Marktanalyse - Pet Health Care in Austria to 2013

Introduction

This databook provides key data and information on the pet health care market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Austria increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The grooming products category led the pet health care market in Austria, accounting for a share of 48.1%.

Leading players in Austrian pet health care market include Virbac Corporation, Bayer AG and Alvetra Gmbh Vet.Pharm.Fabrik.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Austria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Euro), 2003?08 25

Value analysis (Euro), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 38

Expenditure and consumption per capita 40

Chapter 4 Leading Company Profiles 46

Virbac Corporation 46

Bayer AG 48

Chapter 5 Category Analysis: External Parasite Treatments 51

Value analysis (Euro), 2003?08 51

Value analysis (Euro), 2008?13 52

Value analysis (US dollars), 2003?08 54

Value analysis (US dollars), 2008?13 55

Volume analysis, 2003?08 57

Volume analysis, 2008?13 58

Company and brand share analysis 61

Distribution analysis 64

Expenditure and consumption per capita 66

Chapter 6 Category Analysis: Grooming Products 69

Value analysis (Euro), 2003?08 69

Value analysis (Euro), 2008?13 70

Value analysis (US dollars), 2003?08 72

Value analysis (US dollars), 2008?13 72

Volume analysis, 2003?08 74

Volume analysis, 2008?13 75

Company and brand share analysis 77

Distribution analysis 80

Expenditure and consumption per capita 82

Chapter 7 Category Analysis: Other Pet Healthcare 85

Value analysis (Euro), 2003?08 85

Value analysis (Euro), 2008?13 86

Value analysis (US dollars), 2003?08 88

Value analysis (US dollars), 2008?13 89

Volume analysis, 2003?08 91

Volume analysis, 2008?13 92

Company and brand share analysis 94

Distribution analysis 97

Expenditure and consumption per capita 99

Chapter 8 Category Analysis: Pet Supplements 105

Value analysis (Euro), 2003?08 105

Value analysis (Euro), 2008?13 106

Value analysis (US dollars), 2003?08 108

Value analysis (US dollars), 2008?13 109

Volume analysis, 2003?08 111

Volume analysis, 2008?13 112

Company and brand share analysis 114

Distribution analysis 116

Expenditure and consumption per capita 118

Chapter 9 Category Analysis: Worming Treatments 121

Value analysis (Euro), 2003?08 121

Value analysis (Euro), 2008?13 122

Value analysis (US dollars), 2003?08 124

Value analysis (US dollars), 2008?13 124

Volume analysis, 2003?08 126

Volume analysis, 2008?13 127

Company and brand share analysis 129

Distribution analysis 132

Expenditure and consumption per capita 134

Chapter 10 Country Comparison 137

Value 137

Volume 141

Market share 145

Chapter 11 PESTLE Analysis 146

Summary 146

Political analysis 148

Economic analysis 151

Social analysis 154

Technological analysis 157

Legal analysis 160

Environmental analysis 163

Chapter 12 Macroeconomic Profile 166

Macroeconomic indicators 166

Chapter 13 Research Methodology 171

Methodology overview 171

Secondary research 172

Market modeling 173

Creating an initial data model 173

Revising the initial data model 173

Creating a final estimate 174

Creating demographic value splits 174

Primary research 174

Data finalization 175

Ongoing research 175

Chapter 14 APPENDIX 176

Future readings 176

How to contact experts in your industry 176

Disclaimer 176



LIST OF FIGURES

Figure 1: Austria pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 27

Figure 2: Austria pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Austria pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Austria pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Austria pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Austria pet healthcare distribution channels, by value, 2007?08 (%) 39

Figure 7: Austria external parasite treatments value and value forecast, 2003?13 (€m, nominal prices) 53

Figure 8: Austria external parasite treatments category growth comparison, by value, 2003?13 56

Figure 9: Austria external parasite treatments volume and volume forecast, 2003?13 (units, million) 59

Figure 10: Austria external parasite treatments category growth comparison, by volume, 2003?13 60

Figure 11: Austria external parasite treatments company share, by value, 2007?08 (%) 62

Figure 12: Austria external parasite treatments distribution channels, by value, 2007?08 (%) 65

Figure 13: Austria grooming products value and value forecast, 2003?13 (€m, nominal prices) 71

Figure 14: Austria grooming products category growth comparison, by value, 2003?13 73

Figure 15: Austria grooming products volume and volume forecast, 2003?13 (units, million) 76

Figure 16: Austria grooming products category growth comparison, by volume, 2003?13 76

Figure 17: Austria grooming products company share, by value, 2007?08 (%) 78

Figure 18: Austria grooming products distribution channels, by value, 2007?08 (%) 81

Figure 19: Austria other pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 87

Figure 20: Austria other pet healthcare category growth comparison, by value, 2003?13 90

Figure 21: Austria other pet healthcare volume and volume forecast, 2003?13 (units, million) 93

Figure 22: Austria other pet healthcare category growth comparison, by volume, 2003?13 93

Figure 23: Austria other pet healthcare company share, by value, 2007?08 (%) 95

Figure 24: Austria other pet healthcare distribution channels, by value, 2007?08 (%) 98

Figure 25: Austria pet supplements value and value forecast, 2003?13 (€m, nominal prices) 107

Figure 26: Austria pet supplements category growth comparison, by value, 2003?13 110

Figure 27: Austria pet supplements volume and volume forecast, 2003?13 (units, million) 113

Figure 28: Austria pet supplements category growth comparison, by volume, 2003?13 113

Figure 29: Austria pet supplements distribution channels, by value, 2007?08 (%) 117

Figure 30: Austria worming treatments value and value forecast, 2003?13 (€m, nominal prices) 123

Figure 31: Austria worming treatments category growth comparison, by value, 2003?13 125

Figure 32: Austria worming treatments volume and volume forecast, 2003?13 (units, million) 128

Figure 33: Austria worming treatments category growth comparison, by volume, 2003?13 128

Figure 34: Austria worming treatments company share, by value, 2007?08 (%) 130

Figure 35: Austria worming treatments distribution channels, by value, 2007?08 (%) 133

Figure 36: Global pet healthcare market split (value terms, 2008), top five countries 138

Figure 37: Global pet healthcare market value, 2003—08, top five countries 140

Figure 38: Global pet healthcare market split (volume terms, 2008), top five countries 142

Figure 39: Global pet healthcare market volume, 2003—08, top five countries 144

Figure 40: Annual data review process 172



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Austria pet healthcare value, 2003?08 (€m, nominal prices) 25

Table 4: Austria pet healthcare value forecast, 2008?13 (€m, nominal prices) 26

Table 5: Austria pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Austria pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Austria pet healthcare volume, 2003?08 (units, million) 31

Table 8: Austria pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Austria pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Austria pet healthcare value, by brand 2007?08 (€m, nominal prices) 35

Table 11: Austria pet healthcare company share by value, 2007?08 (%) 37

Table 12: Austria pet healthcare value, by company, 2007?08 (€m, nominal prices) 37

Table 13: Austria pet healthcare distribution channels, by value, 2007?08 (%) 38

Table 14: Austria pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 38

Table 15: Austria pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 40

Table 16: Austria pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 41

Table 17: Austria pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42

Table 18: Austria pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43

Table 19: Austria pet healthcare consumption per capita, 2003?08 (units) 44

Table 20: Austria pet healthcare forecast consumption per capita, 2008?13 (units) 45

Table 21: Virbac Corporation key facts 46

Table 22: Bayer AG key facts 48

Table 23: Austria external parasite treatments value, 2003?08 (€m, nominal prices) 51

Table 24: Austria external parasite treatments value forecast, 2008?13 (€m, nominal prices) 52

Table 25: Austria external parasite treatments value, 2003?08 ($m, nominal prices) 54

Table 26: Austria external parasite treatments value forecast, 2008?13 ($m, nominal prices) 55

Table 27: Austria external parasite treatments volume, 2003?08 (units, million) 57

Table 28: Austria external parasite treatments volume forecast, 2008?13 (units, million) 58

Table 29: Austria external parasite treatments brand share, by value, 2007?08 (%) 61

Table 30: Austria external parasite treatments value, by brand 2007?08 (€m, nominal prices) 61

Table 31: Austria external parasite treatments company share by value, 2007?08 (%) 63

Table 32: Austria external parasite treatments value, by company, 2007?08 (€m, nominal prices) 63

Table 33: Austria external parasite treatments distribution channels, by value, 2007?08 (%) 64

Table 34: Austria external parasite treatments value, by distribution channel, 2007?08 (€m, nominal prices) 64

Table 35: Austria external parasite treatments expenditure per capita, 2003?08 (€, nominal prices) 66

Table 36: Austria external parasite treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 66

Table 37: Austria external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 67

Table 38: Austria external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 67

Table 39: Austria external parasite treatments consumption per capita, 2003?08 (units) 68

Table 40: Austria external parasite treatments forecast consumption per capita, 2008?13 (units) 68

Table 41: Austria grooming products value, 2003?08 (€m, nominal prices) 69

Table 42: Austria grooming products value forecast, 2008?13 (€m, nominal prices) 70

Table 43: Austria grooming products value, 2003?08 ($m, nominal prices) 72

Table 44: Austria grooming products value forecast, 2008?13 ($m, nominal prices) 72

Table 45: Austria grooming products volume, 2003?08 (units, million) 74

Table 46: Austria grooming products volume forecast, 2008?13 (units, million) 75

Table 47: Austria grooming products brand share, by value, 2007?08 (%) 77

Table 48: Austria grooming products value, by brand 2007?08 (€m, nominal prices) 77

Table 49: Austria grooming products company share by value, 2007?08 (%) 79

Table 50: Austria grooming products value, by company, 2007?08 (€m, nominal prices) 79

Table 51: Austria grooming products distribution channels, by value, 2007?08 (%) 80

Table 52: Austria grooming products value, by distribution channel, 2007?08 (€m, nominal prices) 80

Table 53: Austria grooming products expenditure per capita, 2003?08 (€, nominal prices) 82

Table 54: Austria grooming products forecast expenditure per capita, 2008?13 (€, nominal prices) 82

Table 55: Austria grooming products expenditure per capita, 2003?08 ($, nominal prices) 83

Table 56: Austria grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 83

Table 57: Austria grooming products consumption per capita, 2003?08 (units) 84

Table 58: Austria grooming products forecast consumption per capita, 2008?13 (units) 84

Table 59: Austria other pet healthcare value, 2003?08 (€m, nominal prices) 85

Table 60: Austria other pet healthcare value forecast, 2008?13 (€m, nominal prices) 86

Table 61: Austria other pet healthcare value, 2003?08 ($m, nominal prices) 88

Table 62: Austria other pet healthcare value forecast, 2008?13 ($m, nominal prices) 89

Table 63: Austria other pet healthcare volume, 2003?08 (units, million) 91

Table 64: Austria other pet healthcare volume forecast, 2008?13 (units, million) 92

Table 65: Austria other pet healthcare brand share, by value, 2007?08 (%) 94

Table 66: Austria other pet healthcare value, by brand 2007?08 (€m, nominal prices) 94

Table 67: Austria other pet healthcare company share by value, 2007?08 (%) 96

Table 68: Austria other pet healthcare value, by company, 2007?08 (€m, nominal prices) 96

Table 69: Austria other pet healthcare distribution channels, by value, 2007?08 (%) 97

Table 70: Austria other pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 97

Table 71: Austria other pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 99

Table 72: Austria other pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 100

Table 73: Austria other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 101

Table 74: Austria other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 102

Table 75: Austria other pet healthcare consumption per capita, 2003?08 (units) 103

Table 76: Austria other pet healthcare forecast consumption per capita, 2008?13 (units) 104

Table 77: Austria pet supplements value, 2003?08 (€m, nominal prices) 105

Table 78: Austria pet supplements value forecast, 2008?13 (€m, nominal prices) 106

Table 79: Austria pet supplements value, 2003?08 ($m, nominal prices) 108

Table 80: Austria pet supplements value forecast, 2008?13 ($m, nominal prices) 109

Table 81: Austria pet supplements volume, 2003?08 (units, million) 111

Table 82: Austria pet supplements volume forecast, 2008?13 (units, million) 112

Table 83: Austria pet supplements brand share, by value, 2007?08 (%) 114

Table 84: Austria pet supplements value, by brand 2007?08 (€m, nominal prices) 114

Table 85: Austria pet supplements company share by value, 2007?08 (%) 115

Table 86: Austria pet supplements value, by company, 2007?08 (€m, nominal prices) 115

Table 87: Austria pet supplements distribution channels, by value, 2007?08 (%) 116

Table 88: Austria pet supplements value, by distribution channel, 2007?08 (€m, nominal prices) 116

Table 89: Austria pet supplements expenditure per capita, 2003?08 (€, nominal prices) 118

Table 90: Austria pet supplements forecast expenditure per capita, 2008?13 (€, nominal prices) 118

Table 91: Austria pet supplements expenditure per capita, 2003?08 ($, nominal prices) 119

Table 92: Austria pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 119

Table 93: Austria pet supplements consumption per capita, 2003?08 (units) 120

Table 94: Austria pet supplements forecast consumption per capita, 2008?13 (units) 120

Table 95: Austria worming treatments value, 2003?08 (€m, nominal prices) 121

Table 96: Austria worming treatments value forecast, 2008?13 (€m, nominal prices) 122

Table 97: Austria worming treatments value, 2003?08 ($m, nominal prices) 124

Table 98: Austria worming treatments value forecast, 2008?13 ($m, nominal prices) 124

Table 99: Austria worming treatments volume, 2003?08 (units, million) 126

Table 100: Austria worming treatments volume forecast, 2008?13 (units, million) 127

Table 101: Austria worming treatments brand share, by value, 2007?08 (%) 129

Table 102: Austria worming treatments value, by brand 2007?08 (€m, nominal prices) 129

Table 103: Austria worming treatments company share by value, 2007?08 (%) 131

Table 104: Austria worming treatments value, by company, 2007?08 (€m, nominal prices) 131

Table 105: Austria worming treatments distribution channels, by value, 2007?08 (%) 132

Table 106: Austria worming treatments value, by distribution channel, 2007?08 (€m, nominal prices) 132

Table 107: Austria worming treatments expenditure per capita, 2003?08 (€, nominal prices) 134

Table 108: Austria worming treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 134

Table 109: Austria worming treatments expenditure per capita, 2003?08 ($, nominal prices) 135

Table 110: Austria worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 135

Table 111: Austria worming treatments consumption per capita, 2003?08 (units) 136

Table 112: Austria worming treatments forecast consumption per capita, 2008?13 (units) 136

Table 113: Global pet healthcare market value, 2008 137

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 140

Table 115: Global pet healthcare market volume, 2008 141

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 144

Table 117: Leading players, top five countries 145

Table 118: Analysis of Austria’s Political landscape 148

Table 119: Analysis of Austria’s economy 151

Table 120: Analysis of Austria’s social system 154

Table 121: Analysis of Austria’s technology landscape 157

Table 122: Patents received from USPTO 158

Table 123: Analysis of Austria’s legal landscape 160

Table 124: Analysis of Austria’s environmental landscape 163

Table 125: Austria population, by age group, 2003?08 (millions) 166

Table 126: Austria population forecast, by age group, 2008?13 (millions) 167

Table 127: Austria population, by gender, 2003?08 (millions) 167

Table 128: Austria population forecast, by gender, 2008?13 (millions) 168

Table 129: Austria nominal GDP, 2003?08 (€bn, nominal prices) 168

Table 130: Austria nominal GDP forecast, 2008?13 (€bn, nominal prices) 168

Table 131: Austria real GDP, 2003?08 (€bn, 2000 prices) 169

Table 132: Austria real GDP forecast, 2008?13 (€bn, 2000 prices) 169

Table 133: Austria real GDP, 2003?08 ($bn, 2000 prices) 169

Table 134: Austria real GDP forecast, 2008?13 ($bn, 2000 prices) 170

Table 135: Austria consumer price index, 2003?08 (2000=100) 170

Table 136: Austria consumer price index, 2008?13 (2000=100) 170

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