Marktanalyse - Cat care in Germany to 2013

Introduction

This databook provides key data and information on the cat care market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Germany increased at a compound annual growth rate of 2% between 2003 and 2008.

The cat food category led the cat care market in Germany, accounting for a share of 74.3%.

The leading players in German cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 20

Value Analysis, 2003?2008 20

Value Analysis, 2008?2013 21

Value Analysis, US$ 2003?2008 23

Value Analysis, US$ 2008?2013 23

Volume Analysis, 2003?2008 25

Volume Analysis, 2008?2013 26

Company and Brand Share Analysis 29

Distribution Analysis 33

Expenditure & consumption per capita 35

Chapter 4 LEADING COMPANY PROFILES 38

Mars, Inc. 38

Nestle S.A. 40

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43

Value Analysis, 2003?2008 43

Value Analysis, 2008?2013 44

Value Analysis, US$ 2003?2008 46

Value Analysis, US$ 2008?2013 46

Volume Analysis, 2003?2008 48

Volume Analysis, 2008?2013 49

Company and Brand Share Analysis 52

Distribution Analysis 56

Expenditure & consumption per capita 58

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 61

Value Analysis, 2003?2008 61

Value Analysis, 2008?2013 62

Value Analysis, US$ 2003?2008 64

Value Analysis, US$ 2008?2013 64

Volume Analysis, 2003?2008 65

Volume Analysis, 2008?2013 66

Company and Brand Share Analysis 68

Distribution Analysis 71

Expenditure & consumption per capita 73

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 76

Value Analysis, 2003?2008 76

Value Analysis, 2008?2013 77

Value Analysis, US$ 2003?2008 79

Value Analysis, US$ 2008?2013 79

Volume Analysis, 2003?2008 80

Volume Analysis, 2008?2013 81

Company and Brand Share Analysis 83

Distribution Analysis 85

Expenditure & consumption per capita 87

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 90

Value Analysis, 2003?2008 90

Value Analysis, 2008?2013 91

Value Analysis, US$ 2003?2008 93

Value Analysis, US$ 2008?2013 93

Volume Analysis, 2003?2008 95

Volume Analysis, 2008?2013 96

Company and Brand Share Analysis 99

Distribution Analysis 102

Expenditure & consumption per capita 104

Chapter 9 COUNTRY COMPARISON 107

Value 107

Volume 112

Market Share 117

Chapter 10 NEW PRODUCT DEVELOPMENT 118

Product launches over time 118

Recent product launches 120

Chapter 11 GERMANY SOCIOECONOMIC PROFILE 121

Country Overview 121

Key Facts 122

Political Overview 124

Germany Economic Overview 125

Chapter 12 GERMANY MACROECONOMIC PROFILE 126

Macroeconomic Indicators 126

Chapter 13 RESEARCH METHODOLOGY 131

Methodology overview 131

Secondary research 132

Market modeling 133

Primary research 134

Data finalization 135

Ongoing research 135

Chapter 14 APPENDIX 136

Future readings 136

How to contact experts in your industry 136

Disclaimer 136



LIST OF FIGURES

Figure 1: Germany cat care value and value forecast, 2003?2013 (€ m, nominal prices) 22

Figure 2: Germany cat care category growth comparison, by value, 2003?2013 24

Figure 3: Germany cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 27

Figure 4: Germany cat care category growth comparison, by volume, 2003?2013 28

Figure 5: Germany cat care company share, by value, 2007?2008 (%) 31

Figure 6: Germany cat care distribution channels, by value, 2007?2008 (%) 34

Figure 7: Germany cat food value and value forecast, 2003?2013 (€ m, nominal prices) 45

Figure 8: Germany cat food category growth comparison, by value, 2003?2013 47

Figure 9: Germany cat food volume and volume forecast, 2003?2013 (Kg m) 50

Figure 10: Germany cat food category growth comparison, by volume, 2003?2013 51

Figure 11: Germany cat food company share, by value, 2007?2008 (%) 54

Figure 12: Germany cat food distribution channels, by value, 2007?2008 (%) 57

Figure 13: Germany cat litter value and value forecast, 2003?2013 (€ m, nominal prices) 63

Figure 14: Germany cat litter volume and volume forecast, 2003?2013 (Kg m) 67

Figure 15: Germany cat litter company share, by value, 2007?2008 (%) 69

Figure 16: Germany cat litter distribution channels, by value, 2007?2008 (%) 72

Figure 17: Germany cat toys value and value forecast, 2003?2013 (€ m, nominal prices) 78

Figure 18: Germany cat toys volume and volume forecast, 2003?2013 (Units m) 82

Figure 19: Germany cat toys distribution channels, by value, 2007?2008 (%) 86

Figure 20: Germany cat treats & milk value and value forecast, 2003?2013 (€ m, nominal prices) 92

Figure 21: Germany cat treats & milk category growth comparison, by value, 2003?2013 94

Figure 22: Germany cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 97

Figure 23: Germany cat treats & milk category growth comparison, by volume, 2003?2013 98

Figure 24: Germany cat treats & milk company share, by value, 2007?2008 (%) 100

Figure 25: Germany cat treats & milk distribution channels, by value, 2007?2008 (%) 103

Figure 26: Global cat care market split (value terms, 2008) — Top 5 countries 108

Figure 27: Global cat care market value, 2003—2008 (Top 5 countries) 111

Figure 28: Global cat care market split (volume terms, 2008) — Top 5 countries 113

Figure 29: Global cat care market volume, 2003—2008 (Top 5 countries) 116

Figure 30: Map of Germany 123

Figure 31: Annual data review process 132



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Germany cat care value, 2003?2008 (€ m, nominal prices) 20

Table 4: Germany cat care value forecast, 2008?2013 (€ m, nominal prices) 21

Table 5: Germany cat care value, 2003?2008 (US$ m nominal prices) 23

Table 6: Germany cat care value forecast, 2008?2013 (US$ m nominal prices) 23

Table 7: Germany cat care volume, 2003?2008 (Kg/Liters/Units m) 25

Table 8: Germany cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 26

Table 9: Germany cat care brand share, by value, 2007?2008 (%) 29

Table 10: Germany cat care value, by brand 2007?2008 (€ m nominal prices) 30

Table 11: Germany cat care company share by value, 2007?2008 (%) 32

Table 12: Germany cat care value, by company, 2007?2008 (€ m nominal prices) 32

Table 13: Germany cat care distribution channels, by value, 2007?2008 (%) 33

Table 14: Germany cat care value, by distribution channel, 2007?2008 (€ m nominal prices) 33

Table 15: Germany cat care expenditure per capita, 2003?2008 (€, nominal prices) 35

Table 16: Germany cat care forecast expenditure per capita, 2008?2013 (€, nominal prices) 35

Table 17: Germany cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36

Table 18: Germany cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36

Table 19: Germany cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37

Table 20: Germany cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37

Table 21: Mars, Inc. Key Facts 38

Table 22: Nestle S.A. Key Facts 40

Table 23: Germany cat food value, 2003?2008 (€ m, nominal prices) 43

Table 24: Germany cat food value forecast, 2008?2013 (€ m, nominal prices) 44

Table 25: Germany cat food value, 2003?2008 (US$ m nominal prices) 46

Table 26: Germany cat food value forecast, 2008?2013 (US$ m nominal prices) 46

Table 27: Germany cat food volume, 2003?2008 (Kg m) 48

Table 28: Germany cat food volume forecast, 2008?2013 (Kg m) 49

Table 29: Germany cat food brand share, by value, 2007?2008 (%) 52

Table 30: Germany cat food value, by brand 2007?2008 (€ m nominal prices) 53

Table 31: Germany cat food company share by value, 2007?2008 (%) 55

Table 32: Germany cat food value, by company, 2007?2008 (€ m nominal prices) 55

Table 33: Germany cat food distribution channels, by value, 2007?2008 (%) 56

Table 34: Germany cat food value, by distribution channel, 2007?2008 (€ m nominal prices) 56

Table 35: Germany cat food expenditure per capita, 2003?2008 (€, nominal prices) 58

Table 36: Germany cat food forecast expenditure per capita, 2008?2013 (€, nominal prices) 58

Table 37: Germany cat food expenditure per capita, 2003?2008 (US$ nominal prices) 59

Table 38: Germany cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 59

Table 39: Germany cat food consumption per capita, 2003?2008 (Kg) 60

Table 40: Germany cat food forecast consumption per capita, 2008?2013 (Kg) 60

Table 41: Germany cat litter value, 2003?2008 (€ m, nominal prices) 61

Table 42: Germany cat litter value forecast, 2008?2013 (€ m, nominal prices) 62

Table 43: Germany cat litter value, 2003?2008 (US$ m nominal prices) 64

Table 44: Germany cat litter value forecast, 2008?2013 (US$ m nominal prices) 64

Table 45: Germany cat litter volume, 2003?2008 (Kg m) 65

Table 46: Germany cat litter volume forecast, 2008?2013 (Kg m) 66

Table 47: Germany cat litter brand share, by value, 2007?2008 (%) 68

Table 48: Germany cat litter value, by brand 2007?2008 (€ m nominal prices) 68

Table 49: Germany cat litter company share by value, 2007?2008 (%) 70

Table 50: Germany cat litter value, by company, 2007?2008 (€ m nominal prices) 70

Table 51: Germany cat litter distribution channels, by value, 2007?2008 (%) 71

Table 52: Germany cat litter value, by distribution channel, 2007?2008 (€ m nominal prices) 71

Table 53: Germany cat litter expenditure per capita, 2003?2008 (€, nominal prices) 73

Table 54: Germany cat litter forecast expenditure per capita, 2008?2013 (€, nominal prices) 73

Table 55: Germany cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 74

Table 56: Germany cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 74

Table 57: Germany cat litter consumption per capita, 2003?2008 (Kg) 74

Table 58: Germany cat litter forecast consumption per capita, 2008?2013 (Kg) 75

Table 59: Germany cat toys value, 2003?2008 (€ m, nominal prices) 76

Table 60: Germany cat toys value forecast, 2008?2013 (€ m, nominal prices) 77

Table 61: Germany cat toys value, 2003?2008 (US$ m nominal prices) 79

Table 62: Germany cat toys value forecast, 2008?2013 (US$ m nominal prices) 79

Table 63: Germany cat toys volume, 2003?2008 (Units m) 80

Table 64: Germany cat toys volume forecast, 2008?2013 (Units m) 81

Table 65: Germany cat toys brand share, by value, 2007?2008 (%) 83

Table 66: Germany cat toys value, by brand 2007?2008 (€ m nominal prices) 83

Table 67: Germany cat toys company share by value, 2007?2008 (%) 84

Table 68: Germany cat toys value, by company, 2007?2008 (€ m nominal prices) 84

Table 69: Germany cat toys distribution channels, by value, 2007?2008 (%) 85

Table 70: Germany cat toys value, by distribution channel, 2007?2008 (€ m nominal prices) 85

Table 71: Germany cat toys expenditure per capita, 2003?2008 (€, nominal prices) 87

Table 72: Germany cat toys forecast expenditure per capita, 2008?2013 (€, nominal prices) 87

Table 73: Germany cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 88

Table 74: Germany cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 88

Table 75: Germany cat toys consumption per capita, 2003?2008 (Units) 89

Table 76: Germany cat toys forecast consumption per capita, 2008?2013 (Units) 89

Table 77: Germany cat treats & milk value, 2003?2008 (€ m, nominal prices) 90

Table 78: Germany cat treats & milk value forecast, 2008?2013 (€ m, nominal prices) 91

Table 79: Germany cat treats & milk value, 2003?2008 (US$ m nominal prices) 93

Table 80: Germany cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 93

Table 81: Germany cat treats & milk volume, 2003?2008 (Kg/Liters m) 95

Table 82: Germany cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 96

Table 83: Germany cat treats & milk brand share, by value, 2007?2008 (%) 99

Table 84: Germany cat treats & milk value, by brand 2007?2008 (€ m nominal prices) 99

Table 85: Germany cat treats & milk company share by value, 2007?2008 (%) 101

Table 86: Germany cat treats & milk value, by company, 2007?2008 (€ m nominal prices) 101

Table 87: Germany cat treats & milk distribution channels, by value, 2007?2008 (%) 102

Table 88: Germany cat treats & milk value, by distribution channel, 2007?2008 (€ m nominal prices) 102

Table 89: Germany cat treats & milk expenditure per capita, 2003?2008 (€, nominal prices) 104

Table 90: Germany cat treats & milk forecast expenditure per capita, 2008?2013 (€, nominal prices) 104

Table 91: Germany cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 105

Table 92: Germany cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 105

Table 93: Germany cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 106

Table 94: Germany cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 106

Table 95: Global cat care market value, 2008 107

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 110

Table 97: Global cat care market volume, 2008 112

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 115

Table 99: Leading players - Top 5 countries 117

Table 100: Germany cat care new product launches reports, by company (Top 5 companies), 2008 118

Table 101: Germany cat care new product launches SKUs, by company (Top 5 companies), 2008 118

Table 102: Germany cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 119

Table 103: Germany cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 119

Table 104: Germany cat care new product launches (reports), by Package tags or Claims 2008 120

Table 105: Germany cat care new product launches (reports) - Recent 5 launches (2008) 120

Table 106: Germany Key Facts 122

Table 107: Germany population, by age group, 2003—08 (millions) 126

Table 108: Germany population forecast, by age group, 2008—13 (millions) 127

Table 109: Germany population, by gender, 2003—08 (millions) 127

Table 110: Germany population forecast, by gender, 2008—13 (millions) 128

Table 111: Germany nominal GDP, 2003—08 (€ bn, nominal prices) 128

Table 112: Germany nominal GDP forecast, 2008—13 (€ bn, nominal prices) 128

Table 113: Germany real GDP, 2003—08 (€ bn, 2000 prices) 129

Table 114: Germany real GDP forecast, 2008—13 (€ bn, 2000 prices) 129

Table 115: Germany real GDP, 2003—08 (US$ bn, 2000 prices) 129

Table 116: Germany real GDP forecast, 2008—13 (US$ bn, 2000 prices) 130

Table 117: Germany consumer price index, 2003?08 (2000=100) 130

Table 118: Germany consumer price index, 2008?13 (2000=100) 130

• Pet Health Care in India to 2013
• Pet Health Care in Latin America to 2013
• Pet Food and Pet Care Products in Hungary
• Pet Food and Pet Care Products in Morocco
• Cat care in China to 2013
• Cat care in Croatia to 2013
• Dog care in Japan to 2013
• Dog care in Saudi Arabia to 2013
• Global Pet Health Care Market to 2013
• Pet Health Care in Asia-Pacific to 2013
• Pet Health Care in Australia to 2013
• Pet Health Care in Austria to 2013
• Pet Health Care in Belgium to 2013
• Pet Health Care in Canada to 2013
• Pet Health Care in Colombia to 2013
• Pet Health Care in Denmark to 2013
• Pet Health Care in Eastern Europe to 2013
• Pet Health Care in Egypt to 2013
• Pet Health Care in Finland to 2013
• Pet Health Care in France to 2013