Marktanalyse - Pet Health Care in Belgium to 2013

Introduction

This databook provides key data and information on the pet health care market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Belgium increased at a compound annual growth rate of 9.1% between 2003 and 2008.

The worming treatments category led the pet health care market in Belgium, accounting for a share of 37.5%.

Leading players in Belgian pet health care market include Pfizer Inc, Johnson & Johnson and Novartis AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Belgium

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Euro), 2003?08 25

Value analysis (Euro), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 39

Expenditure and consumption per capita 41

Chapter 4 Leading Company Profiles 47

Pfizer Inc. 47

Johnson & Johnson 49

Chapter 5 Category Analysis: External Parasite Treatments 51

Value analysis (Euro), 2003?08 51

Value analysis (Euro), 2008?13 52

Value analysis (US dollars), 2003?08 54

Value analysis (US dollars), 2008?13 55

Volume analysis, 2003?08 57

Volume analysis, 2008?13 58

Company and brand share analysis 61

Distribution analysis 64

Expenditure and consumption per capita 66

Chapter 6 Category Analysis: Grooming Products 69

Value analysis (Euro), 2003?08 69

Value analysis (Euro), 2008?13 70

Value analysis (US dollars), 2003?08 72

Value analysis (US dollars), 2008?13 72

Volume analysis, 2003?08 74

Volume analysis, 2008?13 75

Company and brand share analysis 77

Distribution analysis 80

Expenditure and consumption per capita 82

Chapter 7 Category Analysis: Other Pet Healthcare 85

Value analysis (Euro), 2003?08 85

Value analysis (Euro), 2008?13 86

Value analysis (US dollars), 2003?08 88

Value analysis (US dollars), 2008?13 89

Volume analysis, 2003?08 91

Volume analysis, 2008?13 92

Company and brand share analysis 94

Distribution analysis 97

Expenditure and consumption per capita 99

Chapter 8 Category Analysis: Pet Supplements 105

Value analysis (Euro), 2003?08 105

Value analysis (Euro), 2008?13 106

Value analysis (US dollars), 2003?08 108

Value analysis (US dollars), 2008?13 109

Volume analysis, 2003?08 111

Volume analysis, 2008?13 112

Company and brand share analysis 114

Distribution analysis 117

Expenditure and consumption per capita 119

Chapter 9 Category Analysis: Worming Treatments 122

Value analysis (Euro), 2003?08 122

Value analysis (Euro), 2008?13 123

Value analysis (US dollars), 2003?08 125

Value analysis (US dollars), 2008?13 125

Volume analysis, 2003?08 127

Volume analysis, 2008?13 128

Company and brand share analysis 130

Distribution analysis 133

Expenditure and consumption per capita 135

Chapter 10 Country Comparison 138

Value 138

Volume 142

Market share 146

Chapter 11 PESTLE Analysis 147

Summary 147

Political analysis 148

Economic analysis 152

Social analysis 156

Technological analysis 160

Legal analysis 164

Environmental analysis 167

Chapter 12 Macroeconomic Profile 170

Macroeconomic indicators 170

Chapter 13 Research Methodology 175

Methodology overview 175

Secondary research 176

Market modeling 177

Creating an initial data model 177

Revising the initial data model 177

Creating a final estimate 178

Creating demographic value splits 178

Primary research 178

Data finalization 179

Ongoing research 179

Chapter 14 APPENDIX 180

Future readings 180

How to contact experts in your industry 180

Disclaimer 180



LIST OF FIGURES

Figure 1: Belgium pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 27

Figure 2: Belgium pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Belgium pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Belgium pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Belgium pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Belgium pet healthcare distribution channels, by value, 2007?08 (%) 40

Figure 7: Belgium external parasite treatments value and value forecast, 2003?13 (€m, nominal prices) 53

Figure 8: Belgium external parasite treatments category growth comparison, by value, 2003?13 56

Figure 9: Belgium external parasite treatments volume and volume forecast, 2003?13 (units, million) 59

Figure 10: Belgium external parasite treatments category growth comparison, by volume, 2003?13 60

Figure 11: Belgium external parasite treatments company share, by value, 2007?08 (%) 62

Figure 12: Belgium external parasite treatments distribution channels, by value, 2007?08 (%) 65

Figure 13: Belgium grooming products value and value forecast, 2003?13 (€m, nominal prices) 71

Figure 14: Belgium grooming products category growth comparison, by value, 2003?13 73

Figure 15: Belgium grooming products volume and volume forecast, 2003?13 (units, million) 76

Figure 16: Belgium grooming products category growth comparison, by volume, 2003?13 76

Figure 17: Belgium grooming products company share, by value, 2007?08 (%) 78

Figure 18: Belgium grooming products distribution channels, by value, 2007?08 (%) 81

Figure 19: Belgium other pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 87

Figure 20: Belgium other pet healthcare category growth comparison, by value, 2003?13 90

Figure 21: Belgium other pet healthcare volume and volume forecast, 2003?13 (units, million) 93

Figure 22: Belgium other pet healthcare category growth comparison, by volume, 2003?13 93

Figure 23: Belgium other pet healthcare company share, by value, 2007?08 (%) 95

Figure 24: Belgium other pet healthcare distribution channels, by value, 2007?08 (%) 98

Figure 25: Belgium pet supplements value and value forecast, 2003?13 (€m, nominal prices) 107

Figure 26: Belgium pet supplements category growth comparison, by value, 2003?13 110

Figure 27: Belgium pet supplements volume and volume forecast, 2003?13 (units, million) 113

Figure 28: Belgium pet supplements category growth comparison, by volume, 2003?13 113

Figure 29: Belgium pet supplements company share, by value, 2007?08 (%) 115

Figure 30: Belgium pet supplements distribution channels, by value, 2007?08 (%) 118

Figure 31: Belgium worming treatments value and value forecast, 2003?13 (€m, nominal prices) 124

Figure 32: Belgium worming treatments category growth comparison, by value, 2003?13 126

Figure 33: Belgium worming treatments volume and volume forecast, 2003?13 (units, million) 129

Figure 34: Belgium worming treatments category growth comparison, by volume, 2003?13 129

Figure 35: Belgium worming treatments company share, by value, 2007?08 (%) 131

Figure 36: Belgium worming treatments distribution channels, by value, 2007?08 (%) 134

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 139

Figure 38: Global pet healthcare market value, 2003—08, top five countries 141

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 143

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 145

Figure 41: Annual data review process 176



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Belgium pet healthcare value, 2003?08 (€m, nominal prices) 25

Table 4: Belgium pet healthcare value forecast, 2008?13 (€m, nominal prices) 26

Table 5: Belgium pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Belgium pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Belgium pet healthcare volume, 2003?08 (units, million) 31

Table 8: Belgium pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Belgium pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Belgium pet healthcare value, by brand 2007?08 (€m, nominal prices) 35

Table 11: Belgium pet healthcare company share by value, 2007?08 (%) 37

Table 12: Belgium pet healthcare value, by company, 2007?08 (€m, nominal prices) 38

Table 13: Belgium pet healthcare distribution channels, by value, 2007?08 (%) 39

Table 14: Belgium pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 39

Table 15: Belgium pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 41

Table 16: Belgium pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 42

Table 17: Belgium pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 43

Table 18: Belgium pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 44

Table 19: Belgium pet healthcare consumption per capita, 2003?08 (units) 45

Table 20: Belgium pet healthcare forecast consumption per capita, 2008?13 (units) 46

Table 21: Pfizer Inc. key facts 47

Table 22: Johnson & Johnson key facts 49

Table 23: Belgium external parasite treatments value, 2003?08 (€m, nominal prices) 51

Table 24: Belgium external parasite treatments value forecast, 2008?13 (€m, nominal prices) 52

Table 25: Belgium external parasite treatments value, 2003?08 ($m, nominal prices) 54

Table 26: Belgium external parasite treatments value forecast, 2008?13 ($m, nominal prices) 55

Table 27: Belgium external parasite treatments volume, 2003?08 (units, million) 57

Table 28: Belgium external parasite treatments volume forecast, 2008?13 (units, million) 58

Table 29: Belgium external parasite treatments brand share, by value, 2007?08 (%) 61

Table 30: Belgium external parasite treatments value, by brand 2007?08 (€m, nominal prices) 61

Table 31: Belgium external parasite treatments company share by value, 2007?08 (%) 63

Table 32: Belgium external parasite treatments value, by company, 2007?08 (€m, nominal prices) 63

Table 33: Belgium external parasite treatments distribution channels, by value, 2007?08 (%) 64

Table 34: Belgium external parasite treatments value, by distribution channel, 2007?08 (€m, nominal prices) 64

Table 35: Belgium external parasite treatments expenditure per capita, 2003?08 (€, nominal prices) 66

Table 36: Belgium external parasite treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 66

Table 37: Belgium external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 67

Table 38: Belgium external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 67

Table 39: Belgium external parasite treatments consumption per capita, 2003?08 (units) 68

Table 40: Belgium external parasite treatments forecast consumption per capita, 2008?13 (units) 68

Table 41: Belgium grooming products value, 2003?08 (€m, nominal prices) 69

Table 42: Belgium grooming products value forecast, 2008?13 (€m, nominal prices) 70

Table 43: Belgium grooming products value, 2003?08 ($m, nominal prices) 72

Table 44: Belgium grooming products value forecast, 2008?13 ($m, nominal prices) 72

Table 45: Belgium grooming products volume, 2003?08 (units, million) 74

Table 46: Belgium grooming products volume forecast, 2008?13 (units, million) 75

Table 47: Belgium grooming products brand share, by value, 2007?08 (%) 77

Table 48: Belgium grooming products value, by brand 2007?08 (€m, nominal prices) 77

Table 49: Belgium grooming products company share by value, 2007?08 (%) 79

Table 50: Belgium grooming products value, by company, 2007?08 (€m, nominal prices) 79

Table 51: Belgium grooming products distribution channels, by value, 2007?08 (%) 80

Table 52: Belgium grooming products value, by distribution channel, 2007?08 (€m, nominal prices) 80

Table 53: Belgium grooming products expenditure per capita, 2003?08 (€, nominal prices) 82

Table 54: Belgium grooming products forecast expenditure per capita, 2008?13 (€, nominal prices) 82

Table 55: Belgium grooming products expenditure per capita, 2003?08 ($, nominal prices) 83

Table 56: Belgium grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 83

Table 57: Belgium grooming products consumption per capita, 2003?08 (units) 84

Table 58: Belgium grooming products forecast consumption per capita, 2008?13 (units) 84

Table 59: Belgium other pet healthcare value, 2003?08 (€m, nominal prices) 85

Table 60: Belgium other pet healthcare value forecast, 2008?13 (€m, nominal prices) 86

Table 61: Belgium other pet healthcare value, 2003?08 ($m, nominal prices) 88

Table 62: Belgium other pet healthcare value forecast, 2008?13 ($m, nominal prices) 89

Table 63: Belgium other pet healthcare volume, 2003?08 (units, million) 91

Table 64: Belgium other pet healthcare volume forecast, 2008?13 (units, million) 92

Table 65: Belgium other pet healthcare brand share, by value, 2007?08 (%) 94

Table 66: Belgium other pet healthcare value, by brand 2007?08 (€m, nominal prices) 94

Table 67: Belgium other pet healthcare company share by value, 2007?08 (%) 96

Table 68: Belgium other pet healthcare value, by company, 2007?08 (€m, nominal prices) 96

Table 69: Belgium other pet healthcare distribution channels, by value, 2007?08 (%) 97

Table 70: Belgium other pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 97

Table 71: Belgium other pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 99

Table 72: Belgium other pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 100

Table 73: Belgium other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 101

Table 74: Belgium other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 102

Table 75: Belgium other pet healthcare consumption per capita, 2003?08 (units) 103

Table 76: Belgium other pet healthcare forecast consumption per capita, 2008?13 (units) 104

Table 77: Belgium pet supplements value, 2003?08 (€m, nominal prices) 105

Table 78: Belgium pet supplements value forecast, 2008?13 (€m, nominal prices) 106

Table 79: Belgium pet supplements value, 2003?08 ($m, nominal prices) 108

Table 80: Belgium pet supplements value forecast, 2008?13 ($m, nominal prices) 109

Table 81: Belgium pet supplements volume, 2003?08 (units, million) 111

Table 82: Belgium pet supplements volume forecast, 2008?13 (units, million) 112

Table 83: Belgium pet supplements brand share, by value, 2007?08 (%) 114

Table 84: Belgium pet supplements value, by brand 2007?08 (€m, nominal prices) 114

Table 85: Belgium pet supplements company share by value, 2007?08 (%) 116

Table 86: Belgium pet supplements value, by company, 2007?08 (€m, nominal prices) 116

Table 87: Belgium pet supplements distribution channels, by value, 2007?08 (%) 117

Table 88: Belgium pet supplements value, by distribution channel, 2007?08 (€m, nominal prices) 117

Table 89: Belgium pet supplements expenditure per capita, 2003?08 (€, nominal prices) 119

Table 90: Belgium pet supplements forecast expenditure per capita, 2008?13 (€, nominal prices) 119

Table 91: Belgium pet supplements expenditure per capita, 2003?08 ($, nominal prices) 120

Table 92: Belgium pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 120

Table 93: Belgium pet supplements consumption per capita, 2003?08 (units) 121

Table 94: Belgium pet supplements forecast consumption per capita, 2008?13 (units) 121

Table 95: Belgium worming treatments value, 2003?08 (€m, nominal prices) 122

Table 96: Belgium worming treatments value forecast, 2008?13 (€m, nominal prices) 123

Table 97: Belgium worming treatments value, 2003?08 ($m, nominal prices) 125

Table 98: Belgium worming treatments value forecast, 2008?13 ($m, nominal prices) 125

Table 99: Belgium worming treatments volume, 2003?08 (units, million) 127

Table 100: Belgium worming treatments volume forecast, 2008?13 (units, million) 128

Table 101: Belgium worming treatments brand share, by value, 2007?08 (%) 130

Table 102: Belgium worming treatments value, by brand 2007?08 (€m, nominal prices) 130

Table 103: Belgium worming treatments company share by value, 2007?08 (%) 132

Table 104: Belgium worming treatments value, by company, 2007?08 (€m, nominal prices) 132

Table 105: Belgium worming treatments distribution channels, by value, 2007?08 (%) 133

Table 106: Belgium worming treatments value, by distribution channel, 2007?08 (€m, nominal prices) 133

Table 107: Belgium worming treatments expenditure per capita, 2003?08 (€, nominal prices) 135

Table 108: Belgium worming treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 135

Table 109: Belgium worming treatments expenditure per capita, 2003?08 ($, nominal prices) 136

Table 110: Belgium worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 136

Table 111: Belgium worming treatments consumption per capita, 2003?08 (units) 137

Table 112: Belgium worming treatments forecast consumption per capita, 2008?13 (units) 137

Table 113: Global pet healthcare market value, 2008 138

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 141

Table 115: Global pet healthcare market volume, 2008 142

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 145

Table 117: Leading players, top five countries 146

Table 118: Analysis of Belgium’s political landscape 148

Table 119: Analysis of Belgium’s economy 152

Table 120: Analysis of Belgium’s social system 156

Table 121: Analysis of Belgium’s technology landscape 160

Table 122: Patents granted by the US Patent and Trademark Office to major EU countries, 2000—06 163

Table 123: Analysis of Belgium’s legal landscape 164

Table 124: Analysis of Belgium’s environmental landscape 167

Table 125: Belgium population, by age group, 2003?08 (millions) 170

Table 126: Belgium population forecast, by age group, 2008?13 (millions) 171

Table 127: Belgium population, by gender, 2003?08 (millions) 171

Table 128: Belgium population forecast, by gender, 2008?13 (millions) 172

Table 129: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 172

Table 130: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 172

Table 131: Belgium real GDP, 2003?08 (€bn, 2000 prices) 173

Table 132: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 173

Table 133: Belgium real GDP, 2003?08 ($bn, 2000 prices) 173

Table 134: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 174

Table 135: Belgium consumer price index, 2003?08 (2000=100) 174

Table 136: Belgium consumer price index, 2008?13 (2000=100) 174

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