Marktanalyse - Pet Health Care in Greece to 2013

Introduction

This databook provides key data and information on the pet health care market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Greece increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Greece, accounting for a share of 37%.

Leading players in Greek pet health care market include Petline Sa, Bayer AG and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Euro), 2003?08 25

Value analysis (Euro), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 38

Expenditure and consumption per capita 40

Chapter 4 Leading Company Profile 46

Bayer AG 46

Chapter 5 Category Analysis: External Parasite Treatments 49

Value analysis (Euro), 2003?08 49

Value analysis (Euro), 2008?13 50

Value analysis (US dollars), 2003?08 52

Value analysis (US dollars), 2008?13 53

Volume analysis, 2003?08 55

Volume analysis, 2008?13 56

Company and brand share analysis 58

Distribution analysis 61

Expenditure and consumption per capita 63

Chapter 6 Category Analysis: Grooming Products 66

Value analysis (Euro), 2003?08 66

Value analysis (Euro), 2008?13 67

Value analysis (US dollars), 2003?08 69

Value analysis (US dollars), 2008?13 69

Volume analysis, 2003?08 71

Volume analysis, 2008?13 72

Company and brand share analysis 74

Distribution analysis 77

Expenditure and consumption per capita 79

Chapter 7 Category Analysis: Other Pet Healthcare 82

Value analysis (Euro), 2003?08 82

Value analysis (Euro), 2008?13 83

Value analysis (US dollars), 2003?08 85

Value analysis (US dollars), 2008?13 86

Volume analysis, 2003?08 88

Volume analysis, 2008?13 89

Company and brand share analysis 91

Distribution analysis 94

Expenditure and consumption per capita 96

Chapter 8 Category Analysis: Pet Supplements 102

Value analysis (Euro), 2003?08 102

Value analysis (Euro), 2008?13 103

Value analysis (US dollars), 2003?08 105

Value analysis (US dollars), 2008?13 106

Volume analysis, 2003?08 108

Volume analysis, 2008?13 109

Company and brand share analysis 111

Distribution analysis 114

Expenditure and consumption per capita 116

Chapter 9 Category Analysis: Worming Treatments 119

Value analysis (Euro), 2003?08 119

Value analysis (Euro), 2008?13 120

Value analysis (US dollars), 2003?08 122

Value analysis (US dollars), 2008?13 122

Volume analysis, 2003?08 124

Volume analysis, 2008?13 125

Company and brand share analysis 127

Distribution analysis 130

Expenditure and consumption per capita 132

Chapter 10 Country Comparison 135

Value 135

Volume 139

Market share 143

Chapter 11 PESTLE Analysis 144

Summary 144

Political analysis 145

Economic analysis 149

Social analysis 153

Technological analysis 156

Legal analysis 160

Environmental analysis 164

Chapter 12 Macroeconomic Profile 167

Macroeconomic indicators 167

Chapter 13 Research Methodology 172

Methodology overview 172

Secondary research 173

Market modeling 174

Creating an initial data model 174

Revising the initial data model 174

Creating a final estimate 175

Creating demographic value splits 175

Primary research 175

Data finalization 176

Ongoing research 176

Chapter 14 APPENDIX 177

Future readings 177

How to contact experts in your industry 177

Disclaimer 177



LIST OF FIGURES

Figure 1: Greece pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 27

Figure 2: Greece pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Greece pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Greece pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Greece pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Greece pet healthcare distribution channels, by value, 2007?08 (%) 39

Figure 7: Greece external parasite treatments value and value forecast, 2003?13 (€m, nominal prices) 51

Figure 8: Greece external parasite treatments category growth comparison, by value, 2003?13 54

Figure 9: Greece external parasite treatments volume and volume forecast, 2003?13 (units, million) 57

Figure 10: Greece external parasite treatments category growth comparison, by volume, 2003?13 57

Figure 11: Greece external parasite treatments company share, by value, 2007?08 (%) 59

Figure 12: Greece external parasite treatments distribution channels, by value, 2007?08 (%) 62

Figure 13: Greece grooming products value and value forecast, 2003?13 (€m, nominal prices) 68

Figure 14: Greece grooming products category growth comparison, by value, 2003?13 70

Figure 15: Greece grooming products volume and volume forecast, 2003?13 (units, million) 73

Figure 16: Greece grooming products category growth comparison, by volume, 2003?13 73

Figure 17: Greece grooming products company share, by value, 2007?08 (%) 75

Figure 18: Greece grooming products distribution channels, by value, 2007?08 (%) 78

Figure 19: Greece other pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 84

Figure 20: Greece other pet healthcare category growth comparison, by value, 2003?13 87

Figure 21: Greece other pet healthcare volume and volume forecast, 2003?13 (units, million) 90

Figure 22: Greece other pet healthcare category growth comparison, by volume, 2003?13 90

Figure 23: Greece other pet healthcare company share, by value, 2007?08 (%) 92

Figure 24: Greece other pet healthcare distribution channels, by value, 2007?08 (%) 95

Figure 25: Greece pet supplements value and value forecast, 2003?13 (€m, nominal prices) 104

Figure 26: Greece pet supplements category growth comparison, by value, 2003?13 107

Figure 27: Greece pet supplements volume and volume forecast, 2003?13 (units, million) 110

Figure 28: Greece pet supplements category growth comparison, by volume, 2003?13 110

Figure 29: Greece pet supplements company share, by value, 2007?08 (%) 112

Figure 30: Greece pet supplements distribution channels, by value, 2007?08 (%) 115

Figure 31: Greece worming treatments value and value forecast, 2003?13 (€m, nominal prices) 121

Figure 32: Greece worming treatments category growth comparison, by value, 2003?13 123

Figure 33: Greece worming treatments volume and volume forecast, 2003?13 (units, million) 126

Figure 34: Greece worming treatments category growth comparison, by volume, 2003?13 126

Figure 35: Greece worming treatments company share, by value, 2007?08 (%) 128

Figure 36: Greece worming treatments distribution channels, by value, 2007?08 (%) 131

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 136

Figure 38: Global pet healthcare market value, 2003—08, top five countries 138

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 140

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 142

Figure 41: Annual data review process 173



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Greece pet healthcare value, 2003?08 (€m, nominal prices) 25

Table 4: Greece pet healthcare value forecast, 2008?13 (€m, nominal prices) 26

Table 5: Greece pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Greece pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Greece pet healthcare volume, 2003?08 (units, million) 31

Table 8: Greece pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Greece pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Greece pet healthcare value, by brand 2007?08 (€m, nominal prices) 35

Table 11: Greece pet healthcare company share by value, 2007?08 (%) 37

Table 12: Greece pet healthcare value, by company, 2007?08 (€m, nominal prices) 37

Table 13: Greece pet healthcare distribution channels, by value, 2007?08 (%) 38

Table 14: Greece pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 38

Table 15: Greece pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 40

Table 16: Greece pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 41

Table 17: Greece pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42

Table 18: Greece pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43

Table 19: Greece pet healthcare consumption per capita, 2003?08 (units) 44

Table 20: Greece pet healthcare forecast consumption per capita, 2008?13 (units) 45

Table 21: Bayer AG key facts 46

Table 22: Greece external parasite treatments value, 2003?08 (€m, nominal prices) 49

Table 23: Greece external parasite treatments value forecast, 2008?13 (€m, nominal prices) 50

Table 24: Greece external parasite treatments value, 2003?08 ($m, nominal prices) 52

Table 25: Greece external parasite treatments value forecast, 2008?13 ($m, nominal prices) 53

Table 26: Greece external parasite treatments volume, 2003?08 (units, million) 55

Table 27: Greece external parasite treatments volume forecast, 2008?13 (units, million) 56

Table 28: Greece external parasite treatments brand share, by value, 2007?08 (%) 58

Table 29: Greece external parasite treatments value, by brand 2007?08 (€m, nominal prices) 58

Table 30: Greece external parasite treatments company share by value, 2007?08 (%) 60

Table 31: Greece external parasite treatments value, by company, 2007?08 (€m, nominal prices) 60

Table 32: Greece external parasite treatments distribution channels, by value, 2007?08 (%) 61

Table 33: Greece external parasite treatments value, by distribution channel, 2007?08 (€m, nominal prices) 61

Table 34: Greece external parasite treatments expenditure per capita, 2003?08 (€, nominal prices) 63

Table 35: Greece external parasite treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 63

Table 36: Greece external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 64

Table 37: Greece external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 64

Table 38: Greece external parasite treatments consumption per capita, 2003?08 (units) 65

Table 39: Greece external parasite treatments forecast consumption per capita, 2008?13 (units) 65

Table 40: Greece grooming products value, 2003?08 (€m, nominal prices) 66

Table 41: Greece grooming products value forecast, 2008?13 (€m, nominal prices) 67

Table 42: Greece grooming products value, 2003?08 ($m, nominal prices) 69

Table 43: Greece grooming products value forecast, 2008?13 ($m, nominal prices) 69

Table 44: Greece grooming products volume, 2003?08 (units, million) 71

Table 45: Greece grooming products volume forecast, 2008?13 (units, million) 72

Table 46: Greece grooming products brand share, by value, 2007?08 (%) 74

Table 47: Greece grooming products value, by brand 2007?08 (€m, nominal prices) 74

Table 48: Greece grooming products company share by value, 2007?08 (%) 76

Table 49: Greece grooming products value, by company, 2007?08 (€m, nominal prices) 76

Table 50: Greece grooming products distribution channels, by value, 2007?08 (%) 77

Table 51: Greece grooming products value, by distribution channel, 2007?08 (€m, nominal prices) 77

Table 52: Greece grooming products expenditure per capita, 2003?08 (€, nominal prices) 79

Table 53: Greece grooming products forecast expenditure per capita, 2008?13 (€, nominal prices) 79

Table 54: Greece grooming products expenditure per capita, 2003?08 ($, nominal prices) 80

Table 55: Greece grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 80

Table 56: Greece grooming products consumption per capita, 2003?08 (units) 81

Table 57: Greece grooming products forecast consumption per capita, 2008?13 (units) 81

Table 58: Greece other pet healthcare value, 2003?08 (€m, nominal prices) 82

Table 59: Greece other pet healthcare value forecast, 2008?13 (€m, nominal prices) 83

Table 60: Greece other pet healthcare value, 2003?08 ($m, nominal prices) 85

Table 61: Greece other pet healthcare value forecast, 2008?13 ($m, nominal prices) 86

Table 62: Greece other pet healthcare volume, 2003?08 (units, million) 88

Table 63: Greece other pet healthcare volume forecast, 2008?13 (units, million) 89

Table 64: Greece other pet healthcare brand share, by value, 2007?08 (%) 91

Table 65: Greece other pet healthcare value, by brand 2007?08 (€m, nominal prices) 91

Table 66: Greece other pet healthcare company share by value, 2007?08 (%) 93

Table 67: Greece other pet healthcare value, by company, 2007?08 (€m, nominal prices) 93

Table 68: Greece other pet healthcare distribution channels, by value, 2007?08 (%) 94

Table 69: Greece other pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 94

Table 70: Greece other pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 96

Table 71: Greece other pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 97

Table 72: Greece other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 98

Table 73: Greece other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 99

Table 74: Greece other pet healthcare consumption per capita, 2003?08 (units) 100

Table 75: Greece other pet healthcare forecast consumption per capita, 2008?13 (units) 101

Table 76: Greece pet supplements value, 2003?08 (€m, nominal prices) 102

Table 77: Greece pet supplements value forecast, 2008?13 (€m, nominal prices) 103

Table 78: Greece pet supplements value, 2003?08 ($m, nominal prices) 105

Table 79: Greece pet supplements value forecast, 2008?13 ($m, nominal prices) 106

Table 80: Greece pet supplements volume, 2003?08 (units, million) 108

Table 81: Greece pet supplements volume forecast, 2008?13 (units, million) 109

Table 82: Greece pet supplements brand share, by value, 2007?08 (%) 111

Table 83: Greece pet supplements value, by brand 2007?08 (€m, nominal prices) 111

Table 84: Greece pet supplements company share by value, 2007?08 (%) 113

Table 85: Greece pet supplements value, by company, 2007?08 (€m, nominal prices) 113

Table 86: Greece pet supplements distribution channels, by value, 2007?08 (%) 114

Table 87: Greece pet supplements value, by distribution channel, 2007?08 (€m, nominal prices) 114

Table 88: Greece pet supplements expenditure per capita, 2003?08 (€, nominal prices) 116

Table 89: Greece pet supplements forecast expenditure per capita, 2008?13 (€, nominal prices) 116

Table 90: Greece pet supplements expenditure per capita, 2003?08 ($, nominal prices) 117

Table 91: Greece pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 117

Table 92: Greece pet supplements consumption per capita, 2003?08 (units) 118

Table 93: Greece pet supplements forecast consumption per capita, 2008?13 (units) 118

Table 94: Greece worming treatments value, 2003?08 (€m, nominal prices) 119

Table 95: Greece worming treatments value forecast, 2008?13 (€m, nominal prices) 120

Table 96: Greece worming treatments value, 2003?08 ($m, nominal prices) 122

Table 97: Greece worming treatments value forecast, 2008?13 ($m, nominal prices) 122

Table 98: Greece worming treatments volume, 2003?08 (units, million) 124

Table 99: Greece worming treatments volume forecast, 2008?13 (units, million) 125

Table 100: Greece worming treatments brand share, by value, 2007?08 (%) 127

Table 101: Greece worming treatments value, by brand 2007?08 (€m, nominal prices) 127

Table 102: Greece worming treatments company share by value, 2007?08 (%) 129

Table 103: Greece worming treatments value, by company, 2007?08 (€m, nominal prices) 129

Table 104: Greece worming treatments distribution channels, by value, 2007?08 (%) 130

Table 105: Greece worming treatments value, by distribution channel, 2007?08 (€m, nominal prices) 130

Table 106: Greece worming treatments expenditure per capita, 2003?08 (€, nominal prices) 132

Table 107: Greece worming treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 132

Table 108: Greece worming treatments expenditure per capita, 2003?08 ($, nominal prices) 133

Table 109: Greece worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 133

Table 110: Greece worming treatments consumption per capita, 2003?08 (units) 134

Table 111: Greece worming treatments forecast consumption per capita, 2008?13 (units) 134

Table 112: Global pet healthcare market value, 2008 135

Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 138

Table 114: Global pet healthcare market volume, 2008 139

Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 142

Table 116: Leading players, top five countries 143

Table 117: Analysis of Greece’s political landscape 145

Table 118: Analysis of Greece’s economy 149

Table 119: Analysis of Greece’s social system 153

Table 120: Analysis of Greece’s technology landscape 156

Table 121: Hourly labor cost in EU countries (in Euros) 157

Table 122: Patents granted by USPTO 159

Table 123: Analysis of Greece’s legal landscape 160

Table 124: Analysis of Greece’s environmental landscape 164

Table 125: Greece population, by age group, 2003?08 (millions) 167

Table 126: Greece population forecast, by age group, 2008?13 (millions) 168

Table 127: Greece population, by gender, 2003?08 (millions) 168

Table 128: Greece population forecast, by gender, 2008?13 (millions) 169

Table 129: Greece nominal GDP, 2003?08 (€bn, nominal prices) 169

Table 130: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 169

Table 131: Greece real GDP, 2003?08 (€bn, 2000 prices) 170

Table 132: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 170

Table 133: Greece real GDP, 2003?08 ($bn, 2000 prices) 170

Table 134: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 171

Table 135: Greece consumer price index, 2003?08 (2000=100) 171

Table 136: Greece consumer price index, 2008?13 (2000=100) 171

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