Marktanalyse - Pet Health Care in Denmark to 2013

Introduction

This databook provides key data and information on the pet health care market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Denmark increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Denmark, accounting for a share of 33.5%.

Leading players in Danish pet health care market include Novartis AG, Bayer AG and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Danish Krone), 2003?08 25

Value analysis (Danish Krone), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 38

Expenditure and consumption per capita 40

Chapter 4 Leading Company Profiles 46

Novartis AG 46

Bayer AG 48

Chapter 5 Category Analysis: External Parasite Treatments 51

Value analysis (Danish Krone), 2003?08 51

Value analysis (Danish Krone), 2008?13 52

Value analysis (US dollars), 2003?08 54

Value analysis (US dollars), 2008?13 55

Volume analysis, 2003?08 57

Volume analysis, 2008?13 58

Company and brand share analysis 60

Distribution analysis 63

Expenditure and consumption per capita 65

Chapter 6 Category Analysis: Grooming Products 68

Value analysis (Danish Krone), 2003?08 68

Value analysis (Danish Krone), 2008?13 69

Value analysis (US dollars), 2003?08 71

Value analysis (US dollars), 2008?13 72

Volume analysis, 2003?08 74

Volume analysis, 2008?13 75

Company and brand share analysis 77

Distribution analysis 80

Expenditure and consumption per capita 82

Chapter 7 Category Analysis: Other Pet Healthcare 85

Value analysis (Danish Krone), 2003?08 85

Value analysis (Danish Krone), 2008?13 86

Value analysis (US dollars), 2003?08 88

Value analysis (US dollars), 2008?13 89

Volume analysis, 2003?08 91

Volume analysis, 2008?13 92

Company and brand share analysis 94

Distribution analysis 97

Expenditure and consumption per capita 99

Chapter 8 Category Analysis: Pet Supplements 105

Value analysis (Danish Krone), 2003?08 105

Value analysis (Danish Krone), 2008?13 106

Value analysis (US dollars), 2003?08 108

Value analysis (US dollars), 2008?13 109

Volume analysis, 2003?08 111

Volume analysis, 2008?13 112

Company and brand share analysis 114

Distribution analysis 117

Expenditure and consumption per capita 119

Chapter 9 Category Analysis: Worming Treatments 122

Value analysis (Danish Krone), 2003?08 122

Value analysis (Danish Krone), 2008?13 123

Value analysis (US dollars), 2003?08 125

Value analysis (US dollars), 2008?13 125

Volume analysis, 2003?08 127

Volume analysis, 2008?13 128

Company and brand share analysis 130

Distribution analysis 133

Expenditure and consumption per capita 135

Chapter 10 Country Comparison 138

Value 138

Volume 142

Market share 146

Chapter 11 PESTLE Analysis 147

Summary 147

Political analysis 148

Economic analysis 151

Social analysis 154

Technology analysis 157

Legal analysis 161

Environmental analysis 164

Chapter 12 Macroeconomic Profile 167

Macroeconomic indicators 167

Chapter 13 Research Methodology 172

Methodology overview 172

Secondary research 173

Market modeling 174

Creating an initial data model 174

Revising the initial data model 174

Creating a final estimate 175

Creating demographic value splits 175

Primary research 175

Data finalization 176

Ongoing research 176

Chapter 14 APPENDIX 177

Future readings 177

How to contact experts in your industry 177

Disclaimer 177



LIST OF FIGURES

Figure 1: Denmark pet healthcare value and value forecast, 2003?13 (DKKm, nominal prices) 27

Figure 2: Denmark pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Denmark pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Denmark pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Denmark pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Denmark pet healthcare distribution channels, by value, 2007?08 (%) 39

Figure 7: Denmark external parasite treatments value and value forecast, 2003?13 (DKKm, nominal prices) 53

Figure 8: Denmark external parasite treatments category growth comparison, by value, 2003?13 56

Figure 9: Denmark external parasite treatments volume and volume forecast, 2003?13 (units, million) 59

Figure 10: Denmark external parasite treatments category growth comparison, by volume, 2003?13 59

Figure 11: Denmark external parasite treatments company share, by value, 2007?08 (%) 61

Figure 12: Denmark external parasite treatments distribution channels, by value, 2007?08 (%) 64

Figure 13: Denmark grooming products value and value forecast, 2003?13 (DKKm, nominal prices) 70

Figure 14: Denmark grooming products category growth comparison, by value, 2003?13 73

Figure 15: Denmark grooming products volume and volume forecast, 2003?13 (units, million) 76

Figure 16: Denmark grooming products category growth comparison, by volume, 2003?13 76

Figure 17: Denmark grooming products company share, by value, 2007?08 (%) 78

Figure 18: Denmark grooming products distribution channels, by value, 2007?08 (%) 81

Figure 19: Denmark other pet healthcare value and value forecast, 2003?13 (DKKm, nominal prices) 87

Figure 20: Denmark other pet healthcare category growth comparison, by value, 2003?13 90

Figure 21: Denmark other pet healthcare volume and volume forecast, 2003?13 (units, million) 93

Figure 22: Denmark other pet healthcare category growth comparison, by volume, 2003?13 93

Figure 23: Denmark other pet healthcare company share, by value, 2007?08 (%) 95

Figure 24: Denmark other pet healthcare distribution channels, by value, 2007?08 (%) 98

Figure 25: Denmark pet supplements value and value forecast, 2003?13 (DKKm, nominal prices) 107

Figure 26: Denmark pet supplements category growth comparison, by value, 2003?13 110

Figure 27: Denmark pet supplements volume and volume forecast, 2003?13 (units, million) 113

Figure 28: Denmark pet supplements category growth comparison, by volume, 2003?13 113

Figure 29: Denmark pet supplements company share, by value, 2007?08 (%) 115

Figure 30: Denmark pet supplements distribution channels, by value, 2007?08 (%) 118

Figure 31: Denmark worming treatments value and value forecast, 2003?13 (DKKm, nominal prices) 124

Figure 32: Denmark worming treatments category growth comparison, by value, 2003?13 126

Figure 33: Denmark worming treatments volume and volume forecast, 2003?13 (units, million) 129

Figure 34: Denmark worming treatments category growth comparison, by volume, 2003?13 129

Figure 35: Denmark worming treatments company share, by value, 2007?08 (%) 131

Figure 36: Denmark worming treatments distribution channels, by value, 2007?08 (%) 134

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 139

Figure 38: Global pet healthcare market value, 2003—08, top five countries 141

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 143

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 145

Figure 41: Annual data review process 173



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Denmark pet healthcare value, 2003?08 (DKKm, nominal prices) 25

Table 4: Denmark pet healthcare value forecast, 2008?13 (DKKm, nominal prices) 26

Table 5: Denmark pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Denmark pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Denmark pet healthcare volume, 2003?08 (units, million) 31

Table 8: Denmark pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Denmark pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Denmark pet healthcare value, by brand 2007?08 (DKKm, nominal prices) 35

Table 11: Denmark pet healthcare company share by value, 2007?08 (%) 37

Table 12: Denmark pet healthcare value, by company, 2007?08 (DKKm, nominal prices) 37

Table 13: Denmark pet healthcare distribution channels, by value, 2007?08 (%) 38

Table 14: Denmark pet healthcare value, by distribution channel, 2007?08 (DKKm, nominal prices) 38

Table 15: Denmark pet healthcare expenditure per capita, 2003?08 (DKK, nominal prices) 40

Table 16: Denmark pet healthcare forecast expenditure per capita, 2008?13 (DKK, nominal prices) 41

Table 17: Denmark pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42

Table 18: Denmark pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43

Table 19: Denmark pet healthcare consumption per capita, 2003?08 (units) 44

Table 20: Denmark pet healthcare forecast consumption per capita, 2008?13 (units) 45

Table 21: Novartis AG key facts 46

Table 22: Bayer AG key facts 48

Table 23: Denmark external parasite treatments value, 2003?08 (DKKm, nominal prices) 51

Table 24: Denmark external parasite treatments value forecast, 2008?13 (DKKm, nominal prices) 52

Table 25: Denmark external parasite treatments value, 2003?08 ($m, nominal prices) 54

Table 26: Denmark external parasite treatments value forecast, 2008?13 ($m, nominal prices) 55

Table 27: Denmark external parasite treatments volume, 2003?08 (units, million) 57

Table 28: Denmark external parasite treatments volume forecast, 2008?13 (units, million) 58

Table 29: Denmark external parasite treatments brand share, by value, 2007?08 (%) 60

Table 30: Denmark external parasite treatments value, by brand 2007?08 (DKKm, nominal prices) 60

Table 31: Denmark external parasite treatments company share by value, 2007?08 (%) 62

Table 32: Denmark external parasite treatments value, by company, 2007?08 (DKKm, nominal prices) 62

Table 33: Denmark external parasite treatments distribution channels, by value, 2007?08 (%) 63

Table 34: Denmark external parasite treatments value, by distribution channel, 2007?08 (DKKm, nominal prices) 63

Table 35: Denmark external parasite treatments expenditure per capita, 2003?08 (DKK, nominal prices) 65

Table 36: Denmark external parasite treatments forecast expenditure per capita, 2008?13 (DKK, nominal prices) 65

Table 37: Denmark external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 66

Table 38: Denmark external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 66

Table 39: Denmark external parasite treatments consumption per capita, 2003?08 (units) 67

Table 40: Denmark external parasite treatments forecast consumption per capita, 2008?13 (units) 67

Table 41: Denmark grooming products value, 2003?08 (DKKm, nominal prices) 68

Table 42: Denmark grooming products value forecast, 2008?13 (DKKm, nominal prices) 69

Table 43: Denmark grooming products value, 2003?08 ($m, nominal prices) 71

Table 44: Denmark grooming products value forecast, 2008?13 ($m, nominal prices) 72

Table 45: Denmark grooming products volume, 2003?08 (units, million) 74

Table 46: Denmark grooming products volume forecast, 2008?13 (units, million) 75

Table 47: Denmark grooming products brand share, by value, 2007?08 (%) 77

Table 48: Denmark grooming products value, by brand 2007?08 (DKKm, nominal prices) 77

Table 49: Denmark grooming products company share by value, 2007?08 (%) 79

Table 50: Denmark grooming products value, by company, 2007?08 (DKKm, nominal prices) 79

Table 51: Denmark grooming products distribution channels, by value, 2007?08 (%) 80

Table 52: Denmark grooming products value, by distribution channel, 2007?08 (DKKm, nominal prices) 80

Table 53: Denmark grooming products expenditure per capita, 2003?08 (DKK, nominal prices) 82

Table 54: Denmark grooming products forecast expenditure per capita, 2008?13 (DKK, nominal prices) 82

Table 55: Denmark grooming products expenditure per capita, 2003?08 ($, nominal prices) 83

Table 56: Denmark grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 83

Table 57: Denmark grooming products consumption per capita, 2003?08 (units) 84

Table 58: Denmark grooming products forecast consumption per capita, 2008?13 (units) 84

Table 59: Denmark other pet healthcare value, 2003?08 (DKKm, nominal prices) 85

Table 60: Denmark other pet healthcare value forecast, 2008?13 (DKKm, nominal prices) 86

Table 61: Denmark other pet healthcare value, 2003?08 ($m, nominal prices) 88

Table 62: Denmark other pet healthcare value forecast, 2008?13 ($m, nominal prices) 89

Table 63: Denmark other pet healthcare volume, 2003?08 (units, million) 91

Table 64: Denmark other pet healthcare volume forecast, 2008?13 (units, million) 92

Table 65: Denmark other pet healthcare brand share, by value, 2007?08 (%) 94

Table 66: Denmark other pet healthcare value, by brand 2007?08 (DKKm, nominal prices) 94

Table 67: Denmark other pet healthcare company share by value, 2007?08 (%) 96

Table 68: Denmark other pet healthcare value, by company, 2007?08 (DKKm, nominal prices) 96

Table 69: Denmark other pet healthcare distribution channels, by value, 2007?08 (%) 97

Table 70: Denmark other pet healthcare value, by distribution channel, 2007?08 (DKKm, nominal prices) 97

Table 71: Denmark other pet healthcare expenditure per capita, 2003?08 (DKK, nominal prices) 99

Table 72: Denmark other pet healthcare forecast expenditure per capita, 2008?13 (DKK, nominal prices) 100

Table 73: Denmark other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 101

Table 74: Denmark other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 102

Table 75: Denmark other pet healthcare consumption per capita, 2003?08 (units) 103

Table 76: Denmark other pet healthcare forecast consumption per capita, 2008?13 (units) 104

Table 77: Denmark pet supplements value, 2003?08 (DKKm, nominal prices) 105

Table 78: Denmark pet supplements value forecast, 2008?13 (DKKm, nominal prices) 106

Table 79: Denmark pet supplements value, 2003?08 ($m, nominal prices) 108

Table 80: Denmark pet supplements value forecast, 2008?13 ($m, nominal prices) 109

Table 81: Denmark pet supplements volume, 2003?08 (units, million) 111

Table 82: Denmark pet supplements volume forecast, 2008?13 (units, million) 112

Table 83: Denmark pet supplements brand share, by value, 2007?08 (%) 114

Table 84: Denmark pet supplements value, by brand 2007?08 (DKKm, nominal prices) 114

Table 85: Denmark pet supplements company share by value, 2007?08 (%) 116

Table 86: Denmark pet supplements value, by company, 2007?08 (DKKm, nominal prices) 116

Table 87: Denmark pet supplements distribution channels, by value, 2007?08 (%) 117

Table 88: Denmark pet supplements value, by distribution channel, 2007?08 (DKKm, nominal prices) 117

Table 89: Denmark pet supplements expenditure per capita, 2003?08 (DKK, nominal prices) 119

Table 90: Denmark pet supplements forecast expenditure per capita, 2008?13 (DKK, nominal prices) 119

Table 91: Denmark pet supplements expenditure per capita, 2003?08 ($, nominal prices) 120

Table 92: Denmark pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 120

Table 93: Denmark pet supplements consumption per capita, 2003?08 (units) 121

Table 94: Denmark pet supplements forecast consumption per capita, 2008?13 (units) 121

Table 95: Denmark worming treatments value, 2003?08 (DKKm, nominal prices) 122

Table 96: Denmark worming treatments value forecast, 2008?13 (DKKm, nominal prices) 123

Table 97: Denmark worming treatments value, 2003?08 ($m, nominal prices) 125

Table 98: Denmark worming treatments value forecast, 2008?13 ($m, nominal prices) 125

Table 99: Denmark worming treatments volume, 2003?08 (units, million) 127

Table 100: Denmark worming treatments volume forecast, 2008?13 (units, million) 128

Table 101: Denmark worming treatments brand share, by value, 2007?08 (%) 130

Table 102: Denmark worming treatments value, by brand 2007?08 (DKKm, nominal prices) 130

Table 103: Denmark worming treatments company share by value, 2007?08 (%) 132

Table 104: Denmark worming treatments value, by company, 2007?08 (DKKm, nominal prices) 132

Table 105: Denmark worming treatments distribution channels, by value, 2007?08 (%) 133

Table 106: Denmark worming treatments value, by distribution channel, 2007?08 (DKKm, nominal prices) 133

Table 107: Denmark worming treatments expenditure per capita, 2003?08 (DKK, nominal prices) 135

Table 108: Denmark worming treatments forecast expenditure per capita, 2008?13 (DKK, nominal prices) 135

Table 109: Denmark worming treatments expenditure per capita, 2003?08 ($, nominal prices) 136

Table 110: Denmark worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 136

Table 111: Denmark worming treatments consumption per capita, 2003?08 (units) 137

Table 112: Denmark worming treatments forecast consumption per capita, 2008?13 (units) 137

Table 113: Global pet healthcare market value, 2008 138

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 141

Table 115: Global pet healthcare market volume, 2008 142

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 145

Table 117: Leading players, top five countries 146

Table 118: Analysis of Denmark’s political landscape 148

Table 119: Analysis of the Danish economy 151

Table 120: Analysis of Denmark’s social system 154

Table 121: Analysis of Denmark’s technology landscape 157

Table 122: Analysis of Denmark’s legal landscape 161

Table 123: Analysis of Denmark’s environmental landscape 164

Table 124: Denmark population, by age group, 2003?08 (millions) 167

Table 125: Denmark population forecast, by age group, 2008?13 (millions) 168

Table 126: Denmark population, by gender, 2003?08 (millions) 168

Table 127: Denmark population forecast, by gender, 2008?13 (millions) 169

Table 128: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 169

Table 129: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 169

Table 130: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 170

Table 131: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 170

Table 132: Denmark real GDP, 2003?08 ($bn, 2000 prices) 170

Table 133: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 171

Table 134: Denmark consumer price index, 2003?08 (2000=100) 171

Table 135: Denmark consumer price index, 2008?13 (2000=100) 171

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