Marktanalyse - Pet Health Care in Eastern Europe to 2013

Introduction

This databook provides key data and information on the pet health care market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Eastern Europe increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Eastern Europe, accounting for a share of 33.4%.

The leading players in the Eastern European pet health care market include Biofer, Mars, Inc and Agrovet

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Overview 22

Value Analysis 22

Volume Analysis 24

Chapter 4 Eastern Europe Pet Healthcare - Market Overview 26

Value analysis (US dollar), 2003?08 26

Value analysis (US dollar), 2008?13 27

Volume analysis, 2003?08 29

Volume analysis, 2008?13 30

Company share analysis 32

Distribution analysis 35

Expenditure and consumption per capita 37

Chapter 5 Leading Company Profile 41

Mars, Inc. 41

Chapter 6 Category Analysis: External Parasite Treatments 43

Value analysis (US dollar), 2003?08 43

Value analysis (US dollar), 2008?13 44

Volume analysis, 2003?08 46

Volume analysis, 2008?13 47

Company share analysis 50

Distribution analysis 53

Expenditure and consumption per capita 55

Chapter 7 Category Analysis: Grooming Products 57

Value analysis (US dollar), 2003?08 57

Value analysis (US dollar), 2008?13 58

Volume analysis, 2003?08 60

Volume analysis, 2008?13 61

Company share analysis 63

Distribution analysis 66

Expenditure and consumption per capita 68

Chapter 8 Category Analysis: Other Pet Healthcare 70

Value analysis (US dollar), 2003?08 70

Value analysis (US dollar), 2008?13 71

Volume analysis, 2003?08 73

Volume analysis, 2008?13 74

Company share analysis 76

Distribution analysis 79

Expenditure and consumption per capita 81

Chapter 9 Category Analysis: Pet Supplements 85

Value analysis (US dollar), 2003?08 85

Value analysis (US dollar), 2008?13 86

Volume analysis, 2003?08 88

Volume analysis, 2008?13 89

Company share analysis 91

Distribution analysis 94

Expenditure and consumption per capita 96

Chapter 10 Category Analysis: Worming Treatments 98

Value analysis (US dollar), 2003?08 98

Value analysis (US dollar), 2008?13 99

Volume analysis, 2003?08 101

Volume analysis, 2008?13 102

Company share analysis 104

Distribution analysis 107

Expenditure and consumption per capita 109

Chapter 11 Research Methodology 111

Methodology overview 111

Secondary research 112

Market modeling 113

Creating an initial data model 113

Revising the initial data model 113

Creating a final estimate 114

Creating demographic value splits 114

Primary research 114

Data finalization 115

Ongoing research 115

Chapter 12 Appendix 116

Future readings 116

How to contact experts in your industry 116

Disclaimer 116



LIST OF FIGURES

Figure 1: Eastern Europe pet healthcare value and value forecast, 2003?13 ($m, nominal prices) 28

Figure 2: Eastern Europe pet healthcare category growth comparison, by value, 2003?13 28

Figure 3: Eastern Europe pet healthcare volume and volume forecast, 2003?13 (units, million) 31

Figure 4: Eastern Europe pet healthcare category growth comparison, by volume, 2003?13 31

Figure 5: Eastern Europe pet healthcare company share (top five companies), by value, 2007?08 (%) 34

Figure 6: Eastern Europe pet healthcare distribution channels, by value, 2007?08 (%) 36

Figure 7: Eastern Europe external parasite treatments value and value forecast, 2003?13 ($m, nominal prices) 45

Figure 8: Eastern Europe external parasite treatments category growth comparison, by value, 2003?13 45

Figure 9: Eastern Europe external parasite treatments volume and volume forecast, 2003?13 (units, million) 48

Figure 10: Eastern Europe external parasite treatments category growth comparison, by volume, 2003?13 49

Figure 11: Eastern Europe external parasite treatments company share (top five companies), by value, 2007?08 (%) 52

Figure 12: Eastern Europe external parasite treatments distribution channels, by value, 2007?08 (%) 54

Figure 13: Eastern Europe grooming products value and value forecast, 2003?13 ($m, nominal prices) 59

Figure 14: Eastern Europe grooming products category growth comparison, by value, 2003?13 59

Figure 15: Eastern Europe grooming products volume and volume forecast, 2003?13 (units, million) 62

Figure 16: Eastern Europe grooming products category growth comparison, by volume, 2003?13 62

Figure 17: Eastern Europe grooming products company share (top five companies), by value, 2007?08 (%) 65

Figure 18: Eastern Europe grooming products distribution channels, by value, 2007?08 (%) 67

Figure 19: Eastern Europe other pet healthcare value and value forecast, 2003?13 ($m, nominal prices) 72

Figure 20: Eastern Europe other pet healthcare category growth comparison, by value, 2003?13 72

Figure 21: Eastern Europe other pet healthcare volume and volume forecast, 2003?13 (units, million) 75

Figure 22: Eastern Europe other pet healthcare category growth comparison, by volume, 2003?13 75

Figure 23: Eastern Europe other pet healthcare company share (top five companies), by value, 2007?08 (%) 78

Figure 24: Eastern Europe other pet healthcare distribution channels, by value, 2007?08 (%) 80

Figure 25: Eastern Europe pet supplements value and value forecast, 2003?13 ($m, nominal prices) 87

Figure 26: Eastern Europe pet supplements category growth comparison, by value, 2003?13 87

Figure 27: Eastern Europe pet supplements volume and volume forecast, 2003?13 (units, million) 90

Figure 28: Eastern Europe pet supplements category growth comparison, by volume, 2003?13 90

Figure 29: Eastern Europe pet supplements company share (top five companies), by value, 2007?08 (%) 93

Figure 30: Eastern Europe pet supplements distribution channels, by value, 2007?08 (%) 95

Figure 31: Eastern Europe worming treatments value and value forecast, 2003?13 ($m, nominal prices) 100

Figure 32: Eastern Europe worming treatments category growth comparison, by value, 2003?13 100

Figure 33: Eastern Europe worming treatments volume and volume forecast, 2003?13 (units, million) 103

Figure 34: Eastern Europe worming treatments category growth comparison, by volume, 2003?13 103

Figure 35: Eastern Europe worming treatments company share (top five companies), by value, 2007?08 (%) 106

Figure 36: Eastern Europe worming treatments distribution channels, by value, 2007?08 (%) 108

Figure 37: Annual data review process 112



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Eastern Europe pet healthcare value (country-wise), 2003?08 ($m, nominal prices) 22

Table 4: Eastern Europe pet healthcare value (country-wise) forecast, 2008—13 ($m, nominal prices) 23

Table 5: Eastern Europe pet healthcare volume (country-wise), 2003?08 (units, million) 24

Table 6: Eastern Europe pet healthcare volume (country-wise) forecast, 2008—13 (units, million) 25

Table 7: Eastern Europe pet healthcare value, 2003?08 ($m, nominal prices) 26

Table 8: Eastern Europe pet healthcare value forecast, 2008?13 ($m, nominal prices) 27

Table 9: Eastern Europe pet healthcare volume, 2003?08 (units, million) 29

Table 10: Eastern Europe pet healthcare volume forecast, 2008?13 (units, million) 30

Table 11: Eastern Europe pet healthcare company share (top 20 companies) by value, 2007?08 (%) 32

Table 12: Eastern Europe pet healthcare value, by company, 2007?08 ($m, nominal prices) 33

Table 13: Eastern Europe pet healthcare distribution channels, by value, 2007?08 (%) 35

Table 14: Eastern Europe pet healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 35

Table 15: Eastern Europe pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 37

Table 16: Eastern Europe pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 38

Table 17: Eastern Europe pet healthcare consumption per capita, 2003?08 (units) 39

Table 18: Eastern Europe pet healthcare forecast consumption per capita, 2008?13 (units) 40

Table 19: Mars, Inc. key facts 41

Table 20: Eastern Europe external parasite treatments value, 2003?08 ($m, nominal prices) 43

Table 21: Eastern Europe external parasite treatments value forecast, 2008?13 ($m, nominal prices) 44

Table 22: Eastern Europe external parasite treatments volume, 2003?08 (units, million) 46

Table 23: Eastern Europe external parasite treatments volume forecast, 2008?13 (units, million) 47

Table 24: Eastern Europe external parasite treatments company share by value, 2007?08 (%) 50

Table 25: Eastern Europe external parasite treatments value, by company, 2007?08 ($m, nominal prices) 51

Table 26: Eastern Europe external parasite treatments distribution channels, by value, 2007?08 (%) 53

Table 27: Eastern Europe external parasite treatments value, by distribution channel, 2007?08 ($m, nominal prices) 53

Table 28: Eastern Europe external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 55

Table 29: Eastern Europe external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 55

Table 30: Eastern Europe external parasite treatments consumption per capita, 2003?08 (units) 56

Table 31: Eastern Europe external parasite treatments forecast consumption per capita, 2008?13 (units) 56

Table 32: Eastern Europe grooming products value, 2003?08 ($m, nominal prices) 57

Table 33: Eastern Europe grooming products value forecast, 2008?13 ($m, nominal prices) 58

Table 34: Eastern Europe grooming products volume, 2003?08 (units, million) 60

Table 35: Eastern Europe grooming products volume forecast, 2008?13 (units, million) 61

Table 36: Eastern Europe grooming products company share, by value, 2007?08 (%) 63

Table 37: Eastern Europe grooming products value, by company, 2007?08 ($m, nominal prices) 64

Table 38: Eastern Europe grooming products distribution channels, by value, 2007?08 (%) 66

Table 39: Eastern Europe grooming products value, by distribution channel, 2007?08 ($m, nominal prices) 66

Table 40: Eastern Europe grooming products expenditure per capita, 2003?08 ($, nominal prices) 68

Table 41: Eastern Europe grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 68

Table 42: Eastern Europe grooming products consumption per capita, 2003?08 (units) 69

Table 43: Eastern Europe grooming products forecast consumption per capita, 2008?13 (units) 69

Table 44: Eastern Europe other pet healthcare value, 2003?08 ($m, nominal prices) 70

Table 45: Eastern Europe other pet healthcare value forecast, 2008?13 ($m, nominal prices) 71

Table 46: Eastern Europe other pet healthcare volume, 2003?08 (units, million) 73

Table 47: Eastern Europe other pet healthcare volume forecast, 2008?13 (units, million) 74

Table 48: Eastern Europe other pet healthcare company share, by value, 2007?08 (%) 76

Table 49: Eastern Europe other pet healthcare value, by company, 2007?08 ($m, nominal prices) 77

Table 50: Eastern Europe other pet healthcare distribution channels, by value, 2007?08 (%) 79

Table 51: Eastern Europe other pet healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 79

Table 52: Eastern Europe other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 81

Table 53: Eastern Europe other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 82

Table 54: Eastern Europe other pet healthcare consumption per capita, 2003?08 (units) 83

Table 55: Eastern Europe other pet healthcare forecast consumption per capita, 2008?13 (units) 84

Table 56: Eastern Europe pet supplements value, 2003?08 ($m, nominal prices) 85

Table 57: Eastern Europe pet supplements value forecast, 2008?13 ($m, nominal prices) 86

Table 58: Eastern Europe pet supplements volume, 2003?08 (units, million) 88

Table 59: Eastern Europe pet supplements volume forecast, 2008?13 (units, million) 89

Table 60: Eastern Europe pet supplements company share (top 20 companies) by value, 2007?08 (%) 91

Table 61: Eastern Europe pet supplements value, by company, 2007?08 ($m, nominal prices) 92

Table 62: Eastern Europe pet supplements distribution channels, by value, 2007?08 (%) 94

Table 63: Eastern Europe pet supplements value, by distribution channel, 2007?08 ($m, nominal prices) 94

Table 64: Eastern Europe pet supplements expenditure per capita, 2003?08 ($, nominal prices) 96

Table 65: Eastern Europe pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 96

Table 66: Eastern Europe pet supplements consumption per capita, 2003?08 (units) 97

Table 67: Eastern Europe pet supplements forecast consumption per capita, 2008?13 (units) 97

Table 68: Eastern Europe worming treatments value, 2003?08 ($m, nominal prices) 98

Table 69: Eastern Europe worming treatments value forecast, 2008?13 ($m, nominal prices) 99

Table 70: Eastern Europe worming treatments volume, 2003?08 (units, million) 101

Table 71: Eastern Europe worming treatments volume forecast, 2008?13 (units, million) 102

Table 72: Eastern Europe worming treatments company share, by value, 2007?08 (%) 104

Table 73: Eastern Europe worming treatments value, by company, 2007?08 ($m, nominal prices) 105

Table 74: Eastern Europe worming treatments distribution channels, by value, 2007?08 (%) 107

Table 75: Eastern Europe worming treatments value, by distribution channel, 2007?08 ($m, nominal prices) 107

Table 76: Eastern Europe worming treatments expenditure per capita, 2003?08 ($, nominal prices) 109

Table 77: Eastern Europe worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 109

Table 78: Eastern Europe worming treatments consumption per capita, 2003?08 (units) 110

Table 79: Eastern Europe worming treatments forecast consumption per capita, 2008?13 (units) 110

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