Marktanalyse - Dog care in Saudi Arabia to 2013

Introduction

This databook provides key data and information on the dog care market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dog food, dog toys and dog chews & treats

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dog care market, including company overview, key facts and business description

Highlights

The market for dog care in Saudi Arabia increased at a compound annual growth rate of 9.4% between 2003 and 2008.

The dog food category led the dog care market in Saudi Arabia, accounting for a share of 94.9%.

Leading players in Saudi Arabian dog care market include Mars, Inc. and The Hershey Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dog care market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Dog care 2

Summary category level - Dog food 3

Summary category level - Dog toys 4

Summary category level - Dog chews & treats 5

Chapter 2 INTRODUCTION 6

What is this report about? 6

How to use this report 6

Market Definition 7

Chapter 3 MARKET OVERVIEW 18

Value Analysis, 2003?08 18

Value Analysis, 2008?13 19

Value Analysis, US$ 2003?08 21

Value Analysis, US$ 2008?13 21

Volume Analysis, 2003?08 23

Volume Analysis, 2008?13 24

Company and Brand Share Analysis 26

Distribution Analysis 29

Expenditure & consumption per capita 31

Chapter 4 LEADING COMPANY PROFILES 34

Mars, Inc. 34

The Hershey Company 36

Chapter 5 CATEGORY ANALYSIS - DOG FOOD 38

Value Analysis, 2003?08 38

Value Analysis, 2008?13 39

Value Analysis, US$ 2003?08 41

Value Analysis, US$ 2008?13 41

Volume Analysis, 2003?08 43

Volume Analysis, 2008?13 44

Company and Brand Share Analysis 46

Distribution Analysis 49

Expenditure & consumption per capita 51

Chapter 6 CATEGORY ANALYSIS - DOG TOYS 54

Value Analysis, 2003?08 54

Value Analysis, 2008?13 55

Value Analysis, US$ 2003?08 56

Value Analysis, US$ 2008?13 56

Volume Analysis, 2003?08 57

Volume Analysis, 2008?13 58

Company and Brand Share Analysis 59

Distribution Analysis 61

Expenditure & consumption per capita 63

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 66

Value Analysis, 2003?08 66

Value Analysis, 2008?13 67

Value Analysis, US$ 2003?08 69

Value Analysis, US$ 2008?13 69

Volume Analysis, 2003?08 71

Volume Analysis, 2008?13 72

Company and Brand Share Analysis 74

Distribution Analysis 76

Expenditure & consumption per capita 78

Chapter 8 COUNTRY COMPARISON 81

Value 81

Volume 86

Market Share 91

Chapter 9 SAUDI ARABIA MACROECONOMIC PROFILE 92

Macroeconomic Indicators 92

Chapter 10 RESEARCH METHODOLOGY 97

Methodology overview 97

Secondary research 98

Market modeling 99

Primary research 100

Data finalization 101

Ongoing research 101

Chapter 11 APPENDIX 102

Future readings 102

How to contact experts in your industry 102

Disclaimer 102



LIST OF FIGURES

Figure 1: Saudi Arabia dog care value and value forecast, 2003?13 (SAR m, nominal prices) 20

Figure 2: Saudi Arabia dog care category growth comparison, by value, 2003?13 22

Figure 3: Saudi Arabia dog care volume and volume forecast, 2003?13 (Kg/Units m) 25

Figure 4: Saudi Arabia dog care category growth comparison, by volume, 2003?13 25

Figure 5: Saudi Arabia dog care company share, by value, 2007?08 (%) 27

Figure 6: Saudi Arabia dog care distribution channels, by value, 2007?08 (%) 30

Figure 7: Saudi Arabia dog food value and value forecast, 2003?13 (SAR m, nominal prices) 40

Figure 8: Saudi Arabia dog food category growth comparison, by value, 2003?13 42

Figure 9: Saudi Arabia dog food volume and volume forecast, 2003?13 (Kg m) 45

Figure 10: Saudi Arabia dog food category growth comparison, by volume, 2003?13 45

Figure 11: Saudi Arabia dog food company share, by value, 2007?08 (%) 47

Figure 12: Saudi Arabia dog food distribution channels, by value, 2007?08 (%) 50

Figure 13: Saudi Arabia dog toys value and value forecast, 2003?13 (SAR m, nominal prices) 55

Figure 14: Saudi Arabia dog toys volume and volume forecast, 2003?13 (Units m) 58

Figure 15: Saudi Arabia dog toys distribution channels, by value, 2007?08 (%) 62

Figure 16: Saudi Arabia dog chews & treats value and value forecast, 2003?13 (SAR m, nominal prices) 68

Figure 17: Saudi Arabia dog chews & treats category growth comparison, by value, 2003?13 70

Figure 18: Saudi Arabia dog chews & treats volume and volume forecast, 2003?13 (Kg m) 73

Figure 19: Saudi Arabia dog chews & treats category growth comparison, by volume, 2003?13 73

Figure 20: Saudi Arabia dog chews & treats distribution channels, by value, 2007?08 (%) 77

Figure 21: Global dog care market split (value terms, 2008) — Top 5 countries 82

Figure 22: Global dog care market value, 2003—2008 (Top 5 countries) 85

Figure 23: Global dog care market split (volume terms, 2008) — Top 5 countries 87

Figure 24: Global dog care market volume, 2003—2008 (Top 5 countries) 90

Figure 25: Annual data review process 98



LIST OF TABLES

Table 1: Dog care category definitions 8

Table 2: Dog care distribution channels 9

Table 3: Saudi Arabia dog care value, 2003?08 (SAR m, nominal prices) 18

Table 4: Saudi Arabia dog care value forecast, 2008?13 (SAR m, nominal prices) 19

Table 5: Saudi Arabia dog care value, 2003?08 (US$ m nominal prices) 21

Table 6: Saudi Arabia dog care value forecast, 2008?13 (US$ m nominal prices) 21

Table 7: Saudi Arabia dog care volume, 2003?08 (Kg/Units m) 23

Table 8: Saudi Arabia dog care volume forecast, 2008?13 (Kg/Units m) 24

Table 9: Saudi Arabia dog care brand share, by value, 2007?08 (%) 26

Table 10: Saudi Arabia dog care value, by brand 2007?08 (SAR m nominal prices) 26

Table 11: Saudi Arabia dog care company share by value, 2007?08 (%) 28

Table 12: Saudi Arabia dog care value, by company, 2007?08 (SAR m nominal prices) 28

Table 13: Saudi Arabia dog care distribution channels, by value, 2007?08 (%) 29

Table 14: Saudi Arabia dog care value, by distribution channel, 2007?08 (SAR m nominal prices) 29

Table 15: Saudi Arabia dog care expenditure per capita, 2003?08 (SAR, nominal prices) 31

Table 16: Saudi Arabia dog care forecast expenditure per capita, 2008?13 (SAR, nominal prices) 31

Table 17: Saudi Arabia dog care expenditure per capita, 2003?08 (US$ nominal prices) 32

Table 18: Saudi Arabia dog care forecast expenditure per capita, 2008?13 (US$ nominal prices) 32

Table 19: Saudi Arabia dog care consumption per capita, 2003?08 (Kg/Units) 33

Table 20: Saudi Arabia dog care forecast consumption per capita, 2008?13 (Kg/Units) 33

Table 21: Mars, Inc. Key Facts 34

Table 22: The Hershey Company Key Facts 36

Table 23: Saudi Arabia dog food value, 2003?08 (SAR m, nominal prices) 38

Table 24: Saudi Arabia dog food value forecast, 2008?13 (SAR m, nominal prices) 39

Table 25: Saudi Arabia dog food value, 2003?08 (US$ m nominal prices) 41

Table 26: Saudi Arabia dog food value forecast, 2008?13 (US$ m nominal prices) 41

Table 27: Saudi Arabia dog food volume, 2003?08 (Kg m) 43

Table 28: Saudi Arabia dog food volume forecast, 2008?13 (Kg m) 44

Table 29: Saudi Arabia dog food brand share, by value, 2007?08 (%) 46

Table 30: Saudi Arabia dog food value, by brand 2007?08 (SAR m nominal prices) 46

Table 31: Saudi Arabia dog food company share by value, 2007?08 (%) 48

Table 32: Saudi Arabia dog food value, by company, 2007?08 (SAR m nominal prices) 48

Table 33: Saudi Arabia dog food distribution channels, by value, 2007?08 (%) 49

Table 34: Saudi Arabia dog food value, by distribution channel, 2007?08 (SAR m nominal prices) 49

Table 35: Saudi Arabia dog food expenditure per capita, 2003?08 (SAR, nominal prices) 51

Table 36: Saudi Arabia dog food forecast expenditure per capita, 2008?13 (SAR, nominal prices) 51

Table 37: Saudi Arabia dog food expenditure per capita, 2003?08 (US$ nominal prices) 52

Table 38: Saudi Arabia dog food forecast expenditure per capita, 2008?13 (US$ nominal prices) 52

Table 39: Saudi Arabia dog food consumption per capita, 2003?08 (Kg) 53

Table 40: Saudi Arabia dog food forecast consumption per capita, 2008?13 (Kg) 53

Table 41: Saudi Arabia dog toys value, 2003?08 (SAR m, nominal prices) 54

Table 42: Saudi Arabia dog toys value forecast, 2008?13 (SAR m, nominal prices) 55

Table 43: Saudi Arabia dog toys value, 2003?08 (US$ m nominal prices) 56

Table 44: Saudi Arabia dog toys value forecast, 2008?13 (US$ m nominal prices) 56

Table 45: Saudi Arabia dog toys volume, 2003?08 (Units m) 57

Table 46: Saudi Arabia dog toys volume forecast, 2008?13 (Units m) 58

Table 47: Saudi Arabia dog toys brand share, by value, 2007?08 (%) 59

Table 48: Saudi Arabia dog toys value, by brand 2007?08 (SAR m nominal prices) 59

Table 49: Saudi Arabia dog toys company share by value, 2007?08 (%) 60

Table 50: Saudi Arabia dog toys value, by company, 2007?08 (SAR m nominal prices) 60

Table 51: Saudi Arabia dog toys distribution channels, by value, 2007?08 (%) 61

Table 52: Saudi Arabia dog toys value, by distribution channel, 2007?08 (SAR m nominal prices) 61

Table 53: Saudi Arabia dog toys expenditure per capita, 2003?08 (SAR, nominal prices) 63

Table 54: Saudi Arabia dog toys forecast expenditure per capita, 2008?13 (SAR, nominal prices) 63

Table 55: Saudi Arabia dog toys expenditure per capita, 2003?08 (US$ nominal prices) 64

Table 56: Saudi Arabia dog toys forecast expenditure per capita, 2008?13 (US$ nominal prices) 64

Table 57: Saudi Arabia dog toys consumption per capita, 2003?08 (Units) 65

Table 58: Saudi Arabia dog toys forecast consumption per capita, 2008?13 (Units) 65

Table 59: Saudi Arabia dog chews & treats value, 2003?08 (SAR m, nominal prices) 66

Table 60: Saudi Arabia dog chews & treats value forecast, 2008?13 (SAR m, nominal prices) 67

Table 61: Saudi Arabia dog chews & treats value, 2003?08 (US$ m nominal prices) 69

Table 62: Saudi Arabia dog chews & treats value forecast, 2008?13 (US$ m nominal prices) 69

Table 63: Saudi Arabia dog chews & treats volume, 2003?08 (Kg m) 71

Table 64: Saudi Arabia dog chews & treats volume forecast, 2008?13 (Kg m) 72

Table 65: Saudi Arabia dog chews & treats brand share, by value, 2007?08 (%) 74

Table 66: Saudi Arabia dog chews & treats value, by brand 2007?08 (SAR m nominal prices) 74

Table 67: Saudi Arabia dog chews & treats company share by value, 2007?08 (%) 75

Table 68: Saudi Arabia dog chews & treats value, by company, 2007?08 (SAR m nominal prices) 75

Table 69: Saudi Arabia dog chews & treats distribution channels, by value, 2007?08 (%) 76

Table 70: Saudi Arabia dog chews & treats value, by distribution channel, 2007?08 (SAR m nominal prices) 76

Table 71: Saudi Arabia dog chews & treats expenditure per capita, 2003?08 (SAR, nominal prices) 78

Table 72: Saudi Arabia dog chews & treats forecast expenditure per capita, 2008?13 (SAR, nominal prices) 78

Table 73: Saudi Arabia dog chews & treats expenditure per capita, 2003?08 (US$ nominal prices) 79

Table 74: Saudi Arabia dog chews & treats forecast expenditure per capita, 2008?13 (US$ nominal prices) 79

Table 75: Saudi Arabia dog chews & treats consumption per capita, 2003?08 (Kg) 80

Table 76: Saudi Arabia dog chews & treats forecast consumption per capita, 2008?13 (Kg) 80

Table 77: Global dog care market value, 2008 81

Table 78: Global dog care market split (value terms (US$ m), 2008) — Top 5 countries 84

Table 79: Global dog care market volume, 2008 86

Table 80: Global dog care market split (volume terms, 2008) — Top 5 countries 89

Table 81: Leading players - Top 5 countries 91

Table 82: Saudi Arabia population, by age group, 2003?08 (millions) 92

Table 83: Saudi Arabia population forecast, by age group, 2008?13 (millions) 93

Table 84: Saudi Arabia population, by gender, 2003?08 (millions) 93

Table 85: Saudi Arabia population forecast, by gender, 2008?13 (millions) 94

Table 86: Saudi Arabia nominal GDP, 2003-2008 (SAR bn, nominal prices) 94

Table 87: Saudi Arabia nominal GDP forecast, 2008?13 (SAR bn, nominal prices) 94

Table 88: Saudi Arabia real GDP, 2003?08 (SAR bn, 2000 prices) 95

Table 89: Saudi Arabia real GDP forecast, 2008?13 (SAR bn, 2000 prices) 95

Table 90: Saudi Arabia real GDP, 2003?08 (US$ bn, 2000 prices) 95

Table 91: Saudi Arabia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 96

Table 92: Saudi Arabia consumer price index, 2003?08 (2000=100) 96

Table 93: Saudi Arabia consumer price index, 2008?13 (2000=100) 96

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