Marktanalyse - Pet Health Care in Colombia to 2013

Introduction

This databook provides key data and information on the pet health care market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Colombia increased at a compound annual growth rate of 7% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Colombia, accounting for a share of 75.7%.

Leading players in Colombian pet health care market include Asm, Bayer AG and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Colombian Peso), 2003?08 25

Value analysis (Colombian Peso), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 39

Expenditure and consumption per capita 41

Chapter 4 Leading Company Profile 47

Bayer AG 47

Chapter 5 Category Analysis: External Parasite Treatments 50

Value analysis (Colombian Peso), 2003?08 50

Value analysis (Colombian Peso), 2008?13 51

Value analysis (US dollars), 2003?08 53

Value analysis (US dollars), 2008?13 54

Volume analysis, 2003?08 56

Volume analysis, 2008?13 57

Company and brand share analysis 60

Distribution analysis 63

Expenditure and consumption per capita 65

Chapter 6 Category Analysis: Grooming Products 68

Value analysis (Colombian Peso), 2003?08 68

Value analysis (Colombian Peso), 2008?13 69

Value analysis (US dollars), 2003?08 71

Value analysis (US dollars), 2008?13 71

Volume analysis, 2003?08 73

Volume analysis, 2008?13 74

Company and brand share analysis 76

Distribution analysis 79

Expenditure and consumption per capita 81

Chapter 7 Category Analysis: Other Pet Healthcare 84

Value analysis (Colombian Peso), 2003?08 84

Value analysis (Colombian Peso), 2008?13 85

Value analysis (US dollars), 2003?08 87

Value analysis (US dollars), 2008?13 88

Volume analysis, 2003?08 90

Volume analysis, 2008?13 91

Company and brand share analysis 93

Distribution analysis 96

Expenditure and consumption per capita 98

Chapter 8 Category Analysis: Pet Supplements 104

Value analysis (Colombian Peso), 2003?08 104

Value analysis (Colombian Peso), 2008?13 105

Value analysis (US dollars), 2003?08 107

Value analysis (US dollars), 2008?13 108

Volume analysis, 2003?08 110

Volume analysis, 2008?13 111

Company and brand share analysis 113

Distribution analysis 116

Expenditure and consumption per capita 118

Chapter 9 Category Analysis: Worming Treatments 121

Value analysis (Colombian Peso), 2003?08 121

Value analysis (Colombian Peso), 2008?13 122

Value analysis (US dollars), 2003?08 124

Value analysis (US dollars), 2008?13 124

Volume analysis, 2003?08 126

Volume analysis, 2008?13 127

Company and brand share analysis 129

Distribution analysis 132

Expenditure and consumption per capita 134

Chapter 10 Country Comparison 137

Value 137

Volume 141

Market share 145

Chapter 11 PESTLE analysis 146

Summary 146

Political analysis 147

Economic analysis 150

Social analysis 153

Technology analysis 156

Legal analysis 159

Environmental analysis 161

Chapter 12 Macroeconomic Profile 164

Macroeconomic indicators 164

Chapter 13 Research Methodology 169

Methodology overview 169

Secondary research 170

Market modeling 171

Creating an initial data model 171

Revising the initial data model 171

Creating a final estimate 172

Creating demographic value splits 172

Primary research 172

Data finalization 173

Ongoing research 173

Chapter 14 APPENDIX 174

Future readings 174

How to contact experts in your industry 174

Disclaimer 174



LIST OF FIGURES

Figure 1: Colombia pet healthcare value and value forecast, 2003?13 (COPm, nominal prices) 27

Figure 2: Colombia pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Colombia pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Colombia pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Colombia pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Colombia pet healthcare distribution channels, by value, 2007?08 (%) 40

Figure 7: Colombia external parasite treatments value and value forecast, 2003?13 (COPm, nominal prices) 52

Figure 8: Colombia external parasite treatments category growth comparison, by value, 2003?13 55

Figure 9: Colombia external parasite treatments volume and volume forecast, 2003?13 (units, million) 58

Figure 10: Colombia external parasite treatments category growth comparison, by volume, 2003?13 59

Figure 11: Colombia external parasite treatments company share, by value, 2007?08 (%) 61

Figure 12: Colombia external parasite treatments distribution channels, by value, 2007?08 (%) 64

Figure 13: Colombia grooming products value and value forecast, 2003?13 (COPm, nominal prices) 70

Figure 14: Colombia grooming products category growth comparison, by value, 2003?13 72

Figure 15: Colombia grooming products volume and volume forecast, 2003?13 (units, million) 75

Figure 16: Colombia grooming products category growth comparison, by volume, 2003?13 75

Figure 17: Colombia grooming products company share, by value, 2007?08 (%) 77

Figure 18: Colombia grooming products distribution channels, by value, 2007?08 (%) 80

Figure 19: Colombia other pet healthcare value and value forecast, 2003?13 (COPm, nominal prices) 86

Figure 20: Colombia other pet healthcare category growth comparison, by value, 2003?13 89

Figure 21: Colombia other pet healthcare volume and volume forecast, 2003?13 (units, million) 92

Figure 22: Colombia other pet healthcare category growth comparison, by volume, 2003?13 92

Figure 23: Colombia other pet healthcare company share, by value, 2007?08 (%) 94

Figure 24: Colombia other pet healthcare distribution channels, by value, 2007?08 (%) 97

Figure 25: Colombia pet supplements value and value forecast, 2003?13 (COPm, nominal prices) 106

Figure 26: Colombia pet supplements category growth comparison, by value, 2003?13 109

Figure 27: Colombia pet supplements volume and volume forecast, 2003?13 (units, million) 112

Figure 28: Colombia pet supplements category growth comparison, by volume, 2003?13 112

Figure 29: Colombia pet supplements company share, by value, 2007?08 (%) 114

Figure 30: Colombia pet supplements distribution channels, by value, 2007?08 (%) 117

Figure 31: Colombia worming treatments value and value forecast, 2003?13 (COPm, nominal prices) 123

Figure 32: Colombia worming treatments category growth comparison, by value, 2003?13 125

Figure 33: Colombia worming treatments volume and volume forecast, 2003?13 (units, million) 128

Figure 34: Colombia worming treatments category growth comparison, by volume, 2003?13 128

Figure 35: Colombia worming treatments company share, by value, 2007?08 (%) 130

Figure 36: Colombia worming treatments distribution channels, by value, 2007?08 (%) 133

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 138

Figure 38: Global pet healthcare market value, 2003—08, top five countries 140

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 142

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 144

Figure 41: Annual data review process 170



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Colombia pet healthcare value, 2003?08 (COPm, nominal prices) 25

Table 4: Colombia pet healthcare value forecast, 2008?13 (COPm, nominal prices) 26

Table 5: Colombia pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Colombia pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Colombia pet healthcare volume, 2003?08 (units, million) 31

Table 8: Colombia pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Colombia pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Colombia pet healthcare value, by brand 2007?08 (COPm, nominal prices) 35

Table 11: Colombia pet healthcare company share by value, 2007?08 (%) 37

Table 12: Colombia pet healthcare value, by company, 2007?08 (COPm, nominal prices) 38

Table 13: Colombia pet healthcare distribution channels, by value, 2007?08 (%) 39

Table 14: Colombia pet healthcare value, by distribution channel, 2007?08 (COPm, nominal prices) 39

Table 15: Colombia pet healthcare expenditure per capita, 2003?08 (COP, nominal prices) 41

Table 16: Colombia pet healthcare forecast expenditure per capita, 2008?13 (COP, nominal prices) 42

Table 17: Colombia pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 43

Table 18: Colombia pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 44

Table 19: Colombia pet healthcare consumption per capita, 2003?08 (units) 45

Table 20: Colombia pet healthcare forecast consumption per capita, 2008?13 (units) 46

Table 21: Bayer AG key facts 47

Table 22: Colombia external parasite treatments value, 2003?08 (COPm, nominal prices) 50

Table 23: Colombia external parasite treatments value forecast, 2008?13 (COPm, nominal prices) 51

Table 24: Colombia external parasite treatments value, 2003?08 ($m, nominal prices) 53

Table 25: Colombia external parasite treatments value forecast, 2008?13 ($m, nominal prices) 54

Table 26: Colombia external parasite treatments volume, 2003?08 (units, million) 56

Table 27: Colombia external parasite treatments volume forecast, 2008?13 (units, million) 57

Table 28: Colombia external parasite treatments brand share, by value, 2007?08 (%) 60

Table 29: Colombia external parasite treatments value, by brand 2007?08 (COPm, nominal prices) 60

Table 30: Colombia external parasite treatments company share by value, 2007?08 (%) 62

Table 31: Colombia external parasite treatments value, by company, 2007?08 (COPm, nominal prices) 62

Table 32: Colombia external parasite treatments distribution channels, by value, 2007?08 (%) 63

Table 33: Colombia external parasite treatments value, by distribution channel, 2007?08 (COPm, nominal prices) 63

Table 34: Colombia external parasite treatments expenditure per capita, 2003?08 (COP, nominal prices) 65

Table 35: Colombia external parasite treatments forecast expenditure per capita, 2008?13 (COP, nominal prices) 65

Table 36: Colombia external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 66

Table 37: Colombia external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 66

Table 38: Colombia external parasite treatments consumption per capita, 2003?08 (units) 67

Table 39: Colombia external parasite treatments forecast consumption per capita, 2008?13 (units) 67

Table 40: Colombia grooming products value, 2003?08 (COPm, nominal prices) 68

Table 41: Colombia grooming products value forecast, 2008?13 (COPm, nominal prices) 69

Table 42: Colombia grooming products value, 2003?08 ($m, nominal prices) 71

Table 43: Colombia grooming products value forecast, 2008?13 ($m, nominal prices) 71

Table 44: Colombia grooming products volume, 2003?08 (units, million) 73

Table 45: Colombia grooming products volume forecast, 2008?13 (units, million) 74

Table 46: Colombia grooming products brand share, by value, 2007?08 (%) 76

Table 47: Colombia grooming products value, by brand 2007?08 (COPm, nominal prices) 76

Table 48: Colombia grooming products company share by value, 2007?08 (%) 78

Table 49: Colombia grooming products value, by company, 2007?08 (COPm, nominal prices) 78

Table 50: Colombia grooming products distribution channels, by value, 2007?08 (%) 79

Table 51: Colombia grooming products value, by distribution channel, 2007?08 (COPm, nominal prices) 79

Table 52: Colombia grooming products expenditure per capita, 2003?08 (COP, nominal prices) 81

Table 53: Colombia grooming products forecast expenditure per capita, 2008?13 (COP, nominal prices) 81

Table 54: Colombia grooming products expenditure per capita, 2003?08 ($, nominal prices) 82

Table 55: Colombia grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 82

Table 56: Colombia grooming products consumption per capita, 2003?08 (units) 83

Table 57: Colombia grooming products forecast consumption per capita, 2008?13 (units) 83

Table 58: Colombia other pet healthcare value, 2003?08 (COPm, nominal prices) 84

Table 59: Colombia other pet healthcare value forecast, 2008?13 (COPm, nominal prices) 85

Table 60: Colombia other pet healthcare value, 2003?08 ($m, nominal prices) 87

Table 61: Colombia other pet healthcare value forecast, 2008?13 ($m, nominal prices) 88

Table 62: Colombia other pet healthcare volume, 2003?08 (units, million) 90

Table 63: Colombia other pet healthcare volume forecast, 2008?13 (units, million) 91

Table 64: Colombia other pet healthcare brand share, by value, 2007?08 (%) 93

Table 65: Colombia other pet healthcare value, by brand 2007?08 (COPm, nominal prices) 93

Table 66: Colombia other pet healthcare company share by value, 2007?08 (%) 95

Table 67: Colombia other pet healthcare value, by company, 2007?08 (COPm, nominal prices) 95

Table 68: Colombia other pet healthcare distribution channels, by value, 2007?08 (%) 96

Table 69: Colombia other pet healthcare value, by distribution channel, 2007?08 (COPm, nominal prices) 96

Table 70: Colombia other pet healthcare expenditure per capita, 2003?08 (COP, nominal prices) 98

Table 71: Colombia other pet healthcare forecast expenditure per capita, 2008?13 (COP, nominal prices) 99

Table 72: Colombia other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 100

Table 73: Colombia other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 101

Table 74: Colombia other pet healthcare consumption per capita, 2003?08 (units) 102

Table 75: Colombia other pet healthcare forecast consumption per capita, 2008?13 (units) 103

Table 76: Colombia pet supplements value, 2003?08 (COPm, nominal prices) 104

Table 77: Colombia pet supplements value forecast, 2008?13 (COPm, nominal prices) 105

Table 78: Colombia pet supplements value, 2003?08 ($m, nominal prices) 107

Table 79: Colombia pet supplements value forecast, 2008?13 ($m, nominal prices) 108

Table 80: Colombia pet supplements volume, 2003?08 (units, million) 110

Table 81: Colombia pet supplements volume forecast, 2008?13 (units, million) 111

Table 82: Colombia pet supplements brand share, by value, 2007?08 (%) 113

Table 83: Colombia pet supplements value, by brand 2007?08 (COPm, nominal prices) 113

Table 84: Colombia pet supplements company share by value, 2007?08 (%) 115

Table 85: Colombia pet supplements value, by company, 2007?08 (COPm, nominal prices) 115

Table 86: Colombia pet supplements distribution channels, by value, 2007?08 (%) 116

Table 87: Colombia pet supplements value, by distribution channel, 2007?08 (COPm, nominal prices) 116

Table 88: Colombia pet supplements expenditure per capita, 2003?08 (COP, nominal prices) 118

Table 89: Colombia pet supplements forecast expenditure per capita, 2008?13 (COP, nominal prices) 118

Table 90: Colombia pet supplements expenditure per capita, 2003?08 ($, nominal prices) 119

Table 91: Colombia pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 119

Table 92: Colombia pet supplements consumption per capita, 2003?08 (units) 120

Table 93: Colombia pet supplements forecast consumption per capita, 2008?13 (units) 120

Table 94: Colombia worming treatments value, 2003?08 (COPm, nominal prices) 121

Table 95: Colombia worming treatments value forecast, 2008?13 (COPm, nominal prices) 122

Table 96: Colombia worming treatments value, 2003?08 ($m, nominal prices) 124

Table 97: Colombia worming treatments value forecast, 2008?13 ($m, nominal prices) 124

Table 98: Colombia worming treatments volume, 2003?08 (units, million) 126

Table 99: Colombia worming treatments volume forecast, 2008?13 (units, million) 127

Table 100: Colombia worming treatments brand share, by value, 2007?08 (%) 129

Table 101: Colombia worming treatments value, by brand 2007?08 (COPm, nominal prices) 129

Table 102: Colombia worming treatments company share by value, 2007?08 (%) 131

Table 103: Colombia worming treatments value, by company, 2007?08 (COPm, nominal prices) 131

Table 104: Colombia worming treatments distribution channels, by value, 2007?08 (%) 132

Table 105: Colombia worming treatments value, by distribution channel, 2007?08 (COPm, nominal prices) 132

Table 106: Colombia worming treatments expenditure per capita, 2003?08 (COP, nominal prices) 134

Table 107: Colombia worming treatments forecast expenditure per capita, 2008?13 (COP, nominal prices) 134

Table 108: Colombia worming treatments expenditure per capita, 2003?08 ($, nominal prices) 135

Table 109: Colombia worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 135

Table 110: Colombia worming treatments consumption per capita, 2003?08 (units) 136

Table 111: Colombia worming treatments forecast consumption per capita, 2008?13 (units) 136

Table 112: Global pet healthcare market value, 2008 137

Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 140

Table 114: Global pet healthcare market volume, 2008 141

Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 144

Table 116: Leading players, top five countries 145

Table 117: Analysis of Colombia’s political landscape 147

Table 118: Analysis of the Colombian economy 150

Table 119: Analysis of Colombia’s social system 153

Table 120: Analysis of Colombia’s technology landscape 156

Table 121: Analysis of Colombia’s legal landscape 159

Table 122: Analysis of Colombia’s environmental landscape 161

Table 123: Colombia population, by age group, 2003?08 (millions) 164

Table 124: Colombia population forecast, by age group, 2008?13 (millions) 165

Table 125: Colombia population, by gender, 2003?08 (millions) 165

Table 126: Colombia population forecast, by gender, 2008?13 (millions) 166

Table 127: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 166

Table 128: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 166

Table 129: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 167

Table 130: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 167

Table 131: Colombia real GDP, 2003?08 ($bn, 2000 prices) 167

Table 132: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 168

Table 133: Colombia consumer price index, 2003?08 (2000=100) 168

Table 134: Colombia consumer price index, 2008?13 (2000=100) 168

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