Marktanalyse - Laundry Care in Poland

In 2011 the situation in laundry care was stable as it the products within are deemed necessities of life which are resistant to adverse economic circumstances. Moreover, at the end of the review period there was an observable trend towards specialised products. Despite higher prices of these products, a large part of Polish consumers switched towards powder detergents or liquids detergents designed specifically for certain types of clothing. They were driven by the quality of the washing which...

Euromonitor International's Laundry Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LAUNDRY CARE IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Household Possession of Washing Machines 2006-2011

Category Data

Table 2 Sales of Laundry Care by Category: Value 2006-2011

Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011

Table 4 Sales of Laundry Aids by Category: Value 2006-2011

Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011

Table 6 Sales of Laundry Detergents by Category: Value 2006-2011

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011

Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011

Table 9 Laundry Care Company Shares 2007-2011

Table 10 Laundry Care Brand Shares 2008-2011

Table 11 Laundry Aids Company Shares 2007-2011

Table 12 Laundry Aids Brand Shares 2008-2011

Table 13 Laundry Detergents Company Shares 2007-2011

Table 14 Laundry Detergents Brand Shares 2008-2011

Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016

Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016

Global Cosmed SA in Home Care (poland)

Strategic Direction

Key Facts

Summary 1 Global Cosmed SA: Key Facts

Summary 2 GLOBAL COSMED SA: Operational Indicators

Company Background

Production

Summary 3 Global Cosmed SA: Production Statistics 2011

Competitive Positioning

Summary 4 Global Cosmed SA: Competitive Position 2011

Gold Drop Sp Zoo in Home Care (poland)

Strategic Direction

Key Facts

Summary 5 Gold Drop Sp zoo: Key Facts

Summary 6 Gold Drop Sp zoo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Gold Drop Sp zoo: Competitive Position 2011

Inco-veritas SA in Home Care (poland)

Strategic Direction

Key Facts

Summary 8 Inco-Veritas SA: Key Facts

Summary 9 Inco-Veritas SA : Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Inco-Veritas SA : Competitive Position 2011

Lakma Strefa Sp Zoo in Home Care (poland)

Strategic Direction

Key Facts

Summary 11 Lakma Strefa Sp zoo: Key Facts

Summary 12 Lakma Strefa Sp zoo: Operational Indicators

Company Background

Production

Summary 13 Lakma Strefa Sp zoo: Production Statistics 2011

Competitive Positioning

Summary 14 Lakma Strefa Sp zoo: Competitive Position 2011

Executive Summary

Increase in Value Sales of Home Care in Poland in 2011

Branded Products at Discount Prices Strongly in Demand

Multinationals Dominate Polish Home Care

Supermarkets and Hypermarkets Dominate Distribution of Home Care

Good Prospects for Specialised and Convenient Products

Key Trends and Developments

Rising Number of People Suffering From Skin Ailments

Growing Importance of Large Packaging in Home Care

Weakening Purchasing Power of Poles

Multinationals Lead Polish Home Care

Rising Significance of Specialised Products

Market Indicators

Table 17 Households 2006-2011

Market Data

Table 18 Sales of Home Care by Category: Value 2006-2011

Table 19 Sales of Home Care by Category: % Value Growth 2006-2011

Table 20 Home Care Company Shares 2007-2011

Table 21 Home Care Brand Shares 2008-2011

Table 22 Penetration of Private Label by Category 2006-2011

Table 23 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 25 Forecast Sales of Home Care by Category: Value 2011-2016

Table 26 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 15 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
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