Marktanalyse - Cat care in China to 2013

Introduction

This databook provides key data and information on the cat care market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in China increased at a compound annual growth rate of 6.9% between 2003 and 2008.

The cat food category led the cat care market in China, accounting for a share of 85%.

The leading players in Chinese cat care market include Mars, Inc., Nestle S.A. and Qingdao Dewei Import And Export Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 30

Distribution Analysis 33

Expenditure & consumption per capita 35

Chapter 4 LEADING COMPANY PROFILES 38

Mars, Inc. 38

Nestle S.A. 40

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43

Value Analysis, 2003?2008 43

Value Analysis, 2008?2013 44

Value Analysis, US$ 2003?2008 46

Value Analysis, US$ 2008?2013 46

Volume Analysis, 2003?2008 48

Volume Analysis, 2008?2013 49

Company and Brand Share Analysis 52

Distribution Analysis 55

Expenditure & consumption per capita 57

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 60

Value Analysis, 2003?2008 60

Value Analysis, 2008?2013 61

Value Analysis, US$ 2003?2008 62

Value Analysis, US$ 2008?2013 62

Volume Analysis, 2003?2008 63

Volume Analysis, 2008?2013 64

Company and Brand Share Analysis 65

Distribution Analysis 67

Expenditure & consumption per capita 69

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72

Value Analysis, 2003?2008 72

Value Analysis, 2008?2013 73

Value Analysis, US$ 2003?2008 74

Value Analysis, US$ 2008?2013 74

Volume Analysis, 2003?2008 75

Volume Analysis, 2008?2013 76

Company and Brand Share Analysis 77

Distribution Analysis 79

Expenditure & consumption per capita 81

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 84

Value Analysis, 2003?2008 84

Value Analysis, 2008?2013 85

Value Analysis, US$ 2003?2008 87

Value Analysis, US$ 2008?2013 87

Volume Analysis, 2003?2008 89

Volume Analysis, 2008?2013 90

Company and Brand Share Analysis 92

Distribution Analysis 94

Expenditure & consumption per capita 96

Chapter 9 COUNTRY COMPARISON 99

Value 99

Volume 104

Market Share 109

Chapter 10 NEW PRODUCT DEVELOPMENT 110

Product launches over time 110

Recent product launches 112

Chapter 11 CHINA SOCIOECONOMIC PROFILE 113

Country Overview 113

Key Facts 114

Political Overview 115

China Economic Overview 116

Chapter 12 CHINA MACROECONOMIC PROFILE 117

Macroeconomic Indicators 117

Chapter 13 RESEARCH METHODOLOGY 122

Methodology overview 122

Secondary research 123

Market modeling 124

Primary research 125

Data finalization 126

Ongoing research 126

Chapter 14 APPENDIX 127

Future readings 127

How to contact experts in your industry 127

Disclaimer 127



LIST OF FIGURES

Figure 1: China cat care value and value forecast, 2003?2013 (CNY m, nominal prices) 23

Figure 2: China cat care category growth comparison, by value, 2003?2013 25

Figure 3: China cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28

Figure 4: China cat care category growth comparison, by volume, 2003?2013 29

Figure 5: China cat care company share, by value, 2007?2008 (%) 31

Figure 6: China cat care distribution channels, by value, 2007?2008 (%) 34

Figure 7: China cat food value and value forecast, 2003?2013 (CNY m, nominal prices) 45

Figure 8: China cat food category growth comparison, by value, 2003?2013 47

Figure 9: China cat food volume and volume forecast, 2003?2013 (Kg m) 50

Figure 10: China cat food category growth comparison, by volume, 2003?2013 51

Figure 11: China cat food company share, by value, 2007?2008 (%) 53

Figure 12: China cat food distribution channels, by value, 2007?2008 (%) 56

Figure 13: China cat litter value and value forecast, 2003?2013 (CNY m, nominal prices) 61

Figure 14: China cat litter volume and volume forecast, 2003?2013 (Kg m) 64

Figure 15: China cat litter distribution channels, by value, 2007?2008 (%) 68

Figure 16: China cat toys value and value forecast, 2003?2013 (CNY m, nominal prices) 73

Figure 17: China cat toys volume and volume forecast, 2003?2013 (Units m) 76

Figure 18: China cat toys distribution channels, by value, 2007?2008 (%) 80

Figure 19: China cat treats & milk value and value forecast, 2003?2013 (CNY m, nominal prices) 86

Figure 20: China cat treats & milk category growth comparison, by value, 2003?2013 88

Figure 21: China cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 91

Figure 22: China cat treats & milk category growth comparison, by volume, 2003?2013 91

Figure 23: China cat treats & milk distribution channels, by value, 2007?2008 (%) 95

Figure 24: Global cat care market split (value terms, 2008) — Top 5 countries 100

Figure 25: Global cat care market value, 2003—2008 (Top 5 countries) 103

Figure 26: Global cat care market split (volume terms, 2008) — Top 5 countries 105

Figure 27: Global cat care market volume, 2003—2008 (Top 5 countries) 108

Figure 28: Map of China 114

Figure 29: Annual data review process 123



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: China cat care value, 2003?2008 (CNY m, nominal prices) 21

Table 4: China cat care value forecast, 2008?2013 (CNY m, nominal prices) 22

Table 5: China cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: China cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: China cat care volume, 2003?2008 (Kg/Liters/Units m) 26

Table 8: China cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27

Table 9: China cat care brand share, by value, 2007?2008 (%) 30

Table 10: China cat care value, by brand 2007?2008 (CNY m nominal prices) 30

Table 11: China cat care company share by value, 2007?2008 (%) 32

Table 12: China cat care value, by company, 2007?2008 (CNY m nominal prices) 32

Table 13: China cat care distribution channels, by value, 2007?2008 (%) 33

Table 14: China cat care value, by distribution channel, 2007?2008 (CNY m nominal prices) 33

Table 15: China cat care expenditure per capita, 2003?2008 (CNY, nominal prices) 35

Table 16: China cat care forecast expenditure per capita, 2008?2013 (CNY, nominal prices) 35

Table 17: China cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36

Table 18: China cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36

Table 19: China cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37

Table 20: China cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37

Table 21: Mars, Inc. Key Facts 38

Table 22: Nestle S.A Key Facts 40

Table 23: China cat food value, 2003?2008 (CNY m, nominal prices) 43

Table 24: China cat food value forecast, 2008?2013 (CNY m, nominal prices) 44

Table 25: China cat food value, 2003?2008 (US$ m nominal prices) 46

Table 26: China cat food value forecast, 2008?2013 (US$ m nominal prices) 46

Table 27: China cat food volume, 2003?2008 (Kg m) 48

Table 28: China cat food volume forecast, 2008?2013 (Kg m) 49

Table 29: China cat food brand share, by value, 2007?2008 (%) 52

Table 30: China cat food value, by brand 2007?2008 (CNY m nominal prices) 52

Table 31: China cat food company share by value, 2007?2008 (%) 54

Table 32: China cat food value, by company, 2007?2008 (CNY m nominal prices) 54

Table 33: China cat food distribution channels, by value, 2007?2008 (%) 55

Table 34: China cat food value, by distribution channel, 2007?2008 (CNY m nominal prices) 55

Table 35: China cat food expenditure per capita, 2003?2008 (CNY, nominal prices) 57

Table 36: China cat food forecast expenditure per capita, 2008?2013 (CNY, nominal prices) 57

Table 37: China cat food expenditure per capita, 2003?2008 (US$ nominal prices) 58

Table 38: China cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 58

Table 39: China cat food consumption per capita, 2003?2008 (Kg) 59

Table 40: China cat food forecast consumption per capita, 2008?2013 (Kg) 59

Table 41: China cat litter value, 2003?2008 (CNY m, nominal prices) 60

Table 42: China cat litter value forecast, 2008?2013 (CNY m, nominal prices) 61

Table 43: China cat litter value, 2003?2008 (US$ m nominal prices) 62

Table 44: China cat litter value forecast, 2008?2013 (US$ m nominal prices) 62

Table 45: China cat litter volume, 2003?2008 (Kg m) 63

Table 46: China cat litter volume forecast, 2008?2013 (Kg m) 64

Table 47: China cat litter brand share, by value, 2007?2008 (%) 65

Table 48: China cat litter value, by brand 2007?2008 (CNY m nominal prices) 65

Table 49: China cat litter company share by value, 2007?2008 (%) 66

Table 50: China cat litter value, by company, 2007?2008 (CNY m nominal prices) 66

Table 51: China cat litter distribution channels, by value, 2007?2008 (%) 67

Table 52: China cat litter value, by distribution channel, 2007?2008 (CNY m nominal prices) 67

Table 53: China cat litter expenditure per capita, 2003?2008 (CNY, nominal prices) 69

Table 54: China cat litter forecast expenditure per capita, 2008?2013 (CNY, nominal prices) 69

Table 55: China cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 70

Table 56: China cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 70

Table 57: China cat litter consumption per capita, 2003?2008 (Kg) 71

Table 58: China cat litter forecast consumption per capita, 2008?2013 (Kg) 71

Table 59: China cat toys value, 2003?2008 (CNY m, nominal prices) 72

Table 60: China cat toys value forecast, 2008?2013 (CNY m, nominal prices) 73

Table 61: China cat toys value, 2003?2008 (US$ m nominal prices) 74

Table 62: China cat toys value forecast, 2008?2013 (US$ m nominal prices) 74

Table 63: China cat toys volume, 2003?2008 (Units m) 75

Table 64: China cat toys volume forecast, 2008?2013 (Units m) 76

Table 65: China cat toys brand share, by value, 2007?2008 (%) 77

Table 66: China cat toys value, by brand 2007?2008 (CNY m nominal prices) 77

Table 67: China cat toys company share by value, 2007?2008 (%) 78

Table 68: China cat toys value, by company, 2007?2008 (CNY m nominal prices) 78

Table 69: China cat toys distribution channels, by value, 2007?2008 (%) 79

Table 70: China cat toys value, by distribution channel, 2007?2008 (CNY m nominal prices) 79

Table 71: China cat toys expenditure per capita, 2003?2008 (CNY, nominal prices) 81

Table 72: China cat toys forecast expenditure per capita, 2008?2013 (CNY, nominal prices) 81

Table 73: China cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 82

Table 74: China cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 82

Table 75: China cat toys consumption per capita, 2003?2008 (Units) 83

Table 76: China cat toys forecast consumption per capita, 2008?2013 (Units) 83

Table 77: China cat treats & milk value, 2003?2008 (CNY m, nominal prices) 84

Table 78: China cat treats & milk value forecast, 2008?2013 (CNY m, nominal prices) 85

Table 79: China cat treats & milk value, 2003?2008 (US$ m nominal prices) 87

Table 80: China cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 87

Table 81: China cat treats & milk volume, 2003?2008 (Kg/Liters m) 89

Table 82: China cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 90

Table 83: China cat treats & milk brand share, by value, 2007?2008 (%) 92

Table 84: China cat treats & milk value, by brand 2007?2008 (CNY m nominal prices) 92

Table 85: China cat treats & milk company share by value, 2007?2008 (%) 93

Table 86: China cat treats & milk value, by company, 2007?2008 (CNY m nominal prices) 93

Table 87: China cat treats & milk distribution channels, by value, 2007?2008 (%) 94

Table 88: China cat treats & milk value, by distribution channel, 2007?2008 (CNY m nominal prices) 94

Table 89: China cat treats & milk expenditure per capita, 2003?2008 (CNY, nominal prices) 96

Table 90: China cat treats & milk forecast expenditure per capita, 2008?2013 (CNY, nominal prices) 96

Table 91: China cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 97

Table 92: China cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 97

Table 93: China cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 98

Table 94: China cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 98

Table 95: Global cat care market value, 2008 99

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 102

Table 97: Global cat care market volume, 2008 104

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 107

Table 99: Leading players - Top 5 countries 109

Table 100: China cat care new product launches reports, by company 2008 110

Table 101: China cat care new product launches SKUs, by company 2008 110

Table 102: China cat care new product launches (reports), by flavor and fragrances 2008 111

Table 103: China cat care new product launches (reports), by Ingredients 2008 111

Table 104: China cat care new product launches (reports), by Package tags or Claims 2008 111

Table 105: China cat care new product launches (reports) 112

Table 106: China Key Facts 114

Table 107: China population, by age group, 2003—08 (millions) 117

Table 108: China population forecast, by age group, 2008—13 (millions) 118

Table 109: China population, by gender, 2003—08 (millions) 118

Table 110: China population forecast, by gender, 2008—13 (millions) 119

Table 111: China nominal GDP, 2003—08 (CNY bn, nominal prices) 119

Table 112: China nominal GDP forecast, 2008—13 (CNY bn, nominal prices) 119

Table 113: China real GDP, 2003—08 (CNY bn, 2000 prices) 120

Table 114: China real GDP forecast, 2008—13 (CNY bn, 2000 prices) 120

Table 115: China real GDP, 2003—08 (US$ bn, 2000 prices) 120

Table 116: China real GDP forecast, 2008—13 (US$ bn, 2000 prices) 121

Table 117: China consumer price index, 2003?08 (2000=100) 121

Table 118: China consumer price index, 2008?13 (2000=100) 121

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