKm), 2008?09 51

Table 35: Slovakia, dog food, expenditure per capita (SKK), 2004?09 53

Table 36: Slovakia, dog food, forecast expenditure per capita (SKK), 2009?14 53

Table 37: Slovakia, dog food, expenditure per capita ($), 2004?09 54

Table 38: Slovakia, dog food, forecast expenditure per capita ($), 2009?14 54

Table 39: Slovakia, dog food, consumption per capita (kg), 2004?09 55

Table 40: Slovakia, dog food, forecast consumption per capita (kg), 2009?14 55

Table 41: Slovakia, dog toys, value (SKKm), 2004?09 56

Table 42: Slovakia, dog toys, value forecast (SKKm), 2009?14 57

Table 43: Slovakia, dog toys, value ($m), 2004?09 58

Table 44: Slovakia, dog toys, value forecast ($m), 2009?14 58

Table 45: Slovakia, dog toys, volume (units, million), 2004?09 59

Table 46: Slovakia, dog toys, volume forecast (units, million), 2009?14 60

Table 47: Slovakia, dog toys, brand share by value (%), 2008?09 61

Table 48: Slovakia, dog toys, value by brand (SKKm), 2008?09 61

Table 49: Slovakia, dog toys, company share by value (%), 2008?09 62

Table 50: Slovakia, dog toys, value by company (SKKm), 2008?09 62

Table 51: Slovakia, dog toys, distribution channels by value (%), 2008?09 63

Table 52: Slovakia, dog toys, value by distribution channel (SKKm), 2008?09 63

Table 53: Slovakia, dog toys, expenditure per capita (SKK), 2004?09 65

Table 54: Slovakia, dog toys, forecast expenditure per capita (SKK), 2009?14 65

Table 55: Slovakia, dog toys, expenditure per capita ($), 2004?09 66

Table 56: Slovakia, dog toys, forecast expenditure per capita ($), 2009?14 66

Table 57: Slovakia, dog toys, consumption per capita (units), 2004?09 67

Table 58: Slovakia, dog toys, forecast consumption per capita (units), 2009?14 67

Table 59: Slovakia, dog chews and treats, value by segment (SKKm), 2004?09 68

Table 60: Slovakia, dog chews and treats, value forecast by segment (SKKm), 2009?14 69

Table 61: Slovakia, dog chews and treats, value by segment ($m), 2004?09 71

Table 62: Slovakia, dog chews and treats, value forecast by segment ($m), 2009?14 71

Table 63: Slovakia, dog chews and treats, volume by segment (kg, million), 2004?09 73

Table 64: Slovakia, dog chews and treats, volume forecast by segment (kg, million), 2009?14 74

Table 65: Slovakia, dog chews and treats, brand share by value (%), 2008?09 76

Table 66: Slovakia, dog chews and treats, value by brand (SKKm), 2008?09 76

Table 67: Slovakia, dog chews and treats, company share by value (%), 2008?09 78

Table 68: Slovakia, dog chews and treats, value by company (SKKm), 2008?09 78

Table 69: Slovakia, dog chews and treats, distribution channels by value (%), 2008?09 79

Table 70: Slovakia, dog chews and treats, value by distribution channel (SKKm), 2008?09 79

Table 71: Slovakia, dog chews and treats, expenditure per capita (SKK), 2004?09 81

Table 72: Slovakia, dog chews and treats, forecast expenditure per capita (SKK), 2009?14 81

Table 73: Slovakia, dog chews and treats, expenditure per capita ($), 2004?09 82

Table 74: Slovakia, dog chews and treats, forecast expenditure per capita ($), 2009?14 82

Table 75: Slovakia, dog chews and treats, consumption per capita (kg), 2004?09 83

Table 76: Slovakia, dog chews and treats, forecast consumption per capita (kg), 2009?14 83

Table 77: Slovakia dog care new product launches reports, by company, 2009 84

Table 78: Slovakia dog care new product launches SKUs, by company, 2009 84

Table 79: Slovakia dog care new product launches (reports), by flavor and fragrances, 2009 85

Table 80: Slovakia dog care new product launches (reports), by ingredients, 2009 85

Table 81: Slovakia dog care new product launches (reports), by package tags or claims, 2009 86

Table 82: Slovakia dog care new product launches - recent launch (2009) 86

Table 83: Slovakia population, by age group, 2004?09 (millions) 87

Table 84: Slovakia population forecast, by age group, 2009?14 (millions) 88

Table 85: Slovakia population, by gender, 2004?09 (millions) 88

Table 86: Slovakia population forecast, by gender, 2009?14 (millions) 89

Table 87: Slovakia nominal GDP, 2004?09 (€bn, nominal prices) 89

Table 88: Slovakia nominal GDP forecast, 2009?14 (€bn, nominal prices) 89

Table 89: Slovakia real GDP, 2004?09 (€bn, 2000 prices) 90

Table 90: Slovakia real GDP forecast, 2009?14 (€bn, 2000 prices) 90

Table 91: Slovakia real GDP, 2004?09 ($bn, 2000 prices) 90

Table 92: Slovakia real GDP forecast, 2009?14 ($bn, 2000 prices) 91

Table 93: Slovakia consumer price index, 2004?09 (2000=100) 91

Table 94: Slovakia consumer price index, 2009?14 (2000=100) 91

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