Marktanalyse - Pet Health Care in Canada to 2013

Introduction

This databook provides key data and information on the pet health care market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Canada increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The pet supplements category led the pet health care market in Canada, accounting for a share of 27.1%.

Leading players in Canadian pet health care market include Rolf C. Hagen Inc., Nestle S.A. and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 26

Value analysis (Canadian Dollar), 2003?08 26

Value analysis (Canadian Dollar), 2008?13 27

Value analysis (US dollars), 2003?08 29

Value analysis (US dollars), 2008?13 30

Volume analysis, 2003?08 32

Volume analysis, 2008?13 33

Company and brand share analysis 35

Distribution analysis 38

Expenditure and consumption per capita 40

Chapter 4 Leading Company Profile 46

Nestle S.A 46

Chapter 5 Category Analysis: External Parasite Treatments 49

Value analysis (Canadian Dollar), 2003?08 49

Value analysis (Canadian Dollar), 2008?13 50

Value analysis (US dollars), 2003?08 52

Value analysis (US dollars), 2008?13 53

Volume analysis, 2003?08 55

Volume analysis, 2008?13 56

Company and brand share analysis 59

Distribution analysis 62

Expenditure and consumption per capita 64

Chapter 6 Category Analysis: Grooming Products 67

Value analysis (Canadian Dollar), 2003?08 67

Value analysis (Canadian Dollar), 2008?13 68

Value analysis (US dollars), 2003?08 70

Value analysis (US dollars), 2008?13 70

Volume analysis, 2003?08 72

Volume analysis, 2008?13 73

Company and brand share analysis 75

Distribution analysis 77

Expenditure and consumption per capita 79

Chapter 7 Category Analysis: Other Pet Healthcare 82

Value analysis (Canadian Dollar), 2003?08 82

Value analysis (Canadian Dollar), 2008?13 83

Value analysis (US dollars), 2003?08 85

Value analysis (US dollars), 2008?13 86

Volume analysis, 2003?08 88

Volume analysis, 2008?13 89

Company and brand share analysis 91

Distribution analysis 93

Expenditure and consumption per capita 95

Chapter 8 Category Analysis: Pet Supplements 101

Value analysis (Canadian Dollar), 2003?08 101

Value analysis (Canadian Dollar), 2008?13 102

Value analysis (US dollars), 2003?08 104

Value analysis (US dollars), 2008?13 105

Volume analysis, 2003?08 106

Volume analysis, 2008?13 107

Company and brand share analysis 110

Distribution analysis 113

Expenditure and consumption per capita 115

Chapter 9 Category Analysis: Worming Treatments 118

Value analysis (Canadian Dollar), 2003?08 118

Value analysis (Canadian Dollar), 2008?13 119

Value analysis (US dollars), 2003?08 121

Value analysis (US dollars), 2008?13 121

Volume analysis, 2003?08 123

Volume analysis, 2008?13 124

Company and brand share analysis 126

Distribution analysis 128

Expenditure and consumption per capita 130

Chapter 10 Country Comparison 133

Value 133

Volume 137

Market share 141

Chapter 11 PESTLE analysis 142

Summary 142

Political analysis 143

Economic analysis 146

Social analysis 150

Technological analysis 153

Legal analysis 158

Environmental analysis 162

Chapter 12 New Product Development 166

Product launches over time 166

Recent product launches 168

Chapter 13 Macroeconomic Profile 169

Macroeconomic indicators 169

Chapter 14 Research Methodology 174

Methodology overview 174

Secondary research 175

Market modeling 176

Creating an initial data model 176

Revising the initial data model 176

Creating a final estimate 177

Creating demographic value splits 177

Primary research 177

Data finalization 178

Ongoing research 178

Chapter 15 APPENDIX 179

Future readings 179

How to contact experts in your industry 179

Disclaimer 179



LIST OF FIGURES

Figure 1: Canada pet healthcare value and value forecast, 2003?13 (C$m, nominal prices) 28

Figure 2: Canada pet healthcare category growth comparison, by value, 2003?13 31

Figure 3: Canada pet healthcare volume and volume forecast, 2003?13 (units, million) 34

Figure 4: Canada pet healthcare category growth comparison, by volume, 2003?13 34

Figure 5: Canada pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Canada pet healthcare distribution channels, by value, 2007?08 (%) 39

Figure 7: Canada external parasite treatments value and value forecast, 2003?13 (C$m, nominal prices) 51

Figure 8: Canada external parasite treatments category growth comparison, by value, 2003?13 54

Figure 9: Canada external parasite treatments volume and volume forecast, 2003?13 (units, million) 57

Figure 10: Canada external parasite treatments category growth comparison, by volume, 2003?13 58

Figure 11: Canada external parasite treatments company share, by value, 2007?08 (%) 60

Figure 12: Canada external parasite treatments distribution channels, by value, 2007?08 (%) 63

Figure 13: Canada grooming products value and value forecast, 2003?13 (C$m, nominal prices) 69

Figure 14: Canada grooming products category growth comparison, by value, 2003?13 71

Figure 15: Canada grooming products volume and volume forecast, 2003?13 (units, million) 74

Figure 16: Canada grooming products category growth comparison, by volume, 2003?13 74

Figure 17: Canada grooming products distribution channels, by value, 2007?08 (%) 78

Figure 18: Canada other pet healthcare value and value forecast, 2003?13 (C$m, nominal prices) 84

Figure 19: Canada other pet healthcare category growth comparison, by value, 2003?13 87

Figure 20: Canada other pet healthcare volume and volume forecast, 2003?13 (units, million) 90

Figure 21: Canada other pet healthcare category growth comparison, by volume, 2003?13 90

Figure 22: Canada other pet healthcare distribution channels, by value, 2007?08 (%) 94

Figure 23: Canada pet supplements value and value forecast, 2003?13 (C$m, nominal prices) 103

Figure 24: Canada pet supplements volume and volume forecast, 2003?13 (units, million) 108

Figure 25: Canada pet supplements category growth comparison, by volume, 2003?13 109

Figure 26: Canada pet supplements company share, by value, 2007?08 (%) 111

Figure 27: Canada pet supplements distribution channels, by value, 2007?08 (%) 114

Figure 28: Canada worming treatments value and value forecast, 2003?13 (C$m, nominal prices) 120

Figure 29: Canada worming treatments category growth comparison, by value, 2003?13 122

Figure 30: Canada worming treatments volume and volume forecast, 2003?13 (units, million) 125

Figure 31: Canada worming treatments category growth comparison, by volume, 2003?13 125

Figure 32: Canada worming treatments distribution channels, by value, 2007?08 (%) 129

Figure 33: Global pet healthcare market split (value terms, 2008), top five countries 134

Figure 34: Global pet healthcare market value, 2003—08, top five countries 136

Figure 35: Global pet healthcare market split (volume terms, 2008), top five countries 138

Figure 36: Global pet healthcare market volume, 2003—08, top five countries 140

Figure 37: Annual data review process 175



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Canada pet healthcare value, 2003?08 (C$m, nominal prices) 26

Table 4: Canada pet healthcare value forecast, 2008?13 (C$m, nominal prices) 27

Table 5: Canada pet healthcare value, 2003?08 ($m, nominal prices) 29

Table 6: Canada pet healthcare value forecast, 2008?13 ($m, nominal prices) 30

Table 7: Canada pet healthcare volume, 2003?08 (units, million) 32

Table 8: Canada pet healthcare volume forecast, 2008?13 (units, million) 33

Table 9: Canada pet healthcare brand share, by value, 2007?08 (%) 35

Table 10: Canada pet healthcare value, by brand 2007?08 (C$m, nominal prices) 35

Table 11: Canada pet healthcare company share by value, 2007?08 (%) 37

Table 12: Canada pet healthcare value, by company, 2007?08 (C$m, nominal prices) 37

Table 13: Canada pet healthcare distribution channels, by value, 2007?08 (%) 38

Table 14: Canada pet healthcare value, by distribution channel, 2007?08 (C$m, nominal prices) 38

Table 15: Canada pet healthcare expenditure per capita, 2003?08 (C$, nominal prices) 40

Table 16: Canada pet healthcare forecast expenditure per capita, 2008?13 (C$, nominal prices) 41

Table 17: Canada pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42

Table 18: Canada pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43

Table 19: Canada pet healthcare consumption per capita, 2003?08 (units) 44

Table 20: Canada pet healthcare forecast consumption per capita, 2008?13 (units) 45

Table 21: Nestle S.A key facts 46

Table 22: Canada external parasite treatments value, 2003?08 (C$m, nominal prices) 49

Table 23: Canada external parasite treatments value forecast, 2008?13 (C$m, nominal prices) 50

Table 24: Canada external parasite treatments value, 2003?08 ($m, nominal prices) 52

Table 25: Canada external parasite treatments value forecast, 2008?13 ($m, nominal prices) 53

Table 26: Canada external parasite treatments volume, 2003?08 (units, million) 55

Table 27: Canada external parasite treatments volume forecast, 2008?13 (units, million) 56

Table 28: Canada external parasite treatments brand share, by value, 2007?08 (%) 59

Table 29: Canada external parasite treatments value, by brand 2007?08 (C$m, nominal prices) 59

Table 30: Canada external parasite treatments company share by value, 2007?08 (%) 61

Table 31: Canada external parasite treatments value, by company, 2007?08 (C$m, nominal prices) 61

Table 32: Canada external parasite treatments distribution channels, by value, 2007?08 (%) 62

Table 33: Canada external parasite treatments value, by distribution channel, 2007?08 (C$m, nominal prices) 62

Table 34: Canada external parasite treatments expenditure per capita, 2003?08 (C$, nominal prices) 64

Table 35: Canada external parasite treatments forecast expenditure per capita, 2008?13 (C$, nominal prices) 64

Table 36: Canada external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 65

Table 37: Canada external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 65

Table 38: Canada external parasite treatments consumption per capita, 2003?08 (units) 66

Table 39: Canada external parasite treatments forecast consumption per capita, 2008?13 (units) 66

Table 40: Canada grooming products value, 2003?08 (C$m, nominal prices) 67

Table 41: Canada grooming products value forecast, 2008?13 (C$m, nominal prices) 68

Table 42: Canada grooming products value, 2003?08 ($m, nominal prices) 70

Table 43: Canada grooming products value forecast, 2008?13 ($m, nominal prices) 70

Table 44: Canada grooming products volume, 2003?08 (units, million) 72

Table 45: Canada grooming products volume forecast, 2008?13 (units, million) 73

Table 46: Canada grooming products brand share, by value, 2007?08 (%) 75

Table 47: Canada grooming products value, by brand 2007?08 (C$m, nominal prices) 75

Table 48: Canada grooming products company share by value, 2007?08 (%) 76

Table 49: Canada grooming products value, by company, 2007?08 (C$m, nominal prices) 76

Table 50: Canada grooming products distribution channels, by value, 2007?08 (%) 77

Table 51: Canada grooming products value, by distribution channel, 2007?08 (C$m, nominal prices) 77

Table 52: Canada grooming products expenditure per capita, 2003?08 (C$, nominal prices) 79

Table 53: Canada grooming products forecast expenditure per capita, 2008?13 (C$, nominal prices) 79

Table 54: Canada grooming products expenditure per capita, 2003?08 ($, nominal prices) 80

Table 55: Canada grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 80

Table 56: Canada grooming products consumption per capita, 2003?08 (units) 81

Table 57: Canada grooming products forecast consumption per capita, 2008?13 (units) 81

Table 58: Canada other pet healthcare value, 2003?08 (C$m, nominal prices) 82

Table 59: Canada other pet healthcare value forecast, 2008?13 (C$m, nominal prices) 83

Table 60: Canada other pet healthcare value, 2003?08 ($m, nominal prices) 85

Table 61: Canada other pet healthcare value forecast, 2008?13 ($m, nominal prices) 86

Table 62: Canada other pet healthcare volume, 2003?08 (units, million) 88

Table 63: Canada other pet healthcare volume forecast, 2008?13 (units, million) 89

Table 64: Canada other pet healthcare brand share, by value, 2007?08 (%) 91

Table 65: Canada other pet healthcare value, by brand 2007?08 (C$m, nominal prices) 91

Table 66: Canada other pet healthcare company share by value, 2007?08 (%) 92

Table 67: Canada other pet healthcare value, by company, 2007?08 (C$m, nominal prices) 92

Table 68: Canada other pet healthcare distribution channels, by value, 2007?08 (%) 93

Table 69: Canada other pet healthcare value, by distribution channel, 2007?08 (C$m, nominal prices) 93

Table 70: Canada other pet healthcare expenditure per capita, 2003?08 (C$, nominal prices) 95

Table 71: Canada other pet healthcare forecast expenditure per capita, 2008?13 (C$, nominal prices) 96

Table 72: Canada other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 97

Table 73: Canada other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 98

Table 74: Canada other pet healthcare consumption per capita, 2003?08 (units) 99

Table 75: Canada other pet healthcare forecast consumption per capita, 2008?13 (units) 100

Table 76: Canada pet supplements value, 2003?08 (C$m, nominal prices) 101

Table 77: Canada pet supplements value forecast, 2008?13 (C$m, nominal prices) 102

Table 78: Canada pet supplements value, 2003?08 ($m, nominal prices) 104

Table 79: Canada pet supplements value forecast, 2008?13 ($m, nominal prices) 105

Table 80: Canada pet supplements volume, 2003?08 (units, million) 106

Table 81: Canada pet supplements volume forecast, 2008?13 (units, million) 107

Table 82: Canada pet supplements brand share, by value, 2007?08 (%) 110

Table 83: Canada pet supplements value, by brand 2007?08 (C$m, nominal prices) 110

Table 84: Canada pet supplements company share by value, 2007?08 (%) 112

Table 85: Canada pet supplements value, by company, 2007?08 (C$m, nominal prices) 112

Table 86: Canada pet supplements distribution channels, by value, 2007?08 (%) 113

Table 87: Canada pet supplements value, by distribution channel, 2007?08 (C$m, nominal prices) 113

Table 88: Canada pet supplements expenditure per capita, 2003?08 (C$, nominal prices) 115

Table 89: Canada pet supplements forecast expenditure per capita, 2008?13 (C$, nominal prices) 115

Table 90: Canada pet supplements expenditure per capita, 2003?08 ($, nominal prices) 116

Table 91: Canada pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 116

Table 92: Canada pet supplements consumption per capita, 2003?08 (units) 117

Table 93: Canada pet supplements forecast consumption per capita, 2008?13 (units) 117

Table 94: Canada worming treatments value, 2003?08 (C$m, nominal prices) 118

Table 95: Canada worming treatments value forecast, 2008?13 (C$m, nominal prices) 119

Table 96: Canada worming treatments value, 2003?08 ($m, nominal prices) 121

Table 97: Canada worming treatments value forecast, 2008?13 ($m, nominal prices) 121

Table 98: Canada worming treatments volume, 2003?08 (units, million) 123

Table 99: Canada worming treatments volume forecast, 2008?13 (units, million) 124

Table 100: Canada worming treatments brand share, by value, 2007?08 (%) 126

Table 101: Canada worming treatments value, by brand 2007?08 (C$m, nominal prices) 126

Table 102: Canada worming treatments company share by value, 2007?08 (%) 127

Table 103: Canada worming treatments value, by company, 2007?08 (C$m, nominal prices) 127

Table 104: Canada worming treatments distribution channels, by value, 2007?08 (%) 128

Table 105: Canada worming treatments value, by distribution channel, 2007?08 (C$m, nominal prices) 128

Table 106: Canada worming treatments expenditure per capita, 2003?08 (C$, nominal prices) 130

Table 107: Canada worming treatments forecast expenditure per capita, 2008?13 (C$, nominal prices) 130

Table 108: Canada worming treatments expenditure per capita, 2003?08 ($, nominal prices) 131

Table 109: Canada worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 131

Table 110: Canada worming treatments consumption per capita, 2003?08 (units) 132

Table 111: Canada worming treatments forecast consumption per capita, 2008?13 (units) 132

Table 112: Global pet healthcare market value, 2008 133

Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 136

Table 114: Global pet healthcare market volume, 2008 137

Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 140

Table 116: Leading players, top five countries 141

Table 117: Analysis of Canada’s political landscape 143

Table 118: Analysis of Canada’s economy 146

Table 119: Analysis of Canadian social system 150

Table 120: Analysis of Canada’s technological landscape 153

Table 121: Cost competitiveness — ranking by cost index 154

Table 122: Patents granted by the USPTO 157

Table 123: Analysis of Canada’s legal landscape 158

Table 124: Analysis of Canada’s environmental landscape 162

Table 125: Canada pet healthcare new product launches reports, by company (top five companies), 2008 166

Table 126: Canada pet healthcare new product launches SKUs, by company (top five companies), 2008 166

Table 127: Canada pet healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 167

Table 128: Canada pet healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 167

Table 129: Canada pet healthcare new product launches (reports), by package tags or claims, 2008 168

Table 130: Canada pet healthcare new product launches - recent five launches 2008 168

Table 131: Canada population, by age group, 2003?08 (millions) 169

Table 132: Canada population forecast, by age group, 2008?13 (millions) 170

Table 133: Canada population, by gender, 2003?08 (millions) 170

Table 134: Canada population forecast, by gender, 2008?13 (millions) 171

Table 135: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 171

Table 136: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 171

Table 137: Canada real GDP, 2003?08 (C$bn, 2000 prices) 172

Table 138: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 172

Table 139: Canada real GDP, 2003?08 ($bn, 2000 prices) 172

Table 140: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 173

Table 141: Canada consumer price index, 2003?08 (2000=100) 173

Table 142: Canada consumer price index, 2008?13 (2000=100) 173

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