Marktanalyse - Pet Health Care in Germany to 2013

Introduction

This databook provides key data and information on the pet health care market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Germany decreased at a compound annual growth rate of 1.4% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Germany, accounting for a share of 28.9%.

Leading players in German pet health care market include Rolf C. Hagen Inc., Bayer AG and Boehringer Ingelheim GmbH.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Euro), 2003?08 25

Value analysis (Euro), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 37

Expenditure and consumption per capita 39

Chapter 4 Leading Company Profiles 45

Bayer AG 45

Boehringer Ingelheim GmbH 48

Chapter 5 Category Analysis: External Parasite Treatments 50

Value analysis (Euro), 2003?08 50

Value analysis (Euro), 2008?13 51

Value analysis (US dollars), 2003?08 53

Value analysis (US dollars), 2008?13 54

Volume analysis, 2003?08 56

Volume analysis, 2008?13 57

Company and brand share analysis 59

Distribution analysis 61

Expenditure and consumption per capita 63

Chapter 6 Category Analysis: Grooming Products 66

Value analysis (Euro), 2003?08 66

Value analysis (Euro), 2008?13 67

Value analysis (US dollars), 2003?08 69

Value analysis (US dollars), 2008?13 69

Volume analysis, 2003?08 71

Volume analysis, 2008?13 72

Company and brand share analysis 74

Distribution analysis 76

Expenditure and consumption per capita 78

Chapter 7 Category Analysis: Other Pet Healthcare 81

Value analysis (Euro), 2003?08 81

Value analysis (Euro), 2008?13 82

Value analysis (US dollars), 2003?08 84

Value analysis (US dollars), 2008?13 85

Volume analysis, 2003?08 87

Volume analysis, 2008?13 88

Company and brand share analysis 90

Distribution analysis 92

Expenditure and consumption per capita 94

Chapter 8 Category Analysis: Pet Supplements 100

Value analysis (Euro), 2003?08 100

Value analysis (Euro), 2008?13 101

Value analysis (US dollars), 2003?08 103

Value analysis (US dollars), 2008?13 104

Volume analysis, 2003?08 106

Volume analysis, 2008?13 107

Company and brand share analysis 109

Distribution analysis 112

Expenditure and consumption per capita 114

Chapter 9 Category Analysis: Worming Treatments 117

Value analysis (Euro), 2003?08 117

Value analysis (Euro), 2008?13 118

Value analysis (US dollars), 2003?08 120

Value analysis (US dollars), 2008?13 120

Volume analysis, 2003?08 122

Volume analysis, 2008?13 123

Company and brand share analysis 125

Distribution analysis 127

Expenditure and consumption per capita 129

Chapter 10 Country Comparison 132

Value 132

Volume 136

Market share 140

Chapter 11 PESTLE Analysis 141

Summary 141

Political analysis 142

Economic analysis 146

Social analysis 150

Technological analysis 154

Legal analysis 157

Environmental analysis 161

Chapter 12 Macroeconomic Profile 164

Macroeconomic indicators 164

Chapter 13 Research Methodology 169

Methodology overview 169

Secondary research 170

Market modeling 171

Creating an initial data model 171

Revising the initial data model 171

Creating a final estimate 172

Creating demographic value splits 172

Primary research 172

Data finalization 173

Ongoing research 173

Chapter 14 APPENDIX 174

Future readings 174

How to contact experts in your industry 174

Disclaimer 174



LIST OF FIGURES

Figure 1: Germany pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 27

Figure 2: Germany pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Germany pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Germany pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Germany pet healthcare company share, by value, 2007?08 (%) 35

Figure 6: Germany pet healthcare distribution channels, by value, 2007?08 (%) 38

Figure 7: Germany external parasite treatments value and value forecast, 2003?13 (€m, nominal prices) 52

Figure 8: Germany external parasite treatments category growth comparison, by value, 2003?13 55

Figure 9: Germany external parasite treatments volume and volume forecast, 2003?13 (units, million) 58

Figure 10: Germany external parasite treatments category growth comparison, by volume, 2003?13 58

Figure 11: Germany external parasite treatments distribution channels, by value, 2007?08 (%) 62

Figure 12: Germany grooming products value and value forecast, 2003?13 (€m, nominal prices) 68

Figure 13: Germany grooming products category growth comparison, by value, 2003?13 70

Figure 14: Germany grooming products volume and volume forecast, 2003?13 (units, million) 73

Figure 15: Germany grooming products category growth comparison, by volume, 2003?13 73

Figure 16: Germany grooming products distribution channels, by value, 2007?08 (%) 77

Figure 17: Germany other pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 83

Figure 18: Germany other pet healthcare category growth comparison, by value, 2003?13 86

Figure 19: Germany other pet healthcare volume and volume forecast, 2003?13 (units, million) 89

Figure 20: Germany other pet healthcare category growth comparison, by volume, 2003?13 89

Figure 21: Germany other pet healthcare distribution channels, by value, 2007?08 (%) 93

Figure 22: Germany pet supplements value and value forecast, 2003?13 (€m, nominal prices) 102

Figure 23: Germany pet supplements category growth comparison, by value, 2003?13 105

Figure 24: Germany pet supplements volume and volume forecast, 2003?13 (units, million) 108

Figure 25: Germany pet supplements category growth comparison, by volume, 2003?13 108

Figure 26: Germany pet supplements company share, by value, 2007?08 (%) 110

Figure 27: Germany pet supplements distribution channels, by value, 2007?08 (%) 113

Figure 28: Germany worming treatments value and value forecast, 2003?13 (€m, nominal prices) 119

Figure 29: Germany worming treatments category growth comparison, by value, 2003?13 121

Figure 30: Germany worming treatments volume and volume forecast, 2003?13 (units, million) 124

Figure 31: Germany worming treatments category growth comparison, by volume, 2003?13 124

Figure 32: Germany worming treatments distribution channels, by value, 2007?08 (%) 128

Figure 33: Global pet healthcare market split (value terms, 2008), top five countries 133

Figure 34: Global pet healthcare market value, 2003—08, top five countries 135

Figure 35: Global pet healthcare market split (volume terms, 2008), top five countries 137

Figure 36: Global pet healthcare market volume, 2003—08, top five countries 139

Figure 37: Annual data review process 170



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Germany pet healthcare value, 2003?08 (€m, nominal prices) 25

Table 4: Germany pet healthcare value forecast, 2008?13 (€m, nominal prices) 26

Table 5: Germany pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Germany pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Germany pet healthcare volume, 2003?08 (units, million) 31

Table 8: Germany pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Germany pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Germany pet healthcare value, by brand 2007?08 (€m, nominal prices) 34

Table 11: Germany pet healthcare company share by value, 2007?08 (%) 36

Table 12: Germany pet healthcare value, by company, 2007?08 (€m, nominal prices) 36

Table 13: Germany pet healthcare distribution channels, by value, 2007?08 (%) 37

Table 14: Germany pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 37

Table 15: Germany pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 39

Table 16: Germany pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 40

Table 17: Germany pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 41

Table 18: Germany pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 42

Table 19: Germany pet healthcare consumption per capita, 2003?08 (units) 43

Table 20: Germany pet healthcare forecast consumption per capita, 2008?13 (units) 44

Table 21: Bayer AG key facts 45

Table 22: Boehringer Ingelheim GmbH key facts 48

Table 23: Germany external parasite treatments value, 2003?08 (€m, nominal prices) 50

Table 24: Germany external parasite treatments value forecast, 2008?13 (€m, nominal prices) 51

Table 25: Germany external parasite treatments value, 2003?08 ($m, nominal prices) 53

Table 26: Germany external parasite treatments value forecast, 2008?13 ($m, nominal prices) 54

Table 27: Germany external parasite treatments volume, 2003?08 (units, million) 56

Table 28: Germany external parasite treatments volume forecast, 2008?13 (units, million) 57

Table 29: Germany external parasite treatments brand share, by value, 2007?08 (%) 59

Table 30: Germany external parasite treatments value, by brand 2007?08 (€m, nominal prices) 59

Table 31: Germany external parasite treatments company share by value, 2007?08 (%) 60

Table 32: Germany external parasite treatments value, by company, 2007?08 (€m, nominal prices) 60

Table 33: Germany external parasite treatments distribution channels, by value, 2007?08 (%) 61

Table 34: Germany external parasite treatments value, by distribution channel, 2007?08 (€m, nominal prices) 61

Table 35: Germany external parasite treatments expenditure per capita, 2003?08 (€, nominal prices) 63

Table 36: Germany external parasite treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 63

Table 37: Germany external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 64

Table 38: Germany external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 64

Table 39: Germany external parasite treatments consumption per capita, 2003?08 (units) 65

Table 40: Germany external parasite treatments forecast consumption per capita, 2008?13 (units) 65

Table 41: Germany grooming products value, 2003?08 (€m, nominal prices) 66

Table 42: Germany grooming products value forecast, 2008?13 (€m, nominal prices) 67

Table 43: Germany grooming products value, 2003?08 ($m, nominal prices) 69

Table 44: Germany grooming products value forecast, 2008?13 ($m, nominal prices) 69

Table 45: Germany grooming products volume, 2003?08 (units, million) 71

Table 46: Germany grooming products volume forecast, 2008?13 (units, million) 72

Table 47: Germany grooming products brand share, by value, 2007?08 (%) 74

Table 48: Germany grooming products value, by brand 2007?08 (€m, nominal prices) 74

Table 49: Germany grooming products company share by value, 2007?08 (%) 75

Table 50: Germany grooming products value, by company, 2007?08 (€m, nominal prices) 75

Table 51: Germany grooming products distribution channels, by value, 2007?08 (%) 76

Table 52: Germany grooming products value, by distribution channel, 2007?08 (€m, nominal prices) 76

Table 53: Germany grooming products expenditure per capita, 2003?08 (€, nominal prices) 78

Table 54: Germany grooming products forecast expenditure per capita, 2008?13 (€, nominal prices) 78

Table 55: Germany grooming products expenditure per capita, 2003?08 ($, nominal prices) 79

Table 56: Germany grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 79

Table 57: Germany grooming products consumption per capita, 2003?08 (units) 80

Table 58: Germany grooming products forecast consumption per capita, 2008?13 (units) 80

Table 59: Germany other pet healthcare value, 2003?08 (€m, nominal prices) 81

Table 60: Germany other pet healthcare value forecast, 2008?13 (€m, nominal prices) 82

Table 61: Germany other pet healthcare value, 2003?08 ($m, nominal prices) 84

Table 62: Germany other pet healthcare value forecast, 2008?13 ($m, nominal prices) 85

Table 63: Germany other pet healthcare volume, 2003?08 (units, million) 87

Table 64: Germany other pet healthcare volume forecast, 2008?13 (units, million) 88

Table 65: Germany other pet healthcare brand share, by value, 2007?08 (%) 90

Table 66: Germany other pet healthcare value, by brand 2007?08 (€m, nominal prices) 90

Table 67: Germany other pet healthcare company share by value, 2007?08 (%) 91

Table 68: Germany other pet healthcare value, by company, 2007?08 (€m, nominal prices) 91

Table 69: Germany other pet healthcare distribution channels, by value, 2007?08 (%) 92

Table 70: Germany other pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 92

Table 71: Germany other pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 94

Table 72: Germany other pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 95

Table 73: Germany other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 96

Table 74: Germany other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 97

Table 75: Germany other pet healthcare consumption per capita, 2003?08 (units) 98

Table 76: Germany other pet healthcare forecast consumption per capita, 2008?13 (units) 99

Table 77: Germany pet supplements value, 2003?08 (€m, nominal prices) 100

Table 78: Germany pet supplements value forecast, 2008?13 (€m, nominal prices) 101

Table 79: Germany pet supplements value, 2003?08 ($m, nominal prices) 103

Table 80: Germany pet supplements value forecast, 2008?13 ($m, nominal prices) 104

Table 81: Germany pet supplements volume, 2003?08 (units, million) 106

Table 82: Germany pet supplements volume forecast, 2008?13 (units, million) 107

Table 83: Germany pet supplements brand share, by value, 2007?08 (%) 109

Table 84: Germany pet supplements value, by brand 2007?08 (€m, nominal prices) 109

Table 85: Germany pet supplements company share by value, 2007?08 (%) 111

Table 86: Germany pet supplements value, by company, 2007?08 (€m, nominal prices) 111

Table 87: Germany pet supplements distribution channels, by value, 2007?08 (%) 112

Table 88: Germany pet supplements value, by distribution channel, 2007?08 (€m, nominal prices) 112

Table 89: Germany pet supplements expenditure per capita, 2003?08 (€, nominal prices) 114

Table 90: Germany pet supplements forecast expenditure per capita, 2008?13 (€, nominal prices) 114

Table 91: Germany pet supplements expenditure per capita, 2003?08 ($, nominal prices) 115

Table 92: Germany pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 115

Table 93: Germany pet supplements consumption per capita, 2003?08 (units) 116

Table 94: Germany pet supplements forecast consumption per capita, 2008?13 (units) 116

Table 95: Germany worming treatments value, 2003?08 (€m, nominal prices) 117

Table 96: Germany worming treatments value forecast, 2008?13 (€m, nominal prices) 118

Table 97: Germany worming treatments value, 2003?08 ($m, nominal prices) 120

Table 98: Germany worming treatments value forecast, 2008?13 ($m, nominal prices) 120

Table 99: Germany worming treatments volume, 2003?08 (units, million) 122

Table 100: Germany worming treatments volume forecast, 2008?13 (units, million) 123

Table 101: Germany worming treatments brand share, by value, 2007?08 (%) 125

Table 102: Germany worming treatments value, by brand 2007?08 (€m, nominal prices) 125

Table 103: Germany worming treatments company share by value, 2007?08 (%) 126

Table 104: Germany worming treatments value, by company, 2007?08 (€m, nominal prices) 126

Table 105: Germany worming treatments distribution channels, by value, 2007?08 (%) 127

Table 106: Germany worming treatments value, by distribution channel, 2007?08 (€m, nominal prices) 127

Table 107: Germany worming treatments expenditure per capita, 2003?08 (€, nominal prices) 129

Table 108: Germany worming treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 129

Table 109: Germany worming treatments expenditure per capita, 2003?08 ($, nominal prices) 130

Table 110: Germany worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 130

Table 111: Germany worming treatments consumption per capita, 2003?08 (units) 131

Table 112: Germany worming treatments forecast consumption per capita, 2008?13 (units) 131

Table 113: Global pet healthcare market value, 2008 132

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 135

Table 115: Global pet healthcare market volume, 2008 136

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 139

Table 117: Leading players, top five countries 140

Table 118: Analysis of Germany’s political landscape 142

Table 119: Analysis of Germany’s economy 146

Table 120: Analysis of Germany’s social system 150

Table 121: Analysis of Germany’s technological landscape 154

Table 122: Analysis of Germany’s legal landscape 157

Table 123: Analysis of Germany’s environmental landscape 161

Table 124: Germany population, by age group, 2003?08 (millions) 164

Table 125: Germany population forecast, by age group, 2008?13 (millions) 165

Table 126: Germany population, by gender, 2003?08 (millions) 165

Table 127: Germany population forecast, by gender, 2008?13 (millions) 166

Table 128: Germany nominal GDP, 2003?08 (€bn, nominal prices) 166

Table 129: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 166

Table 130: Germany real GDP, 2003?08 (€bn, 2000 prices) 167

Table 131: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 167

Table 132: Germany real GDP, 2003?08 ($bn, 2000 prices) 167

Table 133: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 168

Table 134: Germany consumer price index, 2003?08 (2000=100) 168

Table 135: Germany consumer price index, 2008?13 (2000=100) 168

• Pet Health Care in India to 2013
• Pet Health Care in Latin America to 2013
• Pet Food and Pet Care Products in Hungary
• Pet Food and Pet Care Products in Morocco
• Cat care in China to 2013
• Cat care in Croatia to 2013
• Cat care in Germany to 2013
• Dog care in Japan to 2013
• Dog care in Saudi Arabia to 2013
• Global Pet Health Care Market to 2013
• Pet Health Care in Asia-Pacific to 2013
• Pet Health Care in Australia to 2013
• Pet Health Care in Austria to 2013
• Pet Health Care in Belgium to 2013
• Pet Health Care in Canada to 2013
• Pet Health Care in Colombia to 2013
• Pet Health Care in Denmark to 2013
• Pet Health Care in Eastern Europe to 2013
• Pet Health Care in Egypt to 2013
• Pet Health Care in Finland to 2013