Marktanalyse - Pet Health Care in Latin America to 2013

Introduction

This databook provides key data and information on the pet health care market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Latin America increased at a compound annual growth rate of 6.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Latin America, accounting for a share of 71%.

The leading players in the Latin American pet health care market include Asm,Bayer AG and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Overview 22

Value Analysis 22

Volume Analysis 23

Chapter 4 Latin America Pet Healthcare - Market Overview 24

Value analysis (US dollar), 2003?08 24

Value analysis (US dollar), 2008?13 25

Volume analysis, 2003?08 27

Volume analysis, 2008?13 28

Company share analysis 30

Distribution analysis 33

Expenditure and consumption per capita 35

Chapter 5 Leading Company Profile 39

Bayer AG 39

Chapter 6 Category Analysis: External Parasite Treatments 42

Value analysis (US dollar), 2003?08 42

Value analysis (US dollar), 2008?13 43

Volume analysis, 2003?08 45

Volume analysis, 2008?13 46

Company share analysis 48

Distribution analysis 51

Expenditure and consumption per capita 53

Chapter 7 Category Analysis: Grooming Products 55

Value analysis (US dollar), 2003?08 55

Value analysis (US dollar), 2008?13 56

Volume analysis, 2003?08 58

Volume analysis, 2008?13 59

Company share analysis 61

Distribution analysis 64

Expenditure and consumption per capita 66

Chapter 8 Category Analysis: Other Pet Healthcare 68

Value analysis (US dollar), 2003?08 68

Value analysis (US dollar), 2008?13 69

Volume analysis, 2003?08 71

Volume analysis, 2008?13 72

Company share analysis 74

Distribution analysis 77

Expenditure and consumption per capita 79

Chapter 9 Category Analysis: Pet Supplements 83

Value analysis (US dollar), 2003?08 83

Value analysis (US dollar), 2008?13 84

Volume analysis, 2003?08 87

Volume analysis, 2008?13 88

Company share analysis 90

Distribution analysis 93

Expenditure and consumption per capita 95

Chapter 10 Category Analysis: Worming Treatments 97

Value analysis (US dollar), 2003?08 97

Value analysis (US dollar), 2008?13 98

Volume analysis, 2003?08 100

Volume analysis, 2008?13 101

Company share analysis 103

Distribution analysis 106

Expenditure and consumption per capita 108

Chapter 11 Research Methodology 110

Methodology overview 110

Secondary research 111

Market modeling 112

Creating an initial data model 112

Revising the initial data model 112

Creating a final estimate 113

Creating demographic value splits 113

Primary research 113

Data finalization 114

Ongoing research 114

Chapter 12 APPENDIX 115

Future readings 115

How to contact experts in your industry 115

Disclaimer 115



LIST OF FIGURES

Figure 1: Latin America pet healthcare value and value forecast, 2003?13 ($m, nominal prices) 26

Figure 2: Latin America pet healthcare category growth comparison, by value, 2003?13 26

Figure 3: Latin America pet healthcare volume and volume forecast, 2003?13 (units, million) 29

Figure 4: Latin America pet healthcare category growth comparison, by volume, 2003?13 29

Figure 5: Latin America pet healthcare company share (top five companies), by value, 2007?08 (%) 32

Figure 6: Latin America pet healthcare distribution channels, by value, 2007?08 (%) 34

Figure 7: Latin America external parasite treatments value and value forecast, 2003?13 ($m, nominal prices) 44

Figure 8: Latin America external parasite treatments category growth comparison, by value, 2003?13 44

Figure 9: Latin America external parasite treatments volume and volume forecast, 2003?13 (units, million) 47

Figure 10: Latin America external parasite treatments category growth comparison, by volume, 2003?13 47

Figure 11: Latin America external parasite treatments company share, by value, 2007?08 (%) 50

Figure 12: Latin America external parasite treatments distribution channels, by value, 2007?08 (%) 52

Figure 13: Latin America grooming products value and value forecast, 2003?13 ($m, nominal prices) 57

Figure 14: Latin America grooming products category growth comparison, by value, 2003?13 57

Figure 15: Latin America grooming products volume and volume forecast, 2003?13 (units, million) 60

Figure 16: Latin America grooming products category growth comparison, by volume, 2003?13 60

Figure 17: Latin America grooming products company share, by value, 2007?08 (%) 63

Figure 18: Latin America grooming products distribution channels, by value, 2007?08 (%) 65

Figure 19: Latin America other pet healthcare value and value forecast, 2003?13 ($m, nominal prices) 70

Figure 20: Latin America other pet healthcare category growth comparison, by value, 2003?13 70

Figure 21: Latin America other pet healthcare volume and volume forecast, 2003?13 (units, million) 73

Figure 22: Latin America other pet healthcare category growth comparison, by volume, 2003?13 73

Figure 23: Latin America other pet healthcare company share, by value, 2007?08 (%) 76

Figure 24: Latin America other pet healthcare distribution channels, by value, 2007?08 (%) 78

Figure 25: Latin America pet supplements value and value forecast, 2003?13 ($m, nominal prices) 85

Figure 26: Latin America pet supplements category growth comparison, by value, 2003?13 86

Figure 27: Latin America pet supplements volume and volume forecast, 2003?13 (units, million) 89

Figure 28: Latin America pet supplements category growth comparison, by volume, 2003?13 89

Figure 29: Latin America pet supplements company share, by value, 2007?08 (%) 92

Figure 30: Latin America pet supplements distribution channels, by value, 2007?08 (%) 94

Figure 31: Latin America worming treatments value and value forecast, 2003?13 ($m, nominal prices) 99

Figure 32: Latin America worming treatments category growth comparison, by value, 2003?13 99

Figure 33: Latin America worming treatments volume and volume forecast, 2003?13 (units, million) 102

Figure 34: Latin America worming treatments category growth comparison, by volume, 2003?13 102

Figure 35: Latin America worming treatments company share, by value, 2007?08 (%) 105

Figure 36: Latin America worming treatments distribution channels, by value, 2007?08 (%) 107

Figure 37: Annual data review process 111



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Latin America pet healthcare value (country-wise), 2003?08 ($m, nominal prices) 22

Table 4: Latin America pet healthcare value (country-wise) forecast, 2008—13 ($m, nominal prices) 22

Table 5: Latin America pet healthcare volume (country-wise), 2003?08 (units, million) 23

Table 6: Latin America pet healthcare volume (country-wise) forecast, 2008—13 (units, million) 23

Table 7: Latin America pet healthcare value, 2003?08 ($m, nominal prices) 24

Table 8: Latin America pet healthcare value forecast, 2008?13 ($m, nominal prices) 25

Table 9: Latin America pet healthcare volume, 2003?08 (units, million) 27

Table 10: Latin America pet healthcare volume forecast, 2008?13 (units, million) 28

Table 11: Latin America pet healthcare company share (top 20 companies) by value, 2007?08 (%) 30

Table 12: Latin America pet healthcare value, by company, 2007?08 ($m, nominal prices) 31

Table 13: Latin America pet healthcare distribution channels, by value, 2007?08 (%) 33

Table 14: Latin America pet healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 33

Table 15: Latin America pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 35

Table 16: Latin America pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 36

Table 17: Latin America pet healthcare consumption per capita, 2003?08 (units) 37

Table 18: Latin America pet healthcare forecast consumption per capita, 2008?13 (units) 38

Table 19: Bayer AG key facts 39

Table 20: Latin America external parasite treatments value, 2003?08 ($m, nominal prices) 42

Table 21: Latin America external parasite treatments value forecast, 2008?13 ($m, nominal prices) 43

Table 22: Latin America external parasite treatments volume, 2003?08 (units, million) 45

Table 23: Latin America external parasite treatments volume forecast, 2008?13 (units, million) 46

Table 24: Latin America external parasite treatments company share by value, 2007?08 (%) 48

Table 25: Latin America external parasite treatments value, by company, 2007?08 ($m, nominal prices) 49

Table 26: Latin America external parasite treatments distribution channels, by value, 2007?08 (%) 51

Table 27: Latin America external parasite treatments value, by distribution channel, 2007?08 ($m, nominal prices) 51

Table 28: Latin America external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 53

Table 29: Latin America external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 53

Table 30: Latin America external parasite treatments consumption per capita, 2003?08 (units) 54

Table 31: Latin America external parasite treatments forecast consumption per capita, 2008?13 (units) 54

Table 32: Latin America grooming products value, 2003?08 ($m, nominal prices) 55

Table 33: Latin America grooming products value forecast, 2008?13 ($m, nominal prices) 56

Table 34: Latin America grooming products volume, 2003?08 (units, million) 58

Table 35: Latin America grooming products volume forecast, 2008?13 (units, million) 59

Table 36: Latin America grooming products company share by value, 2007?08 (%) 61

Table 37: Latin America grooming products value, by company, 2007?08 ($m, nominal prices) 62

Table 38: Latin America grooming products distribution channels, by value, 2007?08 (%) 64

Table 39: Latin America grooming products value, by distribution channel, 2007?08 ($m, nominal prices) 64

Table 40: Latin America grooming products expenditure per capita, 2003?08 ($, nominal prices) 66

Table 41: Latin America grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 66

Table 42: Latin America grooming products consumption per capita, 2003?08 (units) 67

Table 43: Latin America grooming products forecast consumption per capita, 2008?13 (units) 67

Table 44: Latin America other pet healthcare value, 2003?08 ($m, nominal prices) 68

Table 45: Latin America other pet healthcare value forecast, 2008?13 ($m, nominal prices) 69

Table 46: Latin America other pet healthcare volume, 2003?08 (units, million) 71

Table 47: Latin America other pet healthcare volume forecast, 2008?13 (units, million) 72

Table 48: Latin America other pet healthcare company share by value, 2007?08 (%) 74

Table 49: Latin America other pet healthcare value, by company, 2007?08 ($m, nominal prices) 75

Table 50: Latin America other pet healthcare distribution channels, by value, 2007?08 (%) 77

Table 51: Latin America other pet healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 77

Table 52: Latin America other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 79

Table 53: Latin America other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 80

Table 54: Latin America other pet healthcare consumption per capita, 2003?08 (units) 81

Table 55: Latin America other pet healthcare forecast consumption per capita, 2008?13 (units) 82

Table 56: Latin America pet supplements value, 2003?08 ($m, nominal prices) 83

Table 57: Latin America pet supplements value forecast, 2008?13 ($m, nominal prices) 84

Table 58: Latin America pet supplements volume, 2003?08 (units, million) 87

Table 59: Latin America pet supplements volume forecast, 2008?13 (units, million) 88

Table 60: Latin America pet supplements company share by value, 2007?08 (%) 90

Table 61: Latin America pet supplements value, by company, 2007?08 ($m, nominal prices) 91

Table 62: Latin America pet supplements distribution channels, by value, 2007?08 (%) 93

Table 63: Latin America pet supplements value, by distribution channel, 2007?08 ($m, nominal prices) 93

Table 64: Latin America pet supplements expenditure per capita, 2003?08 ($, nominal prices) 95

Table 65: Latin America pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 95

Table 66: Latin America pet supplements consumption per capita, 2003?08 (units) 96

Table 67: Latin America pet supplements forecast consumption per capita, 2008?13 (units) 96

Table 68: Latin America worming treatments value, 2003?08 ($m, nominal prices) 97

Table 69: Latin America worming treatments value forecast, 2008?13 ($m, nominal prices) 98

Table 70: Latin America worming treatments volume, 2003?08 (units, million) 100

Table 71: Latin America worming treatments volume forecast, 2008?13 (units, million) 101

Table 72: Latin America worming treatments company share by value, 2007?08 (%) 103

Table 73: Latin America worming treatments value, by company, 2007?08 ($m, nominal prices) 104

Table 74: Latin America worming treatments distribution channels, by value, 2007?08 (%) 106

Table 75: Latin America worming treatments value, by distribution channel, 2007?08 ($m, nominal prices) 106

Table 76: Latin America worming treatments expenditure per capita, 2003?08 ($, nominal prices) 108

Table 77: Latin America worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 108

Table 78: Latin America worming treatments consumption per capita, 2003?08 (units) 109

Table 79: Latin America worming treatments forecast consumption per capita, 2008?13 (units) 109

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