Marktanalyse - Dog care in Japan to 2013

Introduction

This databook provides key data and information on the dog care market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dog food, dog toys and dog chews & treats

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dog care market, including company overview, key facts and business description

Highlights

The market for dog care in Japan increased at a compound annual growth rate of 0.01% between 2003 and 2008.

The dog food category led the dog care market in Japan, accounting for a share of 80.9%.

Leading players in Japanese dog care market include Mars, Inc.Mars, Inc.,Nisshin Seifun Group and Inaba-Petfood Co. Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dog care market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Dog care 2

Summary category level - Dog food 3

Summary category level - Dog toys 4

Summary category level - Dog chews & treats 5

Chapter 2 INTRODUCTION 6

What is this report about? 6

How to use this report 6

Market Definition 7

Chapter 3 MARKET OVERVIEW 20

Value Analysis, 2003?08 20

Value Analysis, 2008?13 21

Value Analysis, US$ 2003?08 23

Value Analysis, US$ 2008?13 23

Volume Analysis, 2003?08 25

Volume Analysis, 2008?13 26

Company and Brand Share Analysis 29

Distribution Analysis 36

Expenditure & consumption per capita 38

Chapter 4 LEADING COMPANY PROFILES 41

Mars, Inc. 41

Nisshin Seifun Group Inc. 43

Chapter 5 CATEGORY ANALYSIS - DOG FOOD 46

Value Analysis, 2003?08 46

Value Analysis, 2008?13 47

Value Analysis, US$ 2003?08 49

Value Analysis, US$ 2008?13 49

Volume Analysis, 2003?08 51

Volume Analysis, 2008?13 52

Company and Brand Share Analysis 55

Distribution Analysis 62

Expenditure & consumption per capita 64

Chapter 6 CATEGORY ANALYSIS - DOG TOYS 67

Value Analysis, 2003?08 67

Value Analysis, 2008?13 68

Value Analysis, US$ 2003?08 69

Value Analysis, US$ 2008?13 69

Volume Analysis, 2003?08 70

Volume Analysis, 2008?13 71

Company and Brand Share Analysis 72

Distribution Analysis 75

Expenditure & consumption per capita 77

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 80

Value Analysis, 2003?08 80

Value Analysis, 2008?13 81

Value Analysis, US$ 2003?08 83

Value Analysis, US$ 2008?13 83

Volume Analysis, 2003?08 85

Volume Analysis, 2008?13 86

Company and Brand Share Analysis 89

Distribution Analysis 92

Expenditure & consumption per capita 94

Chapter 8 COUNTRY COMPARISON 97

Value 97

Volume 102

Market Share 107

Chapter 9 NEW PRODUCT DEVELOPMENT 108

Product launches over time 108

Recent product launches 110

Chapter 10 JAPAN SOCIOECONOMIC PROFILE 111

Country Overview 111

Key Facts 112

Political Overview 113

Economic Overview 114

Chapter 11 JAPAN MACROECONOMIC PROFILE 115

Macroeconomic Indicators 115

Chapter 12 RESEARCH METHODOLOGY 120

Methodology overview 120

Secondary research 121

Market modeling 122

Primary research 123

Data finalization 124

Ongoing research 124

Chapter 13 APPENDIX 125

Future readings 125

How to contact experts in your industry 125

Disclaimer 125



LIST OF FIGURES

Figure 1: Japan dog care value and value forecast, 2003?13 (JPY m, nominal prices) 22

Figure 2: Japan dog care category growth comparison, by value, 2003?13 24

Figure 3: Japan dog care volume and volume forecast, 2003?13 (Kg/Units m) 27

Figure 4: Japan dog care category growth comparison, by volume, 2003?13 28

Figure 5: Japan dog care company share, by value, 2007?08 (%) 33

Figure 6: Japan dog care distribution channels, by value, 2007?08 (%) 37

Figure 7: Japan dog food value and value forecast, 2003?13 (JPY m, nominal prices) 48

Figure 8: Japan dog food category growth comparison, by value, 2003?13 50

Figure 9: Japan dog food volume and volume forecast, 2003?13 (Kg m) 53

Figure 10: Japan dog food category growth comparison, by volume, 2003?13 54

Figure 11: Japan dog food company share, by value, 2007?08 (%) 59

Figure 12: Japan dog food distribution channels, by value, 2007?08 (%) 63

Figure 13: Japan dog toys value and value forecast, 2003?13 (JPY m, nominal prices) 68

Figure 14: Japan dog toys volume and volume forecast, 2003?13 (Units m) 71

Figure 15: Japan dog toys company share, by value, 2007?08 (%) 73

Figure 16: Japan dog toys distribution channels, by value, 2007?08 (%) 76

Figure 17: Japan dog chews & treats value and value forecast, 2003?13 (JPY m, nominal prices) 82

Figure 18: Japan dog chews & treats category growth comparison, by value, 2003?13 84

Figure 19: Japan dog chews & treats volume and volume forecast, 2003?13 (Kg m) 87

Figure 20: Japan dog chews & treats category growth comparison, by volume, 2003?13 88

Figure 21: Japan dog chews & treats company share, by value, 2007?08 (%) 90

Figure 22: Japan dog chews & treats distribution channels, by value, 2007?08 (%) 93

Figure 23: Global dog care market split (value terms, 2008) — Top 5 countries 98

Figure 24: Global dog care market value, 2003—2008 (Top 5 countries) 101

Figure 25: Global dog care market split (volume terms, 2008) — Top 5 countries 103

Figure 26: Global dog care market volume, 2003—2008 (Top 5 countries) 106

Figure 27: Map of Japan 112

Figure 28: Annual data review process 121



LIST OF TABLES

Table 1: Dog care category definitions 8

Table 2: Dog care distribution channels 9

Table 3: Japan dog care value, 2003?08 (JPY m, nominal prices) 20

Table 4: Japan dog care value forecast, 2008?13 (JPY m, nominal prices) 21

Table 5: Japan dog care value, 2003?08 (US$ m nominal prices) 23

Table 6: Japan dog care value forecast, 2008?13 (US$ m nominal prices) 23

Table 7: Japan dog care volume, 2003?08 (Kg/Units m) 25

Table 8: Japan dog care volume forecast, 2008?13 (Kg/Units m) 26

Table 9: Japan dog care brand share, by value, 2007?08 (%) 29

Table 10: Japan dog care value, by brand 2007?08 (JPY m nominal prices) 31

Table 11: Japan dog care company share by value, 2007?08 (%) 34

Table 12: Japan dog care value, by company, 2007?08 (JPY m nominal prices) 35

Table 13: Japan dog care distribution channels, by value, 2007?08 (%) 36

Table 14: Japan dog care value, by distribution channel, 2007?08 (JPY m nominal prices) 36

Table 15: Japan dog care expenditure per capita, 2003?08 (JPY, nominal prices) 38

Table 16: Japan dog care forecast expenditure per capita, 2008?13 (JPY, nominal prices) 38

Table 17: Japan dog care expenditure per capita, 2003?08 (US$ nominal prices) 39

Table 18: Japan dog care forecast expenditure per capita, 2008?13 (US$ nominal prices) 39

Table 19: Japan dog care consumption per capita, 2003?08 (Kg/Units) 40

Table 20: Japan dog care forecast consumption per capita, 2008?13 (Kg/Units) 40

Table 21: Mars, Inc. Key Facts 41

Table 22: Nisshin Seifun Group Inc. Key Facts 43

Table 23: Japan dog food value, 2003?08 (JPY m, nominal prices) 46

Table 24: Japan dog food value forecast, 2008?13 (JPY m, nominal prices) 47

Table 25: Japan dog food value, 2003?08 (US$ m nominal prices) 49

Table 26: Japan dog food value forecast, 2008?13 (US$ m nominal prices) 49

Table 27: Japan dog food volume, 2003?08 (Kg m) 51

Table 28: Japan dog food volume forecast, 2008?13 (Kg m) 52

Table 29: Japan dog food brand share, by value, 2007?08 (%) 55

Table 30: (PART 1) Japan dog food value, by brand 2007?08 (JPY m nominal prices) 57

Table 31: (PART 2) Japan dog food value, by brand 2007?08 (JPY m nominal prices) 58

Table 32: Japan dog food company share by value, 2007?08 (%) 60

Table 33: Japan dog food value, by company, 2007?08 (JPY m nominal prices) 61

Table 34: Japan dog food distribution channels, by value, 2007?08 (%) 62

Table 35: Japan dog food value, by distribution channel, 2007?08 (JPY m nominal prices) 62

Table 36: Japan dog food expenditure per capita, 2003?08 (JPY, nominal prices) 64

Table 37: Japan dog food forecast expenditure per capita, 2008?13 (JPY, nominal prices) 64

Table 38: Japan dog food expenditure per capita, 2003?08 (US$ nominal prices) 65

Table 39: Japan dog food forecast expenditure per capita, 2008?13 (US$ nominal prices) 65

Table 40: Japan dog food consumption per capita, 2003?08 (Kg) 66

Table 41: Japan dog food forecast consumption per capita, 2008?13 (Kg) 66

Table 42: Japan dog toys value, 2003?08 (JPY m, nominal prices) 67

Table 43: Japan dog toys value forecast, 2008?13 (JPY m, nominal prices) 68

Table 44: Japan dog toys value, 2003?08 (US$ m nominal prices) 69

Table 45: Japan dog toys value forecast, 2008?13 (US$ m nominal prices) 69

Table 46: Japan dog toys volume, 2003?08 (Units m) 70

Table 47: Japan dog toys volume forecast, 2008?13 (Units m) 71

Table 48: Japan dog toys brand share, by value, 2007?08 (%) 72

Table 49: Japan dog toys value, by brand 2007?08 (JPY m nominal prices) 72

Table 50: Japan dog toys company share by value, 2007?08 (%) 74

Table 51: Japan dog toys value, by company, 2007?08 (JPY m nominal prices) 74

Table 52: Japan dog toys distribution channels, by value, 2007?08 (%) 75

Table 53: Japan dog toys value, by distribution channel, 2007?08 (JPY m nominal prices) 75

Table 54: Japan dog toys expenditure per capita, 2003?08 (JPY, nominal prices) 77

Table 55: Japan dog toys forecast expenditure per capita, 2008?13 (JPY, nominal prices) 77

Table 56: Japan dog toys expenditure per capita, 2003?08 (US$ nominal prices) 78

Table 57: Japan dog toys forecast expenditure per capita, 2008?13 (US$ nominal prices) 78

Table 58: Japan dog toys consumption per capita, 2003?08 (Units) 79

Table 59: Japan dog toys forecast consumption per capita, 2008?13 (Units) 79

Table 60: Japan dog chews & treats value, 2003?08 (JPY m, nominal prices) 80

Table 61: Japan dog chews & treats value forecast, 2008?13 (JPY m, nominal prices) 81

Table 62: Japan dog chews & treats value, 2003?08 (US$ m nominal prices) 83

Table 63: Japan dog chews & treats value forecast, 2008?13 (US$ m nominal prices) 83

Table 64: Japan dog chews & treats volume, 2003?08 (Kg m) 85

Table 65: Japan dog chews & treats volume forecast, 2008?13 (Kg m) 86

Table 66: Japan dog chews & treats brand share, by value, 2007?08 (%) 89

Table 67: Japan dog chews & treats value, by brand 2007?08 (JPY m nominal prices) 89

Table 68: Japan dog chews & treats company share by value, 2007?08 (%) 91

Table 69: Japan dog chews & treats value, by company, 2007?08 (JPY m nominal prices) 91

Table 70: Japan dog chews & treats distribution channels, by value, 2007?08 (%) 92

Table 71: Japan dog chews & treats value, by distribution channel, 2007?08 (JPY m nominal prices) 92

Table 72: Japan dog chews & treats expenditure per capita, 2003?08 (JPY, nominal prices) 94

Table 73: Japan dog chews & treats forecast expenditure per capita, 2008?13 (JPY, nominal prices) 94

Table 74: Japan dog chews & treats expenditure per capita, 2003?08 (US$ nominal prices) 95

Table 75: Japan dog chews & treats forecast expenditure per capita, 2008?13 (US$ nominal prices) 95

Table 76: Japan dog chews & treats consumption per capita, 2003?08 (Kg) 96

Table 77: Japan dog chews & treats forecast consumption per capita, 2008?13 (Kg) 96

Table 78: Global dog care market value, 2008 97

Table 79: Global dog care market split (value terms (US$ m), 2008) — Top 5 countries 100

Table 80: Global dog care market volume, 2008 102

Table 81: Global dog care market split (volume terms, 2008) — Top 5 countries 105

Table 82: Leading players - Top 5 countries 107

Table 83: Japan dog care new product launches reports, by company (Top 5 companies), 2008 108

Table 84: Japan dog care new product launches SKUs, by company (Top 5 companies), 2008 108

Table 85: Japan dog care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 109

Table 86: Japan dog care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 109

Table 87: Japan dog care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 110

Table 88: Japan dog care new product launches (reports) - Recent 5 launches (2008) 110

Table 89: Japan Key Facts 112

Table 90: Japan population, by age group, 2003?08 (millions) 115

Table 91: Japan population forecast, by age group, 2008?13 (millions) 116

Table 92: Japan population, by gender, 2003?08 (millions) 116

Table 93: Japan population forecast, by gender, 2008?13 (millions) 117

Table 94: Japan nominal GDP, 2003?08 (JPY bn, nominal prices) 117

Table 95: Japan nominal GDP forecast, 2008?13 (JPY bn, nominal prices) 117

Table 96: Japan real GDP, 2003?08 (JPY bn, 2000 prices) 118

Table 97: Japan real GDP forecast, 2008?13 (JPY bn, 2000 prices) 118

Table 98: Japan real GDP, 2003?08 (US$ bn, 2000 prices) 118

Table 99: Japan real GDP forecast, 2008?13 (US$ bn, 2000 prices) 119

Table 100: Japan consumer price index, 2003?08 (2000=100) 119

Table 101: Japan consumer price index, 2008?13 (2000=100) 119

• Pet Health Care in India to 2013
• Pet Health Care in Latin America to 2013
• Pet Food and Pet Care Products in Hungary
• Pet Food and Pet Care Products in Morocco
• Cat care in China to 2013
• Cat care in Croatia to 2013
• Cat care in Germany to 2013
• Dog care in Saudi Arabia to 2013
• Global Pet Health Care Market to 2013
• Pet Health Care in Asia-Pacific to 2013
• Pet Health Care in Australia to 2013
• Pet Health Care in Austria to 2013
• Pet Health Care in Belgium to 2013
• Pet Health Care in Canada to 2013
• Pet Health Care in Colombia to 2013
• Pet Health Care in Denmark to 2013
• Pet Health Care in Eastern Europe to 2013
• Pet Health Care in Egypt to 2013
• Pet Health Care in Finland to 2013
• Pet Health Care in France to 2013