Marktanalyse - Pet Health Care in Australia to 2013

Introduction

This databook provides key data and information on the pet health care market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Australia increased at a compound annual growth rate of 5.2% between 2003 and 2008.

The worming treatments category led the pet health care market in Australia, accounting for a share of 33.5%.

Leading players in Australian pet health care market include Pfizer Inc, Virbac Corporation and Bayer AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 26

Value analysis (Australian Dollar), 2003?08 26

Value analysis (Australian Dollar), 2008?13 27

Value analysis (US dollars), 2003?08 29

Value analysis (US dollars), 2008?13 30

Volume analysis, 2003?08 32

Volume analysis, 2008?13 33

Company and brand share analysis 35

Distribution analysis 39

Expenditure and consumption per capita 41

Chapter 4 Leading Company Profiles 47

Pfizer Inc. 47

Virbac Corporation 49

Chapter 5 Category Analysis: External Parasite Treatments 51

Value analysis (Australian Dollar), 2003?08 51

Value analysis (Australian Dollar), 2008?13 52

Value analysis (US dollars), 2003?08 54

Value analysis (US dollars), 2008?13 55

Volume analysis, 2003?08 57

Volume analysis, 2008?13 58

Company and brand share analysis 60

Distribution analysis 63

Expenditure and consumption per capita 65

Chapter 6 Category Analysis: Grooming Products 68

Value analysis (Australian Dollar), 2003?08 68

Value analysis (Australian Dollar), 2008?13 69

Value analysis (US dollars), 2003?08 71

Value analysis (US dollars), 2008?13 71

Volume analysis, 2003?08 73

Volume analysis, 2008?13 74

Company and brand share analysis 76

Distribution analysis 79

Expenditure and consumption per capita 81

Chapter 7 Category Analysis: Other Pet Healthcare 84

Value analysis (Australian Dollar), 2003?08 84

Value analysis (Australian Dollar), 2008?13 85

Value analysis (US dollars), 2003?08 87

Value analysis (US dollars), 2008?13 88

Volume analysis, 2003?08 90

Volume analysis, 2008?13 91

Company and brand share analysis 93

Distribution analysis 96

Expenditure and consumption per capita 98

Chapter 8 Category Analysis: Pet Supplements 104

Value analysis (Australian Dollar), 2003?08 104

Value analysis (Australian Dollar), 2008?13 105

Value analysis (US dollars), 2003?08 107

Value analysis (US dollars), 2008?13 108

Volume analysis, 2003?08 110

Volume analysis, 2008?13 111

Company and brand share analysis 113

Distribution analysis 116

Expenditure and consumption per capita 118

Chapter 9 Category Analysis: Worming Treatments 121

Value analysis (Australian Dollar), 2003?08 121

Value analysis (Australian Dollar), 2008?13 122

Value analysis (US dollars), 2003?08 124

Value analysis (US dollars), 2008?13 124

Volume analysis, 2003?08 126

Volume analysis, 2008?13 127

Company and brand share analysis 129

Distribution analysis 132

Expenditure and consumption per capita 134

Chapter 10 Country Comparison 137

Value 137

Volume 141

Market share 145

Chapter 11 PESTLE Analysis 146

Summary 146

Political analysis 147

Economic analysis 150

Social analysis 154

Technology analysis 158

Legal analysis 163

Environmental analysis 166

Chapter 12 New Product Development 170

Product launches over time 170

Recent product launches 172

Chapter 13 Macroeconomic Profile 173

Macroeconomic indicators 173

Chapter 14 Research Methodology 178

Methodology overview 178

Secondary research 179

Market modeling 180

Creating an initial data model 180

Revising the initial data model 180

Creating a final estimate 181

Creating demographic value splits 181

Primary research 181

Data finalization 182

Ongoing research 182

Chapter 15 APPENDIX 183

Future readings 183

How to contact experts in your industry 183

Disclaimer 183



LIST OF FIGURES

Figure 1: Australia pet healthcare value and value forecast, 2003?13 (A$m, nominal prices) 28

Figure 2: Australia pet healthcare category growth comparison, by value, 2003?13 31

Figure 3: Australia pet healthcare volume and volume forecast, 2003?13 (units, million) 34

Figure 4: Australia pet healthcare category growth comparison, by volume, 2003?13 34

Figure 5: Australia pet healthcare company share, by value, 2007?08 (%) 37

Figure 6: Australia pet healthcare distribution channels, by value, 2007?08 (%) 40

Figure 7: Australia external parasite treatments value and value forecast, 2003?13 (A$m, nominal prices) 53

Figure 8: Australia external parasite treatments category growth comparison, by value, 2003?13 56

Figure 9: Australia external parasite treatments volume and volume forecast, 2003?13 (units, million) 59

Figure 10: Australia external parasite treatments category growth comparison, by volume, 2003?13 59

Figure 11: Australia external parasite treatments company share, by value, 2007?08 (%) 61

Figure 12: Australia external parasite treatments distribution channels, by value, 2007?08 (%) 64

Figure 13: Australia grooming products value and value forecast, 2003?13 (A$m, nominal prices) 70

Figure 14: Australia grooming products category growth comparison, by value, 2003?13 72

Figure 15: Australia grooming products volume and volume forecast, 2003?13 (units, million) 75

Figure 16: Australia grooming products category growth comparison, by volume, 2003?13 75

Figure 17: Australia grooming products company share, by value, 2007?08 (%) 77

Figure 18: Australia grooming products distribution channels, by value, 2007?08 (%) 80

Figure 19: Australia other pet healthcare value and value forecast, 2003?13 (A$m, nominal prices) 86

Figure 20: Australia other pet healthcare category growth comparison, by value, 2003?13 89

Figure 21: Australia other pet healthcare volume and volume forecast, 2003?13 (units, million) 92

Figure 22: Australia other pet healthcare category growth comparison, by volume, 2003?13 92

Figure 23: Australia other pet healthcare company share, by value, 2007?08 (%) 94

Figure 24: Australia other pet healthcare distribution channels, by value, 2007?08 (%) 97

Figure 25: Australia pet supplements value and value forecast, 2003?13 (A$m, nominal prices) 106

Figure 26: Australia pet supplements category growth comparison, by value, 2003?13 109

Figure 27: Australia pet supplements volume and volume forecast, 2003?13 (units, million) 112

Figure 28: Australia pet supplements category growth comparison, by volume, 2003?13 112

Figure 29: Australia pet supplements company share, by value, 2007?08 (%) 114

Figure 30: Australia pet supplements distribution channels, by value, 2007?08 (%) 117

Figure 31: Australia worming treatments value and value forecast, 2003?13 (A$m, nominal prices) 123

Figure 32: Australia worming treatments category growth comparison, by value, 2003?13 125

Figure 33: Australia worming treatments volume and volume forecast, 2003?13 (units, million) 128

Figure 34: Australia worming treatments category growth comparison, by volume, 2003?13 128

Figure 35: Australia worming treatments company share, by value, 2007?08 (%) 130

Figure 36: Australia worming treatments distribution channels, by value, 2007?08 (%) 133

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 138

Figure 38: Global pet healthcare market value, 2003—08, top five countries 140

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 142

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 144

Figure 41: Annual data review process 179



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Australia pet healthcare value, 2003?08 (A$m, nominal prices) 26

Table 4: Australia pet healthcare value forecast, 2008?13 (A$m, nominal prices) 27

Table 5: Australia pet healthcare value, 2003?08 ($m, nominal prices) 29

Table 6: Australia pet healthcare value forecast, 2008?13 ($m, nominal prices) 30

Table 7: Australia pet healthcare volume, 2003?08 (units, million) 32

Table 8: Australia pet healthcare volume forecast, 2008?13 (units, million) 33

Table 9: Australia pet healthcare brand share, by value, 2007?08 (%) 35

Table 10: Australia pet healthcare value, by brand 2007?08 (A$m, nominal prices) 36

Table 11: Australia pet healthcare company share by value, 2007?08 (%) 38

Table 12: Australia pet healthcare value, by company, 2007?08 (A$m, nominal prices) 38

Table 13: Australia pet healthcare distribution channels, by value, 2007?08 (%) 39

Table 14: Australia pet healthcare value, by distribution channel, 2007?08 (A$m, nominal prices) 39

Table 15: Australia pet healthcare expenditure per capita, 2003?08 (A$, nominal prices) 41

Table 16: Australia pet healthcare forecast expenditure per capita, 2008?13 (A$, nominal prices) 42

Table 17: Australia pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 43

Table 18: Australia pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 44

Table 19: Australia pet healthcare consumption per capita, 2003?08 (units) 45

Table 20: Australia pet healthcare forecast consumption per capita, 2008?13 (units) 46

Table 21: Pfizer Inc. key facts 47

Table 22: Virbac Corporation key facts 49

Table 23: Australia external parasite treatments value, 2003?08 (A$m, nominal prices) 51

Table 24: Australia external parasite treatments value forecast, 2008?13 (A$m, nominal prices) 52

Table 25: Australia external parasite treatments value, 2003?08 ($m, nominal prices) 54

Table 26: Australia external parasite treatments value forecast, 2008?13 ($m, nominal prices) 55

Table 27: Australia external parasite treatments volume, 2003?08 (units, million) 57

Table 28: Australia external parasite treatments volume forecast, 2008?13 (units, million) 58

Table 29: Australia external parasite treatments brand share, by value, 2007?08 (%) 60

Table 30: Australia external parasite treatments value, by brand 2007?08 (A$m, nominal prices) 60

Table 31: Australia external parasite treatments company share by value, 2007?08 (%) 62

Table 32: Australia external parasite treatments value, by company, 2007?08 (A$m, nominal prices) 62

Table 33: Australia external parasite treatments distribution channels, by value, 2007?08 (%) 63

Table 34: Australia external parasite treatments value, by distribution channel, 2007?08 (A$m, nominal prices) 63

Table 35: Australia external parasite treatments expenditure per capita, 2003?08 (A$, nominal prices) 65

Table 36: Australia external parasite treatments forecast expenditure per capita, 2008?13 (A$, nominal prices) 65

Table 37: Australia external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 66

Table 38: Australia external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 66

Table 39: Australia external parasite treatments consumption per capita, 2003?08 (units) 67

Table 40: Australia external parasite treatments forecast consumption per capita, 2008?13 (units) 67

Table 41: Australia grooming products value, 2003?08 (A$m, nominal prices) 68

Table 42: Australia grooming products value forecast, 2008?13 (A$m, nominal prices) 69

Table 43: Australia grooming products value, 2003?08 ($m, nominal prices) 71

Table 44: Australia grooming products value forecast, 2008?13 ($m, nominal prices) 71

Table 45: Australia grooming products volume, 2003?08 (units, million) 73

Table 46: Australia grooming products volume forecast, 2008?13 (units, million) 74

Table 47: Australia grooming products brand share, by value, 2007?08 (%) 76

Table 48: Australia grooming products value, by brand 2007?08 (A$m, nominal prices) 76

Table 49: Australia grooming products company share by value, 2007?08 (%) 78

Table 50: Australia grooming products value, by company, 2007?08 (A$m, nominal prices) 78

Table 51: Australia grooming products distribution channels, by value, 2007?08 (%) 79

Table 52: Australia grooming products value, by distribution channel, 2007?08 (A$m, nominal prices) 79

Table 53: Australia grooming products expenditure per capita, 2003?08 (A$, nominal prices) 81

Table 54: Australia grooming products forecast expenditure per capita, 2008?13 (A$, nominal prices) 81

Table 55: Australia grooming products expenditure per capita, 2003?08 ($, nominal prices) 82

Table 56: Australia grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 82

Table 57: Australia grooming products consumption per capita, 2003?08 (units) 83

Table 58: Australia grooming products forecast consumption per capita, 2008?13 (units) 83

Table 59: Australia other pet healthcare value, 2003?08 (A$m, nominal prices) 84

Table 60: Australia other pet healthcare value forecast, 2008?13 (A$m, nominal prices) 85

Table 61: Australia other pet healthcare value, 2003?08 ($m, nominal prices) 87

Table 62: Australia other pet healthcare value forecast, 2008?13 ($m, nominal prices) 88

Table 63: Australia other pet healthcare volume, 2003?08 (units, million) 90

Table 64: Australia other pet healthcare volume forecast, 2008?13 (units, million) 91

Table 65: Australia other pet healthcare brand share, by value, 2007?08 (%) 93

Table 66: Australia other pet healthcare value, by brand 2007?08 (A$m, nominal prices) 93

Table 67: Australia other pet healthcare company share by value, 2007?08 (%) 95

Table 68: Australia other pet healthcare value, by company, 2007?08 (A$m, nominal prices) 95

Table 69: Australia other pet healthcare distribution channels, by value, 2007?08 (%) 96

Table 70: Australia other pet healthcare value, by distribution channel, 2007?08 (A$m, nominal prices) 96

Table 71: Australia other pet healthcare expenditure per capita, 2003?08 (A$, nominal prices) 98

Table 72: Australia other pet healthcare forecast expenditure per capita, 2008?13 (A$, nominal prices) 99

Table 73: Australia other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 100

Table 74: Australia other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 101

Table 75: Australia other pet healthcare consumption per capita, 2003?08 (units) 102

Table 76: Australia other pet healthcare forecast consumption per capita, 2008?13 (units) 103

Table 77: Australia pet supplements value, 2003?08 (A$m, nominal prices) 104

Table 78: Australia pet supplements value forecast, 2008?13 (A$m, nominal prices) 105

Table 79: Australia pet supplements value, 2003?08 ($m, nominal prices) 107

Table 80: Australia pet supplements value forecast, 2008?13 ($m, nominal prices) 108

Table 81: Australia pet supplements volume, 2003?08 (units, million) 110

Table 82: Australia pet supplements volume forecast, 2008?13 (units, million) 111

Table 83: Australia pet supplements brand share, by value, 2007?08 (%) 113

Table 84: Australia pet supplements value, by brand 2007?08 (A$m, nominal prices) 113

Table 85: Australia pet supplements company share by value, 2007?08 (%) 115

Table 86: Australia pet supplements value, by company, 2007?08 (A$m, nominal prices) 115

Table 87: Australia pet supplements distribution channels, by value, 2007?08 (%) 116

Table 88: Australia pet supplements value, by distribution channel, 2007?08 (A$m, nominal prices) 116

Table 89: Australia pet supplements expenditure per capita, 2003?08 (A$, nominal prices) 118

Table 90: Australia pet supplements forecast expenditure per capita, 2008?13 (A$, nominal prices) 118

Table 91: Australia pet supplements expenditure per capita, 2003?08 ($, nominal prices) 119

Table 92: Australia pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 119

Table 93: Australia pet supplements consumption per capita, 2003?08 (units) 120

Table 94: Australia pet supplements forecast consumption per capita, 2008?13 (units) 120

Table 95: Australia worming treatments value, 2003?08 (A$m, nominal prices) 121

Table 96: Australia worming treatments value forecast, 2008?13 (A$m, nominal prices) 122

Table 97: Australia worming treatments value, 2003?08 ($m, nominal prices) 124

Table 98: Australia worming treatments value forecast, 2008?13 ($m, nominal prices) 124

Table 99: Australia worming treatments volume, 2003?08 (units, million) 126

Table 100: Australia worming treatments volume forecast, 2008?13 (units, million) 127

Table 101: Australia worming treatments brand share, by value, 2007?08 (%) 129

Table 102: Australia worming treatments value, by brand 2007?08 (A$m, nominal prices) 129

Table 103: Australia worming treatments company share by value, 2007?08 (%) 131

Table 104: Australia worming treatments value, by company, 2007?08 (A$m, nominal prices) 131

Table 105: Australia worming treatments distribution channels, by value, 2007?08 (%) 132

Table 106: Australia worming treatments value, by distribution channel, 2007?08 (A$m, nominal prices) 132

Table 107: Australia worming treatments expenditure per capita, 2003?08 (A$, nominal prices) 134

Table 108: Australia worming treatments forecast expenditure per capita, 2008?13 (A$, nominal prices) 134

Table 109: Australia worming treatments expenditure per capita, 2003?08 ($, nominal prices) 135

Table 110: Australia worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 135

Table 111: Australia worming treatments consumption per capita, 2003?08 (units) 136

Table 112: Australia worming treatments forecast consumption per capita, 2008?13 (units) 136

Table 113: Global pet healthcare market value, 2008 137

Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 140

Table 115: Global pet healthcare market volume, 2008 141

Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 144

Table 117: Leading players, top five countries 145

Table 118: Analysis of Australia’s political landscape 147

Table 119: Analysis of Australia’s economy 150

Table 120: Analysis of Australia’s social system 154

Table 121: Analysis of Australia’s technology landscape 158

Table 122: Average annual salaries for researchers across countries 161

Table 123: Comparative performance of patents received, 2000—06 162

Table 124: Analysis of Australia’s legal landscape 163

Table 125: Analysis of Australia’s environmental landscape 166

Table 126: Australia pet healthcare new product launches reports, by company, 2008 170

Table 127: Australia pet healthcare new product launches SKUs, by company, 2008 170

Table 128: Australia pet healthcare new product launches (reports), by flavor and fragrances, 2008 171

Table 129: Australia pet healthcare new product launches (reports), by ingredients, 2008 171

Table 130: Australia pet healthcare new product launches (reports), by package tags or claims, 2008 172

Table 131: Australia pet healthcare new product launches, 2008 172

Table 132: Australia population, by age group, 2003?08 (millions) 173

Table 133: Australia population forecast, by age group, 2008?13 (millions) 174

Table 134: Australia population, by gender, 2003?08 (millions) 174

Table 135: Australia population forecast, by gender, 2008?13 (millions) 175

Table 136: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 175

Table 137: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 175

Table 138: Australia real GDP, 2003?08 (A$bn, 2000 prices) 176

Table 139: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 176

Table 140: Australia real GDP, 2003?08 ($bn, 2000 prices) 176

Table 141: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 177

Table 142: Australia consumer price index, 2003?08 (2000=100) 177

Table 143: Australia consumer price index, 2008?13 (2000=100) 177

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