Marktanalyse - Pet Health Care in Finland to 2013

Introduction

This databook provides key data and information on the pet health care market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Finland increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Finland, accounting for a share of 37.1%.

Leading players in Finnish pet health care market include Orion Corporation, Pfizer Inc and Biofarm Oy.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 26

Value analysis (Euro), 2003?08 26

Value analysis (Euro), 2008?13 27

Value analysis (US dollars), 2003?08 29

Value analysis (US dollars), 2008?13 30

Volume analysis, 2003?08 32

Volume analysis, 2008?13 33

Company and brand share analysis 35

Distribution analysis 40

Expenditure and consumption per capita 42

Chapter 4 Leading Company Profiles 48

Orion Corporation 48

Pfizer Inc 50

Chapter 5 Category Analysis: External Parasite Treatments 52

Value analysis (Euro), 2003?08 52

Value analysis (Euro), 2008?13 53

Value analysis (US dollars), 2003?08 55

Value analysis (US dollars), 2008?13 56

Volume analysis, 2003?08 58

Volume analysis, 2008?13 59

Company and brand share analysis 61

Distribution analysis 64

Expenditure and consumption per capita 66

Chapter 6 Category Analysis: Grooming Products 69

Value analysis (Euro), 2003?08 69

Value analysis (Euro), 2008?13 70

Value analysis (US dollars), 2003?08 72

Value analysis (US dollars), 2008?13 72

Volume analysis, 2003?08 74

Volume analysis, 2008?13 75

Company and brand share analysis 77

Distribution analysis 79

Expenditure and consumption per capita 81

Chapter 7 Category Analysis: Other Pet Healthcare 84

Value analysis (Euro), 2003?08 84

Value analysis (Euro), 2008?13 85

Value analysis (US dollars), 2003?08 87

Value analysis (US dollars), 2008?13 88

Volume analysis, 2003?08 90

Volume analysis, 2008?13 91

Company and brand share analysis 93

Distribution analysis 96

Expenditure and consumption per capita 98

Chapter 8 Category Analysis: Pet Supplements 104

Value analysis (Euro), 2003?08 104

Value analysis (Euro), 2008?13 105

Value analysis (US dollars), 2003?08 107

Value analysis (US dollars), 2008?13 108

Volume analysis, 2003?08 110

Volume analysis, 2008?13 111

Company and brand share analysis 113

Distribution analysis 116

Expenditure and consumption per capita 118

Chapter 9 Category Analysis: Worming Treatments 121

Value analysis (Euro), 2003?08 121

Value analysis (Euro), 2008?13 122

Value analysis (US dollars), 2003?08 124

Value analysis (US dollars), 2008?13 124

Volume analysis, 2003?08 126

Volume analysis, 2008?13 127

Company and brand share analysis 129

Distribution analysis 132

Expenditure and consumption per capita 134

Chapter 10 Country Comparison 137

Value 137

Volume 141

Market share 145

Chapter 11 PESTLE Analysis 146

Summary 146

Political analysis 148

Economic analysis 151

Social analysis 154

Technological analysis 157

Legal analysis 161

Environmental analysis 164

Chapter 12 New Product Development 168

Product launches over time 168

Recent product launches 170

Chapter 13 Macroeconomic Profile 171

Macroeconomic indicators 171

Chapter 14 Research Methodology 176

Methodology overview 176

Secondary research 177

Market modeling 178

Creating an initial data model 178

Revising the initial data model 178

Creating a final estimate 179

Creating demographic value splits 179

Primary research 179

Data finalization 180

Ongoing research 180

Chapter 15 APPENDIX 181

Future readings 181

How to contact experts in your industry 181

Disclaimer 181



LIST OF FIGURES

Figure 1: Finland pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 28

Figure 2: Finland pet healthcare category growth comparison, by value, 2003?13 31

Figure 3: Finland pet healthcare volume and volume forecast, 2003?13 (units, million) 34

Figure 4: Finland pet healthcare category growth comparison, by volume, 2003?13 34

Figure 5: Finland pet healthcare company share, by value, 2007?08 (%) 37

Figure 6: Finland pet healthcare distribution channels, by value, 2007?08 (%) 41

Figure 7: Finland external parasite treatments value and value forecast, 2003?13 (€m, nominal prices) 54

Figure 8: Finland external parasite treatments category growth comparison, by value, 2003?13 57

Figure 9: Finland external parasite treatments volume and volume forecast, 2003?13 (units, million) 60

Figure 10: Finland external parasite treatments category growth comparison, by volume, 2003?13 60

Figure 11: Finland external parasite treatments company share, by value, 2007?08 (%) 62

Figure 12: Finland external parasite treatments distribution channels, by value, 2007?08 (%) 65

Figure 13: Finland grooming products value and value forecast, 2003?13 (€m, nominal prices) 71

Figure 14: Finland grooming products category growth comparison, by value, 2003?13 73

Figure 15: Finland grooming products volume and volume forecast, 2003?13 (units, million) 76

Figure 16: Finland grooming products category growth comparison, by volume, 2003?13 76

Figure 17: Finland grooming products distribution channels, by value, 2007?08 (%) 80

Figure 18: Finland other pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 86

Figure 19: Finland other pet healthcare category growth comparison, by value, 2003?13 89

Figure 20: Finland other pet healthcare volume and volume forecast, 2003?13 (units, million) 92

Figure 21: Finland other pet healthcare category growth comparison, by volume, 2003?13 92

Figure 22: Finland other pet healthcare company share, by value, 2007?08 (%) 94

Figure 23: Finland other pet healthcare distribution channels, by value, 2007?08 (%) 97

Figure 24: Finland pet supplements value and value forecast, 2003?13 (€m, nominal prices) 106

Figure 25: Finland pet supplements category growth comparison, by value, 2003?13 109

Figure 26: Finland pet supplements volume and volume forecast, 2003?13 (units, million) 112

Figure 27: Finland pet supplements category growth comparison, by volume, 2003?13 112

Figure 28: Finland pet supplements company share, by value, 2007?08 (%) 114

Figure 29: Finland pet supplements distribution channels, by value, 2007?08 (%) 117

Figure 30: Finland worming treatments value and value forecast, 2003?13 (€m, nominal prices) 123

Figure 31: Finland worming treatments category growth comparison, by value, 2003?13 125

Figure 32: Finland worming treatments volume and volume forecast, 2003?13 (units, million) 128

Figure 33: Finland worming treatments category growth comparison, by volume, 2003?13 128

Figure 34: Finland worming treatments company share, by value, 2007?08 (%) 130

Figure 35: Finland worming treatments distribution channels, by value, 2007?08 (%) 133

Figure 36: Global pet healthcare market split (value terms, 2008), top five countries 138

Figure 37: Global pet healthcare market value, 2003—08, top five countries 140

Figure 38: Global pet healthcare market split (volume terms, 2008), top five countries 142

Figure 39: Global pet healthcare market volume, 2003—08, top five countries 144

Figure 40: Annual data review process 177



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Finland pet healthcare value, 2003?08 (€m, nominal prices) 26

Table 4: Finland pet healthcare value forecast, 2008?13 (€m, nominal prices) 27

Table 5: Finland pet healthcare value, 2003?08 ($m, nominal prices) 29

Table 6: Finland pet healthcare value forecast, 2008?13 ($m, nominal prices) 30

Table 7: Finland pet healthcare volume, 2003?08 (units, million) 32

Table 8: Finland pet healthcare volume forecast, 2008?13 (units, million) 33

Table 9: Finland pet healthcare brand share, by value, 2007?08 (%) 35

Table 10: Finland pet healthcare value, by brand 2007?08 (€m, nominal prices) 36

Table 11: Finland pet healthcare company share by value, 2007?08 (%) 38

Table 12: Finland pet healthcare value, by company, 2007?08 (€m, nominal prices) 39

Table 13: Finland pet healthcare distribution channels, by value, 2007?08 (%) 40

Table 14: Finland pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 40

Table 15: Finland pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 42

Table 16: Finland pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 43

Table 17: Finland pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 44

Table 18: Finland pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 45

Table 19: Finland pet healthcare consumption per capita, 2003?08 (units) 46

Table 20: Finland pet healthcare forecast consumption per capita, 2008?13 (units) 47

Table 21: Orion Corporation key facts 48

Table 22: Pfizer Inc key facts 50

Table 23: Finland external parasite treatments value, 2003?08 (€m, nominal prices) 52

Table 24: Finland external parasite treatments value forecast, 2008?13 (€m, nominal prices) 53

Table 25: Finland external parasite treatments value, 2003?08 ($m, nominal prices) 55

Table 26: Finland external parasite treatments value forecast, 2008?13 ($m, nominal prices) 56

Table 27: Finland external parasite treatments volume, 2003?08 (units, million) 58

Table 28: Finland external parasite treatments volume forecast, 2008?13 (units, million) 59

Table 29: Finland external parasite treatments brand share, by value, 2007?08 (%) 61

Table 30: Finland external parasite treatments value, by brand 2007?08 (€m, nominal prices) 61

Table 31: Finland external parasite treatments company share by value, 2007?08 (%) 63

Table 32: Finland external parasite treatments value, by company, 2007?08 (€m, nominal prices) 63

Table 33: Finland external parasite treatments distribution channels, by value, 2007?08 (%) 64

Table 34: Finland external parasite treatments value, by distribution channel, 2007?08 (€m, nominal prices) 64

Table 35: Finland external parasite treatments expenditure per capita, 2003?08 (€, nominal prices) 66

Table 36: Finland external parasite treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 66

Table 37: Finland external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 67

Table 38: Finland external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 67

Table 39: Finland external parasite treatments consumption per capita, 2003?08 (units) 68

Table 40: Finland external parasite treatments forecast consumption per capita, 2008?13 (units) 68

Table 41: Finland grooming products value, 2003?08 (€m, nominal prices) 69

Table 42: Finland grooming products value forecast, 2008?13 (€m, nominal prices) 70

Table 43: Finland grooming products value, 2003?08 ($m, nominal prices) 72

Table 44: Finland grooming products value forecast, 2008?13 ($m, nominal prices) 72

Table 45: Finland grooming products volume, 2003?08 (units, million) 74

Table 46: Finland grooming products volume forecast, 2008?13 (units, million) 75

Table 47: Finland grooming products brand share, by value, 2007?08 (%) 77

Table 48: Finland grooming products value, by brand 2007?08 (€m, nominal prices) 77

Table 49: Finland grooming products company share by value, 2007?08 (%) 78

Table 50: Finland grooming products value, by company, 2007?08 (€m, nominal prices) 78

Table 51: Finland grooming products distribution channels, by value, 2007?08 (%) 79

Table 52: Finland grooming products value, by distribution channel, 2007?08 (€m, nominal prices) 79

Table 53: Finland grooming products expenditure per capita, 2003?08 (€, nominal prices) 81

Table 54: Finland grooming products forecast expenditure per capita, 2008?13 (€, nominal prices) 81

Table 55: Finland grooming products expenditure per capita, 2003?08 ($, nominal prices) 82

Table 56: Finland grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 82

Table 57: Finland grooming products consumption per capita, 2003?08 (units) 83

Table 58: Finland grooming products forecast consumption per capita, 2008?13 (units) 83

Table 59: Finland other pet healthcare value, 2003?08 (€m, nominal prices) 84

Table 60: Finland other pet healthcare value forecast, 2008?13 (€m, nominal prices) 85

Table 61: Finland other pet healthcare value, 2003?08 ($m, nominal prices) 87

Table 62: Finland other pet healthcare value forecast, 2008?13 ($m, nominal prices) 88

Table 63: Finland other pet healthcare volume, 2003?08 (units, million) 90

Table 64: Finland other pet healthcare volume forecast, 2008?13 (units, million) 91

Table 65: Finland other pet healthcare brand share, by value, 2007?08 (%) 93

Table 66: Finland other pet healthcare value, by brand 2007?08 (€m, nominal prices) 93

Table 67: Finland other pet healthcare company share by value, 2007?08 (%) 95

Table 68: Finland other pet healthcare value, by company, 2007?08 (€m, nominal prices) 95

Table 69: Finland other pet healthcare distribution channels, by value, 2007?08 (%) 96

Table 70: Finland other pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 96

Table 71: Finland other pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 98

Table 72: Finland other pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 99

Table 73: Finland other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 100

Table 74: Finland other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 101

Table 75: Finland other pet healthcare consumption per capita, 2003?08 (units) 102

Table 76: Finland other pet healthcare forecast consumption per capita, 2008?13 (units) 103

Table 77: Finland pet supplements value, 2003?08 (€m, nominal prices) 104

Table 78: Finland pet supplements value forecast, 2008?13 (€m, nominal prices) 105

Table 79: Finland pet supplements value, 2003?08 ($m, nominal prices) 107

Table 80: Finland pet supplements value forecast, 2008?13 ($m, nominal prices) 108

Table 81: Finland pet supplements volume, 2003?08 (units, million) 110

Table 82: Finland pet supplements volume forecast, 2008?13 (units, million) 111

Table 83: Finland pet supplements brand share, by value, 2007?08 (%) 113

Table 84: Finland pet supplements value, by brand 2007?08 (€m, nominal prices) 113

Table 85: Finland pet supplements company share by value, 2007?08 (%) 115

Table 86: Finland pet supplements value, by company, 2007?08 (€m, nominal prices) 115

Table 87: Finland pet supplements distribution channels, by value, 2007?08 (%) 116

Table 88: Finland pet supplements value, by distribution channel, 2007?08 (€m, nominal prices) 116

Table 89: Finland pet supplements expenditure per capita, 2003?08 (€, nominal prices) 118

Table 90: Finland pet supplements forecast expenditure per capita, 2008?13 (€, nominal prices) 118

Table 91: Finland pet supplements expenditure per capita, 2003?08 ($, nominal prices) 119

Table 92: Finland pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 119

Table 93: Finland pet supplements consumption per capita, 2003?08 (units) 120

Table 94: Finland pet supplements forecast consumption per capita, 2008?13 (units) 120

Table 95: Finland worming treatments value, 2003?08 (€m, nominal prices) 121

Table 96: Finland worming treatments value forecast, 2008?13 (€m, nominal prices) 122

Table 97: Finland worming treatments value, 2003?08 ($m, nominal prices) 124

Table 98: Finland worming treatments value forecast, 2008?13 ($m, nominal prices) 124

Table 99: Finland worming treatments volume, 2003?08 (units, million) 126

Table 100: Finland worming treatments volume forecast, 2008?13 (units, million) 127

Table 101: Finland worming treatments brand share, by value, 2007?08 (%) 129

Table 102: Finland worming treatments value, by brand 2007?08 (€m, nominal prices) 129

Table 103: Finland worming treatments company share by value, 2007?08 (%) 131

Table 104: Finland worming treatments value, by company, 2007?08 (€m, nominal prices) 131

Table 105: Finland worming treatments distribution channels, by value, 2007?08 (%) 132

Table 106: Finland worming treatments value, by distribution channel, 2007?08 (€m, nominal prices) 132

Table 107: Finland worming treatments expenditure per capita, 2003?08 (€, nominal prices) 134

Table 108: Finland worming treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 134

Table 109: Finland worming treatments expenditure per capita, 2003?08 ($, nominal prices) 135

Table 110: Finland worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 135

Table 111: Finland worming treatments consumption per capita, 2003?08 (units) 136

Table 112: Finland worming treatments forecast consumption per capita, 2008?13 (units) 136

Table 113: Global pet healthcare market value, 2008 137

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 140

Table 115: Global pet healthcare market volume, 2008 141

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 144

Table 117: Leading players, top five countries 145

Table 118: Analysis of Finland’s political landscape 148

Table 119: Analysis of Finland’s economy 151

Table 120: Analysis of Finland’s social system 154

Table 121: Analysis of Finland’s technology landscape 157

Table 122: Hourly labor cost in EU countries 159

Table 123: Patents received from USPTO 160

Table 124: Analysis of Finland’s legal landscape 161

Table 125: Analysis of Finland’s environmental landscape 164

Table 126: Finland pet healthcare new product launches reports, by company, 2008 168

Table 127: Finland pet healthcare new product launches SKUs, by company, 2008 168

Table 128: Finland pet healthcare new product launches (reports), by flavor and fragrances, 2008 168

Table 129: Finland pet healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 169

Table 130: Finland pet healthcare new product launches (reports), by package tags or claims, 2008 169

Table 131: Finland pet healthcare new product launches, 2008 170

Table 132: Finland population, by age group, 2003?08 (millions) 171

Table 133: Finland population forecast, by age group, 2008?13 (millions) 172

Table 134: Finland population, by gender, 2003?08 (millions) 172

Table 135: Finland population forecast, by gender, 2008?13 (millions) 173

Table 136: Finland nominal GDP, 2003?08 (€bn, nominal prices) 173

Table 137: Finland nominal GDP forecast, 2008?13 (€bn, nominal prices) 173

Table 138: Finland real GDP, 2003?08 (€bn, 2000 prices) 174

Table 139: Finland real GDP forecast, 2008?13 (€bn, 2000 prices) 174

Table 140: Finland real GDP, 2003?08 ($bn, 2000 prices) 174

Table 141: Finland real GDP forecast, 2008?13 ($bn, 2000 prices) 175

Table 142: Finland consumer price index, 2003?08 (2000=100) 175

Table 143: Finland consumer price index, 2008?13 (2000=100) 175

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