Marktanalyse - Polishes in Lithuania

Polishes plays an insignificant role in the home care market, generating only LTL2 million in 2011. The category is booming with diversity of brands and product lines, but they all are regarded as additional products, which do not provide a basic, but only supplementary maintenance, with the exception of shoe polish. In frugal conditions, Lithuanians rejected this category by replacing these products with cheaper alternatives or rejecting their use altogether if deemed non-essential.

Euromonitor International's Polishes in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

POLISHES IN LITHUANIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Polishes by Category: Value 2006-2011

Table 2 Sales of Polishes by Category: % Value Growth 2006-2011

Table 3 Polishes Company Shares 2007-2011

Table 4 Polishes Brand Shares 2008-2011

Table 5 Forecast Sales of Polishes by Category: Value 2011-2016

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2011-2016

Higeja Ab in Home Care (lithuania)

Strategic Direction

Key Facts

Summary 1 Higeja AB: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Higeja AB: Competitive Position 2011

Koslita Uab in Home Care (lithuania)

Strategic Direction

Key Facts

Summary 3 Firma Koslita UAB: Key Facts

Summary 4 Firma Koslita UAB: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Koslita UAB: Competitive Position 2011

Executive Summary

Stabilisation Signals Slow Down and Gloomy Forecasts Rise

Discounts Are Sales Generators for A Consecutive Year

Chinese and Polish Manufacturers Gain Strong Competitive Position

Supermarkets and Bazaars Dominate Distribution Channels

Lowered Expectations in the Coming Years

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care Household Care by Category: Value 2006-2011

Table 9 Sales of Home Care Household Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 6 Research Sources

• Air Care in Croatia
• Air Care in Macedonia
• Air Care in Uzbekistan
• Bleach in Croatia
• Bleach in Macedonia
• Bleach in Uzbekistan
• Dishwashing in Croatia
• Dishwashing in Macedonia
• Dishwashing in Uzbekistan
• Home Care in Croatia
• Home Care in Macedonia
• Home Care in Uzbekistan
• Home Insecticides in Croatia
• Home Insecticides in Macedonia
• Home Insecticides in Uzbekistan
• Homewares in Japan
• Laundry Care in Croatia
• Laundry Care in Macedonia
• Laundry Care in Uzbekistan
• Polishes in Croatia