Marktanalyse - Pet Health Care in Hungary to 2013

Introduction

This databook provides key data and information on the pet health care market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Hungary increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Hungary, accounting for a share of 41.2%.

Leading players in Hungarian pet health care market include Aquafood, Procter & Gamble Company, The and Pfizer Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Forint), 2003?08 25

Value analysis (Forint), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 39

Expenditure and consumption per capita 41

Chapter 4 Leading Company Profiles 47

Procter & Gamble Company, The 47

Pfizer Inc. 49

Chapter 5 Category Analysis: External Parasite Treatments 51

Value analysis (Forint), 2003?08 51

Value analysis (Forint), 2008?13 52

Value analysis (US dollars), 2003?08 54

Value analysis (US dollars), 2008?13 55

Volume analysis, 2003?08 57

Volume analysis, 2008?13 58

Company and brand share analysis 60

Distribution analysis 63

Expenditure and consumption per capita 65

Chapter 6 Category Analysis: Grooming Products 68

Value analysis (Forint), 2003?08 68

Value analysis (Forint), 2008?13 69

Value analysis (US dollars), 2003?08 71

Value analysis (US dollars), 2008?13 72

Volume analysis, 2003?08 74

Volume analysis, 2008?13 75

Company and brand share analysis 77

Distribution analysis 80

Expenditure and consumption per capita 82

Chapter 7 Category Analysis: Other Pet Healthcare 85

Value analysis (Forint), 2003?08 85

Value analysis (Forint), 2008?13 86

Value analysis (US dollars), 2003?08 88

Value analysis (US dollars), 2008?13 89

Volume analysis, 2003?08 91

Volume analysis, 2008?13 92

Company and brand share analysis 94

Distribution analysis 97

Expenditure and consumption per capita 99

Chapter 8 Category Analysis: Pet Supplements 105

Value analysis (Forint), 2003?08 105

Value analysis (Forint), 2008?13 106

Value analysis (US dollars), 2003?08 108

Value analysis (US dollars), 2008?13 109

Volume analysis, 2003?08 111

Volume analysis, 2008?13 112

Company and brand share analysis 114

Distribution analysis 117

Expenditure and consumption per capita 119

Chapter 9 Category Analysis: Worming Treatments 122

Value analysis (Forint), 2003?08 122

Value analysis (Forint), 2008?13 123

Value analysis (US dollars), 2003?08 125

Value analysis (US dollars), 2008?13 125

Volume analysis, 2003?08 127

Volume analysis, 2008?13 128

Company and brand share analysis 130

Distribution analysis 133

Expenditure and consumption per capita 135

Chapter 10 Country Comparison 138

Value 138

Volume 142

Market share 146

Chapter 11 PESTLE Analysis 147

Summary 147

Political analysis 148

Economic analysis 150

Social analysis 153

Technological analysis 157

Legal analysis 160

Environmental analysis 163

Chapter 12 Macroeconomic Profile 166

Macroeconomic indicators 166

Chapter 13 Research Methodology 171

Methodology overview 171

Secondary research 172

Market modeling 173

Creating an initial data model 173

Revising the initial data model 173

Creating a final estimate 174

Creating demographic value splits 174

Primary research 174

Data finalization 175

Ongoing research 175

Chapter 14 APPENDIX 176

Future readings 176

How to contact experts in your industry 176

Disclaimer 176



LIST OF FIGURES

Figure 1: Hungary pet healthcare value and value forecast, 2003?13 (HUFm, nominal prices) 27

Figure 2: Hungary pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Hungary pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Hungary pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Hungary pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Hungary pet healthcare distribution channels, by value, 2007?08 (%) 40

Figure 7: Hungary external parasite treatments value and value forecast, 2003?13 (HUFm, nominal prices) 53

Figure 8: Hungary external parasite treatments category growth comparison, by value, 2003?13 56

Figure 9: Hungary external parasite treatments volume and volume forecast, 2003?13 (units, million) 59

Figure 10: Hungary external parasite treatments category growth comparison, by volume, 2003?13 59

Figure 11: Hungary external parasite treatments company share, by value, 2007?08 (%) 61

Figure 12: Hungary external parasite treatments distribution channels, by value, 2007?08 (%) 64

Figure 13: Hungary grooming products value and value forecast, 2003?13 (HUFm, nominal prices) 70

Figure 14: Hungary grooming products category growth comparison, by value, 2003?13 73

Figure 15: Hungary grooming products volume and volume forecast, 2003?13 (units, million) 76

Figure 16: Hungary grooming products category growth comparison, by volume, 2003?13 76

Figure 17: Hungary grooming products company share, by value, 2007?08 (%) 78

Figure 18: Hungary grooming products distribution channels, by value, 2007?08 (%) 81

Figure 19: Hungary other pet healthcare value and value forecast, 2003?13 (HUFm, nominal prices) 87

Figure 20: Hungary other pet healthcare category growth comparison, by value, 2003?13 90

Figure 21: Hungary other pet healthcare volume and volume forecast, 2003?13 (units, million) 93

Figure 22: Hungary other pet healthcare category growth comparison, by volume, 2003?13 93

Figure 23: Hungary other pet healthcare company share, by value, 2007?08 (%) 95

Figure 24: Hungary other pet healthcare distribution channels, by value, 2007?08 (%) 98

Figure 25: Hungary pet supplements value and value forecast, 2003?13 (HUFm, nominal prices) 107

Figure 26: Hungary pet supplements category growth comparison, by value, 2003?13 110

Figure 27: Hungary pet supplements volume and volume forecast, 2003?13 (units, million) 113

Figure 28: Hungary pet supplements category growth comparison, by volume, 2003?13 113

Figure 29: Hungary pet supplements company share, by value, 2007?08 (%) 115

Figure 30: Hungary pet supplements distribution channels, by value, 2007?08 (%) 118

Figure 31: Hungary worming treatments value and value forecast, 2003?13 (HUFm, nominal prices) 124

Figure 32: Hungary worming treatments category growth comparison, by value, 2003?13 126

Figure 33: Hungary worming treatments volume and volume forecast, 2003?13 (units, million) 129

Figure 34: Hungary worming treatments category growth comparison, by volume, 2003?13 129

Figure 35: Hungary worming treatments company share, by value, 2007?08 (%) 131

Figure 36: Hungary worming treatments distribution channels, by value, 2007?08 (%) 134

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 139

Figure 38: Global pet healthcare market value, 2003—08, top five countries 141

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 143

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 145

Figure 41: Annual data review process 172



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Hungary pet healthcare value, 2003?08 (HUFm, nominal prices) 25

Table 4: Hungary pet healthcare value forecast, 2008?13 (HUFm, nominal prices) 26

Table 5: Hungary pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Hungary pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Hungary pet healthcare volume, 2003?08 (units, million) 31

Table 8: Hungary pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Hungary pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Hungary pet healthcare value, by brand 2007?08 (HUFm, nominal prices) 35

Table 11: Hungary pet healthcare company share by value, 2007?08 (%) 37

Table 12: Hungary pet healthcare value, by company, 2007?08 (HUFm, nominal prices) 38

Table 13: Hungary pet healthcare distribution channels, by value, 2007?08 (%) 39

Table 14: Hungary pet healthcare value, by distribution channel, 2007?08 (HUFm, nominal prices) 39

Table 15: Hungary pet healthcare expenditure per capita, 2003?08 (HUF, nominal prices) 41

Table 16: Hungary pet healthcare forecast expenditure per capita, 2008?13 (HUF, nominal prices) 42

Table 17: Hungary pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 43

Table 18: Hungary pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 44

Table 19: Hungary pet healthcare consumption per capita, 2003?08 (units) 45

Table 20: Hungary pet healthcare forecast consumption per capita, 2008?13 (units) 46

Table 21: Procter & Gamble Company, The key facts 47

Table 22: Pfizer Inc. key facts 49

Table 23: Hungary external parasite treatments value, 2003?08 (HUFm, nominal prices) 51

Table 24: Hungary external parasite treatments value forecast, 2008?13 (HUFm, nominal prices) 52

Table 25: Hungary external parasite treatments value, 2003?08 ($m, nominal prices) 54

Table 26: Hungary external parasite treatments value forecast, 2008?13 ($m, nominal prices) 55

Table 27: Hungary external parasite treatments volume, 2003?08 (units, million) 57

Table 28: Hungary external parasite treatments volume forecast, 2008?13 (units, million) 58

Table 29: Hungary external parasite treatments brand share, by value, 2007?08 (%) 60

Table 30: Hungary external parasite treatments value, by brand 2007?08 (HUFm, nominal prices) 60

Table 31: Hungary external parasite treatments company share by value, 2007?08 (%) 62

Table 32: Hungary external parasite treatments value, by company, 2007?08 (HUFm, nominal prices) 62

Table 33: Hungary external parasite treatments distribution channels, by value, 2007?08 (%) 63

Table 34: Hungary external parasite treatments value, by distribution channel, 2007?08 (HUFm, nominal prices) 63

Table 35: Hungary external parasite treatments expenditure per capita, 2003?08 (HUF, nominal prices) 65

Table 36: Hungary external parasite treatments forecast expenditure per capita, 2008?13 (HUF, nominal prices) 65

Table 37: Hungary external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 66

Table 38: Hungary external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 66

Table 39: Hungary external parasite treatments consumption per capita, 2003?08 (units) 67

Table 40: Hungary external parasite treatments forecast consumption per capita, 2008?13 (units) 67

Table 41: Hungary grooming products value, 2003?08 (HUFm, nominal prices) 68

Table 42: Hungary grooming products value forecast, 2008?13 (HUFm, nominal prices) 69

Table 43: Hungary grooming products value, 2003?08 ($m, nominal prices) 71

Table 44: Hungary grooming products value forecast, 2008?13 ($m, nominal prices) 72

Table 45: Hungary grooming products volume, 2003?08 (units, million) 74

Table 46: Hungary grooming products volume forecast, 2008?13 (units, million) 75

Table 47: Hungary grooming products brand share, by value, 2007?08 (%) 77

Table 48: Hungary grooming products value, by brand 2007?08 (HUFm, nominal prices) 77

Table 49: Hungary grooming products company share by value, 2007?08 (%) 79

Table 50: Hungary grooming products value, by company, 2007?08 (HUFm, nominal prices) 79

Table 51: Hungary grooming products distribution channels, by value, 2007?08 (%) 80

Table 52: Hungary grooming products value, by distribution channel, 2007?08 (HUFm, nominal prices) 80

Table 53: Hungary grooming products expenditure per capita, 2003?08 (HUF, nominal prices) 82

Table 54: Hungary grooming products forecast expenditure per capita, 2008?13 (HUF, nominal prices) 82

Table 55: Hungary grooming products expenditure per capita, 2003?08 ($, nominal prices) 83

Table 56: Hungary grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 83

Table 57: Hungary grooming products consumption per capita, 2003?08 (units) 84

Table 58: Hungary grooming products forecast consumption per capita, 2008?13 (units) 84

Table 59: Hungary other pet healthcare value, 2003?08 (HUFm, nominal prices) 85

Table 60: Hungary other pet healthcare value forecast, 2008?13 (HUFm, nominal prices) 86

Table 61: Hungary other pet healthcare value, 2003?08 ($m, nominal prices) 88

Table 62: Hungary other pet healthcare value forecast, 2008?13 ($m, nominal prices) 89

Table 63: Hungary other pet healthcare volume, 2003?08 (units, million) 91

Table 64: Hungary other pet healthcare volume forecast, 2008?13 (units, million) 92

Table 65: Hungary other pet healthcare brand share, by value, 2007?08 (%) 94

Table 66: Hungary other pet healthcare value, by brand 2007?08 (HUFm, nominal prices) 94

Table 67: Hungary other pet healthcare company share by value, 2007?08 (%) 96

Table 68: Hungary other pet healthcare value, by company, 2007?08 (HUFm, nominal prices) 96

Table 69: Hungary other pet healthcare distribution channels, by value, 2007?08 (%) 97

Table 70: Hungary other pet healthcare value, by distribution channel, 2007?08 (HUFm, nominal prices) 97

Table 71: Hungary other pet healthcare expenditure per capita, 2003?08 (HUF, nominal prices) 99

Table 72: Hungary other pet healthcare forecast expenditure per capita, 2008?13 (HUF, nominal prices) 100

Table 73: Hungary other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 101

Table 74: Hungary other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 102

Table 75: Hungary other pet healthcare consumption per capita, 2003?08 (units) 103

Table 76: Hungary other pet healthcare forecast consumption per capita, 2008?13 (units) 104

Table 77: Hungary pet supplements value, 2003?08 (HUFm, nominal prices) 105

Table 78: Hungary pet supplements value forecast, 2008?13 (HUFm, nominal prices) 106

Table 79: Hungary pet supplements value, 2003?08 ($m, nominal prices) 108

Table 80: Hungary pet supplements value forecast, 2008?13 ($m, nominal prices) 109

Table 81: Hungary pet supplements volume, 2003?08 (units, million) 111

Table 82: Hungary pet supplements volume forecast, 2008?13 (units, million) 112

Table 83: Hungary pet supplements brand share, by value, 2007?08 (%) 114

Table 84: Hungary pet supplements value, by brand 2007?08 (HUFm, nominal prices) 114

Table 85: Hungary pet supplements company share by value, 2007?08 (%) 116

Table 86: Hungary pet supplements value, by company, 2007?08 (HUFm, nominal prices) 116

Table 87: Hungary pet supplements distribution channels, by value, 2007?08 (%) 117

Table 88: Hungary pet supplements value, by distribution channel, 2007?08 (HUFm, nominal prices) 117

Table 89: Hungary pet supplements expenditure per capita, 2003?08 (HUF, nominal prices) 119

Table 90: Hungary pet supplements forecast expenditure per capita, 2008?13 (HUF, nominal prices) 119

Table 91: Hungary pet supplements expenditure per capita, 2003?08 ($, nominal prices) 120

Table 92: Hungary pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 120

Table 93: Hungary pet supplements consumption per capita, 2003?08 (units) 121

Table 94: Hungary pet supplements forecast consumption per capita, 2008?13 (units) 121

Table 95: Hungary worming treatments value, 2003?08 (HUFm, nominal prices) 122

Table 96: Hungary worming treatments value forecast, 2008?13 (HUFm, nominal prices) 123

Table 97: Hungary worming treatments value, 2003?08 ($m, nominal prices) 125

Table 98: Hungary worming treatments value forecast, 2008?13 ($m, nominal prices) 125

Table 99: Hungary worming treatments volume, 2003?08 (units, million) 127

Table 100: Hungary worming treatments volume forecast, 2008?13 (units, million) 128

Table 101: Hungary worming treatments brand share, by value, 2007?08 (%) 130

Table 102: Hungary worming treatments value, by brand 2007?08 (HUFm, nominal prices) 130

Table 103: Hungary worming treatments company share by value, 2007?08 (%) 132

Table 104: Hungary worming treatments value, by company, 2007?08 (HUFm, nominal prices) 132

Table 105: Hungary worming treatments distribution channels, by value, 2007?08 (%) 133

Table 106: Hungary worming treatments value, by distribution channel, 2007?08 (HUFm, nominal prices) 133

Table 107: Hungary worming treatments expenditure per capita, 2003?08 (HUF, nominal prices) 135

Table 108: Hungary worming treatments forecast expenditure per capita, 2008?13 (HUF, nominal prices) 135

Table 109: Hungary worming treatments expenditure per capita, 2003?08 ($, nominal prices) 136

Table 110: Hungary worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 136

Table 111: Hungary worming treatments consumption per capita, 2003?08 (units) 137

Table 112: Hungary worming treatments forecast consumption per capita, 2008?13 (units) 137

Table 113: Global pet healthcare market value, 2008 138

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 141

Table 115: Global pet healthcare market volume, 2008 142

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 145

Table 117: Leading players, top five countries 146

Table 118: Analysis of Hungary’s political landscape 148

Table 119: Analysis of Hungary’s economy 150

Table 120: Analysis of Hungary’s social system 153

Table 121: Analysis of Hungary’s technological landscape 157

Table 122: Patents granted by USPTO to Hungary and other nations, 2002—06 158

Table 123: Analysis of Hungary’s legal landscape 160

Table 124: Analysis of Hungary’s environmental landscape 163

Table 125: Hungary population, by age group, 2003?08 (millions) 166

Table 126: Hungary population forecast, by age group, 2008?13 (millions) 167

Table 127: Hungary population, by gender, 2003?08 (millions) 167

Table 128: Hungary population forecast, by gender, 2008?13 (millions) 168

Table 129: Hungary nominal GDP, 2003?08 (HUFbn, nominal prices) 168

Table 130: Hungary nominal GDP forecast, 2008?13 (HUFbn, nominal prices) 168

Table 131: Hungary real GDP, 2003?08 (HUFbn, 2000 prices) 169

Table 132: Hungary real GDP forecast, 2008?13 (HUFbn, 2000 prices) 169

Table 133: Hungary real GDP, 2003?08 ($bn, 2000 prices) 169

Table 134: Hungary real GDP forecast, 2008?13 ($bn, 2000 prices) 170

Table 135: Hungary consumer price index, 2003?08 (2000=100) 170

Table 136: Hungary consumer price index, 2008?13 (2000=100) 170

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