Marktanalyse - Cat care in Croatia to 2013

Introduction

This databook provides key data and information on the cat care market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Croatia increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The Cat food category led the cat care market in Croatia, accounting for a share of 78.5%.

The leading players in Croatian cat care market include Mars, Inc., Nestle S.A. and H. von Gimborn Gmbh.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 19

Value Analysis, 2003?2008 19

Value Analysis, 2008?2013 20

Value Analysis, US$ 2003?2008 22

Value Analysis, US$ 2008?2013 22

Volume Analysis, 2003?2008 24

Volume Analysis, 2008?2013 25

Company and Brand Share Analysis 28

Distribution Analysis 31

Expenditure & consumption per capita 33

Chapter 4 LEADING COMPANY PROFILES 36

Mars, Inc. 36

Nestle SA 38

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 41

Value Analysis, 2003?2008 41

Value Analysis, 2008?2013 42

Value Analysis, US$ 2003?2008 44

Value Analysis, US$ 2008?2013 44

Volume Analysis, 2003?2008 45

Volume Analysis, 2008?2013 46

Company and Brand Share Analysis 48

Distribution Analysis 51

Expenditure & consumption per capita 53

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 56

Value Analysis, 2003?2008 56

Value Analysis, 2008?2013 57

Value Analysis, US$ 2003?2008 59

Value Analysis, US$ 2008?2013 59

Volume Analysis, 2003?2008 60

Volume Analysis, 2008?2013 61

Company and Brand Share Analysis 62

Distribution Analysis 65

Expenditure & consumption per capita 67

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70

Value Analysis, 2003?2008 70

Value Analysis, 2008?2013 71

Value Analysis, US$ 2003?2008 73

Value Analysis, US$ 2008?2013 73

Volume Analysis, 2003?2008 74

Volume Analysis, 2008?2013 75

Company and Brand Share Analysis 76

Distribution Analysis 78

Expenditure & consumption per capita 80

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 83

Value Analysis, 2003?2008 83

Value Analysis, 2008?2013 84

Value Analysis, US$ 2003?2008 86

Value Analysis, US$ 2008?2013 86

Volume Analysis, 2003?2008 88

Volume Analysis, 2008?2013 89

Company and Brand Share Analysis 91

Distribution Analysis 93

Expenditure & consumption per capita 95

Chapter 9 COUNTRY COMPARISON 98

Value 98

Volume 103

Market Share 108

Chapter 10 CROATIA SOCIOECONOMIC PROFILE 109

Country Overview 109

Key Facts 110

Political Overview 111

Economic Overview 112

Chapter 11 CROATIA MACROECONOMIC PROFILE 113

Macroeconomic Indicators 113

Chapter 12 RESEARCH METHODOLOGY 118

Methodology overview 118

Secondary research 119

Market modeling 120

Primary research 121

Data finalization 122

Ongoing research 122

Chapter 13 APPENDIX 123

Future readings 123

How to contact experts in your industry 123

Disclaimer 123



LIST OF FIGURES

Figure 1: Croatia cat care value and value forecast, 2003?2013 (HRK m, nominal prices) 21

Figure 2: Croatia cat care category growth comparison, by value, 2003?2013 23

Figure 3: Croatia cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 26

Figure 4: Croatia cat care category growth comparison, by volume, 2003?2013 27

Figure 5: Croatia cat care company share, by value, 2007?2008 (%) 29

Figure 6: Croatia cat care distribution channels, by value, 2007?2008 (%) 32

Figure 7: Croatia cat food value and value forecast, 2003?2013 (HRK m, nominal prices) 43

Figure 8: Croatia cat food volume and volume forecast, 2003?2013 (Kg m) 47

Figure 9: Croatia cat food company share, by value, 2007?2008 (%) 49

Figure 10: Croatia cat food distribution channels, by value, 2007?2008 (%) 52

Figure 11: Croatia cat litter value and value forecast, 2003?2013 (HRK m, nominal prices) 58

Figure 12: Croatia cat litter volume and volume forecast, 2003?2013 (Kg m) 61

Figure 13: Croatia cat litter company share, by value, 2007?2008 (%) 63

Figure 14: Croatia cat litter distribution channels, by value, 2007?2008 (%) 66

Figure 15: Croatia cat toys value and value forecast, 2003?2013 (HRK m, nominal prices) 72

Figure 16: Croatia cat toys volume and volume forecast, 2003?2013 (Units m) 75

Figure 17: Croatia cat toys distribution channels, by value, 2007?2008 (%) 79

Figure 18: Croatia cat treats & milk value and value forecast, 2003?2013 (HRK m, nominal prices) 85

Figure 19: Croatia cat treats & milk category growth comparison, by value, 2003?2013 87

Figure 20: Croatia cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 90

Figure 21: Croatia cat treats & milk category growth comparison, by volume, 2003?2013 90

Figure 22: Croatia cat treats & milk distribution channels, by value, 2007?2008 (%) 94

Figure 23: Global cat care market split (value terms, 2008) — Top 5 countries 99

Figure 24: Global cat care market value, 2003—2008 (Top 5 countries) 102

Figure 25: Global cat care market split (volume terms, 2008) — Top 5 countries 104

Figure 26: Global cat care market volume, 2003—2008 (Top 5 countries) 107

Figure 27: Map of Croatia 110

Figure 28: Annual data review process 119



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Croatia cat care value, 2003?2008 (HRK m, nominal prices) 19

Table 4: Croatia cat care value forecast, 2008?2013 (HRK m, nominal prices) 20

Table 5: Croatia cat care value, 2003?2008 (US$ m nominal prices) 22

Table 6: Croatia cat care value forecast, 2008?2013 (US$ m nominal prices) 22

Table 7: Croatia cat care volume, 2003?2008 (Kg/Liters/Units m) 24

Table 8: Croatia cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 25

Table 9: Croatia cat care brand share, by value, 2007?2008 (%) 28

Table 10: Croatia cat care value, by brand 2007?2008 (HRK m nominal prices) 28

Table 11: Croatia cat care company share by value, 2007?2008 (%) 30

Table 12: Croatia cat care value, by company, 2007?2008 (HRK m nominal prices) 30

Table 13: Croatia cat care distribution channels, by value, 2007?2008 (%) 31

Table 14: Croatia cat care value, by distribution channel, 2007?2008 (HRK m nominal prices) 31

Table 15: Croatia cat care expenditure per capita, 2003?2008 (HRK, nominal prices) 33

Table 16: Croatia cat care forecast expenditure per capita, 2008?2013 (HRK, nominal prices) 33

Table 17: Croatia cat care expenditure per capita, 2003?2008 (US$ nominal prices) 34

Table 18: Croatia cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 34

Table 19: Croatia cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 35

Table 20: Croatia cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 35

Table 21: Mars, Inc. Key Facts 36

Table 22: Nestle SA Key Facts 38

Table 23: Croatia cat food value, 2003?2008 (HRK m, nominal prices) 41

Table 24: Croatia cat food value forecast, 2008?2013 (HRK m, nominal prices) 42

Table 25: Croatia cat food value, 2003?2008 (US$ m nominal prices) 44

Table 26: Croatia cat food value forecast, 2008?2013 (US$ m nominal prices) 44

Table 27: Croatia cat food volume, 2003?2008 (Kg m) 45

Table 28: Croatia cat food volume forecast, 2008?2013 (Kg m) 46

Table 29: Croatia cat food brand share, by value, 2007?2008 (%) 48

Table 30: Croatia cat food value, by brand 2007?2008 (HRK m nominal prices) 48

Table 31: Croatia cat food company share by value, 2007?2008 (%) 50

Table 32: Croatia cat food value, by company, 2007?2008 (HRK m nominal prices) 50

Table 33: Croatia cat food distribution channels, by value, 2007?2008 (%) 51

Table 34: Croatia cat food value, by distribution channel, 2007?2008 (HRK m nominal prices) 51

Table 35: Croatia cat food expenditure per capita, 2003?2008 (HRK, nominal prices) 53

Table 36: Croatia cat food forecast expenditure per capita, 2008?2013 (HRK, nominal prices) 53

Table 37: Croatia cat food expenditure per capita, 2003?2008 (US$ nominal prices) 54

Table 38: Croatia cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 54

Table 39: Croatia cat food consumption per capita, 2003?2008 (Kg) 55

Table 40: Croatia cat food forecast consumption per capita, 2008?2013 (Kg) 55

Table 41: Croatia cat litter value, 2003?2008 (HRK m, nominal prices) 56

Table 42: Croatia cat litter value forecast, 2008?2013 (HRK m, nominal prices) 57

Table 43: Croatia cat litter value, 2003?2008 (US$ m nominal prices) 59

Table 44: Croatia cat litter value forecast, 2008?2013 (US$ m nominal prices) 59

Table 45: Croatia cat litter volume, 2003?2008 (Kg m) 60

Table 46: Croatia cat litter volume forecast, 2008?2013 (Kg m) 61

Table 47: Croatia cat litter brand share, by value, 2007?2008 (%) 62

Table 48: Croatia cat litter value, by brand 2007?2008 (HRK m nominal prices) 62

Table 49: Croatia cat litter company share by value, 2007?2008 (%) 64

Table 50: Croatia cat litter value, by company, 2007?2008 (HRK m nominal prices) 64

Table 51: Croatia cat litter distribution channels, by value, 2007?2008 (%) 65

Table 52: Croatia cat litter value, by distribution channel, 2007?2008 (HRK m nominal prices) 65

Table 53: Croatia cat litter expenditure per capita, 2003?2008 (HRK, nominal prices) 67

Table 54: Croatia cat litter forecast expenditure per capita, 2008?2013 (HRK, nominal prices) 67

Table 55: Croatia cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 68

Table 56: Croatia cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 68

Table 57: Croatia cat litter consumption per capita, 2003?2008 (Kg) 68

Table 58: Croatia cat litter forecast consumption per capita, 2008?2013 (Kg) 69

Table 59: Croatia cat toys value, 2003?2008 (HRK m, nominal prices) 70

Table 60: Croatia cat toys value forecast, 2008?2013 (HRK m, nominal prices) 71

Table 61: Croatia cat toys value, 2003?2008 (US$ m nominal prices) 73

Table 62: Croatia cat toys value forecast, 2008?2013 (US$ m nominal prices) 73

Table 63: Croatia cat toys volume, 2003?2008 (Units m) 74

Table 64: Croatia cat toys volume forecast, 2008?2013 (Units m) 75

Table 65: Croatia cat toys brand share, by value, 2007?2008 (%) 76

Table 66: Croatia cat toys value, by brand 2007?2008 (HRK m nominal prices) 76

Table 67: Croatia cat toys company share by value, 2007?2008 (%) 77

Table 68: Croatia cat toys value, by company, 2007?2008 (HRK m nominal prices) 77

Table 69: Croatia cat toys distribution channels, by value, 2007?2008 (%) 78

Table 70: Croatia cat toys value, by distribution channel, 2007?2008 (HRK m nominal prices) 78

Table 71: Croatia cat toys expenditure per capita, 2003?2008 (HRK, nominal prices) 80

Table 72: Croatia cat toys forecast expenditure per capita, 2008?2013 (HRK, nominal prices) 80

Table 73: Croatia cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 81

Table 74: Croatia cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 81

Table 75: Croatia cat toys consumption per capita, 2003?2008 (Units) 82

Table 76: Croatia cat toys forecast consumption per capita, 2008?2013 (Units) 82

Table 77: Croatia cat treats & milk value, 2003?2008 (HRK m, nominal prices) 83

Table 78: Croatia cat treats & milk value forecast, 2008?2013 (HRK m, nominal prices) 84

Table 79: Croatia cat treats & milk value, 2003?2008 (US$ m nominal prices) 86

Table 80: Croatia cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 86

Table 81: Croatia cat treats & milk volume, 2003?2008 (Kg/Liters m) 88

Table 82: Croatia cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 89

Table 83: Croatia cat treats & milk brand share, by value, 2007?2008 (%) 91

Table 84: Croatia cat treats & milk value, by brand 2007?2008 (HRK m nominal prices) 91

Table 85: Croatia cat treats & milk company share by value, 2007?2008 (%) 92

Table 86: Croatia cat treats & milk value, by company, 2007?2008 (HRK m nominal prices) 92

Table 87: Croatia cat treats & milk distribution channels, by value, 2007?2008 (%) 93

Table 88: Croatia cat treats & milk value, by distribution channel, 2007?2008 (HRK m nominal prices) 93

Table 89: Croatia cat treats & milk expenditure per capita, 2003?2008 (HRK, nominal prices) 95

Table 90: Croatia cat treats & milk forecast expenditure per capita, 2008?2013 (HRK, nominal prices) 95

Table 91: Croatia cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 96

Table 92: Croatia cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 96

Table 93: Croatia cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 97

Table 94: Croatia cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 97

Table 95: Global cat care market value, 2008 98

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 101

Table 97: Global cat care market volume, 2008 103

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 106

Table 99: Leading players - Top 5 countries 108

Table 100: Croatia Key Facts 110

Table 101: Croatia population, by age group, 2003?08 (millions) 113

Table 102: Croatia population forecast, by age group, 2008?13 (millions) 114

Table 103: Croatia population, by gender, 2003?08 (millions) 114

Table 104: Croatia population forecast, by gender, 2008?13 (millions) 115

Table 105: Croatia nominal GDP, 2003?08 (HRK bn, nominal prices) 115

Table 106: Croatia nominal GDP forecast, 2008?13 (HRK bn, nominal prices) 115

Table 107: Croatia real GDP, 2003?08 (HRK bn, 2000 prices) 116

Table 108: Croatia real GDP forecast, 2008?13 (HRK bn, 2000 prices) 116

Table 109: Croatia real GDP, 2003?08 (US$ bn, 2000 prices) 116

Table 110: Croatia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 117

Table 111: Croatia consumer price index, 2003?08 (2000=100) 117

Table 112: Croatia consumer price index, 2008?13 (2000=100) 117

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