Marktanalyse - Polishes in Poland

In 2011 polishes continued to decrease both in volume and current value terms. Polishes registered the drop due to the weakening performance of floor polish, which saw a decrease of 11% in value terms. The demand for floor polish declines as consumers opt for quick and convenient solutions, whereas traditional floor polishing is both a time-consuming and bothersome activity. The strong competition for floor polish has been created by wash and wax floor cleaners, which offer similar effects in a...

Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

POLISHES IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Polishes by Category: Value 2006-2011

Table 2 Sales of Polishes by Category: % Value Growth 2006-2011

Table 3 Polishes Company Shares 2007-2011

Table 4 Polishes Brand Shares 2008-2011

Table 5 Forecast Sales of Polishes by Category: Value 2011-2016

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2011-2016

Dramers SA in Home Care (poland)

Strategic Direction

Key Facts

Summary 1 Dramers SA: Key Facts

Summary 2 Dramers SA : Operational Indicators

Company Background

Production

Summary 3 Dramers SA : Production Statistics 2011

Competitive Positioning

Summary 4 Dramers SA : Competitive Position 2011

Gold Drop Sp Zoo in Home Care (poland)

Strategic Direction

Key Facts

Summary 5 Gold Drop Sp zoo: Key Facts

Summary 6 Gold Drop Sp zoo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Gold Drop Sp zoo: Competitive Position 2011

Inco-veritas SA in Home Care (poland)

Strategic Direction

Key Facts

Summary 8 Inco-Veritas SA: Key Facts

Summary 9 Inco-Veritas SA : Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Inco-Veritas SA : Competitive Position 2011

Lakma Strefa Sp Zoo in Home Care (poland)

Strategic Direction

Key Facts

Summary 11 Lakma Strefa Sp zoo: Key Facts

Summary 12 Lakma Strefa Sp zoo: Operational Indicators

Company Background

Production

Summary 13 Lakma Strefa Sp zoo: Production Statistics 2011

Competitive Positioning

Summary 14 Lakma Strefa Sp zoo: Competitive Position 2011

Executive Summary

Increase in Value Sales of Home Care in Poland in 2011

Branded Products at Discount Prices Strongly in Demand

Multinationals Dominate Polish Home Care

Supermarkets and Hypermarkets Dominate Distribution of Home Care

Good Prospects for Specialised and Convenient Products

Key Trends and Developments

Rising Number of People Suffering From Skin Ailments

Growing Importance of Large Packaging in Home Care

Weakening Purchasing Power of Poles

Multinationals Lead Polish Home Care

Rising Significance of Specialised Products

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care by Category: Value 2006-2011

Table 9 Sales of Home Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 15 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary
• Dishwashing in Macedonia
• Dishwashing in the United Kingdom